Hi, I’m Adam.

I spent 10 years in digital marketing at NIVEA and am now running marketing for Sampl - the market leader in digital product sampling.

Too many brands still run sampling campaigns like it’s 2005. Unmeasurable and disconnected from the rest of their marketing.

I joined Sampl to help fix that. I hired them when I was at NIVEA, and I've seen firsthand how sampling can become a reliable growth channel.

- Build a CRM of high-intent customers
- Improve PDPs with real reviews
- Collect feedback for NPD and trade sell-in
- Cut media waste by targeting actual buyers

We do this for some MAJOR global brands, and some of my favourite fast-growth brands too. Basically, anyone serious about customer acquisition.

I also host the Beyond the Brand podcast and advise/invest in early and scale-stage companies on how to grow with limited resources.

DM me about:

1) Marketing and growth strategy – campaign planning, funnel design and building traction with lean teams

2) Performance sampling – using reviews, opt-ins and conversion data to prove ROI

3) Speaking and panels – on modern marketing, brand growth and how consumer behaviour is changing

If you’re working on any of the above, feel free to get in touch.

Adam Wright

NEW EPISODE with Tessa Tysome, the marketer who emailed the same person every week for six months until they gave her a job!

Tess's career makes most marketing CVs look very boring

She launched Smirnoff Ice in Cameroon. 
Scaled La Roche-Posay to become Boots' largest healthy skin brand. 
Built an Amazon business from scratch as a one-woman band. 
Ran €82 million of Olympics media spend for Nike.

Then last year, her team got made redundant. She got offered a job at Meta the same day, before now running her own consultancy.

I've recorded nearly 20 episodes of this podcast. Tessa's energy is pretty different!

Within 5 minutes, you will see what I mean

Tess has got so much breadth - Diageo, L'Oréal, PepsiCo, Nike, Meta - but she also talks in such a refreshing way. No humble bragging, and packed with honest reflections on a career building some of the world's biggest brands

Her philosophy: "Persistence beats resistance. I'm like a rottweiler with a bone."

This conversation covers:
▶ Why she quit PepsiCo to drive from Zimbabwe to Cape Town and become a yoga teacher
▶ The L'Oréal brand framework she still uses today
▶ Building a consultancy by doing great work first, letting it find you
▶ Why brands should solve FOR consumers, not sell TO them

If you've ever thought about taking a career risk or starting your own thing, this will inspire you. Or scare you. Probably both

Listen now ▶ https://lnkd.in/eFC5wfne

Precision sampling and cashback campaigns for FMCG brands | Marketing Director @ Sampl | Podcast Host @ Beyond the Brand

Joy Chatterjee

DCMN

Specialize in developing end-to-end ML infrastructures and solutions to tackle complex marketing challenges.

Work with and integrate advanced platforms such as Codeium, Cursor AI, ChatGPT, replicate.ai, fal.ai and many more to streamline research and accelerate development. Off and on designing scalable pipelines on native and cloud platforms, to activate real-time predictive models, time series forecasting, customer segmentation, ROI optimization and more.

Lead AI Engineer

- Led the project for multivariate time series forecasting of client campaigns, resulting in significant insights in ROI for TV campaigns.
- Implemented LLM-based chatbots for internal teams, using RAG architectures and context
tuning models.

Senior Data Scientist

The Joy of Data

Product Ops & Data Consultant, with over 10 years of experience in data science and three years in product led growth (PLG). Founder of The Joy of Data, based in Berlin.

For data, collaborative ventures with Mercedes, FedEx, Just Mad as well as AI startups such as brighter AI, DCMN focussing primarily into leveraging data for strategic product led growth.

For product, over the past three years, been a data partner for product teams. Responsible for boosting Product Led Growth (PLG) strategies through the application of data science methodologies and data analytics. Expertise domain includes proficiency in product operations, OKRs, KPI driver trees, cohort analysis, user segmentation and much more.

Founder

ShowHeroes Group

Data Scientist (In House Consulting)

brighter AI

Data Scientist

Data Engineer

Mercedes-Benz Research & Development North America, Inc.

Mavrx Inc.

Working on specific project oriented machine vision tasks to aid the system of smart farming techniques developed and monitored by Mavrx Inc.

Machine Learning Engineer

MARKABLE

Rochester Institute of Technology

Work at the lab mainly revolves around projects in the genre of algorithm development. The algorithms are aimed at solving various problems from the image processing and computer vision communities.

Graduate Research Assistant

Peer Advisor Leader

CESC Ltd.

Worked with a team of four to establish and implement control algorithms to modulate the outlet steam efficiency of the central boiler system in a thermal power plant.

Technical Intern

🌱 Founder, The Joy of Data 🎯 Helping Product Teams Grow With Data Science 🚀 Ex-Mercedes | Lead Data Scientist 🎙️ Speaker, Podcasts, YouTube

🚀 Lead AI Research Engineer | Data Science Expert | Product Coach 🚀

With over 11 years in Data Science and AI, I specialize in developing innovative, Data-Driven and AI solutions that elevate Product performance and drive Business Growth. I bring a unique blend of hands-on technical skills and strategic Product insight, supporting teams to leverage Data for informed decision-making and robust growth strategies.

🔹 Key Highlights:
	•	LLMs & Chatbots: Implemented advanced LLM-based chatbots with RAG architectures, boosting team efficiency and workflow.
	•	Predictive Analytics: Achieved a significant ROI increase on client TV campaigns through multivariate time series forecasting.
	•	MLOps & Automation: Created scalable pipelines with Docker & Kubernetes, ensuring seamless deployment and monitoring.
	•	Patented Innovations: Primary author on two patented ML technologies, focusing on object tracking and anonymization.
	•	Cross-functional Leadership: Successfully lead teams and mentor junior Data Scientists, ensuring collaborative, data-driven decision-making.

🔹 Technical Arsenal:
Python 🐍 | SQL 🗃️ | Big Data Ecosystems | Statistical Modelling 📊 | A/B Testing | Cloud Environments (AWS, Azure)

🎙️ Speaking Engagements :
An avid speaker at prestigious Data Science and AI conferences over the past two years, where he shares his insights and experiences to foster a collaborative and informed Data Science community.

taplio

The Battle

Adam Wright

Joy Chatterjee

Followers

Posts

Engagements

Likes

Performance ScoreAdam Wright's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Adam Wright

Joy Chatterjee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Wright's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Wright's LinkedIn Performance