Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Rosalyn Santa Elena

Chief Revenue Operations Officer

SingleStore

Vice President, GTM Operations

The RevOps Collective

The RevOps Collective is on a mission to Elevate, Empower, and Enable Revenue Operations to be the strategic differentiator of every organization to optimize the end-to-end customer journey and power The Revenue Engine. How? Through the power of Consulting, Coaching, Core Competencies, and Community.

Specializing in Revenue Operations-as-a-Strategy through 4 primary pillars:

* Strategic GTM and RevOps Advisory Consulting Services
* Fractional RevOps Leadership
* RevOps Executive 1:1 Professional Coaching and Training
* RevOps Community and Networking

Learn more at www.TheRevOpsCollective.com or reach out at info@therevopscollective.com

Founder and Chief Revenue Operations Officer

Growth Forum

On The Revenue Engine Podcast, you will hear from founders, CEO's and Revenue Leaders from hyper-growth companies and learn about their strategies to drive growth, lessons learned, and deep insights. These are the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in Sales, Marketing, and, of course, my favorite - Operations!

The Revenue Engine Podcast unpacks everything that optimizes and powers the revenue engine!

Please listen and subscribe on your favorite platform here: https://www.growthforum.io/podcasts/revenue-engine

Host of The Revenue Engine Podcast

Pavilion

Executive Member, Dean of RevOps School and Host of the RevOps Corner

Salesloft

GTM Ambassador and Partner

WINN.AI

GTM Ambassador

Sendoso

Advisor

CaptivateIQ

Scratchpad

RevSure AI

Founder at The RevOps Collective | GTM Strategy & Revenue Operations Executive - Consultant - Coach - Community Builder | Host of The Revenue Engine Podcast | Advisor for B2B Companies | Dean of RevOps School at Pavilion

As the Founder of The RevOps Collective, an advisor for several high-growth startups, an active leader in several communities, a keynote speaker, and the host of The Revenue Engine Podcast - 

I'm on a mission to elevate the Ops function & Ops professionals. How? By providing RevOps-as-a-Strategy through 4 pillars:

🌟  RevOps Executive Coaching & Professional Development
🌟  RevOps Community & Networking
🌟  Strategic GTM & RevOps Consulting Services
🌟  Fractional RevOps Leadership

Why work with me?

🔑 Advisor to over a dozen B2B high growth startups (see Experience & Volunteer ⬇️)

🔑  25+ years of broad technology experience & over 20+ years leading GTM Ops teams

🔑  Worked at several public enterprise companies & several high growth startups from $10M to $10B

🔑  Expertise in GTM motions across enterprise, mid-market, and SMB in both sales-led and product-led models, including freemium, self-serve, consumption

🔑  Experienced in H/W, S/W, SaaS, Services across data center ops, electronic design automation (EDA), storage networking & drives, supply chain automation, data solutions/ management, e-commerce, and revenue technology

🔑  Led a team of 20+ and have been a team of 1 building from scratch

🔑  Supported global revenue teams as small as 20 and as large as 2000+

🔑  Knows how to build, scale, and grow the end-to-end GTM infrastructure (people, process, technology, data, insights, enablement, and strategy), leading to a better customer (and employee) experience

🔑  Experienced in all things Ops - marketing, sales, channel, partner, renewals, customer success, services, support, business, product, finance operations - including enablement

🔑  Deep expertise in end-to-end Revenue Operations from top-of-funnel to prospect to customer to retention and expansion

🔑  Understands how to be scrappy and iterative for today, but with an eye on scale and the knowledge of “what good looks like” at different sizes/ stages of growth. 


Top 3 Super Powers 

🌟  Communication - the ability to influence w/o authority, quickly earn trust through empathy & accountability, drive alignment, and bring everyone along the journey

🌟  Seeing around corners, identifying blind spots, and making recommendations based upon experience, insights, and creativity

🌟  Balancing between strategic thinking & tactical execution and between short term & long term


☝🏻  Learn more about RevOps and how I can help: https://therevopscollective.com


Always open to some #OpsTherapy, a chat about being a working mom, some Starbucks, and a good Black Milk Tea with Boba.

taplio

The Battle

Adam New-Waterson

Rosalyn Santa Elena

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