Adam Packard

Helping Coaches Turn Strangers -> Relationships -> Clients | Host of the Podcast "I Need a Coach!" - The Opposite of Every Linkedin Marketing Company - Let Us Prove To You We are Different | NinjaProspecting.com

Most lead generation companies promise big results. Few deliver what really matters: genuine conversations with people who actually want to work with you.

At Ninja Prospecting, we do things differently.

We’ve spent the last eight years helping over a thousand coaches, consultants, and entrepreneurs create real opportunities on LinkedIn, without spammy tactics, bots, or fake personalization.

Our approach isn’t about gaming the algorithm or blasting DMs. It’s about mastering a process that helps you build relationships, earn trust, and convert naturally.

Because let’s be honest, people can tell when you’re pitching. But they also recognize when you’re being real.

That’s where we come in.

We help you stand out with clarity, authenticity, and systems that actually work. You’ll learn how to identify your ideal audience, position your profile to attract the right people, and write outreach messages that sound human, not robotic.

And we don’t stop there.
We go beyond lead generation to help you convert those conversations into clients through sales and mindset training, simple follow-up systems, and practical tools that keep you consistent.

If you want to do it yourself, we’ll teach you how.
If you’d rather hand it off, our trained VA team can run your campaigns for you — using the exact strategies we’ve refined through thousands of client conversations.

Our clients choose us because we don’t sell hype.
We build systems that are sustainable, ethical, and personal — helping you grow your business in a way that feels good.

The truth is, you don’t need more automation. You need more alignment.
When your message, audience, and approach work together, that’s when you start seeing consistent results, not just leads, but loyal clients who actually value what you do.

That’s the Ninja way: relationship-first, strategy-backed, and results-driven.

If you’re ready to see how we do it differently, check out our short video below — it’ll show you exactly what makes this approach stand out:
🎥 Watch the Video 

https://www.loom.com/share/1a35990966194cb1882f2541d18cc1fd?sid=42759ec4-f3aa-4be4-b59a-1b1875c73489

CONTACT INFO
✉️ info@ninjaprospecting.com

🌐 www.ninjaprospecting.com
 — learn more about our process, testimonials, and how we help you turn conversations into clients.

Founder - Ninja Prospecting

WHAT MAKES US DIFFERENT?

We do EVERYTHING manually.  Good old fashioned hard work.  100% Done For You.  

We have a background in networking, sales, and copywriting.  

We start with the end in mind.  What end result are you looking for?  Appointments?  Website/Training Registrations?  We don't assume we know what you are trying to achieve, and to be honest (one of our core values), we don't know if we CAN help you.  

From there, we create the game-plan, strategy, campaigns and copy for you to review.  

We TRACK literally everything so you have full visibility and we have full accountability.

We are a family company.  

We know what works and what doesn't, and stay on top of trends to help clients be as efficient and effective as possible.  

We LOVE what we do.  We LOVE being the "secret" weapon for you on Linkedin.  

In a world of spam and mass messaging, we take you step by step through creating and executing the ideal strategy to fill your pipeline with ideal prospects. 

Your time is better spent in front of prospects. Not chasing after them.  

Not sure of the best strategy to get optimal results? We develop it with you and then for you.

Not sure how to find your best prospects on Linkedin? We do it for you.

Not sure what to say without being spammy or salesy in your messaging that gets results? We have professional copywriters who do it for you.

We are your Linkedin secret weapon.

We UNDERPROMISE and OVERDELIVER. We believe in working with fewer clients, helping them have more success. 


CONTACT INFO:
✍  adam@ninjaprospecting.com

⌨ www.ninjaprospecting.com for a detailed overview of our process and testimonials 

https://calendly.com/adampackard/linkedinstrategy?back=1&month=2022-02

Two broke screenwriters were rejected 15 times.

Now their show has generated over $1 billion for Netflix.

Matt and Ross Duffer were twin brothers from North Carolina. Film school grads. Moved to LA with nothing. Spent nearly a decade writing scripts nobody wanted.

They made a low-budget horror film that went straight to VOD.

Nobody watched it.

They worked on a network show that got canceled.

Did punch-up work. Took whatever paid the rent.

For years, they were “almost there.”

Then they wrote a show about kids in the 1980s, secret government experiments, and monsters from another dimension.

Everyone said it was a terrible idea.

Too weird.
Too expensive.
Kids can’t carry a drama.
The nostalgic moment already passed.

Fifteen networks passed.

Most writers would’ve shelved it and written something safer.

The Duffers didn’t.

In 2015, they pitched Netflix.

The meeting lasted 20 minutes.

Netflix said yes.

They gave two first-time showrunners full creative control, a massive budget, and the freedom to make the show their way.

Unknown kids.
A risky tone.
Slow-burn tension instead of constant action.

When the show dropped, there was no big marketing push. Just eight episodes released at midnight.

Word of mouth did the rest.

It became the biggest Netflix original ever at the time.

Then broke records again.

And again.

And again.

By the final season, Netflix was spending blockbuster money per episode. 

The show drove millions of new subscriptions and became a global cultural event.

Today, the franchise is estimated to be worth over $1.4 billion.

All because two writers refused to believe that 15 rejections meant their idea was wrong.

Here’s the part worth sitting with:

The thing everyone calls too risky is often the thing nobody else is brave enough to make.

Your third “no” isn’t proof you should quit.

It might be proof you’re onto something original.

So ask yourself:

What idea are you watering down to make it safer?
What pitch are you abandoning too early?
How many rejections away are you from the one yes that changes everything?

Sometimes you don’t need to be better.

You just need to be brave long enough to be different.

Don’t quit.

Tired of all of the Marketing and Lead Guys Overcharging, Overpromising, and Underdelivering? We are the Opposite of the Rest - Attract Clients Without Pitching and Spamming - Watch our Short Video Below

He became worth $800 million and still couldn’t forgive himself for stealing a $1 candy bar.

In 1987, Dwayne Johnson wasn’t The Rock.

He was a hungry kid in Hawaii.

His dad wrestled independent circuits. The money never stretched far enough.

They lived in a tiny apartment that cost $120 a week. They couldn’t afford it.

Every day at 14, Dwayne walked to the gym.
 
Every day, he stopped at the same 7-Eleven and slipped a king-size Snickers into his pocket.

It was his pre-workout fuel.

The only way he could train. He did this for almost a year.

Here’s the part that stayed with him.

The same clerk worked there every day.

She saw him take the candy bar. She knew. She never said a word.

She just turned her head and let a hungry kid walk out.

Months later, his family was evicted. They came home to a padlock on the door.

His mother broke down crying in the hallway.  They had nowhere to go.

That moment never left him. The family moved.

Dwayne poured his anger into football. Then wrestling. Then Hollywood.

He became one of the highest-paid actors in the world.

But every time he drove past that 7-Eleven in Hawaii, the same thought came back.

He needed to make it right.

In November 2022, he finally did.

He walked into the store, bought every Snickers bar on the shelf,
and left them at the register.

The bill: $298.  He told the clerk:

“If someone looks like they’re stealing Snickers, give them these so they don’t have to steal.”

He also paid for every customer who walked in.

Later, he wrote that he’d finally exorcised “this damn chocolate demon” that haunted him for 30 years.

“We can’t change the past,” he said, “but sometimes we can add a redeeming grace note and put a smile on a stranger’s face.”

From stealing one candy bar to buying them all. From quiet shame to shared redemption.

Some people spend their lives running from where they started.

Others go back, face it, and finally set it down.

Growth isn’t always moving forward.
Sometimes it’s having the courage to return to the place that broke you and make it whole.

Your past doesn’t have to be your prison. It can be your proof.

Think Big.

He gambled his company’s last $5,000 at a blackjack table. It saved a $90 billion empire.

A college professor gave him a C on the idea that built a $90 billion company.

Fred Smith was a Yale student in 1965.

He wrote a paper outlining an overnight delivery service.

His professor thought it was impractical.

Gave him a C.

“The concept is interesting but not feasible.”

“The logistics don’t work.”

“This would never survive in the real world.”

Smith didn’t listen.

After serving as a Marine in Vietnam, he came home and built the company anyway.

Federal Express launched in 1971.

And almost died immediately.

The fuel crisis hit. Costs exploded. The company was bleeding money.

By 1973, FedEx was down to its last $5,000.

Not enough to cover the fuel bills.

Planes were about to be grounded.

Employees were about to lose their jobs.

Everything Smith had built was about to disappear.

His board told him it was over.

“We can’t make payroll.”

“There’s no money left.”

“It’s time to shut it down.”

Smith didn’t shut it down.

He flew to Las Vegas.

With the company’s last $5,000.

And sat down at a blackjack table.

His business partner found out and was furious.

“What the hell are you doing? That’s all we have left.”

Smith’s response?

“What difference does it make? Without the money for the fuel companies, we’re dead anyway.”

He played through the weekend.

When he flew back to Memphis, he had $27,000.

Enough to cover the fuel bills.

Enough to keep the planes flying.

Enough to buy time to raise the capital they needed.

Within two years, FedEx turned its first profit.

Today, FedEx is worth over $90 billion.

Delivers to more than 220 countries.

Employs over 500,000 people.

All because a guy who got a C on his business plan refused to let his company die.

Even when the only option left was a blackjack table.

I’m not telling you to gamble your business funds.

I’m telling you this:

When everyone says it’s over, it’s not over.

When the logical move is to quit, logic isn’t always right.

When you’ve got nothing left to lose, you’ve got everything to fight for.

Fred Smith bet everything on himself when the odds were against him.

Not because he was reckless.

Because he believed in what he was building more than he feared losing.

What are you treating as the end when it’s really just the hard part?

What would you do if giving up wasn’t an option?

Smith turned a C paper into a $90 billion empire.

Turned the company’s last $5,000 into $27,000.

Turned certain failure into global success.

Because he understood something most people don’t.

The game isn’t over until you decide it’s over.

And he wasn’t done playing.

Think Big

Gillette spent $750 million on marketing in one year.

 Michael Dubin spent $4,500 and took their customers anyway.

A $4,500 video turned into a $1 billion company.

Dubin was in his early 30s.

Worked in digital marketing. Made decent money. Lived in New York.
But he wasn’t building anything. Just working for other people.

Then at a party, a friend complained about something everyone hates: overpaying for razor blades.

That conversation stuck.

Everyone said the idea was stupid.

“You can’t compete with Gillette.”

“Big razor owns the market.”

“Nobody buys razors online.”

“You’re a marketer, not a product guy.”

He ignored them.

What Dubin understood was simple:

People weren’t loyal to expensive razors. They were trapped by them.
Locked into overpriced blades because no one offered a better option.

So he did.

A subscription service.

Quality razors.

Shipped to your door.

For a dollar a month.

Simple. Almost too simple.

The hard part wasn’t the product.

It was getting attention.

No big ad budget.

No celebrity endorsements.

No retail shelf space.

What he did have was a comedy background from years of improv.

So he made a video. Not a polished corporate ad.

A scrappy, irreverent, 90-second pitch filmed in his own warehouse.

He wrote it. Starred in it. Spent about $4,500.

March 2012.

“Our Blades Are F***ing Great.”

No athletes. No blue water demos. No fake blade science.

Just a guy telling the truth about why razors cost too much.

Within 48 hours, it had millions of views.

The site crashed.

12,000 customers signed up in two days.  The video eventually passed 25 million views.

But he didn’t stop there. He kept building. Expanded the product line.

Built a real brand around a real problem.

Four years later, in 2016, Unilever bought Dollar Shave Club for $1 billion. Cash.

A marketing guy with a comedy background beat industry giants spending hundreds of millions on ads.

Dubin proved something important:

You don’t need the biggest budget.
You need the clearest understanding of what people actually want.
You don’t need permission.
You need the courage to ignore the gatekeepers.
You don’t need perfect credentials.
You need a problem worth solving—and a different way to solve it.

What product do you buy that you secretly hate?

What industry is overcharging you because no one’s challenged it?

What skills from your past could you combine in a way no one expects?

Dubin wasn’t a razor expert.

He paid attention at a party and told the truth on camera. That’s it.

Find your overpriced razor.

Build the simple solution.

Tell the story only you can tell.

The next billion-dollar idea might already be hiding in plain sight.

He beat a man unconscious at 16. Then beat the odds to build a $400 million empire.

A convicted felon with a 9th grade education became a Hollywood A-lister and built a business empire worth hundreds of millions.

Mark Wahlberg was 20 years old.

A former street kid from Dorchester, Boston.

He’d already served 45 days in jail for assault.

Dropped out of school at 14.

Had a rap sheet longer than his resume.

His claim to fame? Being the underwear model brother of a New Kids on the Block member. And a one-hit-wonder rapper named “Marky Mark.”

Everyone knew what came next for guys like him.

“You’re just a pretty face with a criminal record.”

“Acting? You’re a joke.”

He didn’t listen.

Here’s what Wahlberg understood that everyone else missed:

Where you start doesn’t determine where you finish.

Your past is just data. Not destiny.

So he got to work.

Not networking at Hollywood parties.

Not waiting for permission.

He took small roles. Got rejected constantly. Studied the craft like his life depended on it.

Because it did.

His big break came in 1997 with Boogie Nights. Critics expected him to fail. He didn’t. He held his own against some of the best actors in the business.

The Departed with Scorsese. Got him an Oscar nomination. The same kid who couldn’t finish high school was now being recognized by the Academy.

But Wahlberg wasn’t satisfied with just acting.

He saw what most entertainers miss.

Fame is temporary. Ownership is forever.

So he started building businesses.

Wahlburgers. A restaurant chain with his brothers. Started in their hometown of Boston. Expanded across the country and internationally.

Performance Inspired. A nutrition company. Because he wasn’t going to just endorse products. He was going to own them.

Car dealerships. Tequila. Fitness investments. Production companies.

While other actors chased their next role, Wahlberg was building assets.

Today he’s worth an estimated $400 million.

The 9th grade dropout became a mogul.

The convicted felon became a producer and studio partner.

The one-hit-wonder became a case study in reinvention.

All because he refused to let anyone else write his story.

What label are you letting define you?

What are people saying you can’t do because of where you came from?

Wahlberg went from jail to the Academy Awards stage.

From Marky Mark to Mark Wahlberg the business owner.

From a guy famous for dropping his pants to a guy building generational wealth.

He didn’t ask permission.

He didn’t wait for someone to believe in him.

He just worked. Every single day.

2:30am wake-ups. Prayers. Workouts. Film sets. Business meetings. Repeat.

While everyone was sleeping, he was building.

Your past doesn’t own you.

Your circumstances don’t define you.

Your doubters don’t get a vote.

Stop waiting for someone to give you a chance.

Start building something you own.

The world will always try to put you in a box.

Break out of it.

Think Big.

Mark Whitby

Non Executive Director

In June 2008, the recession almost killed my business. I lost 3 of my 4 biggest clients and more than 50% of my income overnight. I had a mortgage, two kids and our third on the way. I was scared out of my mind... 

I'd already invested 7 years of blood, sweat & tears to build a 6-figure sales training business for the recruitment industry. Now I was starting over again. My confidence took a huge hit.

Out of desperation, I learned everything I could about digital marketing. There's so much conflicting advice about online marketing that it's easy to get confused and overwhelmed. But my back was against the wall. I had to push through and MAKE it work. I made lots of mistakes, but I eventually figured it out.

Today, apart from referrals, I get 100% of my new business from digital marketing.  Best of all, using marketing automation the inbound leads keep flowing even when I'm busy working with clients.

Now I help recruitment business owners to escape the feast/famine roller coaster and create consistent, predictable placements. Some of my clients have doubled or even tripled their billings in 90 days. Check out my 100+ LinkedIn recommendations below.

I don't claim to have all the answers, but I'm happy to share what's worked for me and the hundreds of recruitment business owners I've coached.  

𝘚𝘩𝘰𝘰𝘵 𝘮𝘦 𝘢 𝘋𝘔 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘮𝘰𝘳𝘦.

𝗙𝗥𝗘𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦

☑️ Webinar: Inbound Marketing Roadmap for Recruiters - How to Generate Warm Leads on Autopilot Without Cold Calling - Register now: http://www.recruitmentcoach.com/masterclass

☑️ Case Study: Solo Recruiter Wins His First Retainer Worth £35,000 ($56,000 USD)
http://recruitmentcoach.com/case-study-solo-recruiter-wins-his-first-retainer-worth-56k

𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦

Curious to learn more? Book your free strategy session here:

📆 https://recruitmentcoach.com/strategy-session/

Board Advisor, Executive Coach, Management Consultant, Recruitment Trainer

Helping recruiters & recruiting firm owners to maximize billings, increase profits and accelerate business growth.  We provide the following learning & development solutions:

* In-house recruitment training courses - all levels (rookies, seniors and managers);
* One-to-one performance coaching for recruitment consultants;
* Management development programmes for billing managers;
* Director development for recruitment business leaders;
* Executive coaching & management consulting for recruitment company owners, directors, partners, presidents and CEO's; 

Plus you can access our eLearning platform to receive recruitment training videos, DVDs, webinars, and audio CDs and MP3s. These multimedia recruitment training materials serve to support, re-enforce and enhance our in-person or telephone training and coaching, or can be used to run effective and inexpensive internal training sessions.

Recruitment training solutions include over 20 courses including:

* How to Develop New Business by Phone
* Consultative Selling for Recruitment Consultants
* How to Negotiate Better Recruitment Fees & Margins
* Mastering the Placement Process
* The Billing Manager: How to Maximize Your Personal and Team Sales Performance
* Secrets of Selling Retained Recruitment Solutions
* Head-hunting Demystified - Sourcing & Recruiting Placeable Candidates
* Senior Consultant Course - How to Double Your Billings

First episode of 2026.


And it's a good one. She went 100% retained and expected to lose clients.

She kept 60-80%.

Now Rebecca Hastings runs Lucent Search while consulting on AI transformation for a major energy company. And she's built a sales system that booked more meetings than anyone without making the most calls.

Here's what she told me about AI that contradicts everything you're hearing.
It doesn't make things faster. It only accelerates what you already do well if certain conditions are in place.

Most agency owners are missing those conditions entirely.

🎧 Drops Thursday on The Resilient Recruiter Podcast.

#recruitment #executivesearch #retained #recruitmentagency #recruitmentpodcast

Host, The Resilient Recruiter Podcast | Creator, The 6 Pillars of a 7+ Figure Business™️| Helping recruitment agency owners increase billings by 200-400% in 6-12 months with tailored coaching, courses & community.

Want to know where the recruitment industry is really heading?
Analyze the quarterly earnings reports of the world’s biggest recruitment companies.

Fortunately, Recruiterflow has already done the work for you.

Here’s what we can learn from Page, Manpower, Randstad, Robert Half, Korn Ferry, and Kelly Services.

I just read their Recruitment Industry Analysis 2025 - one of the most useful breakdowns I’ve seen in a long time.

The theme? From sharp declines to modest recoveries.

Here are my top 3 takeaways:

1. RPO is the most stable (and fastest-growing) revenue stream.

It’s the one area that showed consistent performance across all six firms. If you’re not exploring recurring revenue in your model, you’re missing a massive opportunity.

2. Firms with multiple revenue streams are more resilient.

Korn Ferry and Randstad did better than their competitors by offering more than just perm and temp. Adding consulting or digital services helped protect margins.

3. The big firms are going on in on AI

The AI hype is over. Now it’s about execution. The major firms are investing heavily in AI-first systems to improve recruiter output and client results.

📊 If you own a recruitment business, this report is absolutely worth a read.
 Link in comments.

Everyone is talking about AI in recruitment.


Most of them are either overhyping it or quietly panicking.

Rebecca Hastings did neither.

She didn’t chase tools.

She didn’t automate chaos.

And she didn’t try to replace judgment with prompts.

Instead, she built a sales system first.

Clear market focus.
 
Serious listening time every week.

A disciplined, multichannel approach.

Only then did she use AI to remove friction, not thinking.

The result?

Rebecca won our Cold Calling Competition.

She booked more meetings than anyone else.
 
Without making the most calls. And without burning out.

In this episode, Rebecca breaks down:

Why AI doesn’t make recruiters faster unless the foundations are right

The sales system that books consistent meetings with fewer calls

Where AI actually helps and where it quietly causes damage

Why trust and judgment are now competitive advantages

This is one of the clearest conversations we’ve had on AI, sales systems, and what actually works.

This episode is brought to you by Recruiterflow — an end-to-end, AI-first ecosystem to run and scale your recruitment business.

🎧 New episode of The Resilient Recruiter Podcast

 Link in comments.

#RecruitmentAgency #ExecutiveSearch #RecruitmentLeadership

I ran the same poll again.

60% of recruiters say they’re optimistic about 2026.

2026: 60% Optimistic | 30% Neutral | 10% Pessimistic

2025: 63% Optimistic | 28% Neutral | 10% Pessimistic

Honestly, the numbers are pretty similar to last year.

So rather than reading too much into small shifts, I’m more interested in what’s behind the votes.

If you're feeling optimistic - what's going well in your market right now?

If you're neutral - what would need to change for you to feel more 
confident?

If you're pessimistic - what's been toughest where you are?

No predictions. Just reality.

Drop your niche and location in the comments.

#recruitment #staffing #executivesearch #recruitmentbusiness

If your pitch sounds like everyone else’s, why should a client choose you? Here’s how one recruiter fixed that.


“We’ll find you great people.” “We have the best database.” “We can fill roles faster.”

Everyone says this, but few stand out.

Andrea Hoffer, MS, MBA took a different route.

She created a branded methodology called the Dream Hire framework.

It has five stages: Define, Reach, Engage, Assess, and Motivate.

Each stage has clear steps. She can explain it all in under 10 minutes. There’s a simple diagram. It’s a flywheel that shows how everything connects.

That’s the key difference between selling a service and a product.

Once Andrea packaged her process, clients knew exactly what they were getting. She stood out instantly. She shifted from competing on speed to highlighting structure.

She’s not just selling placements. She’s selling a system.

The lesson?

Stop competing on speed or price. Package your process. Give it a name. 

Make it yours.

You’re not just filling roles. You’re offering a methodology.

In this episode of The Resilient Recruiter Podcast, Andrea explains how to package your process as a signature solution, why story-based discovery is better than traditional intake, and how AI can provide real leverage.

This episode is brought to you by Recruiterflow — an end-to-end, AI-first ecosystem to run and scale your recruitment business.

🎧 New episode  - link in comments.

#RecruitmentAgency #ExecutiveSearch

If you know how to sell, but struggle to stay consistent, here’s why.


Most experienced recruiters don’t have a sales skill problem.
They have a sales dependency problem.

You already know how to win work.

The issue isn’t capability. It's capacity.

> When delivery heats up, business development slips.
> When BD slips, income becomes uneven.
> When income becomes uneven, pressure builds — and everything starts to feel harder than it should.

Sales shouldn’t depend on your motivation.

If sales only happens when you have time, energy, and headspace, it will always be fragile.

That’s not a character flaw.
It’s a structural one.

Owner-led recruitment firms usually rely on memory and willpower.

And any structure built on constant effort eventually breaks.

Reliable billings don’t come from discipline or heroic effort.

They come from design.

A system that:

* defines who to speak to and when
* removes “what should I do next?” from your day
* protects credibility instead of eroding it
* keeps sales moving even when delivery takes priority

That’s the shift:
From sales driven by effort → to sales driven by design.

That’s exactly what I'm discussing in today’s webinar with Rebecca Hastings

You'll see a live walkthrough of the sales system that helped Rebecca book 23 C-level sales meetings in 30 days without volume outreach.

👉 Register via the link in the comments.

AI will not fix your sales.

A system will.

I keep seeing people adopt AI tools expecting them to improve their sales conversations. What actually happens? They get busier but no closer to better clients.

Here's what they're missing.

AI doesn't create relevance. It accelerates whatever you already have.

If your targeting is vague, AI speeds up vague outreach. If your positioning is unclear, AI scales confusion.

Speed without judgment isn't leverage. It's noise.

On Wednesday, Rebecca Hastings is walking through how she actually uses AI in sales.

She runs a retained search firm in the AI sector and advises CEOs on AI 
strategy. More importantly, she's built a sales system that booked 23 C-level meetings in 30 days.

That didn't come from automation or volume. It came from having a clear path to a first conversation and using AI to support that path, not replace it.

You'll see three things:
Her Sales Playbook and how sales decisions happen week to week
The Custom GPTs she uses to prepare, not perform
How she uses AI for research and context before any outreach happens

This is what it looks like when the process comes before the tools.

The session is free. Wednesday, 11am EST / 4pm GMT.

Register at recruitmentcoach.com/ai

If you've been trying to work out where AI actually helps versus where it creates risk, this will clarify it.

70% of buyers have already made up their mind before they take a meeting with you. That stat changed everything for Mike Mello.

If buyers are already deciding before the call, you need to win them over before it.

Mike spent 10 years making 1,300 placements and selling $100M in staffing. Then he walked away to launch Simple Side AI because he'd figured out what most recruiters struggle with.

How to turn LinkedIn visibility into an actual pipeline.

One of his clients had a prospect watch the same video 17 times before booking a meeting. By email six or seven, the trust was already built.

In this week's episode, Mike explains why content without outbound is just noise. And why outbound without content is just spam.

The answer? Both are working together.

If you're creating content but not seeing it convert, this one's for you.

This episode is brought to you by Recruiterflow — an end-to-end, AI-first ecosystem to run and scale your recruitment business.

🎧 Link in comments.

Most recruiters ask clients to describe their ideal candidate. Andrea Hoffer, MS, MBA does it differently. She asks for stories.

"Tell me about someone in this role who was amazing. You'd want 20 of them. Share one story."

Then she flips it: "Tell me about someone who wasn't a good fit. What story made you realize that?"

Real examples reveal the truth. What did that person do? What traits led to their success?

Andrea records these sessions and puts the transcripts into Notebook LM. AI then extracts patterns and creates interview questions based on what really matters.

While most recruiters rush the intake, Andrea builds her entire hiring system on these stories.

In this episode, she explains her Dream Hire framework. She shows why story-based discovery beats traditional intake and how AI adds value without replacing human judgment.

#RecruitmentAgency #ExecutiveSearch #RecruiterTraining

Why do some recruiters command premium fees while others compete on speed and price? The difference isn’t talent or experience. It’s whether you’ve pa

Open article: How to Build a Hiring Machine That Attracts the Right People on Repeat by Mark Whitby • 3 min read

How to Build a Hiring Machine That Attracts the Right People on Repeat

If your leadership team is always catching up on the numbers…

You’re not measuring performance. You’re documenting history.

After 290+ episodes of The Resilient Recruiter Podcast Recruiter, I’ve noticed something.

The same issues come up in nearly every conversation.

Growth

Culture

Efficiency as you scale

And underneath all of it sits one consistent challenge.

Measurement.

Almost every agency owner I speak to agrees tracking performance matters.

Very few feel they’re doing it well.

Spreadsheets work fine at first.

Then they don’t.

As your team grows, markets diversify, and targets get more complex, the problem isn’t effort.

It’s visibility.

When performance data is delayed or manually updated, you’re always looking backwards. You’re analysing what already happened instead of shaping what’s happening now.

Bottlenecks show up too late.

One to ones become reporting sessions instead of coaching conversations.

That’s what caught my attention about Recruiterflow’s Goals Tracking feature.

Not the dashboards themselves.

What they enable.

When you and a recruiter walk into a one to one already aligned on the numbers, the conversation changes.

Less explaining. More coaching.

Less hindsight. More direction.

That shift, from reviewing the past to shaping the future, is often what separates agencies that scale from those that stall.

If visibility is on your radar this year, it’s worth taking a look:

https://lnkd.in/eZXW8DTx

There's a lot of noise around AI in recruitment right now. 


Rebecca Hastings ignored it. She built a sales system first - clear focus, disciplined outreach, hours of listening, then used AI to remove friction, not thinking. 

The result? More meetings booked than anyone else, without making the most calls. In this episode, 

Rebecca shares why AI won't replace recruiters but will expose weak businesses, where it actually helps versus where it quietly fails, and why trust and judgment are now your biggest competitive advantages.

There’s a lot of noise around AI in recruitment right now. Some people are selling it as a silver bullet. Others are warning it will wipe recruiters o

Open article: How Recruiters Can Use AI Without Losing Trust or Control by Mark Whitby • 3 min read

How Recruiters Can Use AI Without Losing Trust or Control

You're posting on LinkedIn
Showing up consistently
Creating content

And yet... the meetings aren't coming.

Mike Mello explains why in this week's episode.

Why do some recruiters post weekly but never get meetings? Meanwhile, others turn LinkedIn videos into sales talks that close deals. Mike Mello can he

Open article: How to Turn LinkedIn Videos Into Real Client Meetings by Mark Whitby • 3 min read

How to Turn LinkedIn Videos Into Real Client Meetings

I've been hearing the same thing from recruitment business owners for months now.

They're using AI for sales. Automating outreach. Sending more messages. Scaling their activity.

But their response rates haven't changed. Sometimes they've got worse.

Rebecca Hastings runs a recruitment business in the AI sector. Over the past year, she's built something different. A sales system where AI makes her more relevant to clients, not just faster.

I'm doing a live session with her on January 28th where she'll walk through how she's done it. Her actual playbook. Real examples from her business.

You'll see her Sales Playbook, the automations she uses, her Custom GPTs, and the AI Agents that prep her before every client conversation.

This isn't about replacing your judgement. It's about having better information before you pick up the phone or send that message.

Who's this for? Recruitment business owners who are using AI but aren't seeing it translate to more quality meetings. People who know there's a better way but haven't seen it clearly explained.

Wednesday, January 28th - 11:00 AM US ET / 4:00 PM UK

Register at recruitmentcoach.com/ai

I'd love you to join us.

#recruiters: How optimistic are you about the #recruitment market in 2026?

Vote ➕ Comment below 👇 regarding what you're seeing in your specific market niche and location.

Let's get a real read on where things stand.

#staffing 
#executivesearch

Recruiters: How optimistic are you about the recruitment market in 2026?

Same pattern. Different recruitment business owner. "I want consistent sales results, but I can't be the only one selling."

Most are stuck in one of four places.

What's your biggest barrier to consistent sales results?

Vote below 👇 and tell me what's blocking you in the comments.

#recruitment #sales #AI #businessdevelopment

What's your biggest barrier to consistent sales results?

Your client needs three services.

You offer one.

Your competitor just walked in with the other two.

Here's what happens next.

They start with temp. You still own perm.
For now.

But once they're inside the account, they don't stay in their lane.

They pitch direct hire. 
They pitch contract. 
They pitch whatever you're NOT doing.

And suddenly, you're fighting to keep what you had.

The fix?

Diversify your revenue streams.

Your clients already trust you. 
They already pay your invoices. 
They know where to send the money.

Selling them a second service is easier than winning a new client.
Way easier.

If you're only working one revenue stream, you're not just leaving money on the table.

You're inviting competitors to take it.

Gerard Koolen built €280M across 11 countries with eight revenue streams.
In this episode, he explains how diversifying kept him growing through 2008, COVID, and every crisis since.

Link in comments.

#RecruitmentBusiness #RecruitmentAgency #RecruiterGrowth

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The Battle

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