Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Tony Yang

Mucker Capital

Mucker provides Seed and Series A capital and support for startups outside Silicon Valley.

I advise portfolio companies under Mucker Capital & MuckerLab on growth and go-to-market strategies.

Head of Growth

RevOptica

Buyer journey visualization & analytics for B2B marketing, sales & rev ops teams.  Learn more at www.RevOptica.com

Co-Founder & CEO

Growegy

Advisor

Tony Yang Consulting

Fractional CMO & B2B marketing consultant. Current & past clients include:

- SalesIntel
- OnFrontiers
- Datajoy
- Shiji Group
- Sutton Pierce
- Origo BPO
- Tocca
- Growegy
- Modaltrans
- Shipshere

Fractional CMO / B2B Marketing Consultant

Pavilion

Pavilion (formerly The Revenue Collective) is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member

Alchemist Accelerator

Named the "Accelerator Superstar of the Year" by Venturebeat, Alchemist is a venture-backed initiative focused on accelerating the development of seed-stage ventures that monetize from enterprises (not consumers). Born out of a 3-year entrepreneurship education outreach started in the Harvard Club of San Francisco, the organization reaches 10,000 technical young alums / students of Ivy League caliber universities. The accelerator seeds around 50 enterprise-monetizing ventures / year.

Funds that have invested in Alchemist companies include Alta, Andreessen Horowitz, Bessemer, Citrix, Data Collective, DFJ, Felicis, Founders Fund, Greylock Ventures, Innovation Endeavors, K9 Ventures, Khosla Ventures, Menlo Ventures, NEA, Redpoint Ventures, Salesforce.com, Social Capital, Tugboat, True Ventures, US Venture Partners, and Voyager Capital.

Associate Faculty Mentor & Coach

Startup Mentor

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. 

Book a consulting session with me >> https://app.growthmentor.com/mentors/tony-yang

Mentor

Blockchain Founders Fund

Serving as a mentor/coach for startups in the Blockchain Founders Fund.

About Blockchain Founders Fund:
We believe in a more transparent and trustworthy world. We focus on adding value to emerging technology & blockchain projects with real world applications. We invest in and venture build top-tier startups. We consult leading blockchain companies and prominent organizations on emerging technologies. We support seasoned and first-time entrepreneurs across the key business functions with a hands-on intensive go-to market venture program. We empower some of the most promising entrepreneurs with the resources to make their vision a reality.

Global Expert

GSVlabs

Startup Mentor at the GSVlabs Pioneer Accelerator, which is an intensive, 3-month startup accelerator co-designed with Google Launchpad. It exists to achieve one simple goal: Meaningfully accelerate and grow the worlds most impactful startups.

My mentorship involves helping startups in the accelerator program identify marketing, product messaging, product launch, and growth strategies.

For more info about GSV Labs, visit http://gsvlabs.com/

Qordoba

Qordoba (rebranded as Writer) is an AI writing assistant for businesses. It helps everyone at a company write with the same style, terminology, and brand voice. With Qordoba, organizations can achieve consistency and clarity across all types of content — including communications and marketing, technical documentation, product, customer knowledge bases, HR and legal policies, and more. 

Companies such as Intuit, Twitter, Braintree, Visa, and Marriott use Qordoba to empower their writers to create better content. We were named a CNBC Upstart 100 company in 2019 and one of Forbes’ Cloud 100 Rising Stars in 2018.

Qordoba is backed by Aspect Ventures, Upfront Ventures, and Rincon Venture Partners.

VP of Marketing & Revenue Operations

Growth Advisor at Mucker Capital | Cofounder & CEO at RevOptica | Fractional CMO & Marketing Consultant | Demand Gen | Growth Marketing | ABM | Marketing Operations / Revenue Operations

With over 20 years of B2B marketing & sales experience in SaaS, Tony is considered a growth expert, a “full stack marketer”, and go-to-market leader. He’s built and led teams in various functional areas, including demand generation/growth, product marketing, account-based marketing (ABM), product-led growth (PLG), sales development, and marketing operations / revenue operations. 

He was formerly the VP of Demand Generation & Marketing Operations at Mintigo (predictive analytics startup, acquired by Anaplan), VP of Marketing at Qordoba (LLM writing assistant, rebranded to Writer), and has been a mentor to entrepreneurs at several startup accelerator programs. Today, he's the in-house Growth Advisor to portfolio companies at Mucker Capital and MuckerLab. In addition, he operates as a fractional CMO and marketing advisor for early- to growth stage startups, and is also the CEO & Cofounder of RevOptica – a buyer journey visualization and analytics platform for B2B go-to-market teams. 

Tony is well-recognized in the B2B marketing community, having been invited as a speaker at various conferences, webinars and learning programs, including:

* 2024 NY & LA Tech Week
* 2023 MOPS-apalooza
* 2023 GTM Summit
* 2022 RevSummit
* 2022 StartupsExpo
* 2016 FlipMyFunnel – Austin
* 2016 FlipMyFunnel – Boston 
* 2016 "The Move To Predictive" event hosted by Integrate & Just Media
* 2015 & 2016 Mintigo Predictive Marketing Customer Events
* 2015 "Marketing Loves Sales" event by Obility
* Guest Lecturer at USC Marshall School of Business
* Mentor at several startup accelerators
* Numerous digital conferences, webinars and podcast interviews

He has also been recognized by his peers in the B2B marketing community as a thought leader and influencer, including:

* "The VC Go-To-Market Who's Who" by Cory Bolotsky
* "2016 Top 40 Demand Marketing Game Changers" by Heinz Marketing & Integrate
* "Top 40 ABM Superhero" by Terminus
* "Top 50 Most Influential People at Marketo Summit 2016" by Heinz Marketing
* "24 Top Account Based Marketing Influencers We’re Following On Twitter" by LeadGnome
* “B2B Marketing: Top 100 Twitter Influencers” by Onalytica
* “60+ ABM Experts To Follow & Learn From” by ReadyContacts

Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego.

Fractional CMO / VP & B2B Marketing Consultant

B2B marketing consultant offering services that include:

Strategy:
- Go-to-market strategy
- Account-based marketing (ABM)
- SDR / BDR strategies

Product Marketing:
- Persona & ICP development
- Messaging & value proposition development
- Buyer journey frameworks
- Content mapping & audit

Marketing Operations / Revenue Operations:
- Marketing automation setup & management (Marketo)
- CRM setup & management (Salesforce)
- Dashboards & reporting (Salesforce)
- Customer data model
- Sales funnel & customer lifecycle stage definitions & workflows
- Go-to-market technology stack integrations & audit

Demand Generation & Growth Marketing:
- Paid search & paid social ads
- Email marketing
- Landing page optimization
- Webinars
- SEO
- Content marketing & content syndication

taplio

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Adam New-Waterson

Tony Yang

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