We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

POV: You’re being onboarded by Grok AI.

Featuring: Dom Odoguardi and Maggie Arai.

—

Did you laugh as hard as we did making this? 😂

Hey! I’m Ademola 🙋🏿‍♂️ and I run A2 Media. We’re a 10-person video agency that makes SaaS videos that don’t feel like SaaS videos.

Check out more of our content 👉🏿 www.a2media.ca

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for teams like Shopify, Okta, and Chili Piper.

POV: You get laid off by your AI manager.

Christina Le: "Do you wanna make some content with u-"

Me: "Yes."

Christina: "You didn't let me fini-"

Me: "When do we start?"

This month, I became a creator in residence for Slate.

For two reasons:
1. I will follow Christina Le to the ends of the earth, even if it kills me.
2. She gave me full creative freedom on how I want to show up.

How could I say no?

Anyways, this is our first piece of content together. 

And I had a ton of fun making it! 

Shoutout to our editors who continue to BRING HEAT WITH THESE EDITS 😌. 

Wanna try Slate out? 👉🏿  www.slateteams.com

📌 P.S. This made me miss my creator roots and working with creators. Thinking about opening a few coaching spots. If I do, who's in?

Yesterday, I was a loser and a fraud.

Today I hit 15,000 followers. 

When I was 5 years old, my dad asked me what I want to be when I grow up.

I paused for dramatic effect. 

The moment I entered this world, I knew what I wanted.

And in my heart, I knew I could have taken the easy road.

(Becoming a world leader, or the world’s first ethical billionaire.)

But I chose something more ambitious.

“Father, I say this knowing full well that it will be an arduous journey, but one day I hope to cross the threshold of 15,000 followers on the world’s sh*ttiest social media platform.”

(This is how I spoke back then. I was born in the UK)

My Dad looked at me, smiled and said:

“Son, you can be whatever you want to be.” 

(Less than a year later, my parents had Rotimi Adelakun. Apparently the traditional Nigerian meaning of his name is “backup retirement plan???”)

Today, I’ve achieved what I set out to do when I was 5 years old.

And it’s because all of you choose to continue to tune into my daily mental breakdowns and occasional video advice.

Thank you all for being here on this journey and helping me fulfill my lifelong dream.

Our Videos Kick Ass for SaaS. We make the videos. You close more deals. 550+ videos for teams like Shopify, Okta, and Chili Piper.

I tried the ChatGPT "make a caricature of me" trend.

WHAT ON EARTH IS THIS?? 😭 

A year together and you never knew me at all.

We're done. I've moved on. Claude gets me.

“I mean, we’re basically rich now right?” 

It was 2018. I’d just started my new job at Shopify making $70,000/yr.

(For my American audience, that’s like $112.87 USD/yr with the current exchange rates)

I remember telling Maggie that I couldn’t believe that I’d made it already.

How we were about to live our dream life, and how at my age I’d already found the job to fund it. 

I mean look at these numbers: 

Rent: $500
Groceries: $500
Fun budget: $500

So what was I going to do with the remaining gajillion dollars I was making every month?

It was all so exciting! I had gone from an unhappy employee at my last company, to working at my dream company, and being paid a salary I was thrilled about.

There was just one big problem that I hadn’t realized yet.

And if you’re reading this, there’s a good chance that you’ve experienced this too. 

So I ask you…

What happened the last time you hit a big goal of yours? 

Something you dreamed about. Something you worked your ass off for.

You reach it and then… what?

Inner peace? Eternal fulfillment? A sense of calm that lasts for generations to come?

Pffft 😂

…Yeah so, this was my very first lesson in the fact that human beings cannot live without aspirations and goals. 

And the more we learn, the more we yearn. (That was a bar 🔥)

But the problem is, we often chase things at the expense of what matters most:

Our health. Time with loved ones. The things that make us, us.

Don’t get me wrong, there’s nothing wrong with ambition.

Just don’t lose yourself going after shiny things for the wrong reasons.

Accomplishment feels amazing… but only for a moment.

I mean, when I joined Shopify, that high lasted two weeks, max.  

Then I was on to the next thing.

We all get caught up in the chase.

But most of the time, we’re chasing for approval, admiration, or validation from people who don’t really care about how we live our lives. 

It’s easier said than done but, choose your own happiness as much as you possibly can.

Dig deep and find what that thing is. 

I’m willing to bet that it’s not tied to the milestones you’re chasing right now.

But there’s still time to change that :).

Let joy and fulfillment guide you.

📌 P.S. To me 8 years ago: INVEST YOUR DISPOSABLE CASH IN BITCOIN, DON'T F*** THIS UP.

Our Videos Kick Ass for SaaS. Need content that converts? We make the videos. You close more deals. | Built for $10M+ Growth & Marketing teams. 550+ videos created for clients.

k, so I have to admit that this is WAY worse than I thought it would be 😭😭

Is anyone else a huge fan of Asana?

Well, we might be bigger fans than you. How big?

Big enough to make them a video they didn’t even ASK for.

(More like a content remix)

Most people just use their product. 

We stalked them. 

Then proceeded to fall into a rabbit hole of their content across platforms…

Then we blinked, blacked out, and woke up having made them a video?

Yeah, inspiration hit us pretty hard 😂

You see, Asana’s video content is already fantastic.

On top of that, their branding is incredible.

We just added a little bit of A2 Media magic on the visual storytelling side of things.	

As a former professional magician, one of my biggest obsessions is directing attention. 

AKA knowing exactly what we want our audience to pay attention to, and when. 

That’s the lens we brought to this piece, and I hope you enjoy it.

Oh and if you’re on the Asana team and you want to use this, DM me and I’ll send you the full file.

No strings attached. 

P.S. LoMo Phillips, you crushed it in this! The way you and the team show up on YouTube is awesome. Keep it up :). 

—-

📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

P.P.S. We're not joking about stalking you. Please don't call the police 🚨

This week, many of you told me that "bald looks good on me."

Okay, try lying to me now.

That 12-minute video with less than 200 views? 

It helped close two six-figure deals.

Because it gave the right person exactly what they needed to buy. 

That’s the power of long-form video bb 😉.

It’s the best video format for shifting beliefs, building trust, and moving buyers to action.

For us at A2 Media, we’re betting on long-form.

Because when it’s done right, it outperforms short form in the money making department.

We’ve seen it firsthand:
→ 30-second shorts with 50K–100K views… zero leads in weeks.
→ A 7-minute video with 2,000 views 5 leads in days.

The more time that people spend with you, the more likely they are to trust you.

And the more they trust you, the more likely they are to buy from you. 

The same is the case for our clients. 

Thoughtful long-form in the right places outperform viral shorts every time.
But the truth is, you need a healthy mix of both video formats. 

Short form grabs attention.

Long form does the convincing.

This video covers how to find a healthy balance of both.

We cover: 
→ Why short-form is burning out your audience
→ Why long-form is finally making a comeback
→ How to do both without doubling your workload

The full video is out on YouTube now. 

Watch here: https://lnkd.in/gERPd_hD

I've started 14 businesses over the last 13 years.

And I've made every dumb mistake in the book.

So, I know a lot about what not to do when you're running a business.

Which is one of the big reasons we've been able to continue to grow A2 Media over the last 3 years.

But I feel like I've lost the plot a little bit.

I started this business to help more people find their voice on video.

But my background in tech kept pulling me towards bigger companies and bigger deals.

While that's been fun, I'm a little sad that I abandoned my original mission: helping more people find their voice as creators.

I've realized I need that kind of fulfillment in my life too.

Not everyone knows this about me, but my undergrad degree was in psychology. 

I wanted to become a therapist.

I quickly realized that’s not the right fit for me.

But there’s still something really fulfilling to me about working 1 on 1 with somebody who’s bright, talented, and motivated. 

Helping them make breakthroughs that make their life infinitely better.

So I've opened up 3 advisory spots for people who want to become better content creators.

Apply here: https://shorturl.at/fKayI

Our B2B SaaS clients typically pay us $10K+/month. I know that's not realistic for most individuals, so I'm offering this at a fraction of that.

I'm only taking on 3 people. And I’m only taking on people who are serious, coachable, and that I know I want to work with.

The form closes tomorrow at midnight. 

Once it’s closed, it’s closed!

(I’m reviewing every application myself, and I need to keep the number of applications to a reasonable limit). 

If you're selected, you get 4 one-hour calls with me over 30 days.

Content strategy, video ideas, script feedback, video best practices, whatever you need.

Your content Yoda, I will be. 

This is NOT for you if:

→ You'd rather have AI create your content than develop your own voice
→ You're not willing to be bad before you're good
→ You want overnight results

This IS for you if:
→ You're serious about building your personal brand
→ You're willing to push through being bad to become great
→ You just need someone in your corner to help you get unstuck

If this sounds like you sign up here 👉🏿  https://shorturl.at/fKayI

P.S. Who knows if I'll do this again? Let's see how this one goes.

Me: “Film whatever content you want, just post more on LinkedIn”

My team: “Really? Anything? 😏” 

Me: “Try me”

My team: “Bet”

People of LinkedIn, I ask you:

Did Joshua and Jude crush this? Or did they crush this? 😂😂

Me: "I don't think we're the right agency for you"

2 years later, we're still working with Okta/Auth0.

You never know where a conversation with no agenda is going to take you.

Now, I'm sure any salesperson reading this is thinking: "Why would you disqualify yourself?" 😂

But hear me out. I didn't even realize it was a sales call.

A couple nights before, one of my best friends reached out. 

She called because I was telling her about how I was stretching myself too thin recently.

"It might help to chat with someone who has gone through the same thing. Want me to connect you?"

I took the call. 

Little did I know my new friend Greg was about to turn my world upside down.

5 minutes in, we're laughing like old friends. 

Talking about all the hard stuff that goes into being THE video person.

Then he says: "Hey, I know this isn't why we're chatting, but we're actually looking for someone to help us out. What do you think about working with us?"

I was shocked.

Someone at this crazy huge company wants to work with US!?

Before I could think, the Canadian in me replied: "I don't know if we're the right people. I mean, we're going through a lot of the same problems, right?"

He laughed.

"Don't worry, I have a feeling you're the right person to do this with."

He was wrong. This is the worst partnership that has ever exis-

I'm kidding. It's been absolutely wonderful.

We've learned a ton from Greg, and we've brought our best work to him and the team.

All because he took a chance on me.

All because of a single call with great energy.

I have to be honest, I wouldn't have a functioning business without my network.

So take those calls. Meet those people. In whatever way suits you.

Sure, you’ll find that some people aren't for you. 

But you meet a lot of incredible people along the way.

Greg, I appreciate you more than you know. Thanks for being a friend, an incredible champion, and a teacher.

And to our day 1 editor Patricio Londaits (who is also in the photo) we wouldn't still have Greg and the team as clients without your vision, and your incredible work.

Let's make 2026 just as great as the last two years.

Guys... Where even is Fort Lauderdale?

Please be nice. I'm Canadian. Btw, you coming to this or what? 

It's called Above the Fold: 
→ 2 days in Ft. Lauderdale (wherever that is)
→ No talks. No slides.
→ 100% hands-on workshops.

We've got a ton of people that I love and respect coming to talk.

People like:
Tas Bober to teach us about landing pages.
Jess Cook to teach us about content strategy.
Eric Holland 💀 to teach us about interactive demos.

Oh, and none of it will be recorded. 

Meaning, if you miss it, you miss it. 

This is the last week to get tickets my friends. 

Come hang 😁: https://lnkd.in/gZKyHuzp

P.S. Sahil Patel thanks for inviting me to this awesome event! Means a lot :)

We love a great underdog story.

So we just HAD to share this one from Howie Liu at Airtable.

Last week, I was going down the rabbit hole of Airtable's YouTube content.

And I stumbled across this interesting podcast about building a challenger brand.

For those of you that aren’t familiar, it’s basically a brand that’s not afraid to be bold.

My kinda podcast. 

About 30 minutes in, Howard talked about how being the underdog fuels him.

And I felt that. 

Because when you're building something without the budget, the brand recognition, or the safety net, you just have to find a way. 

So I clipped it and told my team to do what we do best. 

Add some flair so we can help spread this message.

Thanks for the inspo, Howie. 

Hope this lights a fire under someone who needs it today.

Airtable found their way. Hopefully you're finding yours.

---
📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

Last month, Maggie Arai kicked me out of the house.

This month, she's finally letting me hang out with her new friends. 

You see, Maggie is a brilliant entrepreneur.

And with that, comes a ton of incredible entrepreneurs that want to be part of her circle.

I wanted to hang out with them too.

But apparently, I needed to be VETTED!?

On a serious note, Maggie is leaning back into her gift of hosting events.

Historically, she’s connected thousands of people in Toronto through friend making events. 

Her events were so good that they were covered on Global News and the Toronto Star.

And now she’s doing something similar, but new. 

Have you heard of Founders Who Give A F*ck?

Probably. But if not, it’s a community of founders who well… give a f*ck ;). 

Founders who give a f*ck about other humans, about building values-led businesses, and who are just genuinely cool people.

So I guess what I’m saying is…

If you’re a founder in Toronto, do you wanna hang out with me or not?

More importantly, do you want to be in the room with other cool, likeminded people who are just like you, and hate traditional networking because it’s too transactional? 

Good. I’ll see you there.

February 5th: 7 - 10PM
Location: 10 Dean (Waverley), Toronto
Sign up here: https://shorturl.at/wdb4F

‼️ Tickets are already 50% sold out!

P.S. I’m actually gonna cry if this announcement actually ends up tanking ticket sales LOL.

Is this AI, or is Dom Odoguardi really in Toronto right now?

Canadians waking up today realizing that Hell might actually have frozen over.

Do you suck at video? Me too. 

Here are 5 things I wish I knew when I started. 

1️⃣ Your first batch of videos will suck. A lot. Like, a lot, a lot.

You'll hate the sound of your voice, the way you look, and the idea of putting yourself out there. However, if you commit to it for a couple of months something magical will happen... One day you won’t suck 🤷🏿‍♂️

2️⃣ Batching your content is the only way to stay sane. 

Yes, there are creators out there that create net new content every day. Is it insanely hard? Yes. Do they have mental breakdowns every other day? Also yes. The easiest thing to do is stick to one focused day of filming every couple of weeks, and shoot a ton of content at once. Then go back later and chop it up into something useful.

📌 Ex. Record for an hour, cover 10 topics, turn it into 20 pieces of VALUABLE and ACTIONABLE content.

3️⃣ Nobody reeeally cares about your fancy equipment.

Yeah you look better, but your storytelling, delivery, and takeaways are probably still unclear. Stop buying equipment that you don't need to tell stories that people don't want to hear in 4k. A fancy camera won't make your content more interesting, just like an expensive pan won't make you a better cook.

4️⃣ BE YOURSELF, DAMN IT.

The reason the cliche “don’t meet your heroes” is a thing is because people tend to not be themselves online. It's much easier to show up as the person you are and create content authentically (I don’t care if it’s a buzzword, it’s important) than try to be someone you're not. There's nothing more disappointing than meeting people you look up to in real life and realizing that they're not who they said they were.

5️⃣ Listen to your audience.

The questions they ask, the comments they leave, the content they engage with most - it's all valuable data telling you exactly what to create next. Listen to them, and you’ll reduce the likelihood of creative blocks or lack of a clear direction. All you need to commit to is keeping your goals and your viewers’ interests aligned.

If I'd known these 5 things from day one, I would have:

→ Saved thousands of dollars on equipment.
→ Not wasted hundreds of hours trying to figure out what to create.
→ Not stressed over trying to be someone I wasn’t. 

The good news is, now I can teach others to not make the same mistakes.

Be patient, batch smartly, listen to your audience, and stay authentic. 

And for goodness sake, just use your phone. 

Good luck 🙋🏿‍♂️

Who's a creator you look up to? Tag them below.

--
📌 P.S. Want video content that actually builds pipeline without the learning curve? That's what we do. 👉🏿 www.a2media.ca

I'm an extrovert that pretty much hates all networking events.

I even went to one recently and wanted to leave as soon as I got there.

Not because the people were bad.

But  the room was boring. I didn’t feel like I was actually getting to know anyone.

And it's not the attendees' fault. It’s just that traditional networking culture 
makes you feel like you’re supposed to brag or try to seem impressive, instead of just being yourself.

That's how most networking feels. 

I rarely ever feel like I'm meeting real people, so I've largely written them off.

But I'm going to Maggie's event on Thursday. 

It's called F*ck Networking 👀

I mean, cool name right?

I’ve watched Maggie Arai host more than 60 events where her guests leave smiling, excited, and so happy that they came.

So I know that this one’s going to be incredible, too. 

I mean, she's my fiancée, so I was going to show up either way 😂.

No pitch decks.  No "what's your revenue" small talk. 

Just honest conversations between entrepreneurs who'd rather be interesting than impressive, and who actually want to be around people that just get it.

Last 3 tickets available until midnight 👉🏿 https://lnkd.in/gWQHq8Y5

Video Producer | Shark Enthusiast | Boulder Bro-ish

I picked up a camera for the first time when I was 6. I still haven’t put it down. I literally have footage from every stage in my life to prove it. From the moment I picked up the Sony Handycam, I was obsessed with storytelling. 

Everybody has a story to tell — whether it’s a hidden voice, a brand or a 6-year-old kid with a camera. In whatever I do, I aim to tell the untold story. 

👉 Currently, I'm building Crux Content! We make B2B video content creation feel easy, even the parts that usually suck, like talking to a camera. 

Previously I’ve worked with Commsor, Lavender, Fleishman-Hillard, GoArmy, Steelcase, and more. 

Ask me about sharks, bouldering, my dog, or how my triathlon training is going :) Feel free to connect or reach out to me at rayna@cruxcontent.video!

www.cruxcontent.video

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