Adam New-Waterson

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Andrew (Drew) Smith

CEO Attributa | Helping organizations prove the value of marketing through attribution

Founder/CEO

Save the date!!

We'll be hosting a webinar in partnership with Marketing Ops Community on Wednesday, Feb. 4th at 11am PT/2pm ET. The topic is...

"How to figure out if your company needs multi-touch attribution or not"

I'll be speaking with someone who is asking that question in their org right now... and walking them through the various decision points that an organization should work through to determine if multi-touch attribution is right for them or not.

So... if you're wondering this yourself, or just want to see how we go through that process, check it out!!

More information to come, including the registration link.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

Should your organization actually be using multi-touch attribution?

Join me and Andrew Dimmick as we talk through real-life reporting needs and break down the framework for deciding how much value your org would get from multi-touch attribution, and if it's right for your org.

You'll walk away with...

☑️ Critical considerations before committing
☑️ Key decision points
☑️ How to apply it in your org

Date: February 4
Time: 11am PT | 2pm ET

Registration Link:

CEO Attributa | Helping organizations optimize marketing performance through better data, analytics and operations | Podcast Host - Attribution Nation Podcast & Unhidden Podcast

Open article: Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar. by us02web.zoom.us

Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar.

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The Battle

Adam New-Waterson

Andrew (Drew) Smith

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taplio

The Battle

Adam New-Waterson

Andrew (Drew) Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew (Drew) Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrew (Drew) Smith's LinkedIn Performance