Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Jomar E.

Bowtie Funnel

Building the future of Go-to-Market with AI-Powered Revenue Systems. Through the Bowtie Funnel framework and newsletter, I help RevOps, Marketing Ops, and GTM leaders replace outdated funnels with adaptive growth systems powered by AI agents. Focused on frameworks, automation, and strategic system design that drives measurable revenue performance.

Founder, Bowtie Funnel Newsletter | AI GTM Systems Engineer & Architect

MarketingOps(dot)com

Ambassador

Paul Hastings

Principal (Senior) GTM Systems Engineer

Strategically transforming the legal industry, architecting CRM, marketing automation, Business Development Enablement, person-based advertising, account-based marketing, practice knowledge center, matter management,  billing, behavior intent, etc…

Director of Marketing Operations & Technology  / Revenue Technology & Enablement

Cyvatar

I guide SMBs through complex cybersecurity challenges, delivering tailored strategies and robust protections that enhance their digital security and operational resilience

Advisor

Capgemini

Director of Marketing Technology and Revenue Operations  | North & South America

Building next generation dark funnel digital revenue technology stack for an IT digital transformation company.

Director Marketing Operations  Lead | North America

LPL Financial

Sr. Marketing Operations and Technology Consultant

OpenLegacy

Head of Marketing Operations & Technology

AttackIQ

Manage all of the marketing technology, integrations and marketing operations 
Omni-channel (integrated marketing approach)  
Manage all field, trade show, Google Adwords, ABM, Nurture, Webinars, newsletter, blogs, website, etc...

Head of Marketing Operations and Enablement 

Marvel Marketers

-  Work closely with stakeholders on marketing teams to drive campaign execution and operations

- Own end-to-end management of global marketing campaigns

- Design/localise, automate and optimise regional demand generation campaigns through Marketo

- Data management (incl. segmentation analysis, list management, and lead processes in the Salesforce

CRM)

-  Build, manage and maintain reports/dashboards within Salesforce CRM (Desirable but not required)

-  Automate and improve data integrity operations (where possible)

-  Essentially Strategically Partner with our clients on their Digital Marketing Automation efforts

- Develop and enhance service delivery offerings and methodologies for working with Marketo customers to increase the strategic and business value they achieve with using Marketo

- Spot new services opportunities and work with sales to close new services business

-  Launch our Account Based Marketing Practice

Lead | Senior Marketing Automation Consultant

Cylance Inc.

Marketing Automation and Process:

- Work with internal stakeholders in execution of outbound and inbound marketing campaigns deployed through the department’s marketing automation platform.

- Execute drip marketing campaigns through multistep nurture flows based on activity or rules, auto-responders, sales-initiated events, follow-up communications, to improve prospect/customer engagement.

- Manage data input process for records added or modified through the marketing automation platform ensuring proper sync with CRM, in support of sales lead assignment and reporting.
Import and segment data to build the most impactful campaign lists.

- Collaborate with Marketing and ISR teams to plan campaign cycles and monitoring KPIs.
Execute programs and timelines, providing regular updates and reports to key stakeholders and team members. 

- Serve as the primary marketing administrator for (Marketo), webinar platform (Brighttalk), and business intelligence software (Domo). 

Reporting: 

- Report campaign results back to management and proactively adjust future plans and communications accordingly.

- Interpret needs and collaborate with marketing team to develop key demand generation programs such as virtual events, email nurturing, and lead scoring programs.

- Work closely with CMO to develop reports for board, marketing and other meetings. 

- Work in conjunction with Salesforce Administrator to oversee database maintenance, managing data uploads and ensuring data cleanliness and integrity. 

Other:

- Assist with other strategic projects as defined by VP, Corporate Marketing.

Lead | Sr. Marketing Operations and Demand Generation

Author: "Rethinking RevOps" | RevOps Coach | Strategic Revenue Operations Transformation for Startups and Enterprises

I am an experienced, strategic revenue operations and marketing professional with a passion for streamlining the connection between marketing, partners, customers and sales through effective processes and reporting. My skills in revenue operations, implementation, and creative strategy are well-developed, including expertise in digital marketing, event planning, social media management, data management, interdepartmental communication, business intelligence software, and marketing data analysis.

My experience from working in a hyper growth company, agency, and enterprise has given me the ability to: 
- Communicate Marketing results to Executive Management
- Strong affinity with metrics based Marketing & KPI's
- Marketing Leads, Demand Gen, Budget, Sales Integration experience
- Big picture thinker as well as a sharp eye for details
- Result oriented self starter with a pragmatic view
- Builds lasting relationships across organizational boundaries
- Create Business Case and do third party negotiation

Areas of Expertise:
- Business Intelligence reporting and Measurements
- Marketing / Sales Integration
- Marketing Automation
- Lead Nurture
- Metrics driven Marketing
- Buyers Journey and lead funnel optimization
- Budget Management, Marketing Planning
- Global Marketing Operations

Technology Stack | Applications Used: Marketo, Pardot, Hubspot, Salesforce.com CRM, Robohead, Asana, Smart Sheet, Jira, Microsoft Excel, PowerPoint, Powerpoint, Excel, Microsoft, Photoshop, Illustrator, InDesign, Data.com, Leadlander, DiscoverOrg, Google Analytics/Adwords, Clarizen, Domo, Tableau, Klipfolio, Knak, LeanData - sales routing and marketing attribution,  Go-To-Webinar, ON24, Webex, Inside Sales, and Showpad - Sales Enablement, Uberflip, Mavenlink

Head of Revenue Technology Operations

Helping digitally transforming the legal industry with robust CRM, marketing automation, person base advertising, account base marketing, and behavior intent. 

taplio

The Battle

Adam New-Waterson

Jomar Ebalida

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?