We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hiiiiiii, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer.

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something...

The same principles that make an audience lean in during a trick are the same ones that make a buyer trust a brand.

That's why I built A2 Media. We help B2B SaaS brands use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit? It fills pipeline and closes deals faster :).

Most B2B brands don't lose to better products. They lose to better storytelling.

How it works: We start with your buyer. What do they believe? What's holding them back? Then we turn that into videos your prospects actually want to watch. 

Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals. Not just brand awareness

A few things we've helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

I started A2 Media 3 years ago.

With a brand I threw together in 24 hours. 

And if I'm being honest with you, I kept it scrappy on purpose.

Just in case this company was destined to be my 14th failure.

3 years later, we're still here.

That said, A2 Media's scrappiness DIES TODAY.

I'm really proud of the team for this one.

Feast your eyes on the A2 Media rebrand.

Maybe, just maybe, I’ve found my life's work.

—

For those of you that don't know what we do, we make videos that drive revenue for B2B SaaS brands. Most SaaS teams know that they need video. They just don't have the time, the team, or the strategy to make it work.

We study your buyers. We map out 6 months of content. Then we script, edit, and ship videos that your sales and marketing team will actually use. 

600+ videos for brands like Okta, Shopify, Slate, Close, and Chili Piper.

Hit us up.

Ademola Adelakun, MBET

Research-Led Video for B2B SaaS | We study the sh*t out of your buyers, then make the videos that close them. 600+ videos for brands like Shopify, Okta, and Slate.

Life is beautiful, isn't it? Turn your sound on 🔊

48 hours ago: scraping ice off my car in 11°F weather.

Today: in the Austin sun with people I love.

#spryngconference2026

No alternative text description for this image

POV: You're a black guy that speaks Japanese.

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 600+ videos for brands like Shopify, Okta, and Chili Piper.

I once had investors laugh in my face on national television.

And it turned out to be the best thing that ever happened to me.

This week, I'm gonna be talking about it on stage in Toronto. 

Quick backstory:

I've started and failed 13 businesses (Ten lost me money, three I walked away from).

I've been rejected more times than I can count.

I've even had people tell me that I wasn't cut out to be an entrepreneur.

To which I'd politely reply "hey listen, f*** you" and be on my way.

Despite all of that, today I'm running A2 Media, the company of my dreams, with the best team I could ask for.

People often ask me what possessed me to keep going.

Honestly? I'm stubborn and I don't like being told what I can and can't do.

But the shorter answer is: I wanted to live life on my own terms.

We're always being told that we need to go to school, get a job, find a partner, buy a house, work a job we hate to pay the bills, retire, and then pass away.

Which is kinda boring, no?

I learned early that I need to do things differently to be happy.

So I've committed my entire life to doing things my own way.

Especially in the way that I run my business.

For example, I don't want to scale to the moon. 

I tried that 13 times and I was never happy.

I just want a business that lets me spend more time with the people I love.

Anyways, I'm gonna be talking about my failures on stage this Thursday.

I'll be telling the story of a BIG FAIL that completely changed the way I think about everything.

If you're in Toronto, come hear the full story.

There will be at least 100 of us in the room.

I'm gonna try and learn ya a thing or two. Life lessons n' stuff, ya dig?

(I don't talk like this, idk why this is coming out the way it is)

Get your ticket 👉🏿 https://luma.com/FUNTO9YR

$10M+ SaaS teams close 35% faster with our videos. 600+ videos for brands like Shopify, Okta, and Slate.

I've started and failed 13 businesses.

And it's given me major commitment issues.

You see, when you open and close so many businesses you "commit" to being scrappy just in case things don't work out the way you'd hoped.

So you can say things like: "Ahhh, it's okay that my dreams were crushed. I didn't even try that hard!!"

And then proceed to sob in your closet at 3am.

You know what I mean? Healthy coping mechanisms.

That said, for 3 years, the A2 Media brand has looked like it was thrown together in a weekend.

And that's because it was 😂

But dammit, this business is working.

And I realized I was still treating it like it might not.

So I've finally committed.

This rebrand took 2 months. And the first time I watched this video, I got emotional.

A single tear of happiness fell from my left eye. It was cinematic.

A2 Media finally looks the way my life has felt for the last 3 years.

Magical.

Full reveal drops tomorrow at 10am (EST). Meet me back here.

Your bad video titles are costing you leads.

Do better.

P.S. Getting lots of video questions in my inbox lately, so I made this video guide to help you out! Covers everything from getting buy-in for video internally, to closing deals faster with video. No strings attached 👉🏿 https://lnkd.in/ePCHaT_D.

P.P.S. Okay, there's one string attached. If you use it you have to say nice things to me.

If you're awkward on camera, don't be.

Does that help? If not, then watch this video.

Joking aside, please remember that when it comes to video content, you don't have to be perfect. 

The magic is all in the editing bb. 

All you have to remember is: if you mess up, stop talking, take a breath, count to one, and say your line again.

(Unless it's a live webinar. Then you probably look stupid and you should give up).

Otherwise, trust your editor to take care of you.

And most importantly, trust yourself.

Whoever designed this needs to be thrown in jail.

Them: “Glad the video got us sales, but did it go vira-“

Me:

POV: Keanu Came Over To Collab On Content.

Me: "I wonder what comes up when I google myself..."

The results: 

oh okay 😭

Ademola Adelakun

Maggie Arai: "What if I started a community for founders?"

Me: "Hmm… are you sure? How would it be different?"

Maggie: "Every founder community ends up being a Slack group nobody checks. I think we need to be face to face more."

Me: "You're not wrong about that… and if there's anyone I trust to figure this out, it's you."

I mean, she's not wrong, is she?

If you're a founder, you know the feeling…

That feeling where you're surrounded by people, but it feels impossible to find YOUR people.

She’s tired of it too. And she’s doing something about it. 

For those of you that don't know, Maggie worked in AI research and policy for a number of years.

She was literally studying how technology is replacing human connection.

And seeing all of that made her realize she needed to get ahead of it.

A few years ago, while she was still in AI research, she built a company called Happier. 

It helped thousands of people in Toronto make real friends, and it got covered on the news TWICE 💅🏿✨

(I’m so proud 🥹)

This time, she's on a similar mission but a different flavour.

(Because we love a good niche down, right?)

So she's building Founders Who Give A F*ck (FWGAF). A community for founders who hate traditional networking and actually want people they can rely on.

Maggie's going to change a lot more lives.

I mean, look at her track record - am I right!? 

(Yes. Yes, I am right.)

If you’re a founder, go follow what Maggie Arai is doing. 

Maybe this is the space you’ve been looking for.

Pause this video we shot and edited for Slate at 00:12.

Notice anything weird?

Yeah, it is what you think it is 😌

HOW FREAKING COOL IS THAT!? 

Our editors used it to build something that would've normally taken days of work.

And it's getting better everyday! 

Tons of brands are replacing their creative teams with AI. 

And it's a dumb move imo.

You're supposed to use AI to fuel the genius of your creators. Not replace them.

Give your best people the best tools, and they’ll produce the best things. 

It’s just math, really 😌

---

📌 P.S. AI generates footage. We generate pipeline.  See how 👉🏿 www.a2media.ca

If you hate video as much as I do, you need to come to this.

This Thursday, we're going to tell you why video is complete sh*t.

My team has made over 500 videos for 25 SaaS brands.

So we would know.

I'll be joined by Louis Butterfield, Oyinkro K, and Connor Lewis.

And we will NOT be holding back.

March 5th at 9:30AM (EST). DO NOT MISS THIS.

Join us here 👉🏿 https://lnkd.in/e35n4v2b

You're welcome 💅🏿✨🙏🏿

P.S. I'm re-reading this and I'm not sure I got the memo correct. Louis can you confirm??

Raise your right hand if you hate sales calls 🙋🏿‍♂️

Me too. But here’s what made me hate them less.

I was always splitting my brain on sales calls.

Am I talking too much? Am I letting them talk enough? Am I asking the right questions?

There was so much noise in my head that wasn't allowing me to be fully present.

And great selling is just having a meaningful conversation, right?

How can you do that if you're trying to juggle a bunch of things at once?

I mean, some people can but definitely not me.

In a lot of ways, selling makes me feel like I'm back in university.

I would always write things down way too slow, miss key points, and struggle to pass the test.

Maybe that's why I've always been so stressed out in sales calls?

Note to self: talk to my therapist about this in our next session ✍🏿

Anyways, I knew there were tools out there that could help - but I was too stubborn to try them out.

AI notetakers were an option, but I'd just tell myself things like:

→ "They're probably not even accurate. No way it catches everything I'm saying." 
→ "I feel weird about being recorded." 
→ "My notes are better, I can just type shorthand and I'll remember it later."

(Fun fact: I never remembered it later)

Meanwhile I'm watching other people use these tools on calls and noticing how much more engaged they are.

I kept saying "I'll try one eventually."

Then I ran into Max Garber from Otter.ai at the Inbound conference.

And he heard me out, listened, and I can't even remember how he did it - but he convinced me to give Otter a chance.

Within a week, everything changed.

After my first call, Otter summarized everything and dropped it in Slack. I looked at it and thought "...I don't have to spend 20 minutes writing the follow-up email now?"

But it wasn't just the summaries.

It caught small things I missed on the call. 

Key details I would've forgotten. 

It organized the next steps so nothing was left to interpretation.

It's not just a note-taker. It's basically become my second brain for every conversation I've had this year.

I stopped being distracted by note-taking and started actually listening.

I quickly learned that selling doesn't need to feel like I'm back in school, trying to avoid failing the next test.

I just needed to listen and ask great questions.

Which you can't do if you're scribbling notes the whole time.

Otter.ai let me be present. And that made all the difference.

P.S. If you're a seller and you’re still taking notes by hand, I can guarantee there are things you’re missing that you would be shocked by. 

Don’t be like me. Why try so hard to stay organized when this can do it for you?

Try it out 👉🏿 https://hubs.ly/Q044Ryc70

Brand partnership • $10M+ SaaS teams close 35% faster with our videos. 600+ videos for brands like Shopify, Okta, and Slate.

I can’t take this man anywhere 😭😭

Featuring: Rotimi Adelakun

I'm a professional magician turned video marketer.

I fell in love with video because it runs on the same thing magic does…

Great storytelling and making people feel something.

I spent 20 years performing live. 

Just me and a room full of people I had to fool.

The first time I gathered a crowd, I sucked. 

Sure, the way that I moved the cards around in my hands was cool, but a trick with no story is just weird hand movements 😂.

I dreamed of being a famous magician one day. 

So I had to learn fast that people don’t stay for the trick. 

They stay for how you make them feel.

And the only way to make them feel something was to TELL A STORY during those weird hand movements 🤣
 
The moment you pull someone into your world and you’re all bought into the same story? 

I was addicted to that high.

I mean, there’s literally no better feeling.

But the semi-sad thing about live magic is:

You perform it once. The audience gasps, laughs, or cries. And then the moment is gone. 

It truly is a "you had to be there" kinda thing.

When I discovered video, I saw a way to make that feeling I was addicted to live on. 

Video has the same principles as magic.

Building tension. 
Controlling attention. 
Suspending disbelief. 
Leaving people with a story that stays with them. 

But unlike magic, video makes those things live on forever.

Treat your videos like a great magic trick and you'll make people feel something. 

Those are the ones that come back.

📍 Toronto, ON. Shopify offsite in 2020.

If you don't nail the basics, your videos won't convert.

My friends, I present to you "The basics." (Episode 1 of 49,312)

P.S. Getting lots of video questions in my inbox lately, so I made this video guide to help you out! Covers everything from getting buy-in for video internally, to closing deals faster with video. No strings attached 👉🏿 https://lnkd.in/ePCHaT_D.

The left side of this photo was my life for months. 

Wanna know my secret for turning it into the right side?

I finally decided to stop being stubborn and cleaned up.

LOL, jk jk. Here’s the real story.

I suck at multitasking. 

But every once in a while, I’ll convince myself that I can do it.

The problem is, I always convince myself at extremely inconvenient times.

During sales calls, I’d fight so hard to split my attention between taking good notes, and listening to my prospect.

Only to miss all of the nuances you tend to when you’re not 100% listening.

The funny thing is, most of my prospects had notetakers in the call, so they knew why it was useful. 

But I continued to be stubborn.

Until one day, a friend of mine made fun of me for being terrible at sales.

I mean, fair enough. It’s not like we were having record months at the time.

I figured the lowest hanging fruit was to find a way to actually LISTEN on sales calls.

So I finally decided to try a notetaker.

And the one that I went with was Otter.ai 

Guys, it was night and day.

I'm not saying I won every deal after that.

But it allowed me to have better conversations. And even better follow-ups. 

I no longer had to rack my brains wondering "wait, was it this person that said x? Or was it y?" 

I could just ask Otter's AI Chat.

These days, I panic when otter isn’t the room 😂

So if you're on the fence about using a notetaker, PLEASE try it out. 

It's free to start.

I mean, your phone is already listening to you and not giving you anything in return ;)

So why not get some actual use out of your technology monitoring you???

Stay focused. Have better conversations.

Don't be like I used to be.

Try it out 👉🏿 https://hubs.ly/Q044Ryc70

Brand partnership • Research-Led Video for B2B SaaS | We study the sh*t out of your buyers, then make the videos that close them. 600+ videos for brands like Shopify, Okta, and Slate.

Saad Khan

B2B Sales & Marketing Intern

Sales Director @Aligned | GTM Consultant

I sell the way I buy. 

Human and high performing sales leader - or at-least, I try to be.

Director of Sales And Business Development

250% Increase in Pipeline 
140% increase in Qualified Pipeline 

Soo… Claude replaced your entire SDR team, eh? Thats cute 😏

On a side note - salaries are booming up 

#sales #khantent #management

graphical user interface, text, application

Currently testing the Jarvis (Iron-Man reference) for sellers! What you see doesn't even scratch the surface of what this thing does - just a teaser. More to follow... 

#sales #khantent

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📸 Ademola Adelakun, MBET

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The Battle

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