Hi, I’m Adam.

I spent 10 years in digital marketing at NIVEA and am now running marketing for Sampl - the market leader in digital product sampling.

Too many brands still run sampling campaigns like it’s 2005. Unmeasurable and disconnected from the rest of their marketing.

I joined Sampl to help fix that. I hired them when I was at NIVEA, and I've seen firsthand how sampling can become a reliable growth channel.

- Build a CRM of high-intent customers
- Improve PDPs with real reviews
- Collect feedback for NPD and trade sell-in
- Cut media waste by targeting actual buyers

We do this for some MAJOR global brands, and some of my favourite fast-growth brands too. Basically, anyone serious about customer acquisition.

I also host the Beyond the Brand podcast and advise/invest in early and scale-stage companies on how to grow with limited resources.

DM me about:

1) Marketing and growth strategy – campaign planning, funnel design and building traction with lean teams

2) Performance sampling – using reviews, opt-ins and conversion data to prove ROI

3) Speaking and panels – on modern marketing, brand growth and how consumer behaviour is changing

If you’re working on any of the above, feel free to get in touch.

Adam Wright

NEW EPISODE with Tessa Tysome, the marketer who emailed the same person every week for six months until they gave her a job!

Tess's career makes most marketing CVs look very boring

She launched Smirnoff Ice in Cameroon. 
Scaled La Roche-Posay to become Boots' largest healthy skin brand. 
Built an Amazon business from scratch as a one-woman band. 
Ran €82 million of Olympics media spend for Nike.

Then last year, her team got made redundant. She got offered a job at Meta the same day, before now running her own consultancy.

I've recorded nearly 20 episodes of this podcast. Tessa's energy is pretty different!

Within 5 minutes, you will see what I mean

Tess has got so much breadth - Diageo, L'Oréal, PepsiCo, Nike, Meta - but she also talks in such a refreshing way. No humble bragging, and packed with honest reflections on a career building some of the world's biggest brands

Her philosophy: "Persistence beats resistance. I'm like a rottweiler with a bone."

This conversation covers:
▶ Why she quit PepsiCo to drive from Zimbabwe to Cape Town and become a yoga teacher
▶ The L'Oréal brand framework she still uses today
▶ Building a consultancy by doing great work first, letting it find you
▶ Why brands should solve FOR consumers, not sell TO them

If you've ever thought about taking a career risk or starting your own thing, this will inspire you. Or scare you. Probably both

Listen now ▶ https://lnkd.in/eFC5wfne

Precision sampling and cashback campaigns for FMCG brands | Marketing Director @ Sampl | Podcast Host @ Beyond the Brand

Yelp

Engineering Manager

Patchwork Health

Senior Engineering Manager

Digital Ventures

Senior Software Engineer

DutySheet Ltd

Senior Full Stack Developer

Software Developer

Selftrade (part of the Societe Generale group)

Netsite Ltd

Web Developer

Complete Office Furniture (UK) Ltd

Spectron Group Ltd

Work Experience

Hey, I'm Ryan and I'm a Software Engineering Manager at Yelp. I have nearly 15 years of experience in Software Development and Leadership. 

I post content on LinkedIn and my newsletter daily on helping Software Engineers understand what it takes to be a leader, level up to leadership positions and I help new and existing Software Engineering Managers and leaders skill up so they can ready for the role ahead. 

My thoughts and opinions are entirely my own.

Ryan Murphy

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