Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

taplio

The Battle

Adam New-Waterson

Jon Emminizer

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