Adam Scott Coaching

Adam Is passionate about Helping IT professionals get the success and recognition they deserve in their career, without sacrificing the important balance that comes with managing relationships, interests and health. 

Whether you want to remove your own personal blockers and challenges, transition to a new exciting role aligned with your personal values, or optimise your potential for peak performance. Adam treats each client situation as a tailored engagement to meet the needs, wants and desires of the individual to meet the goals and objectives targeted.

Adam works with individuals to create prioritised action plans to move towards thier goals, using effective methodologies incorporating muscle memory and paradigm shifts to ensure growth in order to achieve the desired result.

✔️ Accelerate Career Advancement
✔️Work life/Balance
✔️Increased Assertiveness
✔️Expanding Influence
✔️Minimise doubt, worry and anxiety
✔️dealing with imposter syndrome
✔️Define Personal Value
✔️Improving Leaderships skills

Career and Leadership Development Coach

Commonwealth Bank

🔸2023 𝙌𝙪𝙖𝙧𝙩𝙚𝙧𝙡𝙮 𝘾𝙀𝙊 𝘼𝙬𝙖𝙧𝙙 𝙒𝙞𝙣𝙣𝙚𝙧

🔸Developing high level strategic Security Solutions to aid in the overall performance of one of the CBA 
     subsidiaries.
🔸Leading a team to success through the establishment of a clear vision of the future, promoting better 
     behaviour and practices to increase collaboration and reach the ultimate goal.
 🔸Mentorship of individuals to more effectively align daily tasks with overall outcomes and create a 
      more collaborative approach to work.
🔸Develop proposals for executive buy-in to align actions, roadmap and trajectory with the future of 
     the business.

Cyber Security Architect

The Missing Link /Westpac

🔸Consultancy for security-based solutions meeting overall objectives, balancing requirements for business continuity and risk.
🔸Team work and collaboration for aligning actions with common project and business goals.
🔸Mentorship for graduates to assist in building confidence and skillsets aligned with future growth.
🔸Creation and proposal of new initiatives aligned with common security objectives.

Downer Group Ltd

🔸Strategic leadership for Security vision and goals.
🔸Executive buy-in for shift in strategy for overall business technology alignment.
🔸Team building and collaboration for synergy with strategy.
🔸Mentorship and coaching to improve interpersonal skills and effective communication.

Telstra

🔸Team leadership for effective communication, conflict resolution and collaboration.
🔸Production of Designs and Architectures aligned to overall objectives of the business.
🔸Team and business alignment with overall objectives.

Network Security Architect

AT&T

🔸Teamwork and collaboration for development of overall project requirements.
🔸Design of detailed and high level architecture solutions.
🔸Consultancy for Timeline and overall project management.

Network Security Architect/ Solutions Architect

🔸Consultancy and collaboration to develop requirements and project scope
🔸Team building and mentorship
🔸Team leadership and coaching for setting boundaries and expectations with vendors and clients.

VerizonBusiness

🔸Consulting with Westpac to develop functional requirements and project scope.
Consultancy and collaboration to develop functional requirements and project scope
🔸Creation of detailed design and high level requirements to meet client objectives

Professional Services Consultant/Designer

🔸Team leadership and management for Department of Education IT uplift program
🔸Network consulting and engineering across multiple client engagements.
🔸Team motivation, morale uplift through tough deadlines and requirements.

IT Specialist

𝙁𝙚𝙚𝙡𝙞𝙣𝙜 𝙨𝙩𝙪𝙘𝙠 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧? 𝙒𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙡𝙞𝙠𝙚 𝙚𝙭𝙩𝙧𝙚𝙢𝙚 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 𝙤𝙣 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙝𝙖𝙥𝙥𝙚𝙣? 𝙄𝙨 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧 𝙣𝙤𝙩 𝙬𝙝𝙚𝙧𝙚 𝙮𝙤𝙪 𝙝𝙤𝙥𝙚𝙙 𝙞𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙗𝙮 𝙣𝙤𝙬?

I have spoken with over 800 IT Leaders who have answered 𝙔𝙀𝙎 to these questions.

Also risking (or having experienced) burnout as a result.

But it doesn’t have to be this way.

By leading yourself to the best of your ability, you will find more clarity and fulfillment in your life and career, earn the $$$ you deserve, as well as increase your influence and leadership with others.

𝗧𝗛𝗘 𝗙𝗔𝗖𝗧𝗦

❌ 60% of people dislike their job according to Gallup
❌ 75% of people are not confident about their career path in their organization according to Gartner
❌ 63% of employees experienced burnout according to an Asana Study

𝗧𝗛𝗘 𝗣𝗥𝗢𝗩𝗘𝗡 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚 𝗦𝗬𝗦𝗧𝗘𝗠

✅ Get Clarity on your career path for more money and fulfillment
✅ Perform at a higher level and get noticed for your results
✅ Increase your leadership skills and influence
✅ Build a personal brand to access the hidden job market
✅ Find a healthy balance to enjoy life with those that matter most

𝗛𝗢𝗪 𝗪𝗘 𝗚𝗘𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦

The VMAP framework, is proven to help IT Leaders get results in less than 90 days. 


𝗪𝗛𝗢 𝗪𝗘 𝗛𝗘𝗟𝗣 

If you are an IT professional looking for career clarity, more fulfillment, better pay and want to increase your leadership and influence, then this program is the right fit for you. 

𝗜𝗙 𝗧𝗛𝗜𝗦 𝗦𝗢𝗨𝗡𝗗𝗦 𝗟𝗜𝗞𝗘 𝗬𝗢𝗨, 𝐇𝐄𝐑𝐄 𝐀𝐑𝐄 𝟮 𝐖𝐀𝐘𝐒 𝐖𝐄 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔:

1️⃣ - DM me personally. I'm happy to chat about what your best next steps should be.
2️⃣ - Book a free clarity call with Adam to learn about the program: https://calendly.com/adamscott-coaching/clarity-call

Adam Scott

If no one saw your wins this week... did they even happen? 

You fixed things no one understood. 
You juggled chaos and made it look easy. 
You held it all together, again. 

But here’s the thing: 
If no one knows what you’re doing... 
they won’t value what you’re doing. 

This is where smart IT pros get stuck. 
You think your work should speak for itself. 
It won’t. 

Visibility ≠ vanity. 
It’s positioning. 
And it’s how people get promoted, poached, and paid more. 

So if you crushed it this week? 
Say something. 
Post the win. 
Share the lesson. 
Drop the insight. 

The work matters. 
But so does being seen. 

------------------------------

#ITCareers #Positioning #Visibility #CareerGrowth #FridayFlow 

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li_at

JSESSIONID

Helping IT LEADERS Get Promoted | Career Coach | Gain Career Clarity | Get Paid Your Worth | Increase Your Confidence | Questions? DM Anytime.

𝗧𝗶𝗺𝗲 𝗺𝗮𝗸𝗲𝘀 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗵𝗮𝗿𝗱𝗲𝗿, 𝗻𝗼𝘁 𝗲𝗮𝘀𝗶𝗲𝗿.

I hear it every week:

“I’ll start once this release is over”

“I’ll move when the market improves.”

“I’ll get into it once I am back from holidays.”


All sound logical – but the real problem is rarely your circumstance.

𝙄𝙩𝙨 𝙨𝙩𝙚𝙥𝙥𝙞𝙣𝙜 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙪𝙣𝙘𝙚𝙧𝙩𝙖𝙞𝙣𝙩𝙮 𝙤𝙛 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬.

This is a recipe to ensure years are wasted.

Remember Courage isn’t a feeling. It’s a decision. Its not waiting for perfect timing – its taking one step you can manage today.

- Send the message. 
- Ask your contact for the referral. 
- Apply for the role you’ve been side-eyeing.
- Share the post that actually says what you think.

Remember clarity follows motion, not the other way around.

If you want a simple 10-minute plan to get moving today, DM me COURAGE and I’ll send it.

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#ITcareers #leadership #mindset #visibility #careergrowth #australiatech

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𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲.

Sometimes it’s just... going through the motions without feeling valued.

You still hit your deadlines. You still show up to meetings. You still say, “Yeah, all good” when people ask how work is.

But underneath:

· Work feels flat

· You’re tired even when you’re “not that busy”

· You’ve stopped expecting anything to change

That’s not laziness. That’s what it looks like when you’ve outgrown your role, but stayed anyway.

For a lot of experienced IT professionals I speak to, burnout isn’t about workload alone. It’s about:

· Doing work that’s below your capability

· Feeling invisible

· Knowing you’re capable of more, but not sure how to move up

If this hits a little too close to home, don’t ignore it. Burnout is often a signal, not a life sentence.

The real question is: are you under-resourced... or under-valued and under-positioned?

If this feels familiar and you’d like a brief self-assessment to clarify your next move, send me a DM and I’ll share it with you.

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#burnout #itcareers #itleaders #mentalhealthatwork #careergrowth #workplacewellbeing #techprofessionals

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"Everything looked fine on paper… but I wasn’t happy.”


Sachin said this on our call recently.

Over 8–9 weeks in our Career Accelerator Program, he did the inner work most of us avoid:

- Clarified values, identity, and what truly matters
- Unpacked old conditioning and unhelpful patterns
- Reframed career, relationships, and self through a new lens
- Practised tools to handle interview anxiety and show up with calm confidence

Huge shout-out to Piers Cousins for being that trusted guide - showing up as a coach and a friend. 

And to our community for the safe space to share vulnerabilities and feel a real sense of belonging.

Sachin Raj’s words at the end say it all:
“I’m in a much better place. I’m happy I made this step.”

Great work mate - proud of you!

If you’re “fine on paper” but not fulfilled there’s a better way to show up for yourself and the people you love.

 Send me a message for a chat if you are curious.

#careercoaching #ITcareers #leadership #mindset #careerdevelopment #australiatech

Program & Project Director - Senior Project Manager | Making ICT Delivery Work (Cybersecurity Uplift • Essential 8 • Zero Trust) | Collaborative, Coaching Leader

Product & Delivery Leader | SaaS, Salesforce, DevOps | Turns complex builds into adopted, measurable outcomes

Most people slow down towards December. 

If you want to stand out – use this time to your advantage 
 
At the end of the year I always hear the phrase “Let’s talk in the new year.” 

That’s exactly why I tell my clients to stay moving while others stop! 

Yes- rest matters. Family matters. 
And... this is when hiring managers and recruiters finally have space to reply. 

When Noise drops, Visibility rises. 
 
Fewer roles may be advertised, but the conversations now become the interviews in January. 

Going against the status quo doesn’t mean grinding. 
It means being present when everyone else disappears. 

A short note to a past colleague. 

An end-of-year coffee. 

A post that reminds people what you solve. 

When the market slows, leadership stands out. 

Don’t vanish. Get visible. 

Want some help creating an end of year strategy? Let’s talk. 

---------------

#ITleadership #careergrowth #jobsearch #networking #australiatech 

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Hey All,

If you are a job seeker and want to have a chat this morning at 9am - come along!

I’ll be answering any questions for people stuck in the job search or if you are looking for advice to position yourself for that next role.

See you all soon!

IT’S ON LIKE DONKEY KONG!
Job Seeker Café is on again today at 9am and our guest barista, Adam Scott, is ready at the espresso machine! ☕

If you’re job seeking, contracting, or in career-reset mode, this is the perfect way to kickstart your Friday.

Energy up. Mindset switched on. Community around you. Momentum back in your corner.

And today, Adam’s bringing the good stuff:

💡 How to build a meaningful professional brand

⚠️ Why being a generalist or a “Swiss-Army-Knife” candidate is costing you opportunities

🎯 How to position yourself clearly so employers know exactly where you fit and why you matter

This is the kind of conversation that gets you unstuck… and gets you moving again.

Whether you’re in a lull, feeling invisible, or just need a boost of motivation - come hang out with people who get it.

We laugh, we learn, we share the real talk that makes a difference.

📅 Today — 9.00am (Google Meet)
🎟 Free ticket via the Talentology Booking Hub:
https://lnkd.in/gG4defKp

See you in the café - coffee in hand, mindset primed, and ready to build some momentum. 💛

#CareerAGILITY Talentology AU #JobSeekerCafe #JobSeekers #CareerCoaching #ITCommunity #ConnectionCurrency #sydney #melbourne #brisbane #canberra #adelaide #perth #hobart

Slowing down into Christmas?
Waiting to "start fresh in the new year?" - there's a better way.

If you’re stuck in a role you’ve outgrown, or you still don’t have a role - 
another “coast through December” isn’t going to fix it.

In my own circle, two people landed roles on Christmas Eve.
December wasn’t dead.
Everyone else just disappeared.

In the latest edition of my LinkedIn newsletter, I break down:

1. Why “no one hires in December” is a myth
2. 3 simple moves to get interviews and offers before the new year
3. How to stop wasting Decembers and use it to your advantage

Read it below:

#ITCareers #ITLeadership #TechCareers #JobSearch #ITJobs #CareerGrowth #ITProfessional

It’s been a tough year for many. If you’re stuck in the job search, or it’s been another year of feeling undervalued and under-appreciated - I feel yo

Slowing Down Into Christmas?: How To Get Interviews And Offers Before End Of Year

𝗙𝗿𝗼𝗺 𝗺𝗶𝗱-𝗹𝗲𝘃𝗲𝗹 𝘁𝗼 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸

There’s a point in every IT career where you’ve outgrown your role, 
...but you’re unsure what’s next. 
 
Start managing a team? 

Do I keep learning more tech? 
Do I make a complete pivot?? 

The IT professionals I coach are tired of spinning in circles. 
They want a clear, confident plan that gets them into roles they actually want, 
Not just the next logical step. 

If that’s you, 
Let’s get you moving. 

If you’re ready to stop winging it and start owning your next step – send me a message. 

----------------------------------

#TechLeadership #ITCareerDevelopment #CareerClarity #MidCareerCoaching #ITMentorship #NextLevelCareer #CareerDirection

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Burnout isn’t always a breakdown 

Sometimes it happens in silence. 

Logging in, zoning out. 
Meetings that feel like noise. 
Solving the same problems with zero excitement. 

For most of the clients I work with, it’s not dramatic 

They just feel flat. 
Underused. Undervalued. Unchallenged. 

And they wonder: 
“Is it me? Or have I just hit a wall in this role?” 

Here’s what I tell them: 
- It’s not about taking a break. 
- It’s about choosing a better direction. 
 

One that reignites your sense of purpose, progress, and possibility. 

If your work feels like it’s draining you instead of driving you- 
It’s time to reset. 

𝗜𝗳 𝘁𝗵𝗶𝘀 𝗳𝗲𝗲𝗹𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿, 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘀𝘁𝘂𝗰𝗸. 

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.

------------------

#ITBurnout #CareerEnergy #TechProfessionals #ITWellbeing #ResetAndRefocus #CareerCoaching #ITMindset 

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𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗻𝗼 𝗰𝗮𝗹𝗹𝗯𝗮𝗰𝗸𝘀? 

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗶𝘁 𝘄𝗶𝘁𝗵 “𝗪𝗲 𝗿𝗲𝗴𝗿𝗲𝘁 𝘁𝗼 𝗶𝗻𝗳𝗼𝗿𝗺 𝘆𝗼𝘂...” 𝗲𝗺𝗮𝗶𝗹𝘀? 

You’re not alone. 
The market’s tough right now. 

IT pros who used to walk into roles? 
Now ghosted. Overlooked. Ignored. 

But here’s the thing: 
It’s not because they lost their edge. 
It’s because their positioning never evolved. 

𝗖𝗲𝗿𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗹𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀. 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀. 

My clients aren’t learning new tech. 
They’re learning how to talk about what they already do. 
With clarity. Confidence. Impact. 

If you’ve got the experience - but not the traction... 

𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗗𝗠- 𝗟𝗲𝘁’𝘀 𝗳𝗶𝘅 𝗵𝗼𝘄 𝘆𝗼𝘂’𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝘀𝗲𝗲𝗻. 

-------------------------------------------------------

#ITCareers #TechResumes #CareerPositioning #JobSearchTips #ITInterviews #CareerGrowth #MidCareerMomentum

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“𝗜’𝗹𝗹 𝘀𝗼𝗿𝘁 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿 𝗼𝘂𝘁 𝗮𝗳𝘁𝗲𝗿 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀.”

If that thought has already crossed your mind... you’re not alone.

By December, most IT professionals are:

· Tired

· Overloaded

· Just trying to get to the break in one piece

So the plan becomes:

“I’ll deal with my CV, my LinkedIn, my promotion, my job search... next year.”

Here’s the problem :

January doesn’t magically give you:

· A better strategy

· A stronger market position

· A clearer story for $200k+ roles

It just gives you… the same situation, with a new calendar.

The IT leaders who make the biggest moves in Q1 don’t wait for January. They use December to quietly:

· Get clear on what they want

· Tighten their positioning and story

· Line up conversations before everyone comes back online

So when the “new year, new budget” roles open up… they’re first in line.

If you’re an experienced IT professional and you’ve caught yourself saying “I’ll start in January,” it might be worth asking:

What small step could I take before Christmas to start with Momentum in January?
----------------------
#itcareers #itleaders #techleadership #careergrowth #careerclarity #promotion #jobsearch

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Ignored by recruiters?
You send applications, You have a “great” chat.
Then… nothing. Silence.

Most IT pros think it’s a CV problem or an age problem.

Most of the time, it’s a signal and positioning problem.

In this edition of The IT Leaders Edge I break down:
1. Why good recruiters overlook skilled IT pros
2. The patterns that keep you in the “maybe” pile
3. How to start showing up so they can actually place you

If you’re sick of playing recruiter roulette, this one’s for you.

Read it below:

#ITCareers #ITLeadership #TechCareers #JobSearch #Recruiter #CareerGrowth #ITJobs #ITProfessional #CareerCoaching

If you’re in the middle of a job search, this might sound familiar: You send off application after application. You have the odd recruiter chat where 

Ignored By Recruiters? Turn Recruiters Into Allies (Without Feeling Desperate)

On paper, some of the best leaders fall behind. 

Not because they lack results -because they don’t claim them. 

They’ll say, “The team did it, not me”. 

This may be true, but ask yourself: 

Who chose the approach?
Who negotiated scope creep away? 
Who protected focus, unblocked vendors, defended timelines? 

You can be humble with integrity and still own your results. 

Because without you – it wouldn’t have happened. 

I hear this a lot in sessions: a quiet pause, then a list of things that “don’t really count.” 

 ↪The early risk call no one wanted to make. 
↪The tough conversation that saved the delivery. 
↪The calm when everyone else was anxious. 
↪The trust you built so the team could do their best work. 

Owning your part isn’t taking credit from your people, it’s telling the truth about how the result became possible. 
 
In a market that rewards visible impact, that truth matters. 

You don’t need to be louder. 
You just need your story to reflect what actually happened. 

--------------------

#ITleadership #careergrowth #executivepresence #ownership 

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𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗮𝗶𝗱 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝘁𝗵? 

 Who wouldn’t right? 😊 

The problem is - most people have no idea why they’re being undervalued. 

And that’s the first step: get clear on what’s really holding you back. 

I just put together a free assessment that helps you do exactly that. 
 
It only takes a few minutes, and it breaks down your strengths and gaps in: 

• Career Direction 
• Job Fulfillment 
• Influence & Communication 
• Leadership 
• Strategic Impact 

It’s already been super valuable for other IT professionals looking to make their next move. 

If you want the link, just drop “Send me the link” in the comments -or DM me directly. 

-------------------------

#ITCareers #GetPaidYourWorth #CareerClarity #TechLeadership #MidCareerMomentum #StrategicImpact #CareerGrowth 

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𝗗𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝘁𝗹𝗲?

You’ve spent years building technical depth. 
Put out fires no one saw coming.
You’ve delivered results. 
Led teams. 

But now?

You’re not “early career.” 

You’re not quite in the exec seat either. 

You’re in the middle.

And the middle gets murky.

You start asking: 

– What’s next for me?
– Is it too late to pivot? 
– Do I need another cert? 
– Why am I still being overlooked?

Most IT pros stall here - not from lack of skill, but because they’ve outgrown their old positioning.

It’s not your talent. It’s how you’re being seen.

If you’re doing senior-level work without the title (or the pay), 

stop upgrading certs and start upgrading how you’re positioned.

Your next move isn’t about adding more. 

It’s about clarifying what you already bring.

Want help making that shift?

Drop “NEXT” below and I’ll send my 5-minute mid-career positioning check.

-----------------

#ITCareers #TechLeadership #CareerGrowth #Positioning #MidCareer

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𝗜𝗳 𝗰𝗲𝗿𝘁𝘀 𝘄𝗲𝗿𝗲 𝗲𝗻𝗼𝘂𝗴𝗵, 𝘆𝗼𝘂’𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲 𝘁𝗵𝗲𝗿𝗲.

Certifications are safe. They feel productive. They look impressive.

But if you’re honest... they haven’t moved the needle like you hoped.

Getting seen as a leader isn’t just what you know- it’s how clearly you show your value.

Strategy positions you. Certifications validate you.

One builds visibility. The other builds credibility.

You need both - most IT pros over-invest in the latter.

If you’ve been adding skills and still feel stuck, you don’t need another cert. You need a better strategy.

Which one are you focused on right now?

Comment “STRATEGY” if it’s time to get clear on what sets you apart.

----------------------

#ITCareers #TechLeadership #CareerStrategy #Positioning #MidCareer #ITprofessionals

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“𝗬𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗲𝗹𝗹. 𝗟𝗲𝘁’𝘀 𝗿𝗲𝘃𝗶𝘀𝗶𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗺𝗶𝗱-𝗻𝗲𝘅𝘁 𝘆𝗲𝗮𝗿.”

Sounds positive. Often... it’s not.

Back in June, a lot of experienced IT professionals heard things like:

· “You’re on track, just keep doing what you’re doing.”

· “We really value you, but budgets are tight.”

· “Let’s look at this again in 6–12 months.”

Fast forward to December.

Same title. Same pay band. More responsibility.

If that’s you, it’s normal to wonder:

“Did I just waste another year waiting for something that was never really planned?”

On the surface, it’s praise. Underneath, it can mean:

“We’re comfortable leaving you where you are.”

You don’t need to be aggressive. But you do need to get specific next time:

· What exact outcomes are required for the next level?

· How will they measure you?

· What’s the realistic timeframe and process?

If your manager can’t answer those clearly, you don’t have a promotion plan. You have a holding pattern.

As you look back on this year, it’s worth asking: Did my mid-year review move me closer to promotion, or just keep me busy?

If you’re comfortable sharing, I’d be curious - did anything actually change for you after your last review?

-------------------

 #performancereview #promotion #itcareers #itleaders #techleadership #careerdevelopment #careergrowth

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Sometimes it isn’t the “work” that wears you down. 
 
It’s everything that surrounds it 

I hear it from smart people in IT all the time: 
 
The late nights that become normal, 
The MS Teams pings that slice your focus to pieces, 
The culture that says “we are a family” but does nothing to back it up. 

Which one would you change if you could? 

If I missed one, drop it in the comments! 

#ITcareers #worklife #focus #burnout #leadership #productivity #techtalent #workculture

𝗕𝗲 𝗴𝗿𝗲𝗮𝘁 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯 𝗮𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗮𝘁 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗮𝗿𝗲 𝘁𝘄𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗶𝗻𝗴𝘀.

Annoying, but true. 
Interviewing is its own skill.
Different setting. Different rules.

People get tripped up in different ways: 

- Saying your experience clearly.
- Thinking on the spot. 
- Nerves. 


I’ve listed a few that have created some issues,

If you have another to add – drop it in the comments.


#ITcareers #leadership #interviews #executivepresence #careergrowth #australiatech

𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂’𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲... 𝘀𝗼 𝘄𝗵𝘆 𝗵𝗮𝘃𝗲𝗻’𝘁 𝘆𝗼𝘂 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿 𝗶𝘁 𝘆𝗲𝘁? 

I’ve worked with hundreds of IT professionals who’ve known they were underpaid, overdelivering, and long overdue for a step up. 

But asking for that promotion? 
Most never do. 

Why? 

It’s rarely about skill. 
It’s almost always about confidence, clarity, or fear of affecting relationships. 

 So what’s holding you back? 

I’ve listed a few main ones, 

If you’ve got another, drop it in the comments. 

#ITCareers #CareerGrowth #TechLeadership #CareerClarity #techcareers

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

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How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐧𝐞: 𝐇𝐨𝐰 𝐃𝐨𝐢𝐧𝐠 𝐋𝐞𝐬𝐬 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

It’s easy to feel overwhelmed by everything on your plate.

But here’s the truth: 𝐝𝐨𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫.

We live in a world obsessed with 𝘮𝘰𝘳𝘦.

Do more.

Be more.

Try more.

Buy more.

But 𝘮𝘰𝘳𝘦 doesn’t make you happy.

It doesn’t bring wealth.

It doesn’t bring peace.

It brings 𝐞𝐱𝐡𝐚𝐮𝐬𝐭𝐢𝐨𝐧.

And it distracts you from your soul’s real opportunity to make an impact that only 𝘺𝘰𝘶 can make.

Because right now, this moment,

is your moment.

Don’t waste it chasing what doesn’t matter.

𝐓𝐡𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭

I’ll never forget the moment I realised this.

I was about to close a $10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐞𝐚𝐥 

buying the collection of a world-famous luxury brand.

Sitting in a beautiful townhouse in Mayfair, London,

pen in hand, ready to sign.

And suddenly, it hit me:

this isn’t 𝘳𝘦𝘢𝘭 luxury.

This is just stuff.

True luxury, real success 

comes from 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 that changes everything:

The one thing you do.

The one thing you buy.

The one thing you offer.

The one thing you say.

The one mountain you choose to climb.

That 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 transforms your life

and the lives of those around you.

As the buyer responsible for that $10 million budget,

I realised I was only buying the 1% of what I was shown.

The rest? Waste.

That was the day I walked away from meaningless luxury

and began my journey toward meaningful impact.

𝐓𝐡𝐞 𝐎𝐧𝐞 𝐓𝐡𝐢𝐧𝐠 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞

As a founder, learning to apply the 𝘖𝘯𝘦 𝘛𝘩𝘪𝘯𝘨 𝘗𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦

can transform your life faster in 12 months than in 12 years.

Because people don’t want 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 you do

they want the 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 you do brilliantly.


With that one thing, you can:

Transform your wealth.

Transform your business.

Transform your impact.

Transform your life.

𝐀 𝐑𝐞𝐚𝐥 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞

One of the entrepreneurs I mentor told me recently:

“I spent 10 years doing more — until I discovered my one thing.”

By unlocking that one, unique part of their offer,

their business grew by $1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐣𝐮𝐬𝐭 12 𝐦𝐨𝐧𝐭𝐡𝐬.

That’s the power of focus.

𝐘𝐨𝐮𝐫 𝐓𝐮𝐫𝐧

Today, give yourself permission to rebalance.

To do less and achieve more.

To focus on the one thing you do exceptionally well

and let go of the rest.

If you’re ready to discover your “one thing” —

join me 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐌𝐨𝐧𝐝𝐚𝐲 17𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 👉 https://lnkd.in/dqNVxTFy

I’ll be sharing 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 to unlocking your 𝘖𝘯𝘦 𝘖𝘧𝘧𝘦𝘳

so you can scale as the 𝘰𝘯𝘦-𝘰𝘧-𝘰𝘯𝘦 leader you’re meant to be.

Meaningful freedom awaits.

You’ve got this.

𝐒𝐚𝐫𝐚

DO THE ONE THING THAT MOVES YOUR LIFE FORWARD

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Read this if you want to stop  feeling like walking through GOOP growing your business 

$2M+ business.

And the founder wanted to quit.

Not because there business wasn't profitable.

Because every day felt like walking through GOOP.

Heavy. Sticky. Exhausting.

Never breaking through to the other side.

Here's what I heard on our first call:

"I'm working 60+ hour weeks. 

My offers convert, but they feel... generic. 

My thought leadership? Non-existent. 

I'm just another founder saying the same things everyone else is saying."

"I feel like I'm wading through mud. Every single day."

The problem wasn't work ethic.

The problem was no CATEGORY-OF-ONE positioning.

No billion-dollar buyer intelligence telling her what to say yes to and what to walk away from.

Just endless tasks, endless clients, endless sameness.

We worked together for 6 months.

Here's what shifted:

BEFORE: Walking through GOOP

Felt invisible in a crowded market
Working harder, not smarter
Burnt out from trying to be everything to everyone
Thought leadership? What thought leadership?

AFTER: Thriving in clarity

Category-of-one positioning that makes her MAGNETIC
Optimized offer that converts without her on every call
Team that owns outcomes, not just tasks
Thought leadership that positions her as THE expert

The difference?

This founder stopped trying to compete.
Started leading from unique genius.

The transformation:

Heavy → Light
Stuck → Flow
Invisible → Magnetic
Exhausted → Energized
Generic → Category-of-One

Same business. Different operating system.

Here's what I heard after 6 months:

"I finally feel like I'm running my business instead of my business running me. 

I'm not walking through GOOP anymore. I'm flying."

This is what's possible when you stop:

Trying to do what everyone else is doing

Working harder to prove your worth

Building offers that require YOU to deliver everything

And start:

✓ Operating from your category-of-one positioning
✓ Leading from inherent worth, not proving worth
✓ Building systems that give you permission to let go

Change the system. Change everything. 

One Day Or Day One You Decide

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The Battle

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