Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

VJ Bala

Resmed

Health technology for sleep health, breathing health, and care at home (NYSE:RMD | Fortune 1000)

Resmed creates life-changing health technologies that people love. We’re relentlessly committed to pioneering innovative technology to empower millions of people in 140 countries to live happier, healthier lives. Our AI-powered digital health solutions, cloud-connected devices and intelligent software make home healthcare more personalized, accessible and effective. Ultimately, Resmed envisions a world where every person can achieve their full potential through better sleep and breathing, with care delivered in their own home.

Responsibilities include driving:
*Strategic partnerships
*Marketing diligence and integration for M&A
*Growth in emerging product categories and markets
*Key transformation projects

Vice President, Marketing Partnerships & Growth

Health technology for sleep health, breathing health, and care at home (NYSE:RMD | Fortune 1000)

CUSTOMERS: consumers/patients & caregivers, providers, home medical equipment, health systems & IDNs, payers, skilled nursing facilities, home health and other out-of-hospital care

Lead Global Marketing transformation efforts to drive growth through product commercialization, provider and consumer activation, and digital experiences to diagnose and treat chronic conditions. Advise on critical marketing capabilities needed - particularly consumer, digital, AI - to bring ResMed's life-changing #healthtech and #digitalhealth solutions to help millions more sleep and breathe better.

Responsibilities include:
*Annual strategic planning, marketing strategy and KPIs, budget allocation
*Leadership Team operations
*Incubate new capabilities
*Lead/Co-lead strategic projects

Chief of Staff, Global Marketing

Propeller Health

Digital therapeutic platform for chronic conditions (a Resmed company, NYSE:RMD | Fortune 1000)
Report to General Manager (subsidiary CEO). Member of Executive Leadership Team

Propeller Health is a precision digital health company on a mission to uplift every person living with chronic disease so they can take control of their health and live a better life. The Propeller Platform includes FDA-cleared and CE-marked medical devices, consumer apps, support and coaching, and secure access to clinical data for provider monitoring.

CUSTOMERS: patients + providers, health systems, payers, pharmacy benefit managers, and pharmaceutical & life sciences organizations
POSITIONING: precision digital health | uplifting lives and unifying value

Reposition the brand as a leader in digital health and therapeutics, bring to market products and experiences that combine connected medical devices with software (apps, SaaS) and services to manage chronic disease, partner with healthcare and life sciences clients to launch and scale digital programs (B2B, B2B2C, B2C), and build an ecosystem to expand access and adoption across US, Europe, Asia.

Senior Vice President, Marketing (CMO)

Digital Health / MedTech (PE-backed, Resmed investment)

BOARD DIRECTOR
Member, Compliance Committee

Digital Health and MedTech startup in global medical diagnostics and care management for sleep health disorders.

Member Board of Directors

NextGen Venture Partners

NextGen Venture Partners is an early-stage venture capital firm powered by a network of founders, innovators and startup investors who use their collective skills and connections to support the growth of portfolio companies.

NextGen Venture Partners typically invests $1-2 million in category defining seed-stage startups and exceptional entrepreneurs.

Participate in market theses, deal sourcing, due diligence. Invest in and support startups in health and enterprise technology.

Investments: (* = exit)
Health Tech - Everly Health, Maven Clinic, Limbix*, Pluto Health, Abett, SmithRx
Education Tech - Vemo Education*, bitWise Academy
Enterprise Tech - TripleBlind, Quantum Metric, Unsupervised, Stoplight*, RunSafe Security, Anonybits, Kasa

Venture Partner

Acrew Capital

Acrew Capital believes venture capital should not only fund the future, but live the future. Acrew partners with transformational companies and creates opportunity for more diverse investors to benefit from VC wealth creation.

As an investor in Acrew's Diversify Capital Fund (DCF), which invests in growth-stage startups, I join a vast majority of DCF investors from diverse backgrounds and communities. With a single check from DCF, companies add meaningful diversity to their cap tables.

Founding Equity Investor

Volunteer Fairfax

Non-profit building community through volunteerism in Fairfax County (population 1.2M) and Greater Washington DC (population 5.5M).
(Board of Directors: https://www.volunteerfairfax.org/about/board-of-directors/)

Volunteer Fairfax matches the skills and interests of volunteers and donors to the needs of local nonprofit organizations, helping build a better community through service. Through a variety of programs and services, Volunteer Fairfax strengthens the capacity of nonprofit members and offers meaningful volunteer opportunities for businesses & individuals.

Board President & Past President | 2021-24: Chair the board of directors to provide oversight and advise to grow the organization's impact. Chair the Executive Committee and preside over Governance & Nominations, Finance, HR, Programs and Development committees. Provide direction to CEO/Executive Director on strategic planning, budget, compensation, fundraising and risk management.

President of the Board of Directors

Mercer

Consulting and technology solutions for health & wellbeing (NYSE:MMC | Fortune 500)
Report to GM/Senior Partner for US Health. Member of Executive Leadership Team

CUSTOMERS: employers + consumers (employees & families), associations, government - health & wellness, benefits, membership, health & human services departments
POSITIONING: welcome to brighter | reinvent for value

Accelerated the digitalization of products, customer experiences, and go-to-market motions in employer segments. Refreshed/Amplified brand with new POV, digital experience, partnerships (6X web traffic, #1 in media). Generated demand for digital solutions and SaaS marketplace, engaging 40K+ customers (2X). Scaled growth segments to drive $200M or 40% of new sales (5X) in 3 years.

Partner, Chief Marketing Officer, US Health

SaaSify LLC

GROWTH STRATEGIES TO WIN IN THE AS-A-SERVICE ECONOMY
Advise technology startups on strategic positioning, go-to-market, scaling for growth. Examples:
•Digital Health: Solution and channels for chronic condition platform to expand from health plan to employer market (series C-D). Customer profile and content for startup engaging underserved to grow in health plan market (series B). Employer go-to-market and fundraise for sleep health (seed).
•Enterprise SaaS: Growth plan for Singapore-based consumer goods startup to build brand, ramp-up demand generation, expand in new verticals and countries (series A). Category positioning and fundraising for talent assessment platform (seed).

Founder | Growth Advisor

hCentive, Inc. (acquired)

SaaS platforms & marketplaces for health & ancillary benefits access. VC-funded startup (Inc 500 fastest growing private companies for 2 consecutive years)
Report to Co-Founder & CEO. Member of Executive Team

CUSTOMERS: employers + consumers, brokers, payers/carriers, government (CMS, states) - benefits & wellness, sales & marketing (individual/consumer & employer/group markets), health & human services departments
POSITIONING: (benefits marketplace) technology solutions to simplify healthcare

Pivot from software services to SaaS and expand in healthcare (payer, broker, employer) to grow 57% in 18 months ($35M to $55M). Assessed market, developed go-to-market strategy, repositioned brand, launched SaaS marketplaces. Setup product lifecycle marketing and digital performance marketing and revenue operations to source 90% of sales.

Senior Vice President, Head of Marketing

Infosys Public Services

Technology solutions for healthcare & public sector. Subsidiary (NYSE:INFY | Global 1000)
Report to President & CEO. Member of Management Council

CUSTOMERS: healthcare (payers, providers, PBMs) & public sector (federal, state/local) - IT & managed services, sales & marketing (individual/consumer & employer/group markets), revenue cycle, member experience departments
POSITIONING: platform-based health IT

Established new subsidiary in healthcare (payer, provider) and public sector (federal, state). Scaled 200% in 3 years ($75M to $225M) by building a unified and distinct brand across the portfolio, launching new digital solutions and SaaS platforms, and activating go-to-market alliance/channel partnerships.
* Award for Excellence in Brand Management
* Excellence in Service on Awards Committee - NASCIO

Associate Vice President, Head of Marketing & Alliances

CMO @ F500 to INC500 | Top 50 Marketer | Venture Partner | Board Director | Scale #DigitalHealth #DTx #HealthTech #MedTech #SaaS startups | Growth strategy, marketing, product, partnerships

VJ Bala is a seasoned board director, venture partner, and operating executive with 8+ years of governance at private and non-profit boards, and 25+ years of leadership in strategy, marketing, and partnerships at Fortune 500 and Inc 500 fast-growth companies. He specializes in guiding health-tech companies <$10M to $5B+ through rapid growth, strategic pivots, and transformational scale.

Currently, as VP of Marketing Partnerships & Growth at Resmed ($5B), VJ drives strategic partnerships, marketing diligence and integration for M&A, growth in emerging product categories and markets, and key transformation projects. Previously, as CMO at Propeller Health (a Resmed company), he repositioned the brand in digital health and therapeutics, led commercialization of regulated connected medical devices and software, implemented digital health programs with major health systems, payers, and pharmaceutical companies, and advocated adoption and reimbursement.

As CMO at Mercer Health ($1.2B), VJ accelerated the launch of digital health products and experiences, and drove mid-market growth through SaaS offerings and industry partnerships. At hCentive (acquired), he led the pivot from services to SaaS and built product & digital marketing and revenue operations capabilities to grow revenue from $35M to $55M in 18 months. At Infosys Public Services, he scaled revenue from $75M to $225M in 3 years by introducing distinct positioning, launching differentiated digital/SaaS solutions, and forming alliances.

VJ serves as Board Director and Compliance Committee Member responsible for risk oversight at a health-tech company (Series C, PE-backed, Resmed investment). Previously, as Board President at Volunteer Fairfax, he oversaw governance, CEO succession and compensation, and pandemic response.

Recognized as a trusted advisor on health-tech commercialization, revenue/reimbursement, strategic positioning, and go-to-market strategies, VJ regularly speaks on digital health, marketing transformation, and AI adoption. As venture partner at NextGen and founding equity investor at Acrew Capital, he invests in and advises category-defining enterprise and health-tech startups on growth and fundraising.

VJ holds an MBA from the University of Michigan, an MS in Engineering from the Ohio State University, and a BTech from the Indian Institute of Technology. He has executive certifications from Harvard Business School (corporate directorship) and Section School (advanced AI applications). VJ has been named AX100 CX Leader by Constellation Research and Top 50 Marketer by OnConferences.

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