KAS Concepts

KAS Concepts supports leaders to strategically align learning to drive organizational growth.

Whether building a learning strategy, lining out training processes or standing up training teams, KAS can guide you through the process. 

KAS also exists to support the trainer's themselves to design, develop and deliver training that doesn't suck through it's line of No Boring Training products & services.

Founder

igus Inc.

Created and built out first ever learning & development department and processes for North American operations supporting 500+ colleagues across all disciplines in the organization 

Key Accomplishments
* Aligned learning to business strategy to implement customized learning approaches tied to business outcomes
* Led team organizing end user training of new enterprise software roll out to 300 plus users to increase adoption rates and reduce learning curve of new system 
* Created and implemented job skills training program for sales teams that lead to reduce ramp time for new sales team members 
* Created and delivered leadership development training series with customized in-person workshops, micro-video channel and self-study content to increase retention across the org   
* Created and delivered professional development training series to support continued growth of team members in areas such as interviewing skills and bias 
* Pioneered introduction of micro-learning video content of high cadence targeted trainings that have been adopted by the worldwide organization to fuel self and classroom study options 
* Led introduction of customer service new hire training program to standardize processes & training across teams, reduce order entry errors and increase customer satisfaction 
* Led creation and launch of new onboarding program for office and production team members  

Responsibilities Leading L&D Team 
•	Design, development and deliver of new hire job skills training programs across all divisions 
•	Design & implement comprehensive ongoing training programs to support talent retention 
•	Design, implement, deliver topic specific training workshops to address emergent needs
•	Create, manage and deploy self-study options via e-learning and micro-video platforms 
•	Coordinate with overseas headquarters to synchronize training, share ideas and expand training capabilities

Learning and Development Manager

Rebuilt training program to produce comprehensive onboarding and ongoing training programs for outside & inside sales roles. 

Key Accomplishments: 
•	Designed division wide new hire job skills training program that reduced ramp time from 36 months to 12  
•	Implemented structured instructional design process to create learning material tied to business outcomes
•       Trained SME instructors on Adult Learning Styles which lead to increased training material retention rates based on in-program testing scores and manager post-training review 
•	Designed & delivered various targeted sales process training workshops which directly addressed skills gaps and produced sales growth increases 
•	Created video sales training programs that have been adopted by global organization 


DryTech Division Trainer: 
•	Instructional design of sales team training programs: new hire process, follow on training & targeted workshops
•	Delivering instructor lead training content & coordinating other instructors as required by curriculum during trainings
•	Coordination & organization of ILT training groups  
•	Designing, monitoring and tracking training effectiveness evaluations during & after training cycles
•	Coordinating with and advising executive and field management leaders to identify training gaps and implement strategic vision via training
•	Coordinating with product support staff to develop sale training materials for new product releases
•	Developing & delivering sales training audio programs  
•	Creating & delivering sales training video programs

DryTech Division Trainer 

10 years successfully producing sales growth and building sales teams.  

From Jan17 to Dec20 I held the dual role of Regional Sales Manager and Drytech Divisional Trainer. 


South Region (2011-2016)
* Sales in the region have grown from $3m to $9.6m over 5 years. 
* Onboarded 6 new sales people growing team from 3 to 9  
* 12 states 

South Central (2017-2020) 
*  Built new sales team in under-served and under-performing territories to produce growth of $1,151,787 
* Onboarded 5 new team members 
* 6 states 

Gulf States (2020) 
* Realign sales team with corporate divisional structure changes including evaluation & creation of new sales territories to drive sales growth 
* Guide sales team through organizational change process
* 5 states 
* Guide sales team through challenges of pandemic

Regional Sales Manager

Local sales representative tasked with growing sales of DryTech products (including plastic bushings, linear slides and spherical bearing products) in the Southern Ohio, Southern Indiana and Kentucky area. 

Daily responsibilities included regular sales visits with customers, exploring opportunities for sales growth and identifying key strategic accounts, regular sales presentations to new potential customers, prospecting, and making proposals. As needed would present technical training presentations to customers to strengthen their product knowledge and uncover new sales opportunities. 

I was also tasked to support the Regional Sales Manager, as needed, for special projects. 

Sales for this previously underdeveloped area were increased from less than $200,000 to $800,000 annually. 

Special projects included overhauling existing sales presentation package (PowerPoint). Awarded Employee of the year 2006 and Outstanding Achievement 2007.

Territory Sales Manager

Witt Galvanizing

Sales representative for 3 hot dip galvanizing plants, covering a 6 state area. 

Responsibilities included relationship building with steel fabricators and steel specifying groups to drive sales. For larger projects, quoting prices based off estimated processing rates was required. 

Large profile projects included Paul Brown Stadium in Cincinnati, Ohio and the CTA-Blue Line overhaul project in Chicago.

Sr. Technical Sales Representative

Asked to give a training but don't know where to start? ⚙️ Want your training to work? ⚙️ New to training or want to break in? ⚙️ Leaders, do you want happier, more innovative, more aligned people in your orgs? ?

Leaders lay awake at night worrying about revenue, profit, productivity, net promoter score, developing leaders and talent retention. 

How they can carve out a competitive advantage and drive top line performance. 

Aligning learning strategies with big picture vision builds the foundations so the organization can thrive. 

But especially in small to medium sized firms, late stage startups or larger autonomous teams training is a hassle due to workload. So it gets pushed off. 

Sometimes leaders just don't know where to start. 

Or worse yet, the training you do offer is dull, boring and people just don't want it.  

Powerful in-house training, supporting the overarching company goals, is not out of your reach. 

I support leaders to

✅ Align learning strategies with overall vision
✅ Build their own internal training capabilities 

I also support trainers themselves, especially those newer to corporate training or experienced trainers that need a second opinion or outside perspective. 

Built on experience and how people actually learn. I combine training experience with 25 years of sales, sales management and HR success to see the whole picture. 

You want more results and less yawns? 

Let's chat.

Adam Spacht

Nadine Heir

Write Wiser by Nadine Heir

At a time when everyone is calling themself a freelance writer, it's getting harder to select the professionals. This is no time to gamble with your marketing. Write Wiser applies executive experience to brands with a message worth hearing: Your voice, our words.

Tukki

Reporting to the Founders, CEO and CTO of the platform offering a premium US immigration experience, I support organic marketing and content, thought leadership events, and work on growth initiatives. My priority is expanding Tukki’s reach to more people and partners.

Organic Marketing

Aument

Working directly with the founder and CMO, I created educational, evergreen content marketing and executive branding to demonstrate how users could surpass all industry benchmarks.

I took our domain authority from 0 - 52 through marketing, community, and partner engagements over 9 months. 

In Q4 2022, I launched our second website revamp, influencer program, and feature newsletter.

Founding Team, Head of Content

Globalization Partners

I oversaw a team that responded to clients' pain points with marketing, training, and sales content. This ranged from multimedia that established brand presence, to collateral that closes deals. 

My day-to-day included strategizing with partner companies on joint content and marketing projects, global team coordination to meet content requests, and implementation of expertise-driven proposals for new initiatives.

Also, I coordinated ghost-writing via my team, creating thought leadership articles for executives.

Partner Content Manager

Dedicated.ai

Having been responsible for customer success and retention, I also took on the marketing team, partnering closely with the sales team to develop growth strategies for this SaaS startup boosting new client acquisition and trial uptake by 150%.

Head of Marketing

Reporting to the founder and CEO, I led client success, built scalable strategies for Dedicated's automations, and hired and trained 40% of the companies' new recruits at the time.

Client Communications Manager

WeWork

I was the voice of WeWork for Spanish-language advertising, marketing, and client communications for Latin America during the company's fastest growth period.

Senior Copywriter, Brand

Mexico Business Publishing

I planned content and coordinated a research team and journalists for two annual cycles of Mexico Automotive Review and Mexico Aerospace Review.

Editorial Manager

Editor

Macmillan Education

I was responsible for Macmillan's sales and marketing materials, social media for Latin America, and global e-catalog content.

Marketing Communications Specialist

Global Leadership Training

By delivering Global Leadership Training to executives, I facilitated their journey toward confidence, culturally-aware professionalism and a global perspective on business in English.

Business Communications Facilitator

UK Government

We promoted higher education among school students. This role was part of Aimhigher, a division absorbed into Directgov in 2012.

Outreach Representative

Writing for you. 👻 Creative Director, Messaging Strategy at Feral

No copywriting job is too large, nor is an absent content strategy too intimidating.

Tap into the grit that only a career in startups can forge, and a love of all things marketing. Drop me a line for tailored quotes.

Vetting content writers? With me, you'll be hiring experience on founding teams, reporting to CEOs and CMOs directly, and managing creatives and training writers. 

Proof of the pudding is my experience with international brands including WeWork, Moody's, VMLY&R, Coca-Cola, and IBM.

Hobbies include:
‣ Hiding 🐈 and ☕ icons in photos that accompany my LinkedIn microblogs.

‣ Learning fresh SEO, digital strategy, and content marketing tricks from the LinkedIn circle.

‣ Trying too hard to make you smile with my lack of LinkedIn decorum.

Not keen on marketing posts? Head over to my most personal platform, Migrant in Mexico, linked in my featured section.

taplio

The Battle

Adam Spacht

Nadine Heir

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