Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Wendy White

B2B SaaS CMO | Pipeline Builder | GTM Architect | Scaling Revenue with Agentic AI

I’m a B2B SaaS CMO with deep general management experience—and a sharp focus on what CEOs care about most: pipeline, growth, and ROMI. I've scaled companies through exits, M&A, and inflection points with a full-stack skill set that spans brand, demand, RevOps, and customer experience. Known as a full-stack leader, I operate confidently across brand, demand, product marketing, RevOps, and customer experience. I bring technical fluency, operational depth, and a bias for scrappy, high-output execution. I’ve held senior roles at Intel, Microsoft, Expedia, TigerConnect, and Daxko, always with one mandate: drive predictable, scalable revenue.

I bring unmatched fluency in pipeline architecture—how to build it, scale it, and optimize every lever across the funnel. Whether we’re talking product-led growth, paid acquisition, channel expansion, or SEO at scale, I lead the GTM strategy and execution with precision.

What sets me apart is how I scale. I build high-output, globally distributed teams that run fast on agentic AI, automation, and follow-the-sun delivery models. AI isn’t a buzzword—it’s an operating system I’ve used to compress timelines, automate workflows, and unlock capacity across content, campaigns, and operations.

I’ve also served as a GM of a professional services division, giving me a P&L owner’s view of how marketing must align with every function it touches—from product to sales to customer success. I’m often the one who flags what won’t work early, drives cross-functional decision-making, and steps in to help peers get the job done.

You can hear my voice on podcasts like The Path to CMO and The Revenue-Driven CMO, where I speak on funnel performance, GTM alignment, and the evolution of marketing leadership in AI-powered orgs.

If you're scaling a SaaS business and want a GTM engine that delivers real growth—not just noise—I’m your person.

Daxko has a broad portfolio of SaaS solutions to power health and wellness:  member management, CRM, marketing automation, payments, billing digital marketing and services.  Brands;  Daxko | Club Automation | VFPNext | Zen Planner | UpLaunch | SugarWOD | Gains | GroupEx PRO | PlayerSpace.

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The Battle

Adam New-Waterson

Wendy White

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