KAS Concepts

KAS Concepts supports leaders to strategically align learning to drive organizational growth.

Whether building a learning strategy, lining out training processes or standing up training teams, KAS can guide you through the process. 

KAS also exists to support the trainer's themselves to design, develop and deliver training that doesn't suck through it's line of No Boring Training products & services.

Founder

igus Inc.

Created and built out first ever learning & development department and processes for North American operations supporting 500+ colleagues across all disciplines in the organization 

Key Accomplishments
* Aligned learning to business strategy to implement customized learning approaches tied to business outcomes
* Led team organizing end user training of new enterprise software roll out to 300 plus users to increase adoption rates and reduce learning curve of new system 
* Created and implemented job skills training program for sales teams that lead to reduce ramp time for new sales team members 
* Created and delivered leadership development training series with customized in-person workshops, micro-video channel and self-study content to increase retention across the org   
* Created and delivered professional development training series to support continued growth of team members in areas such as interviewing skills and bias 
* Pioneered introduction of micro-learning video content of high cadence targeted trainings that have been adopted by the worldwide organization to fuel self and classroom study options 
* Led introduction of customer service new hire training program to standardize processes & training across teams, reduce order entry errors and increase customer satisfaction 
* Led creation and launch of new onboarding program for office and production team members  

Responsibilities Leading L&D Team 
•	Design, development and deliver of new hire job skills training programs across all divisions 
•	Design & implement comprehensive ongoing training programs to support talent retention 
•	Design, implement, deliver topic specific training workshops to address emergent needs
•	Create, manage and deploy self-study options via e-learning and micro-video platforms 
•	Coordinate with overseas headquarters to synchronize training, share ideas and expand training capabilities

Learning and Development Manager

Rebuilt training program to produce comprehensive onboarding and ongoing training programs for outside & inside sales roles. 

Key Accomplishments: 
•	Designed division wide new hire job skills training program that reduced ramp time from 36 months to 12  
•	Implemented structured instructional design process to create learning material tied to business outcomes
•       Trained SME instructors on Adult Learning Styles which lead to increased training material retention rates based on in-program testing scores and manager post-training review 
•	Designed & delivered various targeted sales process training workshops which directly addressed skills gaps and produced sales growth increases 
•	Created video sales training programs that have been adopted by global organization 


DryTech Division Trainer: 
•	Instructional design of sales team training programs: new hire process, follow on training & targeted workshops
•	Delivering instructor lead training content & coordinating other instructors as required by curriculum during trainings
•	Coordination & organization of ILT training groups  
•	Designing, monitoring and tracking training effectiveness evaluations during & after training cycles
•	Coordinating with and advising executive and field management leaders to identify training gaps and implement strategic vision via training
•	Coordinating with product support staff to develop sale training materials for new product releases
•	Developing & delivering sales training audio programs  
•	Creating & delivering sales training video programs

DryTech Division Trainer 

10 years successfully producing sales growth and building sales teams.  

From Jan17 to Dec20 I held the dual role of Regional Sales Manager and Drytech Divisional Trainer. 


South Region (2011-2016)
* Sales in the region have grown from $3m to $9.6m over 5 years. 
* Onboarded 6 new sales people growing team from 3 to 9  
* 12 states 

South Central (2017-2020) 
*  Built new sales team in under-served and under-performing territories to produce growth of $1,151,787 
* Onboarded 5 new team members 
* 6 states 

Gulf States (2020) 
* Realign sales team with corporate divisional structure changes including evaluation & creation of new sales territories to drive sales growth 
* Guide sales team through organizational change process
* 5 states 
* Guide sales team through challenges of pandemic

Regional Sales Manager

Local sales representative tasked with growing sales of DryTech products (including plastic bushings, linear slides and spherical bearing products) in the Southern Ohio, Southern Indiana and Kentucky area. 

Daily responsibilities included regular sales visits with customers, exploring opportunities for sales growth and identifying key strategic accounts, regular sales presentations to new potential customers, prospecting, and making proposals. As needed would present technical training presentations to customers to strengthen their product knowledge and uncover new sales opportunities. 

I was also tasked to support the Regional Sales Manager, as needed, for special projects. 

Sales for this previously underdeveloped area were increased from less than $200,000 to $800,000 annually. 

Special projects included overhauling existing sales presentation package (PowerPoint). Awarded Employee of the year 2006 and Outstanding Achievement 2007.

Territory Sales Manager

Witt Galvanizing

Sales representative for 3 hot dip galvanizing plants, covering a 6 state area. 

Responsibilities included relationship building with steel fabricators and steel specifying groups to drive sales. For larger projects, quoting prices based off estimated processing rates was required. 

Large profile projects included Paul Brown Stadium in Cincinnati, Ohio and the CTA-Blue Line overhaul project in Chicago.

Sr. Technical Sales Representative

Asked to give a training but don't know where to start? ⚙️ Want your training to work? ⚙️ New to training or want to break in? ⚙️ Leaders, do you want happier, more innovative, more aligned people in your orgs? ?

Leaders lay awake at night worrying about revenue, profit, productivity, net promoter score, developing leaders and talent retention. 

How they can carve out a competitive advantage and drive top line performance. 

Aligning learning strategies with big picture vision builds the foundations so the organization can thrive. 

But especially in small to medium sized firms, late stage startups or larger autonomous teams training is a hassle due to workload. So it gets pushed off. 

Sometimes leaders just don't know where to start. 

Or worse yet, the training you do offer is dull, boring and people just don't want it.  

Powerful in-house training, supporting the overarching company goals, is not out of your reach. 

I support leaders to

✅ Align learning strategies with overall vision
✅ Build their own internal training capabilities 

I also support trainers themselves, especially those newer to corporate training or experienced trainers that need a second opinion or outside perspective. 

Built on experience and how people actually learn. I combine training experience with 25 years of sales, sales management and HR success to see the whole picture. 

You want more results and less yawns? 

Let's chat.

Adam Spacht

Pasha Irshad

Shape & Scale

Co-Founder

Pavilion

Member

RevGenius

Sprocketeer (formerly HubSpot Super Admin)

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & dance when the flywheel spins!

Sprocketeer 

Merritt Group

In the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.

Current Responsibilities 

Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. 

Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.

Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.

Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency.  

Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors.

Vice President, Digital

Impact

• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015

• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO

• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano

• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.

Responsibilities

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management.

Senior Director

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. 

Select Accomplishments:
•	Secured and managed over $500,000 in new business over one year through the newly formed digital practice.
•	Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.
•	Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.
•	Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue.

Director of Digital Marketing

Led a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management.

Director of Creative Services

Bluetext

Managed all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. 
Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.

Select Accomplishment:
•	Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects.

Senior Project Manager

AKQA

Oversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.

Select Accomplishments:
•	Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.
•	Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms.

Senior Account Executive

Lead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. 
Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. 

Select Accomplishments:
•	Increased revenue by 50%, from $350,000 to $750,000 within first six months. 
•	Grew revenue from $750,000 the first year to over $2 million within two years.
•	Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. 
•	Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.
•	Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue.

Creative Services Manager

Greenfield/Belser Ltd.

Planned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.

Select Accomplishments:
•	Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.
•	Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.

Account Executive

Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | Ex-marketer

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. 

This belief led me to co-found Shape & Scale with Suzanne Block. 

We orchestrate growth for our clients through PR, RevOps, and HubSpot. 

PoV, people, processes, and technology. 

That's what we do. 

And we do it for SaaS and technology companies – from seed to SME. 

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. 

For ten years, I  worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. 

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals: 

• The 𝙥𝙤𝙬𝙚𝙧 of alignment. 
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)

taplio

The Battle

Adam Spacht

Pasha Irshad

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