Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

X Factor Digital Creations

Founder of X Factor Digital Creations

We specialize in Animated Explainer Video for businesses.
I have a team of professionals that write, script, voice-over,  then animate your explainer video to capture your audience in an engaging way,

Learn more -  xfactordigitalcreations.com

Video ideas include

*Training Videos
*Corporate Videos
*Explainer Videos
*Whiteboard Videos 
*Premium Videos
*Software Demo Videos
*Interactive Videos
*Testimonial Videos
*Employee Boarding Videos
Event Videos

Founder

Pharmacare NZ

An experienced Territory Sales professional looking after clients throughout the South Island working together in a joint partnership to help grow theirs and the Pharmacare business.
Key responsibilities include:
•developing and maintaining relationships with current and new customers and expanding client base within the pharmacy and natural health and grocery sector
•building brand awareness 
•organising regular product training and presentations in pharmacies & Grocery
•strategic planning (including distribution targets, SKU targets and goal setting)
•planning monthly call cycle 
•analysing data
•cost centre budget analysis and monthly reporting
•planning and organising co-op spend
•managing expense budgets
•overseeing effective and timely distribution of all related products 

Key Achievements:

Territory Sales Manager

I am an experienced professional who has worked in the sales field for over 20 years, a person who is passionate about food, natural health and the pharmaceutical industry and the safety industry. I have high energy and has what it takes to achieve my sales key performance indicators and most importantly, build excellent relationships between company and customer. I believe that strong customer relationships are a fundamental key to a successful business. I am a hard worker, focused and manage my time well and therefore work smarter.

In previous roles I have been responsible for Territory sales within the South Island, I effectively manage my workload by proactively planning and use a robust call cycle to maintain and grow the sales while also scout for new business opportunities. I enjoy travelling and dealing directly with the clients and I regularly conduct training and presentations of new products for customers in pharmacies and natural health stores as well as installing displays and wall imagery for products and increasing brand awareness.

I work closely with the NZ Sales Manager and customer to ensure things run smoothly including making sure correct products are both supplied and delivered in a timely manner, credits are actioned and most importantly, ensuring that both parties respectively are highly satisfied with the service standards.

I am fully committed to my profession and strive to perform at the highest standards. I am self-motivated, resourceful and have a flexible attitude and a positive approach. I take extreme pride in providing a first rate service between the Company and customer, which in turn enables me to gain buy-in and develop trust, rapport and respect. With the highly developed people skills, I possess I can relate equally well to people from all walks of life and in turn, build strong solid relationship.

Account Manager

Comvita New Zealand Limited

Key responsibilities include:
•developing and maintaining relationships with current and new customers and expanding client base within the pharmacy and natural health sector
•building brand awareness 
•organising regular product training and presentations in pharmacies and health food stores
•installing POS window and wall imagery 
•strategic planning (including distribution targets, SKU targets and goal setting)
•planning monthly call cycle with customers throughout the South Island
•analysing data
•cost centre budget analysis and monthly reporting
•planning and organising co-op spend
•managing expense budgets
•overseeing effective and timely distribution of all related products 

Key Achievements: 
•Top sales figures for company's skin care range in first year of service.
•Expanded customer base significantly within the South Island.
•Set-up new channels through a pharmaceutical distribution company.
•Substantially increased SKUs with Foodstuffs supermarkets.
•Established a new customer base within the tourism-based industry.

Bidvest Foodservice

Senior Account Manager
Responsible for territory management which includes customer satisfaction from order placement to delivery; budget planning and margin achievement and pro-actively overseeing credit control. 

Key Achievements: 
Worked with the large catering companies in growing their product range within meat, vegetable, dairy, packaging, dry goods and fresh fish
Doubled the turnover in overall takeaway business in a 6 month period through dedicated telephone sales and product expansion  
Achieved improved margin and GP within the takeaway sector by undertaking the sales of products with a higher margin and changed customers' buying habits
Developed new business opportunities within South Canterbury through cold calling and relationship development that resulted in gaining business 
Consistently exceeded the sales call record monthly through perseverance and self-motivation to achieve and deliver on company expectations
Continuously built a great network in customer relations through a well-developed call cycle and face-to-face meetings
Distributed all correspondence to management in a timely fashion enabling quick response times to customers.

Training 
- Real-time computer training and other specific Bidvest Systems
- Territory strategy  e.g. identifying customers the company wishes to pursue and how to both - - -   approach  and secure them
- Data management  e.g. actuate sales monitoring, business gain and the ability to measure    business loss
- Credit control debit management.

Senior Account Manager

Acardo Workplace Safety Supplies

Responsible for supplying work safety equipment to the industry sector and increasing growth of sales.
Achievements:
Built strong delivery-based relationships across other business units and heavily supported areas resulting in renewal of contracts
Developed excellent communication skills, both written and oral in order to converse effectively with all levels and disciplines within both the firm and with customers 
Displayed a positive and professional attitude with a strong awareness of customer service ensuring repeat business.

Sales Representative

Corporate Cabs

Responsible for the management of my own company, safe driving practices and ensuring delivery of a quality and professional service
Achievements: 
Ensured all customer expectations were met through providing an exceptional and highly professional service
Developed a safe driving policy to ensure customer safety was paramount.

Franchise Owner

Foodstuffs North Island Limited

1992 – 2003 - Toops Wholesale Ltd Wellington
Account Manager
Sales – proven ability to cold call, increase territory sales and develop key contacts through proactive account management
Customer service – ensure company standards of service and quality are adhered to and customer expectations are exceeded through the ability to anticipate and respond quickly to needs with utmost professionalism
Communication – open, honest and timely in communications with customers and colleagues. Good listening skills.
Interpersonal skills - proven ability to develop and maintain business and customer relationships with the flexibility to work with a variety of people
Planning and organising - anticipate needs by planning in advance and ensuring resources are adequately allocated. Take responsibility to meet customer requirements 
Problem solving - approaches problems in a detailed, logical manner and implement solutions as appropriate
Business acumen –understanding of industry business practices and deals with issues in a timely fashion to achieve a positive successful outcome


1987-1992 - Toops Wholesale Ltd Levin
Storeman/Part time Sales Representative

👨‍💼 ABOUT THE FOUNDER: 💥

Sales and relationship-building have been my passion for over 20 years. I'm now transitioning into contract sales, offering my expertise for companies needing interim sales support, such as maternity cover or short-term roles.

🏆 Throughout my career, I’ve worked with leading brands across food, health, pharmaceutical, and safety industries. What sets me apart is my ability to go beyond selling features and benefits—I focus on understanding each client’s pain points and working closely with them to achieve their business objectives.

I excel in territory management, driving sales growth, and building strong, lasting relationships. By providing seamless support to both customers and internal teams, I ensure high satisfaction levels and consistent results.

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