Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Andrew (Drew) Smith

Attributa

Founder/CEO

Attribution Nation Podcast

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Host

Directive

Director of Growth, Revenue Operations

LeadMD

I create and drive marketing ops and sales ops strategies to help clients maximize revenue operations. I help marketing orgs identify how their marketing strategies and tactics are currently performing and how to optimize. I work with organizations to streamline and optimize their business process to remove inefficiencies.

Engagement Manager - Managed Services

Sr. Marketing Consultant

I work with companies large and small to transform their marketing departments into modern data-driven departments. Using Marketo and Salesforce best practices, I help guide marketing leaders into the new digital world. This leads to greater visibility into their analytics, business process and quite frankly, what is working and what is not working.

Marketing Consultant

University of Phoenix

Responsible for creating web strategy and content creation for internally managed website. This also included all online analytics for the website. Devise email marketing and social media marketing strategy and execution including management of monthly content calendar and analytics.

Created strategy that increased web traffic by more than 300% and engagement by more than 50% year-over-year.

Lead project to create and implement new responsive email template design leading to a reduction in unsubscribe rate of more than 70% year-over-year.

Collaborated on new paid social media strategy and new content strategy leading to a dramatic increase in reach, engagement and clicks.

Created and developed new social media analytics strategy allowing for both quantitative and qualitative analysis of social media posts. This new strategy also allowed for more flexible analysis including year-over-year, quarterly, monthly and content-based analysis.

Developed new email marketing analytics strategy allowing for both quantitative and qualitative analysis of email marketing efforts. This new strategy allowed for year-over-year, quarterly and monthly analysis.

Implemented new online analytics tracking strategy for content posted to website to allow for enhanced behavior tracking.

Lead development and implementation of LinkedIn Group strategy growing the group membership by more than 20% in just 5 months. This also lead to an increase of discussion comments and posts. Also acted as day-to-day community manager for the LinkedIn Group with moderation and direct response responsibilities.

Sr. Manager, Alumni Relations

Project management, design, copy editing and editorial assistance for three print and digital publications. I also lead all online analytics efforts to assist in strategic business decisions.

Created new online analytics strategy with Google Analytics allowing for campaign and traffic source level tracking and analysis along with long-form analytics dashboard allowing for year-over-year, quarterly and monthly traffic analysis.

Sr. Manager, Constituency Relations

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Brand ownership of multiple lines of business within B2B space.

Developed interactive conversation map to help with client conversations. Lead rebranding efforts and strategy for one line of business, driving a new vision, mission and go-to-market strategy for that line.

Sr. Marketing Manager

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Promoted to Sr. Marketing Manager after three months in this position.

Marketing Manager

Bob Bondurant School of High  Performance Driving

Responsible for sales of high-performance driving classes on an inbound and outbound basis. Assisted as on-site staff for corporate partnerships and events as needed. Contributed to marketing programs through idea generation and editing of assets.

Grew sales year-over-year and over predecessor.

Inside Sales Associate

Insight Enterprises

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Responsible for campus-based internal marketing and communications efforts. Created and executed marketing strategy for Insight Bowl partnership.

Marketing Events Coordinator

Created and executed marketing strategy for multiple partnerships with sports teams/properties across geographies. Acquired new sports partnership adding more than $1 million in sales revenue over 3 year term of the partnership.

Corporate Partnerships Coordinator

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Created and executed marketing strategy for multiple partnerships with sports teams/properties. Day-to-day supervisor for 5 event coordinators split between Tempe and Chicago offices.

Promoted after two years in this role to Corporate Partnerships Coordinator.

Team Lead, Corporate Events

Planned an executed more than 100 tradeshows annually in support of Public Sector sales. Created and executed marketing strategy around Insight Bowl sponsorship. Managed budget and accounting for the larger Events team.

Promoted after two and a half years in this role to Team Lead.

Events Coordinator

Responsible for driving new sales of hardware, software and services to B2B clients through a relationship-based sales approach.

Grew sales year-over-year and achieved top 25% in both revenue and gross profit.

Account Executive

CEO Attributa | Helping organizations prove the value of marketing through attribution

Modern marketing measurement methodologies do a great job of understanding how/where people buy and how/where they engage with brands. But, they have a blind spot.

That blind spot, is that they do not capture *why* people buy.

That's why we're launching our newest service offering. Our new service offering will help uncover those hidden whys and help unlock new data to help your organization optimize your marketing strategy.

To be clear, this service offering doesn't replace methodologies like attribution, incrementality testing, or media mix modeling. Those methodologies are all good at what they do... you still need/want those. This service offering is designed to supplement those things and add even more context.

For more information, shoot me a DM and I'm happy to discuss. Also, there's a link in the comments that you can use to check out the webpage that has a lot more info.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

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The Battle

Adam New-Waterson

Andrew (Drew) Smith

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The Battle

Adam New-Waterson

Andrew (Drew) Smith

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew (Drew) Smith's LinkedIn Performance

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