A2 Media

📌 Want to see some of our work? Click the video links below👇🏿
I run A2 Media. We’re a team of 8, and we help busy, lean B2B marketing teams create video content that drives pipeline.
💁🏿‍♂️ Our Website: www.a2media.ca 
📞 Book a chat: https://cal.com/ademolaadelakun/meeting

Reveal

Teaching the world how to do partnerships the right way. Through video and Nearbound.

Head of Video Production

Made Digital

We help online businesses build profitable and engaging brand experiences. 150+ merchants and counting.

www.madedigital.ca

Co-Founder & CEO

Alloy

Launch any integration for your business or customers in minutes with Alloy’s low-code, user-friendly iPaaS.

Partnerships Lead

Affirm

eCommerce Partnerships Lead

Partnerships Manager, Canada (PayBright)

Vagabond Cookies

Large, gourmet cookies delivered to your door once a month.

Co-Founder

Shopify

• Guided enterprise merchants ($350M+ GMV) on D2C best practices, industry trends, API & ERP support and social commerce strategies.
• Spearheaded the Merchant Industry Insights Project: built CS team’s credibility with merchants by providing high-value commerce content.
• Host of Shopify News: featured on Shopify’s twitter page, Shopify News is an external weekly social media round-up of product updates and company news.

Customer Success Manager

Vidyard

• Maintained a 95% retention rate across 97 active accounts ($500K GMV/account).
• Increased book of business to 500K (40% revenue growth) through upsell opportunities.
• Presented quarterly business reviews to C-level executives, VP’s, and Managers to outline KPI’s and growth plans.

The Art of Delivery

From appearing on CBC’s Dragon’s Den, to interviewing Leon Bridges, to performing magic in front of thousands of people, public speaking has changed my life. It can change yours too.

Public Speaking Consultant

Bedouin

• Recruited and managed Bedouin's sales team, closing $2M in 8 months.
• Worked directly with Bedouin's CEO to define the company's strategy on a monthly basis.
• Organized and facilitated 10 design thinking workshops for clients.
• Owned relationships with client CEO's directly, from conception through execution.

Account Manager

We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

📌 Most B2B brands don't lose to better products or services. They lose to better content marketing.

(We've got 1/3 client spots left for this quarter).

Hi, I'm Ademola! I run video strategy at A2 Media. We're an 8-person team that helps B2B SaaS teams turn video into a revenue-driving machine, with less than 2 hours a week from your team.

Here's what that looks like in practice:
→ Your sales team stops explaining the same thing 100x, because the content already did it
→ Your brand starts showing up in the feeds of people you want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content directly drives demos and closes deals, not just brand awareness

We don't make content for likes. 

We build systems that create leads, educate buyers, and position your company as the no-brainer choice.

We partner with B2B SaaS companies that have:
✅ $10M+ in Annual Recurring Revenue
✅ A Marketing and Social Team
✅ Camera-ready talent

Things we've done:
→ Okta: Built multiple video series → 20K subs + 1,000s of DevDay signups in months
→ Reveal: Built 4M+ organic impressions in new markets, resulting in acquisition by competitor
→ Nearbound: Reduced sales time to close by 50% with several targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals through video content
→ A2 Media: Tripled inbound leads with audience-first video edutainment strategy

(We're also trusted by brands like, Chili Piper, Close, Openphone, and Sendoso).

Simply put: when you work with us, you won't need to explain your value on a sales call ever again. Your content does the selling.

Ready to turn your video strategy into content that actually drives results? Book a call with me.

www.a2media.ca

📸 Ademola Adelakun, MBET

Things I’ve actually heard on calls as a Black guy in tech:

“You’re so well spoken.”
“You don’t act Black.”
“I don’t see colour.”
“Do you actually talk like this all the time?”
"You're so professional."
“Was it hard growing up in Africa?”
“Is your dad in your life?”
“You like basketball, right?”
“How old are you? Wow, haha. You know what they say, black don’t crack”
”What’s good my brotha?”
“Word up, King”
“You’re one of the good ones.”
“You’re a fan of [insert rapper], right?”

If you’re on a call with someone and you catch yourself trying to confirm preconceived notions you have, please apologize and then hang up. 

Regards,
Your friendly neighbourhood Black guy.

P.S. Black people, what did I miss here that you’ve heard?

Ademola Adelakun, MBET

Our Videos Kick Ass for SaaS | We run your video marketing; you win more customers | 550+ videos created for clients.

It took me 11 years, and 14 attempts to build a great business.

Because sometimes that’s how long it takes.

We’re all obsessed with the idea of becoming an overnight success.

But we don’t put ourselves under that kind of pressure in 99% of other contexts.

As a baby, you didn’t learn to walk overnight.
You don’t learn a new language overnight. 
You don’t heal from heartbreak overnight.
You don’t recover from botching a magic trick in front of 3.1M people on national TV overnight (just me?)

So why do we expect to build the perfect business overnight?

Here’s what my journey actually looked like:

2014: Dreamed of being an entrepreneur.
2015: Pitched on Dragons’ Den Canada (got rekt).
2016: Got my Masters in Entrepreneurship.
2016: Realized I didn’t know anything about business → went corporate.
2020: Realized most businesses don’t know anything about business.
2020: 9 failed side hustles.
2020: First semi-successful one.
2021: Second semi-successful one.
2022: Burned out → quit everything → hauled ass/ran away to Mexico.
2023: Tried corporate again → remembered it sucks → quit in 4 months.
2023: Started a new business → Signed my first client → Became a full-time contractor.
2024: Signed more clients.
2025: Built a lifestyle business that lets me actually enjoy my life.

Took a minute, huh?

It makes me sad to see brilliant people give up on their ideas because they feel like it’s “taking too long.”

If you knew you were weeks away from a breakthrough that changed everything, would you keep going?

Probably.

So operate like you are.

Stay open-minded.
Talk to the right people.
Test things fast.

And don’t quit just because your timeline isn’t working out. 

Because it never does.

I’m excited to announce that I unknowingly am the engineer behind seamless payments millions rely on EVERY year. 

P.S. If you think we look alike, yes, you’re racist.

No alternative text description for this image

Running away from my problems in Canada, part 1. 

Hong Kong was magical. Next, the Philippines. 

P.S. Mom, Dad. Did you see that I put myself in my travel video for once? 👀

is anyone else's wrapped like, wayyyy too accurate??? 😅

A2 Media Wrapped (2025)

This is my latest masterpiece. 

No editing needed. For two reasons:

1. The subject Maggie Arai is stunning.
2. The sunset is also stunning.

In that order.

If you’re not following Maggie or that sunset on LinkedIn already, you’re missing out on peak vibes.

Why?

Just trust me bro.

📍Bangkok, Thailand.

P.S. I’m writing this post while on the back of a motorcycle to prove that I’m a local now (proof in the comments).

Today, I realized my old profile picture didn’t do A2 Media justice.

That’s why I spent $14.7M on a brand refresh.

I’m so excited to introduce: “i see u”

A profile picture that visually represents the watchful eye A2 Media keeps over all of your video marketing operations when we work with you. 

P.S. We’re now looking to raise a $14.8M round. My DM's are open.

In 2020, I started learning Japanese with one goal in mind.

Pull the world’s most epic prank on my friends. 

My plan was flawless: 

Step 1: Learn Japanese in secret for 1 year. 
Step 2: Host a big birthday party/gathering. 
Step 3: Fake a dramatic tumble and hit my head.
Step 4: Wake up “forgetting English” and only speaking fluent Japanese.

So I got to studying.

One week became a month.

A month became six months.

A year passed, and I still couldn’t speak Japanese even a little 😂

At that point, I gave up on learning in secret and decided to learn in public instead.

(That’s how I keep myself accountable. Tell as many people as possible about my goals).

Four years in, I finally felt comfortable speaking Japanese, joking, teasing, messing around… the way I do in English.

And once I realized I could finally express myself the way I wanted in Japanese, I chose a new goal…

Mess with as many Japanese teachers as possible. 

With card magic of course. Nothing crazy.

I mean, it’s only fair right? 

I couldn’t mess with my friends in 2020. Someone has to pay.

Learning Japanese has been one of the most humbling journeys of my life.

And there will always be things I need to learn.

That said, if I’m going to keep going, I might as well have fun with it - right?

Enjoy the video :). 

P.S. If you speak Japanese, DM me! Would love to chat with you 😁

My Fiancée (Maggie) is kicking me out of the house.

And the reason is pretty stupid if you ask me.

Picture this:
You've just had an amazing breakfast.
You're co-working at the same table as the love of your life.
The sun is shining.

And then *boom* you get a calendar invite.

All it says is, "Mastermind dinner."

And you think to yourself, "Omg, is this a date night where we talk about our business goals for 2026?" 😍

“What should I wear to this? I’m so excited!” 

Just as your heart is swelling with excitement she looks at you and says...

Her: “Did you get my invite?”

Me: “Yes, my love - I did! Where do you want to go to chat about our goals?”

Her: 😬

Me: “What’s up?”

Her: “Actually, this is a dinner I’m hosting for the ‘Founders who give a F*ck’ group. Are you able to find something else to do that evening?”

Welp.

So, the thing is… I’M not allowed to go. 

But if you’re reading this - there’s a chance that you're allowed to.

This is an exclusive group for founders that:
1. Have a mission-driven business (think: making people's lives better)
2. Believe in collaboration over competition
3. Know the best way to grow is with support and community 

It’s happening on December 17th, at MY HOUSE at 6:30pm.

Will someone let me know how it was?

I will be at Chipotle.

📌 Link here: https://lnkd.in/gqtncNBm

P.S. Even if you don't live in Toronto, apply for future versions. They'll be online, and I STILL won't be invited to those apparently.

I just learned a new magic trick. Thoughts?

Jokes aside, A2 Media’s tech stack and offer is about to be insane.

So what does that mean for our clients?

We’ve spent years mastering visual storytelling, editing, and all the invisible things that actually make viewers pay attention and learn to trust you.

Now combine that with AI tools that help us lean into those strengths and create more efficiently?

Things are about to get really interesting.

If you're looking to hit the ground running with video content that not only looks amazing, but actually wins customers, you're going to want to work with a team that’s done this many, many times before.

You need to make videos that position your brand as the obvious choice. 

Work with us 👉🏿 https://www.a2media.ca/

We’ve had a massive surge in inquiries this quarter, and we won’t be able to take everyone on. We’ll be choosing best-fit partners over the next couple of weeks.

P.S. Want to see our clients and results? Link in bio.

Last week, I spent $14.7M on a company rebrand.

This week, I’m quitting A2 Media to live amongst elephants in Thailand.

Jude, Patricio, if you’re reading this - split the company 50/50.

My lawyers will be in touch.

If you have questions and you need to contact me, don’t.

I’m one with the forest now.

Running away from my problems in Canada, part 2.

I finally got to meet part of my team in the Philippines! 

And somehow they’re even cooler in person.

Of my 5 weeks in Asia, the three days we spent together were among the most memorable.

We all flew to Cebu, grabbed a beautiful villa-like Airbnb, and just… vibed.

Sun, food, stories, dancing, laughs. The good life.

I mean, look at how much fun we had together 😌

Your team is one of the most important, if not THE most important decision you’ll make for your business.

If you can find insanely talented people who are also genuinely good human beings, you’ll build things that you didn’t think were possible. 

We wouldn’t be anywhere without you guys, and I’m very grateful and blessed to have you. 

I miss you guys already. 

Let’s make 2026 our best year yet. 

P.S. Patricio Londaits, Jude A. Alonso, and Noel, you’ll be at our next retreat, yeah? 😁

You don’t know suffering until you’re one minute into a deep-tissue massage and realize you have to hold in a category-5 fart for 59 more minutes.

The last 5 weeks have been unreal.

From chilling in Hong Kong, to spending time with half of my insanely talented team in Cebu, to hanging out in my favourite city in the world, Bangkok, and even attending one of my best friend's weddings while I was there.

I couldn't have asked for a better reset. 

However, going from paradise and perfect weather to SNOW AND FREEZING TEMPERATURES IN CANADA HAS BEEN HARROWING.

WHY DOES ANYBODY LIVE HERE? EXPLAIN IT TO ME.

Anyways, Bangkok, I'll see you again in April :).

And who knows, we just might end up staying there long term 😉.

P.S. I need all of you to help me convince our families to move there. Petition coming soon.

LinkedIn: "We want to see more thought leadership videos."

Me: *Makes fart jokes*

PSA: Take a sec to slow down please. Do you like sunsets?

Cool. Take a sec to watch one with us, then go about your day :).

The point of a sales video isn’t to hype up your company.

It’s to change what your viewers believe. 

We all know hard selling rarely works.

And most teams are STILL hard-selling in their content… they just think that they're slick 😂

But c'mon, we both know that your viewers are smarter than that 😅

Sales videos that actually convert do these four things exceptionally well:

1️⃣ They speak to one person.

Not everyone, just your best-fit buyer. You’ve done enough research to talk directly to that person’s current reality. That’s the kind of magic that makes viewers say things like “This video is literally me lol” and then proceed to watch the whole thing. 

People love when things feel personalized, and when they come at exactly the moment they needed to hear it.

2️⃣ They meet your viewers exactly where they’re at now.

Their frustrations. Their confusion. The beliefs they’re holding today. The best sales videos start their scripts there. By showing your viewer that you understand them, and that you (or your customers) have been in their exact shoes, you build trust that you can actually solve their problems.

3️⃣ They break the misconceptions that keep people stuck.

Buyers need to see what happens when bad-fit paths are explored too. The tactics that flopped, the assumptions that weren’t true, the detours that wasted time. 

When you share the false beliefs you held (or your customers held) and how acting on them actually made things worse, the viewer feels their own beliefs start to crack. And once that happens, there's room for new beliefs in their mind.

4️⃣ They show what helped you and your customers change everything.

Once their old beliefs have shattered, you can show them a new path forward. A future your buyer actually wants. When people see their own story reflected throughout the entire journey of your sales video, they don’t feel hard sold, they feel understood. Then they realize something needs to change.... And that’s where you come in, my friend 😉.

There’s a name for this structure. It's called "The Epiphany Bridge 💡"

We implemented this about a month ago, and the results have been insane.

Our current hero sales video has a conversion rate of 30%.

So I’m sharing our full Video Sales Letter breakdown with you.

Because all of us deserve a sales video that actually sells, right?

Here's how you get it: 

→ Step 1: Tell me one thing you love about me in the comments. I'm a words-of-affirmation kinda guy.
→ Step 2: DM me. My auto-responder will send you the breakdown instantly. 

‼️ DM me before Saturday, December 13th. After that, the link disappears (My auto-responder only gives me 300 characters and I need that real estate for other things 😂).

Word of caution: Use this wisely. This is powerful stuff.

Are most Black Friday/Cyber Monday (BFCM) deals a scam?

If you don't think so, prove it: 

Link the most insane deal you’ve found this month in the comments👇🏿

Anything goes! Gadgets, subscriptions, kazoos. IDGAF. 

Let's all help each other out. 

This is all because I have a terrible habit of missing good deals, regretting it for a year, and then missing them again 😂.

NO MORE. 

I’ll start. A friend of mine told me about a ridiculous deal from Higgsfield AI. If you’ve been curious about AI video and you want to hit the ground running, try it out. It aggregates all of the best video AI tools currently out there. 

(This is not sponsored lol).

Link for the Higgsfield deal in the comments. 

P.S. If you’re the one running a BFCM deal, plug yourself below. 

P.P.S. I bet you're wondering who designed this graphic? It was me. I'm available for hire. Book me before my rates go up in 2026.

Chris van Praag⚡️

Supered

Do you wish your knowledge base, LMS, enablement, onboarding and SOPs could be delivered on the platform they were designed for? 

Now they can.

Supered is a Digital Adoption Platform and Delivery System that delivers and enforces your sales processes along with continued training with in-platform enablement. 

All without leaving the platform you use to drive Revenue.

RevOps: Never tell anyone twice. Enforce Processes and deliver Enablement in platform without the need for a quick call, Email or even a Slack message.

Sales Reps: Spend less time looking for answers and more time selling. Supered gives you the information you need, where and when you need it.

Leaders: Ensure processes are followed, Platforms are used correctly and data is accurate without the need for repeat training .

I'm the Founding AE for EMEA. 

If any of the above sounds helpful -  Let's chat

✌🏼

Account Executive

Sprocketeer

An active part of an independent community serving and championing the HubSpot Super Admin. 

Get connected and stay informed with HubSpot Super Admins across the globe. 

Sharing knowledge and best practices to help each other grow better.

Apollo.io

In this contractor role, I provide video content creation and guidance to support the growth of the Apollo TikTok Channel. 

I also advise on the output, ideas and strategy as part of a team of creators, to ensure posts are best suited for the channel and drive the best results.

The project is goal oriented, with a heavy focus on people first, value driven content that is authentic to the Apollo Brand, while aligning to TikTok style content.

Content Creator / Consultant

Sales Feed

Ideation, Production and Posting a range of content for various social channels for the whole sales community to learn, laugh and crush their quota.  Subscribe to our awesome weekly newsletter at https://www.salesfeedmedia.com/

Content Creator

Helping the Sales and Marketers to engage and delight their customers with the power of video.

- Collaborating with Vidyard customers to share and improve success with video
- Evangelising the benefits of video to create more awareness about the impact of video across the sales and marketing funnel.
- Sharing Tips, tricks and feature updates from the number one video hosting and creation platform for business - Vidyard.

Community and Video Strategist

Enabling businesses to unlock the power of video across their teams to gain more insights from their content, book more meetings and close more deals.

If your sales team are struggling to sell virtually and their message is not getting through to your ideal customers, video is the perfect way to help.

Our brains process video content 60,000 times quicker than text, and it can enable your team to convey emotion, personality and complex information in less time than it takes ot write an email.

Vidyard customers book more meetings and close deals quicker when the unlockl the power of video.

Account Executive (EMEA)

BabelQuest

As one of the world’s leading HubSpot Service Providers - and one of the only Elite tiered partners in the UK I worked with businesses looking to scale up using the HubSpot platform.

New Business Development

iCanHelp.uk

Start up business providing technology support, training and workshops for Oxfordshire and surrounding area.  iCanHelp provides personal and small business consultation to improve clients relationship with their technology, extend their product lifespan and enhance the way they work.

Founder

The Abbey Cinema

General manager of all operations for the daily running and setup of a hugely popular startup independent cinema.  Delivering an exceptional customer experience through effective programming, resource planning and day to day management along with ensuring Kitchen and from of house hygiene standards are of the highest order.   As a start up, I am also heavily involved in the creative process of marketing, promoting and increasing the success of the business through creative means and responding to customer feedback.

General Manager

Apple

A role which required strong communication, enthusiasm and a passion for improving the customer experience. A fast paced role which requires calm under pressure and quick decision making whilst managing a multitude of complex processes and responsibilities. Technical knowledge and an empathetic nature along with problem solving skills are key whilst resolving customer issues in a timely, efficient and positive manner.

Front of House
- Managing customer flow and experience
- Introducing Customers to Apple ecosystem and informing of products and services.
- Problem solving and developing solutions.
- Improving productivity through resource planning and building team knowledge and confidence.
- Project management and efficient delivery of product launches.

Genius Bar
- Effective resource planning
- Breaking down complex processes.
- Improving customer experience
- Strong technical learning skills and an empathetic manner.

Leader

SMB and SME account manager for Apple. I support customers to grow their business through the effective implementation and rollout of Apple technology.  The ability to understand a business and their needs is imperative to foster a strong working relationship and continued growth.  

The role requires the effective utilisation of CRM tools to manage and deepen client relations whilst providing consultancy and training to ensure that the technology was implemented effectively.   

Effective analysis of KPIs to establish targeted outbound sales as well as building community for our existing accounts to broaden the relationship with existing clients.

B2B Manager

Senior sales and lead technology expert for Apple.  The role involves deep understanding of all Apple products and an ability to understand customer needs and recommend products, services and solutions appropriately.  Coaching and supporting other colleagues on the floor to be better equipped to recommend products and ensuring the customer experience is second to none every visit.

Expert

Hit The Floor Magazine

Content creation for features, daily news and reviews for the popular web-based magazine.

The role involves a wide range of content creation including blog posts, social media as well as news and features for both online and print media.

Editorial Assistant

Salesperson with a passion for content.

I'm just doing stuff and good things keep happening.

My wife and I just cancelled all of our kids after school clubs.

Each month we were paying about £200 for Kung-Fu, Football, dance, drama, French and Spanish classes. 

I barely saw my kids before 5pm. It was out of control.

Now, I pay £7 for Duolingo and I've outsourced the exercise to a family offshore for £25/mth.

They send us an email on what they've been doing which we review as a family every week.

Aside from the financial benefits, I see it as a massive win for the family.

We now spend every evening together in front of the TV and the savings mean we don't have to cancel any of our streaming services.

Why is no one talking about this?

Chris van Praag

Sales is tough. Might as well laugh about it ⚡️Content Creator ⚡️ Full Cycle Seller @ Supered

Kids are off sick today. The difference in their experience to mine is wild

This millennial whiplash should be taught at school

Sick days for me (a 90s kids)

- My Parents: "Can you walk? Good. I'm going to work, don't answer the landline"
- Their expectations: "Stay in bed unless you're going to throw up"
- Entertainment: Seeing how long I could keep my eyes open without blinking and racing raindrops going down the window
- Food: Dry toast. Always dry toast.

Sick days now:

- Me: Answering Zoom calls while checking in every 30 minutes to see if their pillow needs fluffing
- My Expectations: "Try and rest, we'll go for a walk if you're feeling up to it"
- Entertainment: Unlimited streaming of whatever they want... and every show has 14 seasons
- Food: Dry toast. (Some things never change)

I'm grateful to be able to stay home and not lose a day of work to care for them, but were 90s sick days a character-building experience?

Temporarily moved my family to Montréal back in September, and now I’ve only three weeks left in Canada. 🇨🇦 

It has not been plain sailing. 😆

5am starts (for the timezone, not the hustle), settling kids into a new school, a tiny apartment, and a desk that definitely is not a desk.

But it has allowed us to experience a life that isn’t ours.

City living, unforgettable experiences, different routines and giving the kids opportunities we could never have given them back home.

After more than a decade in retail, doing something like this was unimaginable.

Grateful to Supered⚡ and 100% remote work that made it possible.

👇 Ever thought about living and working somewhere new for a while?

Sales is tough. Might as well laugh about it ⚡️Sales Content Creator ⚡️ Full Cycle Seller @ Supered

Commit -> Mostly Likely -> Best Case -> Unforecasted -> Close Lost

Who’s felt pipeline heartbreak like this?

Look Mom I made it. 

LinkedInLunatics alumni 2025. 

Yes it was satire, but until I start getting up at 5am to cold call from a cold plunge and gatekeeping my skincare & prospecting routine behind a $99 course -  I'll take it.

Satire is the LinkedIn growth hack of 2025.

This was my most successful post in months.

Is it time to double down or should these sort of posts be saved for the real LinkedIn lunatics?

It's the most wonderful time of year (for an annual review)

Jordan Peterson was less than pleased to be put on a PIP.

Follow me for insightful thought leadership like this.

If you're not closing enough deals, ask yourself:

Could I defeat a Grizzly bear if it attacked me?

The psychology behind selling and fighting a wild animal is identical.

On a primitive level, your nervous system treats both as threats. 

Losing  registers as a loss of status.

It could be a deal you forecast for Q4, or your place in the food chain, it doesn't matter.

Either way you look weak.

When you're trained to defeat a 7 foot tall 400lb wild animal you're teaching your subconscious:

- I can handle any situation
- I can overcome challenges
- I can update my forecast in the woods alone at night

Most sellers will hear "no" and assume that the prospect doesn't want to move forward.

Same way they'll see an angry bear and think - "I'm F**ked"

When someone is trained to fight a bear, they have the confidence to tell a prospect they're signing by the end of the week.

Start fighting more wild animals and watch your close rates go up

Thoughts?

I've sent emails that were good enough to be opened and read

But they didn't convert because they promised too much. 

"We helped a HubSpot partner scale to Elite in 5 months"
"Onboard a sales team to your CRM in weeks not months"
"Delivered 100% process enforcement for an Enterprise org"

All true.

But someone else's story.

Lately I've been shifting away from big claims and customer successes and leaning toward the actual pain I’m hearing:

For me that sounds like:

“I’ve been speaking with sales leaders frustrated at users not following their process or who want to have more effective 1:1s and more accurate forecasts."

It works because there are far more people LIVING with the pain than people who’ve successfully solved it.

The goal is to find them and start a conversation.

Lead with curiosity, and the conversation opens up on its own.

Video published on the Apollo TikTok and IG. 

You can use Apollo to find the right numbers for your ideal prospects and even sequence emails to get that reply!

Shoutout to the closers, the PIP dodgers and everyone in between.

SaaS sales survivor since 2020. What about you?

HI GREAT TO CONNECT, DO YOU WANT A LIST OF ALL COMPETITOR CUSTOMERS? I CAN GUARANTEE LEADS. WHEN DO YOU HAVE 30 MINUTES?

#sales - What are you thankful to Marketing for?

Happy Thanksgiving to those who celebrate.

Next week, I'm team captain for some EMEA #Sales legends in a special webinar happening next week.

I'm in Sales...Get me out of here! 🏝️🕷️

Hosted by my good buddy Tom Boston, and brought to you by MySalesCoach it's going to be full of fun with a gentle sprinkling of sales coaching insights.

I don't know if Ashleigh Early will have to eat bugs on Zoom, but if she does, you probably want to be there to witness it. 

Grab your spot via the link in the comments and come cheer on my awesome team:

David Rolls
Harry Monkhouse
Jan Benedikt Mundorf
Holly Allen

Or send commiserations to the losing stinky blue team

Matt Banks
Callum Matthews-Mackay
Lauren Reeves
David Wilkins
Mike Day

Weds 19th November 9am EST (2pm GMT)

LET'S GO TEAM RED ❤️

⚡️ I make your LinkedIn feed less boring ⚡️ Helping revenue teams enforce their Processes ⚡️ Sales Content Creator ⚡️ Follow me I’m funny ⚡️

Visit Montréal and experience 3 seasons of weather in 6 weeks. 😆

Then get one season for 20 weeks!

-9 degrees today ❄️🥶❄️

Is it like this anywhere else?

A wise person once told me:

"Time limited discounts work, but ONLY if the remaining objection is price."

Before this, I assumed I could expedite other objections using a time limited discount as the catalyst to drive the deal forward.

As if my prospect would run to the stakeholder group like Charlie Bucket and work tirelessly to ensure we met this date.

Which ultimately served my interests instead of theirs.

🫠🫠🫠

Since then, I've learned discounts don't drive deals forward at all.

And they often create MORE PROBLEMS if you bring them up too early.

Anchored a prospect at a discounted price for end of month and then the deal pushes?

You're left with two options:

1) Extend the pricing (potentially look silly or dishonest) 
2) Remove the offer (risk confusing or upsetting the customer)

Here's what we do at Supered⚡ that help us use discounts as a value add:

⚡️ Be open about pricing early
We have pricing listed on our website (shocker right?) and don't make custom pricing until much later in the deal (if at all).

⚡️ Understand the path to purchase
No point offering a time limited discount to someone who literally doesn't care if it's full price or 90% off

⚡️ Make a realistic timeline
Be open about your typical buying cycle and understand theirs. I've run 4 day sales cycles and 180 day buying cycles for the same product, the timeline was everything to do with the customer.

What about you?  How do you manage discounts so they work for your deal cycles?

BTW: This post was partially inspired seeing Black Friday shoppers today. 

What's the bet that many of them have a list of things they already planned to buy but waited until this weekend to make the purchase?

taplio

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📸 Ademola Adelakun, MBET

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The Battle

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