I’m an interaction designer and GDS trained design assessor. I have good knowledge of the GOV.UK Design System, Service Manual and Style Guide. SC cleared.

Here’s my story:

When I was 16 years old, I wanted to design logos and websites.

I had an eye for design, but lacked the practical skill to do it. So I ended up going into frontend development which was more technical.

But most of the designers I worked with gave me complicated and inaccessible designs to implement.

Sometimes I’d suggest changes to simplify the design and improve accessibility. But no matter how solid my rationale or how simple my solution, I couldn’t convince the designers to make changes.

I felt frustrated having to go back to my desk to implement designs which were harder to build, inaccessible and slow to load.

As a result, I started to believe that designers only cared about aesthetics.

In 2014, my wife and I had our home renovated just in time for the arrival of our first baby. But three weeks into a new six-month contract, I was let go. I’d never had so much responsibility and so little money.

But I got a new contract as a UX prototyper at Just Eat, the UK’s leading takeaway delivery service.

Prior to this role I wasn’t part of the design process. So by the time designs were given to me to implement, it always felt too late to give feedback and suggest changes.

But at Just Eat I was embedded in the design team where I could influence solutions from the start.

To my surprise, the designers there weren’t just focused on aesthetics; they cared about UX. We did user research, ran A/B tests and tracked performance.

I worked closely with Mark Jenkins, the lead designer. But he wasn’t like the other designers I had worked with before. He listened to what I had to say and valued it. He advocated for doing the most basic thing, doing it quickly and learning. He didn’t fuss over pixels.

Most importantly, he showed me that, not only was it possible to be a designer like this but that it was better to be a designer like this.

For example, we redesigned the checkout journey by using the most basic and accessible solution. The result was an increased conversion of 5% – 37,000 orders a week.

Mark also encouraged me to start a blog. And 2 of my early posts went viral on Hacker News (multiple times over).

I realised I wasn’t alone and that others resonated with my design philosophy.

Now I’m trying to be the designer I wish I got to work with when I was a dev.

You can find links to my newsletter and courses below ↓

Adam Silver

Clear Water Distilling Co

As Head of Sales, I lead a high-performance teams across multiple states, driving growth through innovative strategy, disciplined execution, and a deep understanding of our customers. I specialize in creating scalable sales systems that not only deliver results but also elevate our brand presence in every market we enter.

I collaborate closely with marketing to align UX insights with sales data, turning raw numbers into actionable strategies that maximize PLV (Per Lifetime Value) and ROI. This synergy helps us anticipate buying behavior, sharpen our messaging, and continuously refine the customer journey—from awareness to advocacy.

My passion lies in crafting unforgettable on-the-road experiences. Whether it's an exclusive tasting event, a high-touch sales pitch, or a mobile brand activation, I believe sales is a stage—and we’re here to perform. Every touchpoint is engineered to surprise, delight, and convert.

With a background in both field sales and digital strategy, I bring a 360° approach to revenue generation—building relationships, pipelines, and loyalty that last. I thrive in fast-paced environments, love solving problems with creativity and precision, and am obsessed with exceeding KPIs through strategy, leadership, and hustle.

Head of Sales Department

AHeath Design

I have built numerous websites that fit all different needs and specialize in brand identity and marketing on the web. I make dynamic and informational sites that are aesthetically pleasing and functional for the end user.

UX Designer / Graphic Designer

Software Technology Group

I worked for STGs Client Modere as a contract to hire for 2 years. I got the opportunity to help design a CRM app with gamification elements. Custom design the UX for an internal promo code engine and other internal dashboards. Along with designing a brand new shopping site on Bigcommerce. Unfortunately mass layoff has left me and half the tech team misplaced.

User Experience Designer

Graduation Alliance

UX Designer and Shopify expert. I was responsible for all mobile and desktop application workflows and design. Keeping in mind all usability concerns.

I worked for STG as a UX / UI Designer consultant for Graduation Alliance.

UX Designer

Sizzling Platter, LLC

Working on the Lift15 team to design a restaurant management system. I make sure the usability works for all of our 9,000 users.

UX / UI Designer

Backcountry.com

I helped with the production process in our photography studio at Backcountry.com. I was the supervisor over 6 image editors. We use product images from our vendors along with editing in house photo production.

Image Editor

I helped the Photographers on day to day needs.

Photo Assistant

I started in the field, selling face-to-face, building menus, handling tastings, and closing tough accounts—learning firsthand what it takes to earn trust and move product. That experience shaped how I lead now.

Today, as Head of Sales, I manage a multi-state team, translating boots-on-the-ground sales knowledge into strategic, high-performing systems. I don’t just direct sales—I build it. From hiring and training to territory development and pipeline creation, I guide our team to drive volume, increase velocity, and expand our footprint.

I work closely with marketing to connect UX insights and sales performance data into smart, responsive strategies that boost PLV and long-term customer value. I believe every touchpoint—from digital to in-person—is a sales opportunity. So, we build campaigns and field experiences that not only move cases but also build brand obsession.

Whether it’s planning a high-impact market visit, creating road experiences that turn heads, or adapting real-time strategies based on territory analytics, I focus on what sells. And I bring that same mindset to the team—clear targets, bold execution, and constant innovation.

taplio

The Battle

Adam Silver

Austin Heath

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