Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

FLC - FearLEs Community

About Initiative

Building an informal, volunteer-run community for digital nomads, entrepreneurs, and remote workers who value sports, outdoors, and meaningful connection. 

This is a grassroots effort to create a safe, supportive, and energizing space to grow together through shared activities like hiking, swimming, kayaking, climbing, and social meetups.

✨ Role Overview
As Director I am helping to shape and nurture this new community by organizing (predominantly online) events, fostering accountability and mutual respect, and keeping the space welcoming for all, not excluding trauma survivors.

💪 Key Focus

Coordinating outdoor and social activities across Europe.
Encouraging teamwork, growth, and shared responsibility.
Upholding clear community guidelines for safety and respect.
Exploring future partnerships and expansion opportunities.

We're all about connection, adventure, and building a supportive community from the ground up.

Community Director

Fiverr

Freelance Information Technology Consultant

The Nomad Escape

The Nomad Escape is a friendly and informal Business & Network Club for location independent professionals, entrepreneurs, and teams. Hosting retreats and (hybrid) events in exotic locations, focusing on expanding network, skills, and mindset.

The Nomad Escape is uniting remote entrepreneurs and professionals.

This is not a full time employment byThe Nomad Escape. This is in addition to my full time employment. This is Nomad Escape Island Event advocacy, community expansion, future of work, etc. Also promotion of co-living, co-working and other solo-entrepreneurial, distributed work models.

Brand Ambassador

Private Bank

Currently:	
Implementing Zero Trust Functionality and improving overall Microsoft 365 security posture by 15-25 % (inc. for EU AI Act, Dora), Sentinel threat detection, Purview data governance, and Data Loss Prevention (DLP) policies, securing sensitive info cloud stored & in transit, … 
Resolving technical issues and improving procedures, reducing support ticket count and backlog by 25-30%, whilst getting exposure with Azure IAM & MDM, Oracle ODBX, FCUB, Amazon AWS E3,…
Increasing endpoint security awareness including cyber security education of all employees.
Creating automations, improving workflows in Atlassian Jira, by 20%.
Introducing new technologies and thoughts about AI, Airtable, Loom, Notion as per Agile Project Management, carbon footprint (CF), ROI and price/performance considerations, including reducing reliance on 3rd parties. As well as assisting, sharing expertise on hybrid and remote work strategies for enhancing overall job satisfaction.

Senior Information Technology Officer

Remote Work Europe

This is not a full time employment by Remote Work Europe. This is in addition to my full time employment.
This is Remote advocacy. Remote Work Europe, community expansion, future of work, remote jobs advocacy. Also promotion of co-living, co-working and other distributed work models.

Community Manager

Limitless Enduring

Under Construction:
•	Modern Work Consultancy
•	IT or CS Project Management
•	IT, AI, QI, CS, HRM (inc. DIBE or DEIJ) Documentation, Automation, Optimisation
•	Mental Health Programme/s & Employee Inclusion
including onboarding process automation and sports/off-site services, events.

Remote Rebellion

This is not a full time employment by Remote Rebellion. This is in addition to my full time employment.
This is Remote advocacy. Remote Rebellion and pure remote jobs advocacy.

Remote Ambassador

Myown

Synopsis: 
• AI, ML tools, LLMs study & research to optimize productivity, SaaS integration, workflow automation, KPI improvement for diverse organizational functions. (Incl. 6 months’ Ambassador project with Remote-First.Institute)
• Delivered comprehensive CS, IT, HRM, CRM, business, communication support & consulting services, improving Return On Investment to Small and Medium Enterprises by saving appx. 35% of costs.
• Implemented, optimized CRM, helpdesk & ticket management systems (Airtable, Notion, Atlassian, Salesforce).
• Conducted user training and onboarding for various software platforms and developed, maintained documentation for IT processes and best practices.
• Spearheaded install & software configuration, hardware, network systems optimization increasing performance by up to 30%.

I performed such tasks also as employee of all above mentioned: Aspire, Intercomp, Dell EMC, HPE & EF and for the partnering companies of Veeam, DELL EMC and HPE, as well as MS, and for all their corporate clientele.

In  above projects I've assisted the companies and end-users to, in total saved appx half a million euros.

Specialisations:
••	Customer Management & Technical Support, Communication: CRM systems, Helpdesk, Ticket, Incident Management (Jira, Monday, Doist, Zendesk, Toggl, Slack, Skype, Teams, Loom, Airtable, Notion, Zoom, etc.)
•	Systems: Microsoft Office, Google Suite, Windows OS, Network Administration (Dell, HPE, CISCO, Ubiquity,etc.)
•	Strategic Planning & Consultation: Equipment purchase, price performance, cost analysis, strategy, budget planning

IT Consultant (Remote and/or On-site) 

Remote-First.Institute

This is not a full time employment by Remote-First.Institute. This is in addition to my full time employment.
This is AI advocacy.

• AI and ML  study & research, focus on how to implement, utilise, optimise onboarding, productivity, etc. within all aspects of the current jobs, roles, projects.
• AI, ML integrations within variety of software and web based solutions, within SaaS, CaaS, IaaS…
• Using the new knowledge for automating workflows, decrease (re)search time, etc. to increase job & tasks completions and improving KPI.

Utilising AI Productivity challenge from Remote-first and Iwo Szapar to become well versed IT Generalist and Remote First Institute Advocate.

AI Ambassador 

Veeam Software

Working with a Veeam Software Partner:
•Mitigating security risks for clients by implementing scheduling of systems, hardware and software updated, focused on Microsoft 365, Azure, Intune administration of clients, as well to reduce costs.
•Optimising disk, mem, CPU usage of systems configuring Veeam solutions with best practice by 15%.
•Business consulting with clients, improving their infrastructure, networks & security of Dell, HPE, Ubiquiti.

Senior Infrastructure Systems Engineer

Working with a Veeam Partner:
Providing onboarding insights from remote industry.
Focusing on onboarding experience with DEI and HRM best practices and creating, updating the onboarding documentation.

Onboarding Specialist

Remote & Hybrid Work Counselor || Team Leader || NetOps, SysOps & Infrastructure Expert, open4work || Bringing humane IT into smb & corporate, to create a better world! || Nomadic Poli-Athlete, Mental Health Advisor

Evolving into Modern Work Consultant, yet started with computer repairs and IT education, an enthusiast (IT Customer Support, Computer Helpdesk). Now a Network, System & Infrastructure Administrator, Expert with Dell, Microsoft, Office 365 & AI. Open for projects, work and collaborations.

New Introduction: Evolving beyond IT into “Consultant for Future-Ready Workplaces";

Aspiring leader at the intersection of  IT technology, remote work, communication and human-centric organizational design. Leveraging experience in IT and assisting HR or leadership teams with innovation to craft holistic strategies that empower distributed teams and foster inclusive, high-performing cultures. Expertise spans work optimization, mental health advocacy, DEI initiatives, process automation. Committed to shaping the future of work with exercises, through data-driven insights, empathetic leadership, and continuous adaptation to emerging workplace trends, especially focused on remote or distributed models and employee flexibility.

Passionate about creating work environments where every team member can thrive, regardless of location or background.

"IT Excellence" (Old) introduction: From a computer enthusiast to IT consultation status;

Extensive experience in managing various duties and working with advanced technology systems has helped me to hone a diverse set of skills, enabling the identification and resolution of problems in timely manner, while also reducing expenses and earning high levels of satisfaction from clients, end-users, and corporate partners.

Comfortable working in all industries: from Web3, wellbeing, education, crypto to Tourism and Manufacturing, whether it is B2B or B2C, SaaS, IaaS, PaaS, as well as MSP (Managed Services Providers).

Availability: Immediate @ EMEA, Remote
Time Zone: CET/UTC, with flexibility, UTC-4:00/+4:00

Opportunities: 
Open to full-time, part-time work, partnerships, board memberships...

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Adam New-Waterson

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