Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Working with early stage founders and CEOs providing strategic leadership and guidance around GTM efforts with emphasis on building foundations in messaging, operations, product marketing, demand generation and brand.

Fractional Marketing Advisor

Zight (formerly CloudApp)

Improve communications with visual collaboration. Communicate with coworkers and customers more effectively with shareable screen recordings. Use Zight to easily get your point across by recording your screen or annotating screenshots. https://zight.com

Vice President Marketing

Censia

Censia is harnessing the power of AI to help enterprises hire better, scale faster and retain top talent longer in the most efficient and cost effective way possible.

Vice President of Marketing

Cloudinary

Cloudinary is the market leader in providing a comprehensive cloud-based image management solution. Cloudinary is being used by tens of thousands of web and mobile application developers all around the world, from small startups to large enterprises. We are here to cover your every image-related need.

Head of Demand Generation & Marketing Operations

Imanis Data

Marketing things. Demand generation, marketing ops, product marketing, ABM and more.

Director of Marketing

OpsClarity

Developed the foundational marketing operations and demand generation programs to launch OpsClarity out of stealth in December of 2015 and build the marketing and sales pipeline.

Demand Generation & Marketing Operations

Upwork (formerly Elance-oDesk)

Build and execute an integrated marketing strategy to drive sales leads and build awareness of a new enterprise offering. Create and manage multichannel marketing programs, including: web, email, webinars, content syndication, social media & paid advertising. Create and manage program budgets. Track and analyze ROI for all marketing run programs and campaigns to evaluate success. Monitor lead performance. Hire and manage vendors and contractors.

Sumo Logic

Develop integrated marketing strategy to build sales pipeline and increase revenue. Drive new lead generation through multichannel marketing programs, including: email, webinars, field events, content syndication, and social media. Increase prospect engagement through lead nurturing and improve opportunity conversion rates with lead scoring. Build brand awareness for a cloud-based big data solution for IT professionals across a variety of industries. Develop content for and create various marketing materials from emails and landing pages to signage and collateral. Create program budgets. Track and analyze ROI for all marketing run programs and campaigns to evaluate success. Monitor lead performance. Hire and manage vendors and contractors.

Senior Marketing Manager

Vindicia

Plan, manage and execute worldwide event-focused lead generation programs and campaigns with emphasis on prospects in the Software, Online Gaming, Online Dating and/or Digital Media Industries. Manage all on-site operations for field marketing programs. Develop content for and create various marketing materials, including: e-mails, landing pages and other printed collateral. Utilize a SaaS based marketing automation program to track and analyze ROI for each event-based demand generation program from initial contact through post event follow up.  Manage and direct relations with contractors.  Negotiate contracted rates with vendors.

Events Marcom Manager

Marketo

Build and manage customer reference program. Develop content for various marketing materials, including: direct mail, e-mail, and other collateral. Write and edit press releases and manage media relations with trade press covering the SaaS, Marketing, Sales, and CRM industries. Assist in planning and execute promotional events, including Marketo’s annual User Summit and a 14 city road show to promote brand awareness, increase customer retention, and drive lead generation. Manage and direct relations with contractors. Negotiate contracted rates with vendors.

Corporate Marketing Specialist

Save time, record a video instead!

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Adam New-Waterson

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