Hi, I’m Adam.

I spent ten years in digital and media roles at on the brand side at NIVEA (Beiersdorf) before moving over to agency side roles join Sampl

I love competitive and challenging categories, where you have fight to stand out

Answering questions like;

Which media channels can I rely on?
What can I scale?
What can I measure, learn from, and defend?
How do I get more impact without just asking for more budget?

I look for repeatability. Approaches that work more than once and got stronger over time. I love experimentation, but anything that couldn’t be measured properly or explained got cut quickly.

That search is what eventually led me to Sampl.

I hired them at NIVEA to replace another sampling platform and they blew me away. It finally allowed me to use sampling as a proper, scalable marketing channel. It produced data you could trust, outcomes you could prove, and real learnings that made us better.

Today, I run marketing, partnerships, and growth. My role is to help brand teams build trial and acquisition activity that is measurable, repeatable, and useful beyond a single campaign.

helping teams:

▶ Build first-party audiences they can use again
▶ Generate reviews that genuinely improve PDP performance
▶ Collect feedback that informs NPD, claims, and positioning
▶ Link trial and media activity to real purchase behaviour, including in-store

We do this through targeted digital sampling and cashback-based campaigns, depending on the product, category, and moment. The focus is always the same - measurability and results you can trust.

Alongside Sampl, I host the Beyond the Brand podcast, where I speak with senior marketers about how growth actually works inside modern organisations. 

I also advise and invest in early and scale-stage companies, usually helping teams prioritise, simplify, and build momentum without adding unnecessary complexity.

Ways we can work together

1. Strategy sessions: one-off conversations to pressure-test plans and priorities
2. Trial and sampling strategy: building measurable, repeatable growth channels
3. Advisory: ongoing support for teams navigating growth with limited resources
4. Speaking and panels: practical takes on brand growth, media, and measurement

If you’re thinking about how to stand out in a crowded category, how to build channels you can rely on, or how to get more from the budget you already have, drop me a DM

Adam Wright

📣 HIRING KLAXXON 📣

I’ve got 3 open roles in my team at Sampl

▶ Head of retail partnerships
Owning and running our retailer relationships. Working with partners to make Sampl commercially valuable to them and high-performing for brands.

▶ Senior / enterprise account director
Owning one of our largest global enterprise accounts. Leading strategy across brands and markets and setting the standard.

▶ Growth marketing manager
Owning marketing-sourced pipeline. Running paid media, CRM, website performance and reporting, and GTM campaigns.

If this sounds like you, or like someone you’ve worked with before, I’d love referrals. They’re consistently the best shortcut to finding great people.

Links are in the comments. Happy to give more context over a quick chat.

------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

CMO @ Sampl | Precision product sampling for FMCG brands | Podcast Host @ Beyond the Brand

I’m looking for guests on Beyond the Brand in 2026

I've got 20 slots available and need your help 🙏

So far, the podcast has featured some amazing guests like:

Paul Stafford 
Azlan Raj 
Lottie Unwin (she/her) 
Tessa Tysome 
Louise Troen 
Bridget Hirst 
Sameer Amin 
Gerry D'Angelo 
Sophie Rock

I’m looking for more brand leaders who enjoy talking about the work they’ve done, and the stories behind them. Diving into what it really takes behind the scenes to build standout brands today.

Why be a guest on Beyond the Brand?

👍 A great audience and community of brand and marketing leads who care about the craft. They love to listen to hear how other practitioners think through the same problems they’re facing

👍 You get assets you can use - from one conversation, we’ll create audio clips, social edits, a Substack article, etc. You’ll see everything before it goes live

👍 It's great for connection. Almost every guest ends up hearing from other senior marketers who saw themselves in the conversation and reached out. Plus you get a new friend in me 😄

How Beyond the Brand performed in 2025

• 17 episodes released
• 1,000+ downloads
• An average of 10 hours of listening time per episode

Here’s the most recent episode with Louise Troen if you want a feel for it: https://lnkd.in/eXZ4F4Dh 

If this sounds like something you’d enjoy, drop me a comment or a DM.

And if you know someone who would be a great fit, I’m always up for introductions. Please feel free to share this with anyone you think would find it worthwhile. 

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👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build early sales volume and credible reviews. 

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

"We had 142 campaigns running... with the same 3 creatives."

That's what Hannah Parvaz found when she took over a supplement brand's ads. They were burning cash and going nowhere.

Three months later? Profitable. Four campaigns. Complete creative overhaul.

Hannah runs Aperture, a growth agency that only works with mission-driven companies. She's mentored over 200 startups and cuts through the growth hacking noise to focus on what works.

One of the things I love most is Hannah's ability to prioritise understanding real people over chasing tactics

She told me about working at a free drinks app early in her career. She thought people used it "to get a free drink." Then she talked to users. They were using it to impress their boss, discover bars, and build social capital.

That shift from "what does my product do" to "what job are people hiring this for" is subtle, but it rewrites how you approach marketing and growth. I'm a BIG fan

We talked about:
▶ Jobs-to-be-done and why most people get it wrong
▶ How to run customer conversations that uncover insights
▶ Why even big-budget brands massively underproduce creative
▶ The system that got them a 60% experiment success rate
▶ Why your real competitor might be Netflix, not your obvious rival
▶ Building a remote team that cares about the work

Listen now 👇
Spotify: https://lnkd.in/egVgM_c6 

------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

When Tom Ollerton told me he was writing THE book on creativity and data, I knew it would be good

When I read it over Xmas, I realised it matters MORE now than ever

Marketing seems to be in this weird place where everyone's either obsessed with data (if I can't prove it it's worthless) OR they're pure creative purists who think numbers kill magic

Both sides are wrong

The best marketing happens when you stop treating creativity and data like they're enemies 

Tom breaks it down with interviews from 40+ marketing leaders (including legends like Rory Sutherland and Peter Field). He even made my mum proud by giving me a cameo

My takeaway. Data should make you relevant to MORE people, not visible to fewer. But you need to build the muscle for creativity and data together.

A perfect example is Meta's Andromeda update. It's completely changed how brands need to think about variation, creative scale, and data. 

The brands that are killing it understand that you can't just chuck data at creatives and expect magic. You can't ignore the numbers and hope for the best either.

Tom breaks down how to actually do both + write better briefs, get real insights (not vanity metrics), and build teams and processes that work

Do yourself a January favour and get out and buy a copy 

---------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

My biggest takeaways from my latest episode with Louise Troen (CMO at Clue, ex Headspace, Bumble Inc.):

1. Start with the human problem, not your product. Lou's entire creative process begins with a one-pager that asks: what emotional or educational void are we solving? No consumer cares about your features or business objectives - they care about their own struggles. If your product can't authentically solve a real human problem, walk away from the campaign.

2. Every decision we make comes from learning something new or feeling something new. Successful marketing does one of two things: it educates people (closing a knowledge gap) or it moves them emotionally (making them feel something that drives action). That's it. Everything else is noise.

3. Brand and PR are measurable - if you think otherwise, you're just measuring the wrong things. Lou pushes back hard on the idea that brand work can't be tracked. At every stage of the consumer journey, someone is doing something: shares, qualitative sentiment, referrals, organic search volume. The problem isn't that brand is unmeasurable; it's that marketers give up too easily instead of defining new metrics that matter.

4. Creative comes first, then strategy - not the other way around. At Bumble, Lou didn't start with a marketing plan. She started with scrappy, creative-first ideas (like wrapping G-Wagons in Bumble ads during London Fashion Week) that made people feel something. The strategy emerged from what worked, not from a ppt or spreadsheet.

5. Get comfortable throwing the paper away. Too many marketers sit in rooms, uncomfortable with saying "this won't work" or "we don't have the authority to talk about this." Lou believes the best work comes from being willing to start over when the human insight doesn't align with what you can credibly deliver.

6. Work on things you personally struggle with. Lou joined Bumble after a difficult breakup. She joined Headspace during COVID when everyone's mental health was collapsing. She joined Clue at 38, wanting children, navigating reproductive health questions herself. That personal context makes the work more honest and more effective.

7. Use competitors' failures as organic growth opportunities. When a rival period-tracking app faced a data privacy lawsuit, Clue saw 30,000 organic sign-ups overnight because their data protection under EU GDPR was rock-solid. Lou didn't run a campaign; she just made sure people knew Clue was the safe choice when it mattered most.

If you haven't already. Give the episode a listen on Spotify. You won't be disappointed.

------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning an upcoming launch, drop me a DM

We've been measuring sampling wrong for 20 years.

When I was on the brand side, I saw lots of sampling campaigns that "performed well."

We handed out a lot of products. Got some nice photos.

Then finance asked: "Great, but did they actually buy the product?"

Silence

Because we had no idea. We tracked the number of samples given out. We couldn't track what happened after.

That's the fundamental problem with how most FMCG teams approach sampling.

We optimise for the wrong thing.

"50,000 samples distributed" sounds impressive in a deck. But it tells you nothing about whether those people became customers.

Here's what I wish I'd measured instead:

▶ Did they leave a review?
▶ Did they opt into our CRM?
▶ Did they actually purchase?
▶ Did they recommend to a friend?

When you track those things, sampling stops being a cost centre and starts being a growth channel. 

The brands winning right now aren't sending more samples. They're just sending them to the right people and measuring what actually matters.

Trial means nothing if it doesn't lead somewhere.

P.s. This is how we close the loop now → https://www.sampltech.com/

Sampling 1,000 of the right people beats 10,000 of anyone.

Most sampling programmes measure success by volume. How many samples did we hand out? How many people walked past the stand?

That logic works if your product is for everyone. It breaks when your audience is specific.

If you are selling a treatment for acne, handing samples to commuters at King's Cross is expensive guesswork. 80% of the people you reach do not have acne. Most will not remember your brand when they need it.

Precision sampling flips this. Qualify and validate the audience first, then sample. We can even then track what they do after.

Some examples of current targeting we are running for brands:

▶ Over 50s with eye problems
▶ Teenagers with acne
▶ Pet owners with new puppies
▶ People who spend over £400 on fragrance

For Clive Christian Perfume, we targeted high-income fragrance buyers through our partnership with The Handbook. Review rates hit 18%, 70% were new-to-brand, and purchase intent was over 60%. 

We also ruled out over 50% of requests as not the right fit for the brand.

Partnerships like this allow us to target curated audiences that are not available through standard channels. High-income urban consumers. Verified pet owners. Qualified skincare buyers.

There is a strong correlation that the tighter the audience, the stronger the result. We see that niche sampling consistently delivers 50-80% improvements in review rates and purchase rates compared to mass distribution.

It's difficult, but not impossible. It just requires better data and partners.

If you have a product that serves a specific audience and want to sample them, let's talk about how precision sampling works.

------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

My biggest takeaways from Hannah Parvaz (Founder & CEO at Aperture):

1. Jobs to be done isn't about what people say - it's the "why" beneath the "why." Hannah used to work at a free drinks app. She thought the job was simple: "get a free drink". But people actually used it to impress their boss, build social capital, and look cool to friends. The key is to keep asking "why" until you hit something emotional.

2. Your real competitor isn't who you think it is. At DICE (a ticketing app), she realised that they didn't compete with Ticketmaster. Their real competition was Netflix. Staying in and ordering takeout, rather than going out. For supplement brands, the enemy is inertia: "I feel how I've always felt. Why should I change?" When you reframe the fight, your entire messaging strategy changes.

3. Only 5% of creatives will be winners - so you need volume. Meta's actual average for winning creatives is 5%. 1 in 20. Hannah once took over a supplement brand running 142 campaigns with the same 3 creatives talking about vitamins. She stripped it back to 4 campaigns, tested real customer psychology weekly, and hit profitability in 3 months. Her team now ships 8-10 new creatives per week for small budgets, hundreds for accounts spending over £1M monthly.

4. Treat every creative as an experiment and log what you learn. Hannah's team built an experiment board where every creative gets a hypothesis and documented learnings. For one client, they hit 60 winning experiments in a row because they obsessively fed insights from each test into the next. Growth is a muscle - you get better by doing reps and learning from what doesn't work.

5. AI handles the grunt work. Humans do the thinking. Hannah's team uses AI to generate hooks, automate campaign builds, and pull live dashboards. But they never copy-paste AI outputs straight into creator briefs. AI ideates, humans refine. Her campaigns upload themselves when moved in Notion, eliminating data entry. But there's always a human deciding what actually matters.

6. Growth isn't marketing - it's knowing where to focus. Most people think growth equals paid ads or tactics. Actually, growth is an experimentation mindset to learn what's high-leverage as quickly as possible. Hannah named her agency Aperture because a camera aperture controls focus - sharpening what matters, blurring what doesn't. The trap? Companies demanding statistical significance for every tiny decision get paralysed for months while competitors ship.

Listen Spotify: https://lnkd.in/egVgM_c6 

-----

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

Sampling gets written off too easily as “giving product away”

Too often, it's treated like a freebie

In the latest Beyond the Brand episode, Tessa Tysome reframes it brilliantly.

Great sampling doesn’t feel cheap.
It's added value.

During her time at Nike her team built “money-can’t-buy” membership experiences. Not discounts. Experiences people wanted to be part of.

And Nestlé Nespresso SA pouring you a coffee from their stand works for the same reason. Not because it’s free, but because it’s premium, explained, and intentional.

It's the same product you'd have at home.
The difference is the experience wrapped around it.

I see this clearly in the best-performing sampling campaigns we run:

▶ intentional targeting. Who receives it, and why
▶ a considered unboxing and packaging experience
▶ a clear product story
▶ a connection back to loyalty, CRM, and lifetime value
▶ learning that feeds the next campaign

Samples feel low-value when they’re just handed out.
Used well, they create genuine added value. Earning attention, trust, and repeat behaviour.

🎧 The full episode with Tessa is live now on Spotify and Apple Music

------

👋 Hey, I’m Adam. I help FMCG brands run targeted, measurable sampling campaigns that build sales volume, 1P data, and credible reviews.

🔔 Follow or connect. And if you’re planning a launch, drop me a DM.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

undefined undefined

solvexmedia

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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The Battle

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