Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

Jodie Goodchild

Head of Enterprise Business Development 

Known For®

I have been in the world of sales and marketing since I was 19 years old. After nearly two decades working with brands, teams and agencies, I saw how much had changed and how many people were still trying to use the old playbook.

When I started my own business, I needed what Known For® is.
A place to get visible without big budgets.
A way to attract clients without cold calls or chasing.
A community that gives support, clarity and results.

So, I created it.

✨ Inside the Known For® Community:
• Monthly in-person and online workshops
• Practical LinkedIn training
• Accountability and weekly check-ins
• A supportive network of business owners, freelancers and professionals
• Real results, from more visibility to consistent inbound leads

✨ For corporates and teams:
I deliver training that makes LinkedIn simple, consistent and effective across the whole organisation from leadership to HR to sales.

Known For® exists so you don’t just do the work… you become known for it.

Founder and CEO 

Portsmouth Pride Trust

I volunteered my spare time to support the commercial arm of Portsmouth Pride Trust creating partnerships with our amazing business community here in Portsmouth. I’d raised over £10,000 in my time as a volunteer, something I’m extremely proud of. 

Portsmouth Pride Trust is a registered charity that organises all-year-round community projects & events to benefit the LGBTQ+ community of Portsmouth and surrounding areas, including the flagship ‘Main Day’ pride event. Pride is more than just one day.

Partnerships Manager

At Lead Forensics, I was brought in by the CEO and COO to lead the creation of an outbound Enterprise SDR function from scratch, targeting high-value demonstration opportunities with senior contacts in £20M+ Enterprise organisations. My strategy harnessed LinkedIn, Email, and Calling, alongside Lead Forensics, to effectively generate outbound demonstrations. The success of this function underscored my unique skill set in creating teams and processes that drive significant company growth, aligning with objectives of enhancing lead quality and volume, and boosting conversion rates.

MarketMakers

At MarketMakers, the UK's leading B2B lead generation agency, I was pivotal in developing and executing innovative lead generation strategies. I specialised in tailoring lead generation strategies to directly address the pain points of a diverse range of clients, ensuring each strategy was aligned with their unique market challenges and growth objectives. My role was not just about creating and executing campaigns that delivered pipeline for sales teams that would close, but about deeply understanding each client's industry and needs, leading to enhanced revenue streams and business growth. This experience has equipped me with a profound insight into creating sustainable, effective lead generation solutions that resonate with and meet the specific requirements of each business.

Operations Manager (SME & Enterprise) 

What are you Known For®?

Imagine if every time someone thought about your industry… your name came to mind first.

That is why I created Known For®.

I believe businesses should not have to spend thousands to get visible. This year alone, members of the Known For® community have had their content seen over 3 million times and generated over 600 genuine new business enquiries, all through LinkedIn, simply by being Known For® what they do best.

Here is how I can help you do the same:

👉 Known For®: The Community
Consistent visibility. Regular enquiries. A proven way to attract clients organically without cold DMs or cold calls. You will get practical training, accountability and live workshops that keep LinkedIn simple and working for you.

👉 Corporate Training
I work with teams at every level, from CEOs to Sales, to make LinkedIn part of the bigger growth strategy. By the end of a session, your people will know how to optimise their profiles, create content that resonates and show up with consistency. The result is a channel that builds visibility and brings in new business.

This is not theory.
It is the exact system I use every day, already working for businesses inside Known For®.

If you are ready to stop chasing and start attracting, you can: 

→ Join the Known For® community for just £47 a month (no commitment) and start turning visibility into enquiries

→ Bring me in to train your team so LinkedIn stops being an afterthought and starts being a reliable growth channel

Want to chat more? You can find me here: 
hello@knownfor.co.uk 

Founder

For nearly two decades, I’ve had my sleeves rolled up in the world of new business and lead generation. Trust me, it’s been quite the adventure—full of ups and downs, successes, and stumbles. But here’s the good news: all those years mean I’ve pretty much seen it all, and I’ve learned a ton along the way. Why should you care? Simple. I’ve navigated all those tricky paths so that you don’t have to.

If you’re seeking someone who not only talks the talk but also walks the walk, someone dedicated to turning your business challenges into victories, then let’s connect. Reach out, and let’s schedule a virtual chat over a cuppa.

taplio

The Battle

Adam Weekes

Jodie Goodchild

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