Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

I generate leads for sales coaches & B2B owners through LinkedIn | Social Media Marketing | LinkedIn Marketing | B2B Lead Generation

Co-Founder @AcquisitionX

At AcquisitionX, we build lead-gen systems that work in 2025.

We focus on having multichannel systems for our clients!

Problems We Tackle:

- Inconsistent lead quality.
- Time-consuming manual processes.
- High CPAs on paid channels.

Solutions We Offer:

- Faster go-to-market
- Community building
- Personal branding
- High-converting acquisition funnels
- A guarantee to reduce CPAs
- Strategic audience segmentation for targeted outreach
- Integrated AI-driven automation for streamlined operations
- Advanced CRO techniques to keep you cutting-edge.

Who can benefit:

- B2B SAAS companies
- B2B service-based business

Book a call with us here: https://calendly.com/acquisitionxsuprava/discovery

Suprava Sabat

We closed $700k in sales using one AI agent we built on top of Gamma and n8n (our process 👇🏻)

Before hopping on any sales call we would send personalised GTM plan for every prospect who replied to our cold email.

Our team used to spend nearly 2 hours..

Creating personalized GTM plans for every single prospect.

This included:

- researching their business
- drafting strategies

And making everything look perfect.

But as you know if your prospect replies to your cold email…

you gotta REPLY BACK IN 30 mins or the deal is lost. 

So, we built a system to automate this process so we dont waste 2 hrs each on drafting customised plan.

Here’s what we did:

- We send cold emails asking if they would like a custom plan of areas we can help with for free.

- When someone replies, that’s when everything kicks in.

- Their reply hits Slack, then Airtable, which triggers an n8n flow:

1. It enriches their domain

2. Pulls our internal case studies + their pain points listed by us

3. Synthesises a 4-step GTM planThen builds a branded deck in Gamma AI + Miro  with their logo, colour and tone.

4. Pushes the output to Slack for review

5. One of us just checks it, hits approve, and the deck goes back to the prospect usually within 10 minutes of their reply.

And that’s the key:

They see our message while they’re still in their inbox.

That’s why it converts.

Now, it feels more personal and 10x faster.

Huge credit to Grant Lee and the team at Gamma, you’ve made something ridiculously powerful.

If you want the exact n8n + Airtable + Gamma workflow file, comment “Gamma” and I’ll share it.

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Prospect will ignore LinkedIn DM after reading it for 2-3 seconds.

But the same prospect will listen to a 15-second voice note.

That's 5X more attention time.

I've been testing voice notes for 90 days straight.

Voice notes vs text messages

Same prospects. 
Same offers. 
Same timing.

Voice notes get 67% higher response rates. 
Why?

Actual voice triggers psychological trust signals that text can't replicate.

People trust voices more than text.

Each voice note mentions their… 
Recent company news... 
Executive changes... 
Growth milestones.

Prospects think I spent hours researching them personally.

Instead, I have a system that does all the research automatically.

It just took me 5 minutes for the whole campaign setup.

The setup helps me have real conversations at scale.

And I've got hands on the most comprehensive voice note playbook you'll ever see. 

Here's what's inside:

→ Why voice notes destroy text messages psychologically 
→ 7 high-converting voice note scripts 
→ The research automation system I use 
→ 15-second personalization formula 
→ Follow-up sequences for ghosted prospects

Want it?

Comment "VOICE" and I'll send you the link.

Fair warning: This only works if you actually implement it.

We generated over 10,000+ leads for a B2B SaaS client by making a free course for their audience 👇🏻

Here’s the full funnel:

1. We picked their best use cases:

Not random ideas the exact workflows their customers cared about the most.

2. We made it into a community:

A simple Circle hub where people could join, learn and ask questions.

3. We added videos their customers could watch and learn from:

Designed to drive leads, not “education for the sake of it”.

4. We used LinkedIn to promote it:

Founders, team profiles, and influencers pushed the content.

This alone created the initial momentum.

Today they’re at 20,000 members inside that community.

A few things that matter before launching your educational videos for your saas:

- Start by posting fun, curiosity-driven teasers on LinkedIn

- Use your team members’ profiles + influencers once the course goes live

- Don’t sell the product first get prospects to watch the course

- You can even host it on YouTube if your goal is reach

- Replace “book a demo” cold emails with
“We created a free course that helps your team achieve X result.”

——

We handle ideation, GTM and launch of the entire course ecosystem.

I’ve created a breakdown of this full method that will help you get leads from a free course.

Comment SaaS and I’ll send it. :)

How to find who is clicking your ads or visiting your website? 👀

Most teams don’t actually know who’s visiting their website or who’s clicking their ads.

You see traffic, but you don’t see people.
And that’s where the confusion starts.

➡️ GA4 shows you numbers
➡️ Reverse IP shows you companies
➡️ Forms barely catch anyone

So you end up guessing.

The real goal is simple:

❌ Move from “someone from Adobe viewed pricing”

to

✅ “Sarah Davis from Adobe viewed pricing twice this week.”

That level of detail actually means something.

Here’s how you get there:

➡️ Get clear on your ICP:

Roles, industries, seniority, company size, geography.

Also mark your intent pages: 

pricing, demo, case studies.

➡️ Set up the basics:

GA4, LinkedIn tag, Meta pixel, UTMs.

This only shows where traffic came from.

➡️ Add the Vector 👻 pixel:

This is where everything flips.

Vector doesn’t show “a HubSpot visitor.”

It shows the actual person who landed on your site.

➡️ Clean your feed:

Filter by Director+, the right departments, ICP companies.

Your view becomes clean instantly.

➡️ Turn on Ad Reveal:

Now you see the names of people who clicked your ads

And visited your site..

even if they never filled anything.

➡️ Sync these audiences into LinkedIn, Meta, Google:

Retargeting becomes “people who can actually buy”

not “everyone who visited.”

➡️ When a qualified visitor hits pricing:

Vector sends a Slack ping

updates your CRM

and your team follows up while intent is still warm.

➡️ Stop tracking CTR or sessions:

Start tracking actual revenue signals:
cost per ICP click

——

Send this to your team and dm me if you need help setting this up :)

I was in a sales call yesterday with a team member who closed in 18 minutes.

After the call, I asked him how he did it.

He showed me his screen.

He had an AI agent feeding him everything:

→ Live objection handling scripts

→ Competitor battlecards when the prospect mentioned a rival

→ Pricing breakdowns when budget came up

→ Questions he hadn't asked yet from the MEDDIC framework

While he was selling, the AI was:

- Transcribing the call
- Writing notes
- Flagging commitments from the prospect
- Drafting his follow-up email
- Extracting timelines and next steps

By the time he hit "end call," his CRM was updated.

His follow-up was ready.

We had the full call summary.

Zero post-call admin work!

I asked what tool he was using.

FlashIntel's Meeting Agent.

And it's free.

It's like having your best sales coach, a note-taker, and a CRM admin in every call.

All invisible to the prospect.

Want access to this agent?

Comment "SMARTAGENT" and I'll send it over.

LinkedIn’s AI is deleting your cold DMs!

You may think your offer is bad

Or lead quality is low but…

Something major is happening right now 

We learned it the hard way.

We send high volume of inmails every months.

And here’s what I have learned: 

1. LinkedIn tracks your behavioural fingerprint: 

- It doesn’t just read your message.

- It tracks how you act on the platform.

What triggered it? 

- Logging into 3+ accounts from same IP

- Copy-pasting messages

- Sudden spike in outbound

- Sending while not engaging with feed

What fixes it?

- Dedicated proxies for each profile

- Separate browser sessions (Gologin/ Ghost Browser)

- Warm up with likes, comments, voice notes

2. It flags structural patterns even without automation

What LinkedIn flags: 

Same format.
Same tone.
Same CTA.

What fixes it?

- Use spintax on LinkedIn DMs or paraphrase each DM

- Used post history, mutuals, and company context

- No links, no Calendly, no “quick question”

- Deliberate typos and lowercase text

- Voice notes and custom Looms for certain leads

3. LinkedIn looks at reply patterns not just volume

If too many people ignore you 
→ you get deprioritized.

What fixes it:

- Send to people active in last 7–14 days

- Prioritise 1st-degree warmup before outreach

- Follow 3day nudge with soft reframe

- Re-engaged past convos to build trust on account

We also built an internal dashboard to monitor:

- Connect → accept %

- Message → reply %

- Profile views

- Weekly profile “temperature”

4. LinkedIn treats each profile like a person or a bot

And it knows when you’re trying to game the system.

- One profile per clean mobile proxy

- Randomised actions across dayparts

- Manual login + OTP sync

- Natural click paths between each message

- Every profile now behaves like a unique human.

Because LinkedIn tracks it that way.

Most teams optimise message copy.

Smart teams optimise infrastructure + behaviour.

LinkedIn doesn’t care how good your offer is.

It cares whether you look like a human or a spammer! 

Hope this helps! 

Share it with your team.

taplio

The Battle

Adam Weekes

Suprava Sabat

Followers

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Performance ScoreSuprava Sabat's LinkedIn Performance

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taplio

The Battle

Adam Weekes

Suprava Sabat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Suprava Sabat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSuprava Sabat's LinkedIn Performance