Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

Lighthouse Logic

At Lighthouse Logic, I focus on bridging the gap between AI technology and B2B sales by creating specialized ChatGPT training programs. My approach centers on delivering actionable training that helps sales teams integrate Generative AI into their daily routines, enhancing activities like prospecting and sales presentations.

I lead all aspects of the business, from developing strategic initiatives to engaging with clients and ensuring that our training solutions are tailored to meet the specific needs of each sales team. Additionally, I play a key role in shaping the content and delivery of our training programs to ensure they remain relevant and meet the evolving needs of sales professionals.

At Lighthouse Logic, our emphasis on practical and immediate applicability has made us a trusted partner for businesses seeking to incorporate AI tools like ChatGPT into their sales processes. This work is dedicated to making AI a practical tool that sales professionals can rely on to achieve their goals efficiently and effectively.

Founder

Workera

As a Senior Enterprise Account Executive at Workera, I was tasked with driving sales of an AI-powered skills development platform tailored to enterprise-level clients. This role required a deep understanding of both AI technology and enterprise needs, as I was responsible for guiding companies through the challenges of skills measurement and workforce development. I navigated complex sales cycles and helped organizations understand how advanced tools could be used to enhance workforce capabilities and prepare for future demands.

During my tenure, my consultative sales approach using the MEDDICC sales methodology allowed me to understand client challenges deeply and offer tailored solutions that met their unique needs. I worked closely with HR and L&D executives to demonstrate how our platform could be integrated into their existing systems to enhance employee performance and organizational efficiency. The solutions I provided enabled organizations to better identify skill gaps and address them with targeted training initiatives.

Senior Enterprise Account Executive

Udemy

At Udemy Business, I served as a Senior Enterprise Account Executive, where my primary responsibility was to drive sales of our comprehensive online learning platform to large enterprises in Michigan and Ohio. My focus was on identifying new business opportunities and closing high-value deals that aligned with the learning and development goals of these organizations. My role also included working closely with internal teams to ensure that the solutions we provided were fully integrated and aligned with each client's objectives.

Beyond just closing deals, I was deeply involved in understanding the unique challenges faced by each client and tailoring our offerings to meet their specific needs. My work contributed to the platform's success in going public and solidifying its position as a leader in the online learning industry. These achievements, highlighted by my inclusion in the 2021 President's Club, helped to strengthen Udemy Business's competitive edge and its standing as a top choice for enterprise learning solutions.

Senior Enterprise Account Executive - Udemy Business

Enterprise Account Executive - Udemy Business

LinkedIn

As a Mid-Market Account Executive at LinkedIn Learning, I was responsible for selling e-learning solutions to medium-sized businesses. My role required a deep understanding of both the platform’s capabilities and the specific training needs of each client. I demonstrated the value of LinkedIn Learning's offerings through detailed presentations and hands-on demos, aligning our solutions to support their learning and development goals.

At LinkedIn, I excelled at prospecting new business opportunities by building trust and ensuring that clients recognized the real value in our offerings. I took pride in providing exceptional service and support, reinforcing the platform’s reputation as a leader in the corporate education space. My proactive approach and strategic thinking helped expand the platform’s reach and influence in the online learning industry.

Mid-Market Account Executive, LinkedIn Learning

LearnCore - a Showpad company

As the Manager of Sales Strategy and Operations at LearnCore, I played a key role in streamlining our sales processes during a significant period of growth. I spearheaded initiatives to optimize our sales pipeline, manage territories more effectively, and build partnerships that were crucial to our expansion. By implementing data-driven strategies and utilizing Salesloft for more precise prospecting, I boosted the efficiency and effectiveness of our sales team.

My strategic approach resulted in a more efficient and effective sales operation, positioning LearnCore for its acquisition by Showpad in June 2018. Additionally, I focused on improving cross-functional collaboration, ensuring that our sales strategies aligned with broader company goals. My contributions in this role were pivotal in ensuring that our sales team was well-equipped to meet and exceed its targets.

Manager, Sales Strategy and Operations

At LearnCore, I drove sales of our learning management system, which focused on enhancing sales performance through the Pitch IQ platform. This video role-play platform enabled sales teams to practice and perfect their sales pitches in a realistic environment. In this role, I quickly established a strong sales pipeline, targeting mid-market clients with innovative sales prospecting techniques to align our training platform with their specific sales team needs.

My approach involved understanding each client’s unique needs and demonstrating how our platform could help their sales teams refine their pitches and close more deals. This role allowed me to hone my ability to present complex solutions in a straightforward manner, ultimately helping LearnCore strengthen its position in the competitive sales technology market.

Account Executive

FunnelWise

At FunnelWise, a sales and marketing funnel analytics platform, I worked as an SMB Account Executive with a primary focus on outbound prospecting and managing SMB opportunities throughout the sales cycle. During my time at the company, I utilized a data-driven approach to identify and engage potential clients, building a solid foundation for our sales pipeline. My role required a relentless focus on generating leads and maintaining high activity levels, ensuring that I consistently exceeded my monthly targets.

My passion for success and commitment to continuous improvement allowed me to adapt quickly to the fast-paced environment, positioning myself as a dedicated and coachable team player eager to drive results. This position also laid the foundation for my future success in full-cycle sales and provided valuable experience in working within a dynamic startup environment, where adaptability and a proactive mindset were essential for success.

Syncron

At EazyStock, I stepped into the role of North America's first sales rep for their cloud-based inventory optimization software. My primary responsibilities included overseeing the full sales cycle, from prospecting to closing, in a market that had yet to be established. Working remotely with a Europe-based team, I quickly adapted to the complexities of the SaaS industry, developing a deep understanding of how EazyStock's technology could transform inventory management for SMBs.

This role required me to be highly self-sufficient and resourceful as I navigated the challenges of breaking into a new market. By leveraging my growing expertise in the software, I secured EazyStock's first North American client, setting the stage for future growth. This experience was instrumental in sharpening my skills in full-cycle sales and overcoming the hurdles of working in a startup environment.

The Numina Group

At Numina Group, a leader in warehouse automation solutions, I served as the Business Development Manager, where my primary responsibility was driving new business sales and pipeline generation for our sales engineer team. In this role, I consistently exceeded my quarterly and yearly targets by developing and executing multi-touch sales sequences through platforms like HubSpot and Mailchimp. My deep understanding of advanced warehouse automation technologies, including warehouse control and voice picking systems, allowed me to effectively communicate our value proposition to large-scale distribution centers and e-commerce businesses.

In addition to sales, I took a role in on-site client implementation, as well as trade show marketing, ensuring that our pre- and post-event lead strategies were seamless. Beyond new business development, I also played a key role in building out our outbound sales strategy and sales processes. This experience honed my sales prospecting skills, from cold calling to creative outbound strategies, and provided me with the tools to excel in a complex industry with the guidance of an exceptional mentor: Numina Group's CEO, Dan Hanrahan.

Business Development Manager

Marcus Evans

As a Business Development Representative at Marcus Evans, I was responsible for generating leads and securing sales for strategic business conferences aimed at senior executives of Fortune 1000 companies. My primary tool was the phone, where I spent countless hours cold calling and perfecting my pitch. This role demanded persistence and a thick skin, teaching me early on the value of perseverance in the sales process.

While the work was challenging, it was also where I discovered my love for sales and honed my skills in prospecting and relationship-building. The lessons learned during this time, particularly the importance of resilience and adaptability, have been foundational to my success in every sales role since. This experience underscored the critical role of cold calling in driving results and shaping a successful sales career.

Business Development Representative - Delegate Relations

Always Learning | Generative AI's Sales Champion | Midwest Dad | Powered by Prompts

In sales, standing still is never an option; you either adapt or get left behind. For me, growth in sales has always meant embracing change and using it to your advantage. As new technologies emerge, they offer fresh opportunities to refine and elevate our approach to selling. So, when I first encountered ChatGPT, it wasn’t just about new technology - it was about rethinking how sales can be done. My goal has always been to turn challenges into opportunities, using tools that are practical and easy to apply.

That’s why I founded Lighthouse Logic earlier this year: to provide B2B sales teams with tangible, actionable skills in using ChatGPT. My goal is to bridge the gap between technology and day-to-day sales activities, ensuring that AI becomes a tool that sales professionals can rely on for everything from prospecting to closing deals. At Lighthouse Logic, we don’t just teach AI concepts - we show how to apply them in practical, results-oriented ways that make an immediate impact on sales performance.

What I bring to the table is a blend of deep sales experience and a forward-thinking approach to technology. I understand the pressure sales teams face and the need for tools that provide real support, not just more complexity. At Lighthouse Logic, our Generative AI training programs are hands-on and tailored to the specific needs of B2B sales teams. We provide the knowledge and skills to not only understand ChatGPT but to use it effectively from day one.

My mission is simple: to make AI a practical tool that enhances the human element in sales. I believe that with the right training, every sales professional can use AI to not only meet but exceed their goals. At the end of the day, it’s not just about learning new technology—it’s about applying it in ways that make your sales efforts more successful, more efficient, and ultimately more rewarding.

Each challenge in sales presents a chance to grow. I’m here to ensure your team seizes those opportunities with the help of AI. Interested in practical ChatGPT training that drives results? Let’s connect and explore how Lighthouse Logic can help your sales team excel. Explore our AI training programs for B2B sales teams at lighthouselogic.ai.

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