Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Daneeca Growth Consulting

Venture creation and scaling consultancy specializing in end-to-end venture development from concept to market.
Leading venture teams through opportunity identification, business model validation, and go-to-market execution for technology startups and corporate innovation initiatives. Core expertise includes venture strategy development, cross-functional team leadership, P&L management, and operational scaling frameworks.

Key engagements include:
- Venture Partner at european healthtech venture studio, delivering 30% cost reduction in digital venture creation
- Leading AI venture development managing product strategy from concept to market
- Board advisory and strategic guidance across multiple healthtech ventures spanning AI diagnostics, precision oncology, and sustainability solutions

Combining deep operational experience from successful exits (SwiftKey→Microsoft, Digital Surgery→Medtronic) with hands-on venture creation methodology refined across diverse corporate and startup environments.

Founder & Consultant

Nolk

Developing and implementing business model to consolidate operational functions on group level and deliver Operations-as-a-Service to all group companies enabling them to instantly scale up their sales channels and IT/support functions.

Chief Operating Officer

Wolf and Grizzly

Acquired by Nolk
Built go-to-market and growth strategy executed through a network of both domestic and international sales channel partners. Raised seed funding and scaled the company through to acquisition.

Co-founder & Chief Operating Officer

Touch Surgery

Acquired by Medtronic
Achieved 10x growth in the distribution of the company’s SaaS platform to US and Canada universities and hospitals.

VP, Distribution & Monetization

SwiftKey

Acquired by Microsoft
Delivered SwiftKey software integrated into more than 200M mobile devices a year through close partnerships with leading mobile OEMs like Samsung, Sony, LG and Huawei amongst others. Developed strategy to allow integration and deployment to be completed more than 50% faster, and thereby significantly cheaper, through execution of a self-serve onboarding program.

VP, Professional Services

Symsource Ltd

Acquired by ECommera
Built key relationships to position Symsource as a leading service provider in new mobile ecosystems, incl. strategic partnerships to extend  the company’s reach and potential in new technology verticals.

VP, Sales & Marketing

Nokia

Developed and executed partnering strategy to 3x professional services revenue.

Manager, Professional Services

Symbian Software Ltd

Delivered connectivity and integration projects to leading OEMs like LG and Texas Instruments among other.

Technical Consulting Project Manager

Venture Partner at NLC | Bringing healthtech innovation to life

Serial entrepreneur and execution specialist with multiple exits in deeptech, AI and healthtech amongst other areas. 
Accomplished in strategic analysis and process design to facilitate operational scalability and delivery excellence, turning chaos into a well-oiled machine. 
Global mindset and experienced in driving international growth and expansion in both Europe, North America and Asia. Taking digital products to a global market.

taplio

The Battle

Adam New-Waterson

Thomas Kousholt

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