Hi, I’m Adam.

I spent 10 years in digital marketing at NIVEA and am now running marketing for Sampl - the market leader in digital product sampling.

Too many brands still run sampling campaigns like it’s 2005. Unmeasurable and disconnected from the rest of their marketing.

I joined Sampl to help fix that. I hired them when I was at NIVEA, and I've seen firsthand how sampling can become a reliable growth channel.

- Build a CRM of high-intent customers
- Improve PDPs with real reviews
- Collect feedback for NPD and trade sell-in
- Cut media waste by targeting actual buyers

We do this for some MAJOR global brands, and some of my favourite fast-growth brands too. Basically, anyone serious about customer acquisition.

I also host the Beyond the Brand podcast and advise/invest in early and scale-stage companies on how to grow with limited resources.

DM me about:

1) Marketing and growth strategy – campaign planning, funnel design and building traction with lean teams

2) Performance sampling – using reviews, opt-ins and conversion data to prove ROI

3) Speaking and panels – on modern marketing, brand growth and how consumer behaviour is changing

If you’re working on any of the above, feel free to get in touch.

Adam Wright

NEW EPISODE with Tessa Tysome, the marketer who emailed the same person every week for six months until they gave her a job!

Tess's career makes most marketing CVs look very boring

She launched Smirnoff Ice in Cameroon. 
Scaled La Roche-Posay to become Boots' largest healthy skin brand. 
Built an Amazon business from scratch as a one-woman band. 
Ran €82 million of Olympics media spend for Nike.

Then last year, her team got made redundant. She got offered a job at Meta the same day, before now running her own consultancy.

I've recorded nearly 20 episodes of this podcast. Tessa's energy is pretty different!

Within 5 minutes, you will see what I mean

Tess has got so much breadth - Diageo, L'Oréal, PepsiCo, Nike, Meta - but she also talks in such a refreshing way. No humble bragging, and packed with honest reflections on a career building some of the world's biggest brands

Her philosophy: "Persistence beats resistance. I'm like a rottweiler with a bone."

This conversation covers:
▶ Why she quit PepsiCo to drive from Zimbabwe to Cape Town and become a yoga teacher
▶ The L'Oréal brand framework she still uses today
▶ Building a consultancy by doing great work first, letting it find you
▶ Why brands should solve FOR consumers, not sell TO them

If you've ever thought about taking a career risk or starting your own thing, this will inspire you. Or scare you. Probably both

Listen now ▶ https://lnkd.in/eFC5wfne

Precision sampling and cashback campaigns for FMCG brands | Marketing Director @ Sampl | Podcast Host @ Beyond the Brand

Sandbox.ai

Sandbox helps mid-sized teams streamline vendor approvals and RFP workflows to stay compliant, choose the right vendors, and control spend, without chasing PDFs and spreadsheets.

Teams like Flexport, ClearBank, Allbirds, Formlabs, Zocdoc are cutting vendor evaluation time by 60%.

Advisor, GTM

Advising early-stage startups for marketing, business development, and GTM strategy.

Marketing Advisor, GTM

Health Samurai | Aidbox FHIR® Platform

Health Samurai is a Health IT company in the US healthcare industry with 20+ years of experience in the FHIR field.

- Performed extensive market research on US healthcare industry, market players, and competitors, which helped to shape the company's product pages and core positioning and messaging. Market segmentation, JTBD, and consumer insights to refine targeting efforts.
- Deployed a comprehensive go-to-market strategy to streamline sales & marketing efforts, increasing the monthly pipeline of sales opportunities by 30%.
- Set up and deployed HubSpot CRM integrated with Webflow and other external channels for marketing automation, entire customer journey/funnel data tracking, and attributed cross-channel analytics.
- Improved process between marketing and customer support that led to the launch of press releases and case studies from 1 to 3 monthly.
- Increased MoM MQL by 50% using content, slack, Reddit, email, and other integrated campaign channels.
- Fasten overall marketing operations velocity using AI tools and frameworks.

Core marketing toolkit: HubSpot, Quantcast, GA4/GTM, Sparktoro, GAds, Bing ads, Semrush, Looker, Figma.

Product Marketing Manager

Videowise | eCommerce Video Platform

- Grew a marketing team of 1 to 14 persons in 6 months. Executed digital marketing plan & lead-generation strategies across 6 marketing teams (content, paid ads, partnerships, automation, email, SEO).
- Oversaw the creation of content for the website. Established content production of 50+ internal and guest blog posts, increasing website traffic by 145% and 90+ 1-3 SERPS in 6 months.
- Led complex partnership campaigns, such as "The State of eCommerce shopping 2023," alongside top-tier 40+ partners in the Shopify ecosystem, which drove brand awareness, traffic, and 1k MQLs in 1 month.
- Grew online presence & awareness with major PR campaign alongside TechCrunch, Slack and Salesforce. Attended IRL Shoptalk events.
- Earned publication distribution in 100 tier 1-3 media outlets in 1 month.

Core marketing toolkit: HubSpot, SFDC, StoreLeads, Shopify, Notion, Quantcast, GA4, Sparktoro, Jasper, SurferSEO, GAds, Semrush, Ahrefs.

Head of Marketing

Videowise disrupts how eCommerce shoppers purchase products, resulting in up to 328% CR, engagement rate uplift. Next-gen video shopping with interactive and shoppable videos.

💠 Cubios Inc. (WOWCube®️System)

On-demand go-to-market and overall digital marketing operations advisory.

Marketing Advisor

- Developed integrated campaigns that generated over 10k+ pre-orders by identifying and negotiating with 10+ key industry influencers and attending IRL events.
- Assisted in investor relations, market analysis, presentations, and overall business advisory to leadership, which led to the $4.5M round A.
- Overseen overall digital marketing mix, campaigns, and process management. Contributed to conceptualizing the first version of the GTM strategy.
- Brand messaging, positioning, JTBD interviews, and segment development. Contributed to the launch of the new website.
- Drove competitive analysis and market research, marketing budget, channel costs/forecast (online advertising (PPC), SEM, etc.), aligned with overall financial pro forma.

Marketing Advisor, VP

- Conceptualized first versions of go-to-market strategy;
- Liaising and aligning with other teams, to provide effective coordination and logistics around creative requests, asset creation, delivery, distribution and preservation;
- Created first growth playbooks and user (pre-order) acquisition strategies.
- Helped founders to comply with needed documents for investor relations (pitch deck, pro forma, market research, GTM, website development).

Digital Marketing Manager

Froxy

High-quality proxies for individuals and SMBs. Leading proxy service provider with 8M+ residential & mobile worldwide proxies.

- Responsible for a variety of digital marketing duties including but not limited to. Led and managed a group of 6 teams (product/growth marketing tied with sales, web design, branding, PR, web analytics and partner marketing).
- Managed online marketing strategies to improve acquisition, lead generation, onboarding, retention and referral efforts. Brainstorm, plan and digital marketing strategy review with internal teams.
- Built the first version of the website using Webflow and managed the upcoming CRO experimentation sessions in collaboration with graphic design and other teams.

Core marketing toolkit: HubSpot, ActiveCampaign, Lemlist, Zapier, Amazon SES, Quantcast, Google Analytics, Google Ads, Webflow, Promo, Oribi, Zendesk, Canva, SEO tools.

- Grew website traffic by 100% MoM for 5 months in a row using email marketing, content and localizations, SEM, paid ads and a referral program.
- Grew revenue by 30% MoM for 4 months in a row.
- Improved website conversions across multiple core touchpoints by 6% in 1 month.

is*hosting

is*hosting delivers top-notch virtual and dedicated servers to various markets in the EMEA region. A company with 15+ years on market with more than 10k+ customers across the globe.

- Supervised various digital marketing, inbound and outbound efforts. Closely align with all teams, to focus on acquisition, activation, retention, and re-activation across all digital environments including PR, web analytics and tech pods.
- Hired and managed content pod with 10+ copywriters to deliver relevant content aligned to demand generation requirements for corporate blogs, email marketing etc.
- Led digital product marketing and liaised with design, social media marketing and technical teams to bring the refreshed brand and a new website.
- Coordinated, deployed, and optimized on-page & off-page SEO strategy, in collaboration with content, creative, and tech teams.
- Ensured teams have the necessary tools and digital media assets to optimize the inbound user experience through landing pages, lead capture, automation and digital marketing workflows.

Core marketing toolkit: WHMCS, Zendesk, DesignModo Emails, Ghost, Drift, Helpdesk, Quantcast, Google Analytics, Promo, Canva, Adobe Photoshop, Facebook marketing, SEO tools.

- Produced and shifted refreshed brand to the markets.
- Generated 15% MoM revenue working with 10k+ customer database via direct, up/cross-sales.

Head Of Marketing

- Conducted market research and prepared GTM strategy;
- Onboarded new people into the processes;
- Organized content marketing calendar and assets to align with strategy;
- Set up main tools, playbooks and processes.

Nicgrade

Marketing automation/CRM SaaS for smb enterprises focused on CIS/EU markets. Ru/En localizations.
Oversaw a team of 10+ professionals. Responsible for executing a strategic vision for startup operations. Various execution across digital marketing, sales, UX development, brand, PR, media networks, corporate communications, and web design.

- Launched partnership program across 5 EU countries and signed official company affiliates.
- Attended professional accelerator at PepsiCo and worldwide events like Web Summit and Collision.
- Speaker at several IT conferences and webinars (digital marketing, marketing automation).
- Achieved 1k+ engaged leads (businesses) using a cross-channel b2b marketing strategy and marketing automation software techniques in 2 months.
- Work experience with large b2b/b2g enterprises like Banks, Oil/Gas holdings, and Telecom.
- Negotiations, business process analysis, meetings/live presentations, commercial offers.
- Managed overall business metrics and KPIs.

Core marketing toolkit: Marketo, Salesforce marketing cloud, Quantcast, Hotjar, GAU, various DSPs, and SEO tools.

CEO, Co-Founder

Grade Hosting

Cheap, fast and reliable web hosting in 1 minute.
- Business Model and Value Proposition development.
- Created Product Vision and Definition, prioritized product roadmap.
- Conducted requirement collection: customer surveys, end-user interviews.
- Managed Requirements within Jira Scrum framework: epics, user stories and acceptance criteria. Managed product and sprint backlog, prioritized scope in collaboration with Scrum Master and Lead developer. Attend retrospective sessions.
- Marketing and PR strategy planning as liaison with 3rd-party media and agencies.
- Managed sales cycle to deliver products for b2c, b2b segments, including local E-commerce companies.

Core marketing toolkit: WordPress, Magento, Drupal, Google analytics, WHMCS, Microsoft office, Adobe Creative Suite, Google docs.

CEO, Founder

Greenpylon

Outsource web development agency.
- Responsible for devising and executing on web projects;
- Built and managed agile development teams to support environment of rapid change;
- Assisted customers with transition from legacy CMS to newer version and add-ons.

Product Manager

Marketing & Growth | PMM | @ Reforge

Results-driven marketing leader with 10+ years experience scaling B2B SaaS and eCommerce platforms across EU/US markets. Proven track record in building high-performance teams and delivering 30-145% growth through data-driven GTM strategies. Adept at bridging technical and commercial functions to drive product-market fit.

Industries: Martech, e-commerce, marketplaces, new media, automotive, travel, CRM, DTC CE, healthcare and Gen AI native apps.

😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies, and spending time with my lovely family are my joys.

📈 Key personal objective - to remain valuable and contribute significantly to help businesses unlock their growth potential through my skills and background.

I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing and business development journeys.

✌️ Thanks for visiting my profile.

taplio

The Battle

Adam Wright

Vitaliy Verbitskiy

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taplio

The Battle

Adam Wright

Vitaliy Verbitskiy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Wright's LinkedIn Performance

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