Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

EMMIE Collective

At EMMIE Collective, we connect B2B companies with a curated network of badass marketing and revenue operations experts who know their stuff. Our consultants deliver the right solutions—whether it’s optimizing your tech stack or driving growth—on flexible terms that fit your needs. With a focus on real value and a no-BS, fun approach, we bring experience, agility, and results through every stage of your company’s journey. We're here to make ops work for you, not the other way around.

Co-Founder, CRO

Hyperscience

Manage and oversee all Marketing Operations functions for fast growing Series D start-up.

Senior Manager, Marketing Operations

Etumos

Manager, Operations Consulting Services

- Plan, manage, and execute client marketing campaigns using Marketo
- Track campaigns, prepare performance analysis reports, and make campaign, content and workflow recommendations
- Understand and utilize marketing data to suggest and execute A/B testing
- Implement marketing automation best-practices, including introduction of new functionality and integration with other sales and marketing systems
- Understand and optimize marketing automation and CRM platform performance
- Manage segmentation rules and models and lead scoring models
- Manage a queue of client requests in order to meet stated SLAs

Marketing Technology Consultant

MOPsPROs

MOPsPROs is a community of Marketing Operations Professionals. I have been admining this group since its inception in September 2017, and have grown it to a thriving community of over 1,500 members. My responsibilities include: 
- Moderating and administrating the group through rules enforcement, membership management, and conversation facilitation
- Growing membership through contests, marketing, and member outreach
- Increase group engagement through member marketing such as newsletters, recaps and re-engagement CTAs
- Reporting on group growth and engagement to upper management
- Sell sponsorships to potential partners

Principal Architect of Community, Services and Membership

Community Admin

Phreesia

-Manage and oversee usage of Marketo for marketing and sales departments
-Trained incoming sales representatives on Marketo Sales Insight
-Responsible for monthly reporting to the VP and Directors of Business Development on opportunities generated, status of lead funnel and MQLs
-Responsible for all Marketo reporting
-Designed and implemented new Revenue Cycle Model in Marketo
-Designed and implemented new Lead Scoring in Marketo

Senior Marketing Operations Analyst

Dude Solutions

-Worked closely with the CMO and SVP of GoToMarket Operations to develop new website in DNN
-Maintained and enhanceed Marketo instance for multi-brand marketing department
-Implemented recurring webinar functionality using Calendly and Marketo
-Produced and coordinated Marketo programs for marketing department

Manager, Web Design & Analytics

-Worked closely with Marketing Technologist to develop and implement Marketo programs for marketing department
-Implemented and trained sales tool for tradeshow lead capture
-Created and designed new landing pages and email templates for the marketing department
-Trained new sales reps on Marketo Sales Insight

Marketing Automation Specialist

RIA Database

- Company provides financial advisor data and marketing services for asset management companies
- Managed all email campaigns including creative (HTML/CSS) and lead generation using ExactTarget and Marketo
- Managed the migration process from ExactTarget to Marketo
- Assisted in webinar production using On24
- Created a Javascript d3.js based dashboard system to display webcast analytics
- Created, updated and maintained Wordpress websites 
- Represented the company at national conferences

Marketing Associate

Reward the World™

- Company provides businesses with digital rewards solution for loyalty programs
- Planned and implemented social media management system using HootSuite Pro resulting in an increase in Twitter followers and Facebook fans
- Developed keywords and revised website content for clarity and SEO
- Update blog and website, send email newsletters, and perform various online marketing tasks

- Updated and maintained social media sites for The First Club and The Licensing Agency
- Implemented HootSuite as social media management and scheduling platform 
- Completed various marketing and IT tasks as needed
- Improved SEO for www.thefirstclub.net

Intern

Sydney Mulligan is a Co-founder of EMMIE Collective, where she helps B2B companies tap into a network of top-tier marketing and revenue operations consultants. With a no-nonsense, fun approach, Sydney and her team focus on delivering real value—whether it’s streamlining tech stacks or driving growth—through flexible, results-driven engagements. Passionate about optimizing operations to work for clients (not the other way around), Sydney brings deep expertise and fresh energy to every engagement, making her a go-to leader for fractional support in B2B tech and ops. She is a 4x Marketo Champ and MCSA, member of the inaugural Fearless 50 class, and self-proclaimed sandwich anarchistic. She lives in New York City with her husband, 2 kids and sometimes Taylor Swift.

Sydney Mulligan ☕️

PER MY LAST EMAIL, it's time to "circle back" to the latest episode of Pretty Funny Business, all about corporate buzzwords. 

An annoying habit? a necessary evil? You be the judge. 

There's also some updates to the PFB Urban Dictionary (check out the OG in season 1), including an expanded definition of "pp work" (IYKYK)

And if you're patient enough to stick around for the end, you'll be rewarded with Lauren Aquilino 💕 and I doing a very bad job of explaining crypto mining. 

Find it at prettyfunnybusiness(dot)com and wherever you get your podcasts!

EMMIE Co-Founder | Pretty Funny Business Co-Host | Ops Nerd | Professional Shitposter

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sydney Mulligan ☕️'s LinkedIn Performance

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