Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Revelesco

Revelesco deliver mission critical advice, coaching & strategic support to startups & scaleups between late stage seed & Series C.

Our Whole Revenue Strategy deep-dives are action oriented & deliver extraordinary results: increased predictability, tighter focus, ACV uplift, increased win rates, decreased sales cycles, more ICP opportunities; and a host of other critical metrics.

Operations Specialist

Growth Revenue Advisors

Growth Revenue Advisors helps its clients accelerate Go-To-Market return on investment providing end-to-end services from strategy through alignment, planning, implementation, executing, measurement, and any adjustments to optimize.

Co-Founder

Diffbot

Advisor

Navigate Consulting Group - RevOps & GTM Ops Consulting | Coaching | Fractional Leadership

Navigate Consulting Group provides accelerated revenue and growth operations advisement services. We help you architect and enable accurate data intelligence for decision-making and predictability across Sales, Marketing and Customer Success. Offerings include global, full-lifecycle, lead-to-repeat customer process, systems architecture and hands-on implementations. These services are for all-size businesses across all growth stages in both B2B and B2C. More specific services include: 

- Revenue Operations Strategy and Planning - How do I grow my business faster?
- Full Lifecycle, Global CRM Architecture and Project Management - 
- Integrated Planning and Goal Modeling for Sales and Marketing 
- Revenue Growth Program Implementation - ABM, Strategic Account Planning
- Best Practice Sales/Marketing Operations Setup and Execution
- Business Operations Re/Processing for Lead-to-Customer Retention
- Channel and Alliance Management Systems and Processes Implementation
- Curriculum Development on Revenue Growth Processes - People, Process, Technology
- Sales and Marketing Staff Planning and Recruitment
- Develop and Delivering CRM and MA Training for Administrators and End-Users

Speaking/Publication Mentions:
- Speaker: SuiteWorld - Apr. '18: 
Making NetSuite your Single Source of Truth in a Best-of-Breed Environment 
- Speaker: LeadSpace - Feb. '18: 
"Who's Who Webinar Series: ABM- 3 Secrets to a great ROI w/ Melissa McCready" - https://resources.leadspace.com/vimeo-all-videos-2/cylance-webinar-full-2
- Speaker: Marketo - Nov. '17: 
https://www.marketo.com/webinars/improving-customer-engagement-with-sales-and-marketing-partnership/
- Publication Mention: Forrester - Mar. '15: 
https://www.forrester.com/report - "From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement"

Industry Advisor

MOCCA, Operational Excellence in Marketing

Leading a professional organization dedicated to bringing professionals in customer-facing operations - Marketing, Sales, Customer Success, Channel and Product - to drive education, awareness, orchestration and growth.

President - The Growth Ops Community

Women in Revenue

Women in Revenue is a group of leaders in sales, marketing and other revenue-impacting roles. Our goals include:
- Optimizing current and future revenue for the companies we work for
- Education and awareness of diversity and inclusion in the workplace
- Giving back to women through mentorship programs, opportunities and access to resources
- Moving members' careers forward

Speakers Bureau Member & Mentor

Sendoso

2019 and 2022 Content Chair working with a rockstar team of RevOps enthusiasts to pull together thought leaders and hands-on experts for an incredibly powerful talk series about why RevOps is the most important thing companies should be focusing on to drive fantastic customer experience and accelerated revenue growth.

Content Chair - Ops Stars

Cylance Inc.

Responsible for driving operational efficiencies through people - process, - technologies with predictable business intelligence across customer-facing functions for a rocket ship org with 13,000% revenue growth in the last 3 years.  Continue to drive and manage hyper growth.

In less than 2 years with marketing automation tools, we can measure different levels of marketing attribution, ROI, building out predictive models with our amazing technology and consulting partners. 

**** 2018 Marketo Revvie - "The Stack Master" winner for the best Marketing tech stack of the year! 

Publication/Mentions:
- Speaker - SuiteWorld 2018: Making NetSuite your Single Source of Truth in a Best-of-Breed Environment 
- Feb. 2018: LeadSpace Webinar: "Who's Who Webinar Series: ABM- 3 Secrets to a great ROI w/ Melissa McCready" - https://resources.leadspace.com/vimeo-all-videos-2/cylance-webinar-full-2

Sr. Global Director, Revenue Ops - Marketing

Marketing Operations and Business Intelligence leader focused on global, enterprise RevTech business process and the MarTech stack architecture to drive data-driven decision structure and best practice processes for operational efficiency and accelerated customer growth.

Sr. Director, Business Intelligence and Marketing Operations

Global Business Systems lead, responsible for scaling enterprise business applications aligned with best practice business processes to support rocket-pace customer growth.

Sr. Director of Business Systems

GTM Strategy/GTMOps/RevOps Consultant | Coach | Fractional Leader - Growth Revenue Advisors | Podcast Co-Host "What the Ops?" | Advisor @ Diffbot - Stack Moxie - Syncari

20+ year veteran in Go-To-Market, Customer Relationship Management, Marketing Automation, and Customer Success, today known as “Revenue/Go-To-Market/Growth Operations.” Focus continues to be helping organizations strategize, translate, and implement Go-to-Market processes, capturing accurate data, driving and translating analytics, and building out predictive modeling to increase and accelerate revenue. Having helped numerous Fortune 500s, mid-market, and start-ups in B2B and B2C across various industries. Melissa is a thought leader, speaker, and customer advocate for all things revenue/growth operations. 

Highlights:
- 200+ Revenue Operations projects while leading Navigate Consulting Group
- Client Sample: Microsoft, GE, Logitech, Plantronics (Poly), Adobe, Glassdoor, Cylance, UserZoom, ZenPayroll, Bunchball, Microsoft, Lacework, Cribl, Teachscape
- 2018 Winner - Marketo's "Stack Master" for best MarTech stack while at Cylance
- Speaking Engagements with MarTech Conference, Marketo, Snowflake, DellBoomi, Leadspace, LeanData, MarketingOps.com, Nektar.ai
- Podcast Co-Host of What the Ops?
- President of The Growth Ops Community

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Adam New-Waterson

Melissa McCready

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