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Code For Africa (CfA)

AI Ethics Fellow

Africa Center for Digital Transformation  [ACDT]

Deputy Coordinator

TechForward Policy Fellow

Solutions for Youth Employment (S4YE)

The S4YE YAG is composed of 100+ enterprising global leaders who:

Provide input on the design of S4YE's and World Bank’s youth employment programs, through participation in board meetings and events.

Highlight youth innovation and enable the S4YE coalition to tap into young people’s perspectives.

Gain exposure and visibility in international networks.

The principles are Diversity, Respect, Innovation, Capacity-building, and Knowledge-sharing.

Member of the Youth Advisory Group 

Wilton Park

Research And Policy Analyst

CANAL+ Group

Product and Marketing Manager, myCANAL TV application for Africa and French overseas departments and regions.

Product Manager - Africa & DROM

Retention Marketing Officer

INSIGHTEURS

Co-Founder & Writer

Neopress LLC

Co-Founder- Head of Growth

Pulse

International Project Developer

Catholic Relief Services

Business Development Specialist

Writing to learn, learning to write. Sharing insights, ideas and stories about product, marketing and tech. Product Marketing Manager.

*The content and free resources I share are my personal views and do not reflect my employer's stance.*

Connect[....]ing the dots.

Adamou Boubacar Amadou

Product marketing for IBM NS1, a managed service for authoritative DNS and traffic steering that improves enterprise application performance and network resilience. IBM NS1 is built on an API-first architecture that acts on real-time data, transforming DNS, DHCP, and IP Address Management (IPAM) into an intelligent, efficient, and automated system that drives dramatic gains in IT efficiency, application performance, reliability, and security.

Visit https://www.ibm.com/products/ns1-connect to learn more.

IT and Network Automation Software Product Marketing

Catalyst Strategic Marketing

Work with startup and SMB clients to help them understand how to drive growth by developing and optimizing their marketing processes, strategy and mix for their business, brand, or product. Provide clients with the tools necessary to evaluate their industry, market, and customer. Show clients how to analyze competitive data to develop business insights; use those insights to develop data-driven marketing strategies. Help clients define, develop, and launch new products and services that drive growth and increase sales and revenue.

Founder & Managing Consultant

Hewlett Packard Enterprise

Lead GTM activities for HPE Ezmeral Software, a startup BU within HPE targeting application developers, data engineers, data analysts, and data scientists who build and deploy advanced AI/ML analytics programs and workloads. Drive market awareness of, engagement with, and revenue for the HPE Ezmeral Software portfolio through a targeted mixture of product marketing, demos, content marketing, social marketing (blogs, videos, multi-media, infographics, etc.), event marketing and analyst briefings. Partner with Product Management to bring new software products/updates to market using Agile methodologies.

Senior Product Marketing Manager - HPE Ezmeral Software

Dell Technologies

Developed and drove the digital marketing strategy to launch Dell’s new APEX brand and end-to-end portfolio of as-a-Service and subscription solutions. Generated industry and customer awareness and engagement through content marketing, social media marketing, and the development and launch of the new APEX global website. Drove APEX positioning and messaging into product business units (PBUs) and services organizations. Engage with SMEs to scope and develop new offers.

Director / Senior Consultant

Itron

Developed Go-To-Market (GTM) strategy and tactics for Smart Grid Electric Meters product line and IoT SaaS solution. Defined and implemented new product marketing organizational structure, driving alignment with product development, product management and engineering teams. Managed business intelligence team researching market opportunity and analyzing competitive data. Led content team, partnering with sales to develop sales enablement tools and training materials. Participated in customer meetings, gathering customer feedback for input to new product development (NPD) road map.

Product Marketing Director

Nokia

Developed product launch and GTM strategy and tactics for two enterprise product lines: cloud-based SaaS Collaboration platform and IP Address Management Tool. Optimized marketing alignment with product teams, engineering, and sales. Tracked/measured performance; analyzed data to optimize and improve marketing. Led cross-functional team developing marketing materials, buyer/influencer personas, customer journey maps to drive deeper customer engagement and new revenue.

Enterprise Marketing Director

Scouter Research

Defined market, assessed market opportunity, analyzed data, developed and executed GTM strategy for cybersecurity data encryption solution. Provided vision, leadership and strategic direction for Marketing and Sales organizations. Drove market awareness and new business opportunities. Developed corporate branding and communications, content, sales training tools and enablement.

Chief Marketing and Sales Officer

Cisco Systems

Key Result: drove > $150M/yr of new channel partner bookings
Owned marketing, developed GTM strategy, programs, tools, and training for Top 30 channel partners in the Americas. Led third-party vendors in development of new Online Partner Portal. Managed team of 10 direct and indirect reports. Drove Services integration into hardware product marketing’s campaigns, content and messaging.

Senior Marketing Manager, Services Partner Marketing

Led Energy Industry (Oil & Gas, Smart Grid) global marketing cross-segment team. Developed and executed global product launch and GTM strategy. Led team that built and launched first Global Energy Industry website. Analyzed account data to target customers for product migration; developed migration strategy with sales. Developed and executed Cisco’s first social media marketing (SMM) campaign to engage targeted customers and drive new sales opportunities, resulting in new logos and revenue.

Global Energy Industry / Smart Grid Marketing Lead

Field marketing for Enterprise and State and Local Government (SLG) accounts across four Business Units: Networking Technologies, Data Center, Security, and Communications Interoperability. Led strategy development and execution of integrated field marketing campaigns that accelerated end-user adoption of new Cisco networking products and solutions, driving increased revenue. Developed and executed comprehensive event marketing strategy. Led innovative account-based marketing (ABM) initiatives, driving increased account penetration and engagement.

Field Marketing Manager, South Central Area

Applied Information Sciences

Revenue responsibility for sales of custom software development services in 40-state region. Analyzed competitive and market data to define and target new sales opportunities. Developed and led sales and marketing strategies and campaigns, along with supporting training materials, positioning, messaging, content, and customer-facing collateral.

Director, Sales and Marketing

Dell, Inc.

Product development for Intelligence/OSD and Department of Defense (DOD) accounts; created new custom solution offerings in response to RFPs. Subject Matter Expert (SME) for sales of standard and custom services. Developed ABM strategy to increase targeted accounts penetration. Created pricing strategy for custom service offerings. Held Top Secret security clearance.

Product Manager, Custom Solutions, Dell Federal Systems

Rebranded, repositioned, and relaunched an existing service (Complete Care accidental damage service), returning it to profitability. Created new service offerings based on market research, competitive analysis, customer, and sales input. Developed demand generation programs, marketing communications, sales tools, training, and enablement materials for new and existing Dell Services.

Product Development Manager, Dell Services

Led a team of 10 web developers that developed and managed all global Services intranet and Internet websites. Cross-functional collaboration with and support of Services product engineering, product management, and product marketing teams.

Web Master, Dell Services

Managed 15-person team of engineers and project managers providing consulting, development, integration and testing of custom hardware and software solutions for Global Enterprise accounts.

Operations Manager, Dell Custom Factory Integration

Full Stack B2B Technology Product Marketing Professional | Growth Marketing Strategist | Mentor, Coach & Advisor

FULL STACK B2B TECHNOLOGY PRODUCT MARKETING PROFESSIONAL | GROWTH MARKETING STRATEGIST

I'm a technology product marketing professional with extensive experience in multiple industries, with a history of successfully taking new products to market. I have a proven ability to distill complex technical information into successful messaging, positioning, assets, and content that clearly communicates product benefits and value, informs, educates, and drives customer awareness and engagement. I also have exceptional ability to develop and execute impactful marketing strategies and campaigns that develop market presence, expand market share, increase customer acquisition, and drive sales.

MY INDUSTRY EXPERIENCE INCLUDES: 
• Manufacturing
• Semiconductors
• Oil and Gas
• Energy
• Smart Grid
• Cyber Security
• Networking
• Telecommunications
• Government
• Computers/Servers/Storage
• Software/SaaS.

MY AREAS OF EXPERTISE INCLUDE: 
• Software, Hardware, Services, SaaS, Cloud
• Go-To-Market Strategy and Execution
• Product, Industry, Field, ABM Marketing
• Digital Marketing, Social Media Marketing
• Content Creation / Content Marketing
• Demand and Lead Generation
• Channel Marketing and Enablement
• Sales Enablement and Training
• NPI / Product Launch
• Business Process Improvement
• Digital Transformation and Leadership

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Adamou Boubacar Amadou

Richard Hatheway

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