Adam Broda

I Help Senior, Principal, and Director Level Professionals Land Life-Changing $150k - $350k+ Roles | Founder & Career Coach @ Broda Coaching | Hiring Manager & Product Leader | Amazon, Boeing | Husband & Dad

Are you ready for a role that levels up your salary and career? 
I've got the solution. 

After a successful corporate journey in Aerospace and Big Tech, I moved into the career coaching space. I fell in love with helping employees level-up as a Manager, and wanted to make it my full-time calling.

Since that moment, I've helped over 400 Sr-level professionals land life-changing roles at companies like Meta, Airbnb, Google, Spotify, Deloitte, GE, Lockheed, JPMorgan, Microsoft, Amazon, and more.

My job search methodology is different.

Yes, I'm a career coach, but I'm also a job placement systems engineer.

My program leverages personalized 1:1 coaching sessions, exclusive networks of people, streamlined job search strategies, and cutting-edge tools & resources.

I've refined my coaching system (called 'Better Work') to focus on proven systems that get jobs fast, while deprioritizing tasks that don't produce.

The results speak for themselves.

↳ 400+ professionals placed into better roles
↳ Helped increase Final Offers by an average of 13%
↳ The average client lands 8.1 interviews with my system
↳ Create 3X more LinkedIn profile views in the first 30 days
↳ In 2025, we increased client compensation by $34K on average

We'll help lock in on your optimum target audience.
We'll reposition your brand, your stories, and your marketing strategy.
We'll drive visibility while connecting you with decision makers and industry contacts.

And most importantly: I don't stop until you're in a better job. Guaranteed.

Disclaimer: My program is not for everyone.
It's completely optimized for Senior, Principal, and Director-level professionals. 

The program is also selective (I can't take everyone), and seats are limited to ensure clients get ample  1:1 time and attention.

If you're interested in learning more about my program, book a free discovery call:  https://tally.so/r/w4GlQ5

OR - Click the "APPLY TO WORK WITH ME" page in my featured section.

PS - My program has maintained a 4.9-star rating over several years. You can check out testimonials here: https://www.brodacoaching.com/testimonials

More About Adam Broda:

- Hiring Manager for 13+ yrs; I've built three organizations from scratch during this time
- I've been career coaching since 2016; launching as a legit business in 2019
- Featured in Fast Company, CNBC, and LinkedIn News
- Former Production Engineering Leader at Boeing
- Former Sr. Manager of Product at Amazon
- LinkedIn Creator with +495k followers
- High school wrestling coach
- Former NCAA D1 wrestler
- I have two kids (6 and 4)

Founder

-I started Broda Coaching (BC) with the mission to improve the world by elevating the Technology & Engineering professionals that influence it daily. BC helps customers maximize their visibility and value by coaching them from the perspective of the hiring teams they need to attract.
-BC offers an online course called the Career Transition Program; featuring 6 Modules, 194 lessons, and over 20 downloadable files/templates to help you crush your job search in a new industry or role.
-We also offer flexible and personalized 1:1 coaching for those looking for a more tailored experience.
-Since late 2019, BC has served over 200 clients; and grown our LinkedIn following from 1.2K to +165K
-Check out our website to learn more: https://brodacoaching.com/

Many Sr-level professionals struggle to get traction on LinkedIn because they're profiles aren’t discoverable. Let's fix that👇

In a hyper-competitive job market, visibility is your ally for creating more opportunities.

Here are 5 tips to help you stand out as a Senior, Principal, or Director-level job seeker:

1 - Fix Your Headline

Use relevant terms and keywords to help your target audience discover you more easily.

Here are 2 effective formulas for a solid headline:

✅ [Target Role] + [Credibility Boost] + [Key Value/Outcome]
✅ [Who you help] | [How you help them] | [Proof or Differentiator]

2 - Professional Headshot

Please.
Pleeeease.
Upload a decent-looking headshot.

Show your audience that you care about 1st impressions

Studies show that LI profiles with quality headshots get multiple times more views/clicks per day than profiles without.

Use tools like:

- SectaLabs
- BetterPic
- Nano Banana

If you want simple, cheap, or quick options.

3 - Get Recommendations

Find 3-5 individuals willing to ‘swap’ recommendations with you.

Target folks at a variety of levels (Leadership, Peers, Direct Reports); create and send a recommendation template to help make the process easy and fast.

4 - Optimize Your "About Section"

Here's a framework for this section I use often:

-Hook – Powerful Intro (2-3 Sentences)
-Value Proposition – Highlight Strengths (3-4 S)
-Achievements – Quantify Impact (3-4 Bullets)
-Leadership Style – Show Humanness (2-3 S)
-Call to Action – Invite Them (1-2 S)

5 - Set Up "Open To Work"

From your profile page:

- Click “Open To”, click “finding a new job”.
- Set preferences for location, start date, job type, and who can see you’re looking for new jobs.

And you've done it.
Make the changes and observe the results.

Bonus Tip: Edit Your URL
Instead of a string of random numbers and letters, let's upgrade to your name.

Simply click "Edit Public Profile & URL."
_ _ _

PS - I created a blog post with a full breakdown of profile optimization steps. If you liked these 5 tips, I think you'll love the entire overhaul. Here's the link:

https://lnkd.in/eZ-SHhpV

I Help Senior, Principal, and Director Level Professionals Land Life-Changing $150k - $350k+ Roles | Founder & Career Coach @ Better Work | Hiring Manager & Product Leader | Amazon, Boeing | Husband & Dad

#1 for Career Coaching on LinkedIn. I help senior-level ICs & people leaders grow their salaries and land fulfilling $200K-$500K jobs —> 300+ placed at top companies.

Ranked The Top Career Coach Worldwide On LinkedIn | Helping Senior ICs & People Leaders Land $200K-$500K Dream Jobs

Ready to grow your salary and land a role you actually love?

I've helped over 300 professionals break through salary ceilings and land life-changing positions at Google, OpenAI, Microsoft, LinkedIn, Apple, Nvidia, Amazon, and other top companies.

Here's what makes my approach different:

Most job seekers waste months applying to hundreds of jobs with no results. My clients land multiple offers in 6-12 weeks using "The Simple Success Method" - my distilled 5-step system that focuses only on what gets you hired. After 300+ successful placements, I've learned that executive-level results come from doing the RIGHT 5 things perfectly, not overwhelming yourself with complicated processes.

My track record speaks for itself:
✓ 300+ clients placed at dream companies  
✓ Average salary increase: 40-80%  
✓ 300M+ content views helping job seekers  
✓ Featured in Forbes, Fast Company, Business Insider  
✓ Built my own 7-figure business using these exact strategies
✓ Ranked the top job search coach on LinkedIn (#1 in the U.S. and Worldwide by Favikon)  

What you get in Career Leap:
→ The Simple Success Method™ (my battle-tested 5-step system)  
→ 1:1 coaching sessions with me personally  
→ Exclusive access to proprietary AI job search tool  
→ Group coaching with other high-performers  
→ Private community of ambitious professionals  
→ Complete confidentiality throughout your search  

This isn't for everyone. I only work with senior-level individual contributors and people leaders who are serious about making a major career move and ready to invest in themselves.

My guarantee: If you don't land a $200K-$500K role within 90 days, we'll keep working with you until you do. That's how confident I am in this system.

More about me: Currently living in Chicago. I worked at LinkedIn for 4 years helping Fortune 500 companies hire top talent, then founded my own 7-figure recruiting start-up. Now I use that complete 360° perspective - platform insider knowledge + hiring expertise + entrepreneurial success - to help people land jobs they actually love.

Ready to transform your career?
  
Send me a DM with "CAREER LEAP" or book a free job search strategy call: https://lwspuk8wil4.typeform.com/to/LeHkspKC

P.S. - Spots are limited. I only take on a select group of professionals each month to ensure everyone gets the attention they deserve.

Reno Perry

Before you say yes to the job offer... 

9 real signs a company values their people:

↳ Transparency in Action
• Regular town halls with honest financial updates
• Clear communication about company direction
• Open discussions about challenges and wins

↳ Feedback That Creates Change
• Employee suggestions become actual policies
• Regular pulse surveys with published results
• Visible improvements based on team input

↳ Recognition That Matters
• Spot bonuses for exceptional work
• Public acknowledgment of contributions
• Peer recognition programs that work

↳ Market-Leading Compensation
• Regular market adjustments without asking
• Equity at all levels
• Benefits that actually support life needs

↳ Real Growth Investment
• Dedicated L&D budgets
• Clear promotion paths
• Internal mobility programs that work

↳ Work-Life Integration
• Unlimited PTO with minimum requirements
• Mental health support
• No-meeting days

↳ True Inclusive Culture
• ERGs with executive sponsors
• Pay equity audits
• Diverse leadership at all levels

↳ Accessible Leadership
• Skip-level meetings
• Open office hours
• Transparent decision-making

↳ Trust & Autonomy
• Freedom to experiment
• Budget authority
• Flexible work arrangements

The difference? These aren't just policies.
They're actions I've seen work.

What would you add to this list?

Reshare ♻️ to help someone in your network.
And give me a follow for more posts like this.

#1 for Career Coaching on LinkedIn. I help senior-level ICs & people leaders grow their salaries and land fulfilling $200K-$500K jobs —​> 300+ placed at top companies.

73% of employers expect you to negotiate.
55% of professionals don’t.

That’s a costly silence.

Negotiation isn’t about being difficult.

It’s about showing up prepared and knowing your value.

Here's how to do it right:

1. Research what’s fair
↳ Know the going rate for your role and level.

2. Know your impact
↳ Have proof of what you’ve led, built, or improved.

3. Define your range
↳ Set your target and your bottom line.

4. Look beyond salary
↳ Include PTO, bonuses, equity, flexibility.

5. Practice out loud
↳ Once is better than never. Confidence shows.

Common missteps to avoid:

🚫 Accepting an offer on the spot
🚫 Leading with your lowest number
🚫 Ignoring the full compensation picture

Smarter ways to respond:

🗨 “Based on what I bring, let's revisit the package.”
🗨 “What flexibility is there in total compensation?”
🗨 “Thanks. Can I take some time to review this?”

Coaching 100s of people into roles they actually love 
has taught me: 

You don’t get what you deserve.
You get what you negotiate.

Your new boss is expecting it.
You just have to be ready.

🔖 Save this for when the offer comes in.
📤 Send it to someone who’s due for a raise.

Reshare ♻️ to help someone in your network.
And give me a follow for more posts like this.

(73%, 55% Stat Source: CareerBuilder)

You don’t get what you deserve.
You get what you negotiate.
And most people negotiate poorly.

Staying silent can cost you up to $1.5 million over your career.

After coaching hundreds of professionals into $200k+ roles, here’s what I’ve learned:

Most people don’t get underpaid because they lack experience.
They get underpaid because they use language that weakens their leverage.

One weak phrase can cost you $50k+ instantly…and that compounds over time.

❌ Lower raises
❌ Smaller bonuses
❌ Less equity

Your negotiation language sets the baseline for everything that follows.

If you catch yourself saying things like “I’m flexible on compensation,” stop right there.

Here are 3 powerful phrase swaps that changed the game for my clients:

❌ Never: “I just really need this job.”
✅ Instead: “I’m excited about the opportunity and want to ensure compensation aligns with the value I bring.”

❌ Never: “I’m currently making X at my job.”
✅ Instead: “Based on market data for similar roles, I’m seeing a range of X–Y. How does that align with your budget?”

❌ Never: “I’d be willing to take less to get started.”
✅ Instead: “I’m very interested in this position and would like to work together to finalize the compensation.”

See the difference?

You’re not being difficult.
You’re being clear.

You’re not demanding more.
You’re defining your worth.

Weak phrases cost you for decades.
Strong language changes everything.

($1.5M stat source: Forbes & Business Insider)

📌 Negotiation is just one piece of the bigger picture. Inside my Career Leap Accelerator, I help sr. level ICs and people leaders position themselves for high-level roles and navigate interviews, offers, and comp strategically. 

If you’re targeting a $200K+ role and want support at that level, fill out the short form in my Featured section and, if it’s a fit, we can talk.

I see people spend 20 hours perfecting their resume.

Then blow the interview in 20 seconds.

After coaching hundreds of professionals into $200K+ roles, I've seen the same pattern:

They know WHAT to say.
They don't know HOW to say it.

Here's the truth:
AI is a huge advantage for jobseekers.
It's replacing outdated interview prep.
Making it way better.

The people landing dream roles aren't smarter.
They're using AI to practice scenarios you'll actually face.

Take this prompt that helped a client land a VP role at Microsoft:

"My potential weakness is [X]. Create an authentic response that shows self-awareness, growth mindset, and proactive improvement. Include specific actions I've taken."

Or this one that generated a $40K higher offer:

"I'm interviewing for [role] at [company]. Market rate is $[X]. Generate 3 counter-offer data points and negotiation phrases that maintain the relationship while maximizing value."

These aren't generic templates.
They're precision tools for high-stakes conversations.

While others memorize canned answers, you're building dynamic responses.

While they hope for easy questions, you're ready for curveballs.

While they accept first offers, you're negotiating with data.

The gap between good and great isn't talent.
It's preparation.

And preparation is now 10x easier with AI.

Your competition is still using 2010 strategies for 2026 opportunities.

That's your advantage.

Every interview has predictable moments:
• The weakness question
• The salary discussion  
• The "why should we hire you"
• The cultural fit probe

Master these moments and you'll dramatically increase your chances of landing the offer.

Doing well in interviews isn’t about memorizing answers.
It’s about preparing for the moments that actually decide offers.

That’s the work we do inside my Career Leap Job Search Accelerator.
I work with a handful of professionals each month who are targeting $200K–$500K roles and want to prepare at a higher level.

If that sounds like you, fill out the short form in the featured section of my profile to book a strategy call to learn more.

I can tell when someone's networking out of desperation.

So can everyone else.

Here's the pattern I see after coaching 300+ people:

Most people only reach out when they need something.

They lead with what they want, not what they offer.

They disappear the second they land a role.

Then 24 months later? They're back. And it's obvious.

Look - if you need a job right now, you still need to network. I get it.

But HOW you do it makes all the difference.

The people landing $200K+ roles (even when they're actively searching)?

They network differently.

They still give value even while asking for help.

They're genuinely curious about the other person.

They build real relationships, not transactional connections.

Things like:
→ Targeting weak ties (research shows 70% of jobs come through loose connections)
→ Asking for advice instead of "are you hiring?" (opens way more doors)
→ Mastering the 30-minute coffee chat framework that feels like a conversation, not an interview

I put together 10 specific strategies in the graphic below 👇

Whether you're happily employed or actively searching, these work.

The difference is: one group builds relationships as insurance. The other builds them as lifelines.

Both work. One's just a lot less stressful.

Start today: Pick 3 people you haven't talked to in 6+ months and send them something useful.

An article. A congrats on a win. A simple "thinking of you.”

No ask. Just value. 

That's how you build a network that's there when you actually need it.

📌 P.S. This is exactly the kind of strategic networking I help clients build inside my Job Search Accelerator. We focus on outreach that compounds over time and leads to senior-level opportunities.

If you’re targeting a $200K–$500K role and want to approach your job search more intentionally, fill out the short form in my Featured section and if it’s a fit, we’ll talk.

Most candidates lose interviews even when their answers are “right.”

Here’s why.

Good candidates just answer questions.

The ones who get hired answer what's really being asked.

Coaching 100s of professionals into roles they love has taught me:

Every interview question has a hidden concern behind it.

Here's how to translate the questions into what they actually want to know:

❌ "Tell me about yourself."
✅ Can you connect your story to this role?

❌ "Why should we hire you?"
✅ What makes you stand out from everyone else?

❌ "Why are you leaving your current role?"
✅ Are you moving toward growth, or running from problems?

❌ "What's your greatest weakness?"
✅ Do you know your gaps and are you actively improving?

❌ "Tell me about a challenge you faced."
✅ Will you fix problems or just complain?

❌ "How do you handle pressure?"
✅ Will you deliver or fall apart when things get crazy?

❌ "Where do you see yourself in 5 years?"
✅ Will you stick around if we invest in you?

❌ "What are your salary expectations?"
✅ Are we aligned on compensation?

❌ "Do you have any questions for us?"
✅ Did you research us, or could we be any company?

❌ "We'll be in touch."
✅ I haven't decided. Your follow-up could tip the scale.

And remember:
Great interviews aren't about giving perfect answers.

They're about showing you understand what really matters to them.

If you can hear the concern behind the question and speak to that....

You'll stop sounding like every other candidate.

And start sounding like the only candidate.

📌 P.S. Interview prep isn’t about memorizing answers. It’s about knowing how to think in the room. If you want support building that skill and targeting higher-level roles, check the Featured section of my profile for details on how I work with clients.

 What_Hiring_Managers_(Actually)_Mean

You checked all the boxes.

Salary. Title. The LinkedIn headline.

But something still felt off.

We’ve outgrown the old definition of success.
(And it’s about time.)

After coaching hundreds of professionals into
roles they actually love, one thing is clear:

The most fulfilled people?

They’re still ambitious.

But they’re aiming differently.

Here’s what they prioritize now:

1. Flexibility
→ Control over your time = real freedom
→ Autonomy fuels performance
→ It’s not a perk. It’s a priority.

2. Purpose
→ Your work should mean something
→ Impact > image
→ Purpose keeps you going when it gets hard

3. Work you enjoy
→ Energy is a signal (follow it)
→ Dreading Mondays isn’t normal
→ The everyday matters more than the highlight reel

4. Time for life
→ What’s success worth if you can’t enjoy it?
→ Space creates clarity (and longevity)
→ Your home life deserves your best.
Not your leftovers.

You can still aim high.
But you have to aim smart.

Make sure the target fits your life.
Not someone else’s.

What does success mean to you?

Wise words for those considering a change.

I took a pay cut to move into a new industry.

The result?

12 months later I 3x'd my previous salary.

4 years later, another 2x increase.

Worked for world-changing companies.

Met smart, incredible friends, mentors, colleagues.

Gained skills to start my own business and help others with their careers.

It was scary at first but it was an intelligent risk that paid off.

That was my choice but there are no "right" career paths.

What’s important is you do what’s best for you. 

Some questions to think about if you’re considering a change:

↳ What drives you? Are you chasing it in your current job?

↳ Long-term goals vs. current path - do they match up?

↳ Are you ready to leave your comfort zone for something new?

↳ How would you feel looking back in 5 years if you stayed in your current role versus making a change? What regrets might you have either way?

↳ What skills and experiences from your current role could transfer to your target industry in unexpected ways?

Whatever you decide...

Just make sure you're running your own race.

Not someone else's.

🏃

I’ve had jobs that look great on paper but still felt like I was in the wrong role. 

The smartest career move you can make this year?

Aligning your ambition with your energy.

If you're crushing goals but feeling completely off-track, you're not broken.

You're just misaligned.

I see this all the time with people “doing well”

Great title. Good money. Totally drained.

They think they need to blow up their career and start over.

But that's not it.

You don't need a career overhaul. You need realignment.

There's a Japanese concept called Ikigai - it means "reason for being."

It's basically the intersection of what you're great at, what energizes you, what pays well, and what fits your life.

I've adapted it into a career framework I use with clients to find that sweet spot.

It's four overlapping questions:

→ What are you trusted to deliver? (Your zone of mastery)
→ What would you do even if it didn't pay? (What drives you)
→ What's actually in demand? (Market reality)
→ What fits your life right now? (Not just your ambition)

The magic happens at the intersection.

That's where you get focus, clarity, and motivation without burning out.

I broke down the full framework in the graphic below 👇

Look at it. See where you're strong. Notice where you're missing.

That gap? That's what's making you feel off.

—

P.S. This kind of clarity work is what we do with clients inside my Job Search Accelerator. I help professionals align their skills, ambition, and energy so their next role actually compounds their career. 

If you want to explore working together, you can apply and book a strategy call here: https://lnkd.in/gCKpEsYg

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The Battle

Adam Broda

Reno Perry

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The Battle

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