I’m an interaction designer and GDS trained design assessor. I have good knowledge of the GOV.UK Design System, Service Manual and Style Guide. SC cleared.

Here’s my story:

When I was 16 years old, I wanted to design logos and websites.

I had an eye for design, but lacked the practical skill to do it. So I ended up going into frontend development which was more technical.

But most of the designers I worked with gave me complicated and inaccessible designs to implement.

Sometimes I’d suggest changes to simplify the design and improve accessibility. But no matter how solid my rationale or how simple my solution, I couldn’t convince the designers to make changes.

I felt frustrated having to go back to my desk to implement designs which were harder to build, inaccessible and slow to load.

As a result, I started to believe that designers only cared about aesthetics.

In 2014, my wife and I had our home renovated just in time for the arrival of our first baby. But three weeks into a new six-month contract, I was let go. I’d never had so much responsibility and so little money.

But I got a new contract as a UX prototyper at Just Eat, the UK’s leading takeaway delivery service.

Prior to this role I wasn’t part of the design process. So by the time designs were given to me to implement, it always felt too late to give feedback and suggest changes.

But at Just Eat I was embedded in the design team where I could influence solutions from the start.

To my surprise, the designers there weren’t just focused on aesthetics; they cared about UX. We did user research, ran A/B tests and tracked performance.

I worked closely with Mark Jenkins, the lead designer. But he wasn’t like the other designers I had worked with before. He listened to what I had to say and valued it. He advocated for doing the most basic thing, doing it quickly and learning. He didn’t fuss over pixels.

Most importantly, he showed me that, not only was it possible to be a designer like this but that it was better to be a designer like this.

For example, we redesigned the checkout journey by using the most basic and accessible solution. The result was an increased conversion of 5% – 37,000 orders a week.

Mark also encouraged me to start a blog. And 2 of my early posts went viral on Hacker News (multiple times over).

I realised I wasn’t alone and that others resonated with my design philosophy.

Now I’m trying to be the designer I wish I got to work with when I was a dev.

You can find links to my newsletter and courses below ↓

Adam Silver

Tenacious Solutions, LLC

Principal CX Strategist

Veryon

Reporting to the COO as the Head of Product Design and senior-most Design leader, I defined and directed the strategic UX vision for the entire suite of products. I attracted and developed our world-class team of designers to help create a culture of inspiration, insight, and authority on product design and user experience. I facilitated design thinking workshops with cross-functional partners. I conducted ethnographic discovery, surveys, user interviews, and concept and usability testing. I played a key role in customer and partner interactions, and created broad visibility into what our team learned from the people who both bought and used our products and services.

During this period of growth and product improvement, overall company ARR tripled while measured perceptions of usefulness and usability climbed. A project to upgrade an internal enterprise publishing system resulted in efficiency gains of over 80%.

Director, Head of User Experience and Design

User Experience Design Lead

Pearson

Director, User Experience & Design

GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)

Senior User Experience Architect

CareTech Solutions

User Experience Lead, Creative Direction, Visual Design, HTML+CSS conversion, Consulting (healthcare clients across the US)

Design and User Experience Lead

YMCA of Metropolitan Detroit

Senior Media Producer/Project Manager, Senior Web Designer/Information Architect, Print/Marketing Designer, Instructional Designer/Tech Training Facilitator, Computer Lab Manager

Director of Multimedia Development

Michigan Credit Union League & Affiliates

Developed and managed an online learning/community of practice program; facilitated traditional, face-to-face professional development training; and developed multimedia for Web and event delivery.

eLearning Instructional Designer/Online Learning Manager

Oakland Community College

Web designer, Training and Support Team Technical Lead, Technical Training Documentation/Facilitator

Technical Training Coordinator

Director of UX & Design | UX Strategy, UX Research, Usability, Design Thinking, Workshop Facilitation, Storytelling

Customers don't want product features. They want brighter days. They want to BE better. 

I help SaaS companies focus on building better futures rather than wasting resources on poorly conceived features customers don't want or need. As an experienced design leader, I serve designers and their collaborators. It's a kindness to both customers and the teams building their products to shape better ways of being and doing by making life (and work!) demonstrably better.

User research, information architecture, prototyping, usability testing, heuristic evaluation, accessibility, visual design, and ethics. These rituals and artifacts of human-centered product design are the seeds from which great futures are grown. They are cultivated through ethical servant leadership and a dogged insistence on curiosity and kindness to ourselves, our collaborators, and especially to our customers.

taplio

The Battle

Adam Silver

Anthony Hepp

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