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Code For Africa (CfA)

AI Ethics Fellow

Africa Center for Digital Transformation  [ACDT]

Deputy Coordinator

TechForward Policy Fellow

Solutions for Youth Employment (S4YE)

The S4YE YAG is composed of 100+ enterprising global leaders who:

Provide input on the design of S4YE's and World Bank’s youth employment programs, through participation in board meetings and events.

Highlight youth innovation and enable the S4YE coalition to tap into young people’s perspectives.

Gain exposure and visibility in international networks.

The principles are Diversity, Respect, Innovation, Capacity-building, and Knowledge-sharing.

Member of the Youth Advisory Group 

Wilton Park

Research And Policy Analyst

CANAL+ Group

Product and Marketing Manager, myCANAL TV application for Africa and French overseas departments and regions.

Product Manager - Africa & DROM

Retention Marketing Officer

INSIGHTEURS

Co-Founder & Writer

Neopress LLC

Co-Founder- Head of Growth

Pulse

International Project Developer

Catholic Relief Services

Business Development Specialist

Writing to learn, learning to write. Sharing insights, ideas and stories about product, marketing and tech. Product Marketing Manager.

*The content and free resources I share are my personal views and do not reflect my employer's stance.*

Connect[....]ing the dots.

Adamou Boubacar Amadou

Michelle Hayes Uhlfelder, CDMP

Cherrytop

Cherrytop, headquartered in Northwest Florida’s Santa Rosa Beach with an office on Scenic Highway 30A, excels in crafting innovative brand strategies, fusing AI technology with human insight. The agency is committed to steering brands through the dynamic communications landscape of today and beyond. For more information, visit https://www.cherrytop.agency/

CEO & Founder

KVA -- Communications Made Simple

Honored work with the KVA team as a consultant, Michelle contributes her expertise as a Strategic Communications Specialist, focusing on client strategy and execution for global brands. She contributes to developing and implementing comprehensive communication strategies, enhancing brand messaging and furthering client's market position.

Strategic Communications Specialist

Freelance

As a freelance marketing consultant often working “white label” with agencies, I successfully orchestrated and facilitated a multitude of public relations and marketing campaigns from nationally recognized corporations, consumer-focused brands, and non-profit organizations.

In collaboration with national agencies, I served as a strategic project consultant, spearheading targeted initiatives aimed at enhancing brand visibility and reputation.

My responsibilities during this period encompassed a wide spectrum of activities on a project basis. These included comprehensive market research, meticulous competitor analysis, strategic messaging and positioning, stakeholder engagement, media outreach and crisis management, amongst others. I also implemented robust tracking and analytical tools to monitor campaign performance, providing actionable insights for optimization.

Marketing & Public Relations Consultant

98 Republic

As the Managing Director of 98 Republic, a preeminent brand marketing and reputation management agency based in Northwest Florida, I was responsible for managing high-profile accounts and pursuing new business opportunities to fuel the agency's growth.

Managing Director

Edelman

In my role at Edelman Public Relations, I amplified the voice of national and regional consumer brands through strategic PR and marketing initiatives. Working with dynamic teams, I ensured measurable success and optimal ROI for our clients. My portfolio of responsibilities spanned account management, media relations, social media oversight, forging meaningful partnerships, stakeholder relations, event orchestration, and new business development.

Adept at identifying and crafting compelling messages, my expertise in media relations led to successful and targeted media outcomes. My efforts bore fruit with prominent media placements across national and regional platforms, including The Weather Channel, The Today Show, Oprah, USA Today, New York Times, Men’s Journal, Good Morning America, The Wall Street Journal, Southern Living, Southern Seasons, Atlanta Journal-Constitution, Atlanta Business Chronicle, and Gwinnett Daily Post, among others. My work at Edelman stands as testament to my ability to navigate and thrive in the complex landscape of public relations and marketing.

My journey at Edelman was extremely rewarding and fulfilling, setting a strong foundation for my career in PR and marketing. However, life led me down a sunnier path, and I decided to relocate to Florida to start a new chapter with my husband. Though I departed from Edelman, the experience and skills I amassed there continue to shape my work and outlook as I navigate the ever-evolving marketing landscape.

Senior Account Executive - Consumer Brands Public Relations Professional

National Public Radio, Atlanta Office

As part of the dynamic team at National Public Radio, I was at the forefront of scouting and winning new business deals from both local and national companies. My relentless drive and strategic approach led me to bring in $1 million in new sponsorship business within just eleven months of joining, earning me the national Rookie of the Year award for my significant sales contributions.

Not just a deal maker, I was instrumental in formulating effective marketing strategies for our clients, offering them valuable counsel on maximizing their advertising investments. My role also involved advising clients on media strategies, drawing from my rich understanding of the media landscape to guide them toward impactful decisions.

This vibrant role at NPR and the results I delivered didn't go unnoticed. Edelman Public Relations, one of our key clients, saw my potential and recruited me. This marked the beginning of my exciting journey at Edelman, further amplifying my impact in the marketing and public relations space.

Account Manager

Independent Film, HBO Featured

While working on an independent HBO film project, I was appart of the team charged with devising and implementing a nationwide marketing plan for its release. I collaborated with overseas producers to ensure the American public was informed about the film, focusing particularly on outreach to local muscular sclerosis organizations.

To build awareness and engagement, I planned media events across various U.S. cities. These events not only increased the film's visibility but also opened dialogues around muscular sclerosis, the film's central theme.

This project fortified my skills in strategic planning, stakeholder management, and cross-cultural coordination, expanding my expertise in the marketing and public relations field.

Public Relations/Marketing Specialist

Marketing and PR are changing faster than ever. AI and tech are the tools transforming how we reach audiences, cut costs, and create lasting impact. With over 20 years in the field, working with brands from Walmart to Starbucks to small businesses, I’ve seen firsthand that the future is here, and it’s powered by seasoned professional who educate themselves and apply the power of AI.

Who am I? 
👋🏽 I’m Michelle, founder of Cherrytop, the first women-owned AI-driven marketing & PR agency in Northwest Florida, and serve as a strategic communications consultant at Kelly Voelker and Associates. I help companies navigate their toughest communication challenges. My passion lies in blending traditional marketing with the power of AI to create thriving strategies. Bonus, I love leading workshops at conferences about applying AI tech with teams and marketing AI strategies.

Credentials? I’ve got a few.
→ LinkedIn Top Voice in AI, Creative Strategy & Internal Communications
→ Professional Certifications from Stanford University (Digital Transformation) and Cornell University (Marketing AI)
→ AMA Certified DMI Professional

Here's my ethos:
1. My #1 goal is to work with clients to create marketing + public relations campaigns that are meaningful, impactful, and drive real growth to bottomline.

2. AI can be the secret sauce and your company should be leveraging technology to make smarter decisions and get ahead of the curve. So, why aren't you on the train yet?

3. Global brands and small businesses alike have valuable lessons to share. I love bringing best practices to businesses.

4.  Creating plans grounded in strategy designed to last, not just quick fixes.

taplio

The Battle

Adamou Boubacar Amadou

Michelle Hayes Uhlfelder, CDMP

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