Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Kimberly Williams - MBA, PMP

7zeroFIRE LLC

A master of reinvention and 0-1, I envision the "art of possible" and turn ideas into customer-centric products.

Consultant | Advisor

KEYNOTE SPEAKER – "Generative AI: Powering Innovation and Creativity for Everyone" – 2024, July 17 
- Hosted by: IEEE Women in Engineering  
- Event details: Inaugural event for Emerging Innovation and Entrepreneurship Series, session topic "Innovation and AI" 

FEATURED SPEAKER – "Future PM: How AI is Shaping Product Management" – 2024, May 15 
- Hosted by: Everyday AI 
- Event details: Daily Podcast and Newsletter 

Panelist – "The state of digital accessibility: 2023 trends & best practices for 2024" – 2023, December 13 
- Hosted by: Meet the Boss, via GDS Group 
- Event details: Digital roundtable discussion 

Panelist – "The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement" – 2023, November 9 
- Hosted by: The Ortus Club – Executive Knowledge Sharing, hosted by Contentful 
- Event details: Digital executive roundtable discussion 

Panelist – “Diversity & Healthcare: Women-led Panel Discussion” – 2022, July 27 
- Hosted by: DNAVERSE 
- Event details: Metaverse virtual panel discussion 
- Sound bite: https://www.linkedin.com/feed/update/urn:li:activity:6959934936078303232/

Public Speaker | Advisor | Consultant | STEAM Advocate & Evangelist

Microsoft

Multiple senior leadership roles delivering strategic innovation across several emerging technology domains including Copilot via OpenAI ChatGPT integration (generative AI), Fabric unified data platform for the future of AI, low-code / no-code app development, automation flows creation, and product development for SaaS, PaaS, and AI MaaS. 

Mentor, Coach, Influencer

Program Management | Product Management | Strategic Leadership

Gartner

• Established PMO Center of Excellence to align and scale Program Management discipline across organizational boundaries and deliver projects with increased speed, clarity, and stakeholder success.
• Developed automation to increase productivity by 500% (15 days, down to 3 days) and deliver improved data quality and integrity for customers using the “must have” Magic Quadrant Publication Calendar.

2017 Award Winner - Operational Excellence for Magic Quadrant Publication Calendar
2016 Award Winner - Operational Excellence for Expert Essentials

Research Strategy & Operations, Program Management

PepsiCo

•	Partnered with Chief and Executive leadership to define innovation strategy and roadmaps, and oversaw teams specializing in cutting-edge basic and applied research, biotechnology, ingredient science, material science, and product development.
•	Provided critical leadership, influence, and project management to scientific, technical, and business teams, managing a portfolio of 20+ projects, cross-functional matrixed leadership team, and governance of $8MM budget.
•	Integration of emerging technologies to fill capability gaps and innovation pipeline.
•	Initiated multi-faceted campaign for new ingredient supply chain, proposing cost-savings of $20MM.
•	Led the development, change management, and implementation of software applications and technology-enabled processes to accelerate innovation.  
•	Mentor to scientific managers pursuing transition to strategic program management role.

"Big Bet" Innovation Strategy & Program Management (R&D)

Innovation Research Interchange

Managed organization’s flagship program for networking cross-industry executives to collaboratively develop insights and best practices for managing the unique, but shared, challenges of research and development (R&D), technology, and innovation.
•	Fostered diverse innovative thinking, created strategic partnerships, and supervised more than ten project teams to develop Best Practices, Lessons Learned, and tools for defining R&D and innovation metrics, progressing technology transfer, managing IP in open innovation, process optimization, and more.
•	Enhanced marketing strategy with new branding which resulted in a 20% increase in event engagement and profitability.
(Previously known as Industrial Research Institute, IRI)

Special Projects, Cross-Industry Partnerships for Innovation Leadership

Nova Research Inc.

Scientist and project leader for high-impact government defense programs developing specialized sensors for the US Navy.  Analyzed data & made recommendations of system optimizations, resulting in higher quality performance and lower detection sensitivity.
•	Developed new analytical method supporting the Submarine Atmosphere Health Assessment Program (SAHAP) to significantly increase analytical method efficiency and improve detection level sensitivity.
•	Assisted development of the Cascade Avalanche Sorbent Plate ARray (CASPAR) chip, a selective pre-concentrator for chemical agents and explosives, by analyzing adaptations to the chip and making suggestions for optimization.
•	Mentor to aspiring young scientists through the Science & Engineering Apprentice Program (SEAP).

Staff Research Scientist

Pace Analytical Services

•	Increased company profit potential, in a production-dependent industry, by optimizing procedures to reduce product analysis time, thereby increasing production capacity and competitive differentiation.

Analyst II

Prism Laboratories

•	Worked full-time while simultaneously completing two Bachelors degrees; Biology and Chemistry.

Analyst

Product Visionary | Innovation Catalyst 

I turn ideas into customer-centric products. Over 2 decades of experience leading cross-functional teams to launch cutting-edge solutions that drive business impact at Microsoft, PepsiCo, Gartner, and beyond. 

What I Do: 
• Think like a customer, strategize like a leader, and build things people love. 

What I bring: 
• Sharp instincts for market trends & customer needs. 
• Strategic mind to define winning product visions. 
• Collaboration champion - bringing teams together to achieve big goals. 
• Data-driven decision-making for measurable impact. 

Ready to unlock the potential of your next big idea? Let's connect! 

Website: 
• Still under construction.  In the meantime, I'd love to share my values https://www.kimberlywilliams.fyi/values

taplio

The Battle

Adam New-Waterson

Kimberly Williams - MBA, PMP

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