We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

Yesterday, I was a loser and a fraud.

Today I hit 15,000 followers. 

When I was 5 years old, my dad asked me what I want to be when I grow up.

I paused for dramatic effect. 

The moment I entered this world, I knew what I wanted.

And in my heart, I knew I could have taken the easy road.

(Becoming a world leader, or the world’s first ethical billionaire.)

But I chose something more ambitious.

“Father, I say this knowing full well that it will be an arduous journey, but one day I hope to cross the threshold of 15,000 followers on the world’s sh*ttiest social media platform.”

(This is how I spoke back then. I was born in the UK)

My Dad looked at me, smiled and said:

“Son, you can be whatever you want to be.” 

(Less than a year later, my parents had Rotimi Adelakun. Apparently the traditional Nigerian meaning of his name is “backup retirement plan???”)

Today, I’ve achieved what I set out to do when I was 5 years old.

And it’s because all of you choose to continue to tune into my daily mental breakdowns and occasional video advice.

Thank you all for being here on this journey and helping me fulfill my lifelong dream.

Ademola Adelakun, MBET

Our Videos Kick Ass for SaaS. We make the videos. You close more deals. 550+ videos for teams like Shopify, Okta, and Chili Piper.

2025 recap:

- Met 4 elephants
- Worked way too much
- Made new best friends
- Travelled around SE Asia for months
- Celebrated 8 years of love with Maggie Arai  
- Made 0% progress on wedding planning
- Attended 10 weddings globally 
- Became more fluent in Japanese (悪くないね😌)
- Grew A2 Media from 4 people to 9 people
- A2 Media crossed its first $1M in revenue 
- Met some of my team in person in the Philippines

2026 goals:

- Get people to stop calling me “Ade”
- Convince more people that bidets aren’t gross
- Don’t text and drive (you’re lying if you say you don’t)
- Attend less weddings
- Convince Maggie to stay with me forever
- Make at least 6% progress on planning our wedding
- Make more travel VLOG’s
- Spend more time with family
- Finally accept that my brother is taller than me
- Know when to stop working
- Try therapy
- Find a cure for Maggie’s cat allergies
- Adopt a cat
- Play soccer weekly
- Get A2 Media to $2M in revenue
- Grow the A2 Media team to 10 people
- Work with more clients that we absolutely adore

2025 wasn’t perfect. But in a way, it kinda was. 

I expect 2026 to be perfectly imperfect too.

I owe so much of this journey to my friends, my community, and the people here on LinkedIn who’ve supported me along the way. My life wouldn’t be as fulfilling without all of you.

With love,
Ademola.

Our Videos Kick Ass for SaaS. We make the videos. You close more deals | Built for $10M+ Growth & Marketing teams. 550+ videos created for clients.

POV: You get laid off by your AI manager.

I’ve been dialing since I was in diapers.

Sales isn’t hard, you’re just lazy and stupid. Stop making excuses. 

You just have to block out all the noise and hustle.

I was on the phone 12 hours a day, 7 days a week. 

My meals? I cried, they appeared. No time wasted cooking.

Bathroom breaks? Nah, diapers. 

I couldn’t even TALK, but I 👏🏿 was 👏🏿 closing 👏🏿 deals.

So what the f*** is your excuse???

If your goal in 2026 is to sell more, here’s your motivation.

HANG THIS PICTURE UP ON YOUR WALL AND GET TO DIALING.

Our Videos Kick Ass for SaaS. Need content that converts? We make the videos. You close more deals. | Built for $10M+ Growth & Marketing teams. 550+ videos created for clients.

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“I mean, we’re basically rich now right?” 

It was 2018. I’d just started my new job at Shopify making $70,000/yr.

(For my American audience, that’s like $112.87 USD/yr with the current exchange rates)

I remember telling Maggie that I couldn’t believe that I’d made it already.

How we were about to live our dream life, and how at my age I’d already found the job to fund it. 

I mean look at these numbers: 

Rent: $500
Groceries: $500
Fun budget: $500

So what was I going to do with the remaining gajillion dollars I was making every month?

It was all so exciting! I had gone from an unhappy employee at my last company, to working at my dream company, and being paid a salary I was thrilled about.

There was just one big problem that I hadn’t realized yet.

And if you’re reading this, there’s a good chance that you’ve experienced this too. 

So I ask you…

What happened the last time you hit a big goal of yours? 

Something you dreamed about. Something you worked your ass off for.

You reach it and then… what?

Inner peace? Eternal fulfillment? A sense of calm that lasts for generations to come?

Pffft 😂

…Yeah so, this was my very first lesson in the fact that human beings cannot live without aspirations and goals. 

And the more we learn, the more we yearn. (That was a bar 🔥)

But the problem is, we often chase things at the expense of what matters most:

Our health. Time with loved ones. The things that make us, us.

Don’t get me wrong, there’s nothing wrong with ambition.

Just don’t lose yourself going after shiny things for the wrong reasons.

Accomplishment feels amazing… but only for a moment.

I mean, when I joined Shopify, that high lasted two weeks, max.  

Then I was on to the next thing.

We all get caught up in the chase.

But most of the time, we’re chasing for approval, admiration, or validation from people who don’t really care about how we live our lives. 

It’s easier said than done but, choose your own happiness as much as you possibly can.

Dig deep and find what that thing is. 

I’m willing to bet that it’s not tied to the milestones you’re chasing right now.

But there’s still time to change that :).

Let joy and fulfillment guide you.

📌 P.S. To me 8 years ago: INVEST YOUR DISPOSABLE CASH IN BITCOIN, DON'T F*** THIS UP.

k, so I have to admit that this is WAY worse than I thought it would be 😭😭

Is anyone else a huge fan of Asana?

Well, we might be bigger fans than you. How big?

Big enough to make them a video they didn’t even ASK for.

(More like a content remix)

Most people just use their product. 

We stalked them. 

Then proceeded to fall into a rabbit hole of their content across platforms…

Then we blinked, blacked out, and woke up having made them a video?

Yeah, inspiration hit us pretty hard 😂

You see, Asana’s video content is already fantastic.

On top of that, their branding is incredible.

We just added a little bit of A2 Media magic on the visual storytelling side of things.	

As a former professional magician, one of my biggest obsessions is directing attention. 

AKA knowing exactly what we want our audience to pay attention to, and when. 

That’s the lens we brought to this piece, and I hope you enjoy it.

Oh and if you’re on the Asana team and you want to use this, DM me and I’ll send you the full file.

No strings attached. 

P.S. LoMo Phillips, you crushed it in this! The way you and the team show up on YouTube is awesome. Keep it up :). 

—-

📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

P.P.S. We're not joking about stalking you. Please don't call the police 🚨

This week, many of you told me that "bald looks good on me."

Okay, try lying to me now.

That 12-minute video with less than 200 views? 

It helped close two six-figure deals.

Because it gave the right person exactly what they needed to buy. 

That’s the power of long-form video bb 😉.

It’s the best video format for shifting beliefs, building trust, and moving buyers to action.

For us at A2 Media, we’re betting on long-form.

Because when it’s done right, it outperforms short form in the money making department.

We’ve seen it firsthand:
→ 30-second shorts with 50K–100K views… zero leads in weeks.
→ A 7-minute video with 2,000 views 5 leads in days.

The more time that people spend with you, the more likely they are to trust you.

And the more they trust you, the more likely they are to buy from you. 

The same is the case for our clients. 

Thoughtful long-form in the right places outperform viral shorts every time.
But the truth is, you need a healthy mix of both video formats. 

Short form grabs attention.

Long form does the convincing.

This video covers how to find a healthy balance of both.

We cover: 
→ Why short-form is burning out your audience
→ Why long-form is finally making a comeback
→ How to do both without doubling your workload

The full video is out on YouTube now. 

Watch here: https://lnkd.in/gERPd_hD

If your videos feel like they should work, but don’t...

You’re probably missing one of these 6 LinkedIn video rules. 

(The video says 5 rules, but I forgot a major one haha. Whoops!)

I’ve been there, and I used to think that the problem was our video quality. 

So I did everything you’re “supposed” to do. 

Bought all the fancy gear, spent more time editing, and really leveled up our productions.

And guess what happened?

That’s right! We didn’t get more leads 😂

I don’t want you to waste years figuring this out like I did. 

So I’m here to reveal some easy tweaks that moved the needle for us. 

Namely:
→ 3 text tips to boost comprehension
→ 3 video tips to keep people watching
→ 1 bonus rule I forgot to say out loud

3 things you should have in the text part of your post: 

1️⃣ Ask a question: Most people don’t comment because they don’t know what to say. Help them!

2️⃣ Don’t spoil the whole thing: Share most of the value in your text post, but leave at least one insight as a reward for viewers who take the time to watch. 

3️⃣ Have a CTA: Doesn’t have to be salesy. Invite them to check out another post, watch another video, or save the video for later. Anything that moves them along the buyers journey.

3 things you should have in the video part of your post:

1️⃣ Always have captions: 80% of people scroll LinkedIn without sound. No captions = No view.

2️⃣ Grab attention fast: A great visual in the first 3 seconds leads to 58% higher watch times.

3️⃣ Add an in-video text title: Viewers should instantly know what they’ll get if they stick around.

There’s a ton more I could tell you, but these 6 things are enough to help you make a noticeable difference in the number of meaningful conversations you have. 

And conversations are where deals happen :).

What did I miss? 

(Let me know in the comments, I just might build my next post around it)

—---
📌 P.S. Don’t have the time (or team) to build a video system that drives pipeline? That’s exactly what we do at A2 Media. Check out "How We Make Our Clients Money" in my featured section 👉🏿 https://lnkd.in/gCVxEcBu

Me: "I don't think we're the right agency for you"

2 years later, we're still working with Okta/Auth0.

You never know where a conversation with no agenda is going to take you.

Now, I'm sure any salesperson reading this is thinking: "Why would you disqualify yourself?" 😂

But hear me out. I didn't even realize it was a sales call.

A couple nights before, one of my best friends reached out. 

She called because I was telling her about how I was stretching myself too thin recently.

"It might help to chat with someone who has gone through the same thing. Want me to connect you?"

I took the call. 

Little did I know my new friend Greg was about to turn my world upside down.

5 minutes in, we're laughing like old friends. 

Talking about all the hard stuff that goes into being THE video person.

Then he says: "Hey, I know this isn't why we're chatting, but we're actually looking for someone to help us out. What do you think about working with us?"

I was shocked.

Someone at this crazy huge company wants to work with US!?

Before I could think, the Canadian in me replied: "I don't know if we're the right people. I mean, we're going through a lot of the same problems, right?"

He laughed.

"Don't worry, I have a feeling you're the right person to do this with."

He was wrong. This is the worst partnership that has ever exis-

I'm kidding. It's been absolutely wonderful.

We've learned a ton from Greg, and we've brought our best work to him and the team.

All because he took a chance on me.

All because of a single call with great energy.

I have to be honest, I wouldn't have a functioning business without my network.

So take those calls. Meet those people. In whatever way suits you.

Sure, you’ll find that some people aren't for you. 

But you meet a lot of incredible people along the way.

Greg, I appreciate you more than you know. Thanks for being a friend, an incredible champion, and a teacher.

And to our day 1 editor Patricio Londaits (who is also in the photo) we wouldn't still have Greg and the team as clients without your vision, and your incredible work.

Let's make 2026 just as great as the last two years.

Guys... Where even is Fort Lauderdale?

Please be nice. I'm Canadian. Btw, you coming to this or what? 

It's called Above the Fold: 
→ 2 days in Ft. Lauderdale (wherever that is)
→ No talks. No slides.
→ 100% hands-on workshops.

We've got a ton of people that I love and respect coming to talk.

People like:
Tas Bober to teach us about landing pages.
Jess Cook to teach us about content strategy.
Eric Holland 💀 to teach us about interactive demos.

Oh, and none of it will be recorded. 

Meaning, if you miss it, you miss it. 

This is the last week to get tickets my friends. 

Come hang 😁: https://lnkd.in/gZKyHuzp

P.S. Sahil Patel thanks for inviting me to this awesome event! Means a lot :)

Last month, Maggie Arai kicked me out of the house.

This month, she's finally letting me hang out with her new friends. 

You see, Maggie is a brilliant entrepreneur.

And with that, comes a ton of incredible entrepreneurs that want to be part of her circle.

I wanted to hang out with them too.

But apparently, I needed to be VETTED!?

On a serious note, Maggie is leaning back into her gift of hosting events.

Historically, she’s connected thousands of people in Toronto through friend making events. 

Her events were so good that they were covered on Global News and the Toronto Star.

And now she’s doing something similar, but new. 

Have you heard of Founders Who Give A F*ck?

Probably. But if not, it’s a community of founders who well… give a f*ck ;). 

Founders who give a f*ck about other humans, about building values-led businesses, and who are just genuinely cool people.

So I guess what I’m saying is…

If you’re a founder in Toronto, do you wanna hang out with me or not?

More importantly, do you want to be in the room with other cool, likeminded people who are just like you, and hate traditional networking because it’s too transactional? 

Good. I’ll see you there.

February 5th: 7 - 10PM
Location: 10 Dean (Waverley), Toronto
Sign up here: https://shorturl.at/wdb4F

‼️ Tickets are already 50% sold out!

P.S. I’m actually gonna cry if this announcement actually ends up tanking ticket sales LOL.

Canadians waking up today realizing that Hell might actually have frozen over.

You can focus on going viral, or you can focus on making money.

For 99% of brands, you can’t do both at the same time.

I used to think going viral was the holy grail of marketing.

Looking back, that was because I wasn’t seeing the full picture.

A lot of B2B brands we praise for big reach still struggle to understand how it ties to revenue.

Yet, going viral remains the metric everyone seems to chase.

Some of the most successful brands we’ve come across are the ones that think differently about this.

They don’t focus on massive reach. They focus on getting in front of the right people, at the right time, and positioning themselves as the only option.

I have to be honest, it still catches me off guard to see low view counts tied to record revenue months, but that’s how strong the conditioning around “reach” still is for myself and many others.

I’ve seen this play out in my own content as well. When a post has broad, mass appeal, engagement usually goes up. There are more likes, more comments, more shares.

But very few inquiries come in.

When I create content specifically for my ideal customer, the opposite happens.

The reach is smaller, but the conversations are better.

Close rates go up.

We see the same thing with our clients. The videos that perform best from a revenue standpoint are rarely flashy. 

They go deeper into the problems a specific buyer is dealing with. They take time to explain context. They give the viewer space to build trust.

Longer content often performs better here, not because length is the goal, but because trust takes time.

If you’re planning your video content, here’s a simple way to think about it:
→ Write down every problem your ideal buyer has.
→ Create content that helps them move through those problems and change their beliefs.
→ Always point to other helpful content.
→ Make it easy for them to reach out.

Bonus: Don’t be afraid to ask for the sale sometimes. If you’ve given enough value, your viewers will not be offended.

(Personally, I like to do a 95% give, 5% ask ratio).

If you take anything away from this post, let it be this:

Going viral gets eyeballs.

Targeted content gets buyers.

Which is more important to you?

Is this AI, or is Dom Odoguardi really in Toronto right now?

CTAs don’t always belong at the end of your video.

And if that’s where yours live, you’re leaving money on the table.

(📌 Scroll to the comments for a guide for the best places to put your CTA. Then go thank Wistia).

I know what you’re thinking:
→ “I don’t want to be salesy.”
→ “ I just want to educate my customers and not pressure them.”

Well, same. 

I’m a huge believer in educating your audience and solving real problems.

But if you don’t give your viewers any direction after you’ve earned their attention, you’ve missed an opportunity to build trust with them.

This can be done in so many ways:

Encouraging people to watch another video, linking out to a helpful PDF or resource, or even just letting them know straight up that the solution they’re looking for is YOU.

(Just make sure if you’re pitching, it’s not painful to watch. SaaS can be so stiff sometimes lol)

The simple fact of the matter is, education without direction makes it excruciatingly difficult to convert your viewers.

All great content creators know this, which is why all of their videos are designed to take you further down the rabbit hole.

Eventually you consume enough of their content to go “wait a sec… I should work with these people!”

Yes. Yes you should.

That is what a well-designed video content strategy is all about. 

If you look at our website, every single video has a CTA in the first 5 seconds. Not at the end. 

And our conversion rate from viewer to action? 30%.

All from a seemingly harmless button that pops up and quietly encourages people to click if they want to learn more about what they’re watching.

If you don’t explicitly tell people what to do next, they move on.

Or worse, they’ll take all the lessons you’ve given them and buy from someone else who wasn’t afraid to ask.

Don’t waste the attention that you earned. Make sure you do something with it. 

Hot Tip: Use tools like Wistia, Tolstoy: AI Commerce Platform, or VideoAsk to place CTA’s throughout your content. Most people don’t know this, but you can also put CTA's known as "cards" on YouTube!

📌 Want to see CTA’s in action? Check out literally any video on our website: www.a2media.ca.

Me: "If I was invited to a game show, I'd definitely win."

Mom: "That's nice, honey."

Turns out my mom was right. 

Because I was on a game show recently, and I got absolutely decimated.

...I know I'm not supposed to spoil the ending but Sahil Patel made crushing me look easy on this episode of CRO crimes.

(Even though he was given 50% less time to make his decisions 😭)

For those of you that are new, CRO crimes is the best game show in B2B.

7 lightning rounds. 

Winner gets $100 for the charity of their choice.

But what are the rules, and how do we compete? 

You’ll have to watch to find out 😉

Just know that it was fun, stressful, and hilarious all at once.

And it showed me just how good Sahil is at what he does. 

Sahil, you haven't seen the last of me 😭

P.S. I cannot read Arabic. That's called lying. I'm a liar. 

P.P.S. That chef's knife that you got me is my favourite knife of all time. Thanks man :).

P.P.P.S Ollie Whitfield and Sydney Godfrey, thanks for being great game show hosts!

Do you suck at video? Me too. 

Here are 5 things I wish I knew when I started. 

1️⃣ Your first batch of videos will suck. A lot. Like, a lot, a lot.

You'll hate the sound of your voice, the way you look, and the idea of putting yourself out there. However, if you commit to it for a couple of months something magical will happen... One day you won’t suck 🤷🏿‍♂️

2️⃣ Batching your content is the only way to stay sane. 

Yes, there are creators out there that create net new content every day. Is it insanely hard? Yes. Do they have mental breakdowns every other day? Also yes. The easiest thing to do is stick to one focused day of filming every couple of weeks, and shoot a ton of content at once. Then go back later and chop it up into something useful.

📌 Ex. Record for an hour, cover 10 topics, turn it into 20 pieces of VALUABLE and ACTIONABLE content.

3️⃣ Nobody reeeally cares about your fancy equipment.

Yeah you look better, but your storytelling, delivery, and takeaways are probably still unclear. Stop buying equipment that you don't need to tell stories that people don't want to hear in 4k. A fancy camera won't make your content more interesting, just like an expensive pan won't make you a better cook.

4️⃣ BE YOURSELF, DAMN IT.

The reason the cliche “don’t meet your heroes” is a thing is because people tend to not be themselves online. It's much easier to show up as the person you are and create content authentically (I don’t care if it’s a buzzword, it’s important) than try to be someone you're not. There's nothing more disappointing than meeting people you look up to in real life and realizing that they're not who they said they were.

5️⃣ Listen to your audience.

The questions they ask, the comments they leave, the content they engage with most - it's all valuable data telling you exactly what to create next. Listen to them, and you’ll reduce the likelihood of creative blocks or lack of a clear direction. All you need to commit to is keeping your goals and your viewers’ interests aligned.

If I'd known these 5 things from day one, I would have:

→ Saved thousands of dollars on equipment.
→ Not wasted hundreds of hours trying to figure out what to create.
→ Not stressed over trying to be someone I wasn’t. 

The good news is, now I can teach others to not make the same mistakes.

Be patient, batch smartly, listen to your audience, and stay authentic. 

And for goodness sake, just use your phone. 

Good luck 🙋🏿‍♂️

Who's a creator you look up to? Tag them below.

--
📌 P.S. Want video content that actually builds pipeline without the learning curve? That's what we do. 👉🏿 www.a2media.ca

does anyone else keep getting spam calls on facetime from this guy?

Tobi Oluwole

Founder & CEO, Magnate Ventures, Founder’s Blueprint Accelerator | Growth Advisor, Speaker & Investor

With over 330M+ impressions, & 375,000 LinkedIn followers and over $35M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 100+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Here’s how I can help you:

1. Subscribe to my newsletter - tobioluwole.com

2. Check out my free webinar on how to build high-ticket offers: https://www.tobioluwole.com/replay-signup-page

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://foundersblueprint.ai 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

Founder

Founder & Coach providing actionable advice on how to earn more and live happier.

I'll never forget the first real mentor I had.

He referred me for a role that I had no idea about.

Every chance he got, he would nominate me for opportunities.

So as soon as I became I lead, I took the same approach.

Because that's what great leaders do:

Try to get you into rooms you don't know exist.

Founder @ Magnate Ventures & The Founder’s Blueprint | Angel Investor & Speaker

I came to Canada against my will in 2010. 

My dad wanted me to continue my education here but I wanted to study in the UK. 

For the first week, I was resentful then I slowly fell in love with the country.

But things were not always smooth. 

There was a year when I crashed on friends' couches because I didn't have a place to stay. 

Most of my side hustles were started because I absolutely needed the money to live! 

But in 2020, I landed a role at Shopify on my 7th attempt and that was the start of my new life. 

2 months later, my wife and I bought a pre-construction house. 

1 year after that we moved into our new home. 

In 2022, I became a Canadian Citizen.

Then in 2023, we sold our first home and bought this second one that will be our family home. 

My businesses was making more monthly than I used to make annually in my first job when I left corporate.

Today, I get to take care of my family and travel the world with my wife. 

There were so many moments when I felt like I wanted to move back to Nigeria.

And many days when I thought entrepreneurship would never work for me.

But I'm glad I didn't. 

Never give up on your dreams.

Last year, Mark Zuckerberg just paid someone $1.5 BILLION to join Meta.

Then Meta announced that they're laying off 600 people. 

The person Mark hired is Andrew Tulloch, Co-Founders of Thinking Machines Lab. 

Andrew's startup is already worth $12 billion even though they haven't released a product yet. 

And the 600 people getting laid off will receive 16 weeks severance. 

There's a something so unbelievable about this whole story. 

But it just reinforces what I've always believed: 

Companies will always do what is best for them first. 

So it's your responsibility to do what is best for you too. 

Build something you own.

I recently met a young lady who: 

→ Quit her job at 23
→ Bought a traditional business 
→ Grew it to over $1 million in revenue

All before she turned 25. 

Now she spends her days working for herself, spending time with her family and travelling more often. 

I can't imagine what the next 30 years will look like for her. 

You can't add days to your life. 

But you can add life to your days.

I fired one of the best employees I've ever had. 

Because I figured out how great of an entrepreneur he actually was. 

I got a cold message from Tosin Togbe on LinkedIn back in 2022. 

He was living in Nigeria but looking to land roles with companies in North America. 

We stayed connected and in 2024, I decided to hire him into our sales team. 

This guy learned insanely quick & crushed it in sales which wasn't surprising! 

But what was even more incredible was how much he was learning behind the scenes in his own time. 

I was paying him pretty well but I realized that I was holding him back. 

So I gave him a big bonus, fired him and told him to build his business. 

We stayed close friends and kept chatting every month. 

My theory was that he could likely out earn whatever we could pay him.

→ He studied all my LinkedIn frameworks and now has 15,000+ followers
→ Learned how to productize his knowledge & build high-ticket offers
→ Learned how to negotiate brand deals now makes 4-figures/month
→ Learned how to delegate and hired his brother to run his brand

Last month, I got to meet Tosin for the first time while I was in Lagos & he gave me an update.

→ He got married & gets to travel almost monthly with his wife
→ His solo business generating 9x what I was paying him
→ He's building a home for his parents in Nigeria
→ Bought land & built his own home too 

What a journey! 

Proud of you Tosin Togbe!

It's insane how quickly entrepreneurship can change your life.

I spent the last 6 days in Dubai at the 1 Billion Followers Summit

And I can't believe what I just experienced. 

30,000+ attendees, 400+ Speakers and so many unbelievable lessons.

As I gave the closing keynote on one of the stages, all I could think was: 

I can't believe how much posting daily on LinkedIn alone has changed my life.

And the quality of relationships that it has produced. 

If you're on the fence about doing something big in 2026... 

I encourage you to just start with something small and keep going for the next 3-5 years. 

It just might change your life.

Last year, I spoke to a guy who quit his $130k job to be an entrepreneur. 

I told him this was a terrible idea. 

He said he had found a business online that would make him rich. 

The truth is that he was probably right. 

But the problem was that he had never even tried to run a business before. 

So he spent a few months "working on the branding". 

And then hired someone to "help shape the go-to-market strategy."

6 months later, we caught up for coffee and I asked: 

"How many potential customers have you spoken to?"

He said, "Oh we're not ready to launch yet so none."

At that point, I knew this idea wasn't going to make it off his laptop. 

And it never did. 

He ran out of money, and his wife made him get another job. 

I've seen this so many times. 

You don't have to quit your full-time job to start building your own business. 

Use your evenings and weekends, post content online and find a problem people want help solving. 

"Go big or go home" is how so many people end up back at home. 

Start small and move quick.

My incredible business track-record

1st business: Failed
2nd business: Failed
3rd business: Failed 
4th business: Failed
5th business: Failed 
6th business: Failed
7th business: Failed
8th business: Failed
9th business: Failed
10th business: $500k
11th business: $3 million
12 business: Launching

You can’t lose if you don’t quit

Before I became a tech sales rep, I had no idea that job existed. 

Before I joined Shopify as a Customer Success Manager, I had never heard of that job title. 

Before I started my career bootcamp in 2019, I only had 4 years of work experience. 

We helped 30 people land jobs & I had never even worked in recruiting. 

Before I went viral on LinkedIn in 2020, I didn’t know “content creation” was a thing. 

Now I run a 7-figure company that’s powered by LinkedIn. 

And our systems have helped founders generate over $21M in revenue in the last 3 years. 

Stop telling yourself that you need to be qualified enough to do things. 

Growth comes from doing things you are not qualified to do yet.

My COO, Callie, is one of the greatest blessings that I got as a Founder. 

She loves everything I hate about building my business. 

And because of her, we've been able to double our business every year. 

All my founder friends ask me every year how I found her.

And how I knew she would be an amazing co-founder.

There were 9 specific things Callie did (and still does) that made her perfect for this role. 

1. She translates rough ideas into clear systems. 

2. She executes first then asks questions second. 

3. She has very high integrity in every single area of her life. 

4. She went from being a waitress to becoming a CPO at a startup.

5. She believes that what's best for the business is the best decision. 

6. She constantly realigns me and the company with our core values.

7. She's always looking for solutions to problems I haven't even found yet. 

8. She gets more done in 4 hours than most people can do in 3 or 4 full days. 

9. In her free time, she's always taking some course or learning something new.

Six months into working together, she officially became my Co-Founder.

Today, she's also one of my closest friends. 

Your ability to attract people smarter than you is key to building a great business. 

When you find these people, take really good care of them.

My LinkedIn impressions after 6 years of posting: 

Year 1: 4 million views
Year 2: 11 million views
Year 3: 79 million views
Year 4: 52 million views
Year 5: 136 million views
Year 6: 49 million views

330 million eyes have seen my content 

Just because I posted it. 

Stop overthinking. 

Just make the first post. 

Consistency always compounds.

"Networking" is highly overrated. 

Genuine friendships are greatly underrated. 

If you go into every conversation trying to get something out of it

You end up missing the entire point of what life is about. 

→ Creating memories with people
→ Growing and developing together
→ Being able to let your guard down
→ Sharing good and bad days as they come. 

Relationships are what make life so worthwhile. 

Transactions, deals & business born out of those relationships last longer.

A founder I worked with for 8 weeks just hired a wealth manager. 

Before we worked together, his side hustle made less than $25k in a year. 

In November 2025, that same business earned $90,000 in one month. 

So this founder did what I wish I did years ago. 

They hired someone to manage their money. 

The biggest mistake I see from entrepreneurs is that they try to figure everything out on their own. 

→ How to build better offers
→ How to hire the right people 
→ How to scale with paid marketing
→ How to manage their money as it grows

I made this mistake & lost a ton of time and money thinking I was smarter than I was. 

If you want to go to the next level in your business

Just hire people that have been to that level before.

Stanley (Your Content Coach) is giving away $100,000 USD! 

To cover your living expenses and rent for an entire year so you can go all in on your dream.

When I started creating I was terrified what people would think so I hesitated for 5 months! 

But I did it anyways and have been posting for over 1,600 days straight.

That decision changed my entire life. 

Then I was terrified to quit my job in 2023 to become a a full-time entrepreneur. 

Because I went from having a 6-figure tech salary to being fully responsible for myself!

Now my tiny side hustle has become a 7-figure company that allows me to live anywhere in the world with my wife. 

If your salary and rent were covered for a year, what would you create?

2026 is your opportunity to build a totally new life: 

Here's what you need to do to enter the Dare To Dream competition: 

1. Sign up for Stanley (free)
2. Post a video (2 mins or less) on your public Instagram or TikTok sharing your story, your dream, and how you plan to bring it to life using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

All details here: : https://lnkd.in/grC5PP-p

You will never feel fully ready to do anything because "ready" is not an emotion.

What's your dream? 

#StanPartner #DareToDream

I spoke to a founder that "got lucky" last year. 

She spent 15 years working insanely hard as a recruiter.  

Then one day decided to just build her own recruiting company. 

In her first year, the business made $150k in revenue. 

One of her clients was so impressed with the quality of her candidates that he introduced her to a friend. 

That friends was the head of a startup that had raised over $100 million and was ready to expand quickly. 

She helped them hire hundreds of extremely talented people across the world. 

So in only her second year in business she hit $5 million in revenue. 

This year, they'll do over $15 million. 

I asked her what made her so successful and she started laughing. 

Then said "I guess I got lucky"

What people consider as luck is usually just years of hard work behind the scenes. 

The harder your work, the luckier you will get.

In 2019, I used to charge $150 for a resume review.

To me, that was a lot of money - not only to spend, but also to charge.

I sucked as an entrepreneur for many years no matter how hard I worked

It seemed like I just could never generate enough money to take care of myself & my family.

That's all I actually wanted - to be completely self sufficient. 

But I didn't know what I didn't know.

Eventually, I found the Hormozi videos. The Russell Brunson breakdowns. 

The endless "how to create an offer" content.

It didn't click right away.

But by 2021, I finally figured it out. 

So I broke down exactly what finally worked for me.

The 8 steps we now use (and teach) to build high-ticket offers that actually sell.

I recorded the entire framework in ​a 20-minute video​: https://lnkd.in/giP_gq3X

None of this is theory. 

The 8 P's:
→ Problem (and why you must start here)
→ Persona (who you solve it for matters more than what you solve)
→ Prototype (all the ways you could solve this)
→ Package (making it feel premium)
→ Positioning (your unique mechanism)
→ Pricing (why it must be high)
→ Payment plans (the structure most people mess up)
→ Promotion (where 90% of people fail)

Here's the truth: you can nail the first 7 steps and still struggle to make any money online.

Because step 8 is where you actually generate real revenue.

If you've been sitting on expertise but can't figure out how to turn it into revenue, this will change that.

Link is in the comments

My longest standing meeting has been running for 4 years. 

With Sefunmi Osinaike!

We both launched our career businesses around the same time. 

Our businesses have completely evolved but we still have a monthly meeting where we talk through our biggest challenges.

And also get to share our biggest wins when they happen. 

While I was living in Paris, Sefunmi flew in & came to lunch straight from the airport so we could have lunch together. 

He was on the verge of a massive life decision and it felt more appropriate to have the conversation in person. 

One of the best parts about being a builder is meeting people who are smarter than you AND who make you feel safe. 

Surround yourself with those people and you will win in the long-term.

One of the best things about living in Paris was meeting Ariel Renous

We met on LinkedIn and decided to go for lunch. 

On our second meeting he asked me to teach a class on Personal Branding for his company Augment.org

My first thought was "I'm not sure if he's being serious"

My second thought was "This guy must really believe in me"

Well I said "Yes" and a few weeks later, I spent 6 hours with the Augment team recording. 

That one project has led to:

→ New relationships with some awesome entrepreneurs
→ Millions of dollars in revenue for both our companies
→ Tons of credibility & countless opportunities for me 

But most importantly, an incredible friendship with one of the most generous humans I've ever met in Ariel. 

Every time we meet for lunch I leave with so many lessons and a ton of wisdom!

I'm 100% sure this guy is going to build a once in a generation company with Augment.org

And can't wait to witness it. 

Play long-term games with long-term people.

I am so glad I left my corporate job at 28 years old. 

Because entrepreneurship just isn't that risky anymore.

If you wanted to start a business 30 years ago, you would need:
→ $50,000+ in startup capital for inventory, office space, and equipment 
→ Physical storefronts with long-term lease commitments 
→ Business loans with your house as collateral 
→ Expensive advertising in newspapers, TV, or radio 
→ Employees from day one just to operate

Today, all you need is:
→ A little bit of courage
→ A laptop/phone and internet connection 
→ $0 to start (free social media, free tools) 

The barrier to entry has completely collapsed.

The real risk now isn't starting, it's staying stuck in a job that caps your potential while watching others build the life you want.

Stanley (Your Content Coach) gets this.

That's why they're removing the last excuse: money.

Their Dare To Dream campaign is going to change lives. 

One person will receive $100,000 to fund their entire 2026 

And 5 more people get $10,000 each

Everyone who enters also receives:
→ Lifetime Stan Pro Access 
→ Featured across Stan's marketing campaigns
→ Coaching from successful creators and entrepreneurs 

If you’ve been on the fence about building your own thing, this is your opportunity

1. Sign up for Stanley (free)
2. Post a video (under 2 minutes) on Instagram or TikTok sharing your story, dream, and plan using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

Full details here: https://lnkd.in/grC5PP-p

What’s your dream?

#StanPartner #DareToDream

It took me 11 years of constant effort to make my first $50k online. 

Then another 3 full years of grinding (while working a full-time job) to make my first $1 million. 

Then in 2024, we hit a million in revenue in 12 months. 

They say your first million is the hardest to make. 

And it's very true. 

But here's what happens once you hit it: 

1. Your self-belief reaches a point of no return 

No matter how good or bad things get after this milestone you will always have one thought at the back of your head: 

"I did it once. I can do it again." 

Your ceiling becomes your new floor. 

2. You realize how often you are wrong

The best athletes in the world miss 70% or more of their shots. 

The same applies to entrepreneurs. 

Sometimes your best ideas won't even come from your brain and you learn to accept that. 

3. You want to share everything you're learning

At least this was true for me. Because of how long it took me to figure it out. 

My goal automatically shifted to helping great entrepreneurs figure it out in less time than it took me. 

It gave me more fulfillment than I ever imagined. 

Next week, I'm hosting a private workshop next Tuesday for 100 founders. 

To pull back the curtain on what it actually took to scale our business. 

Reserve one of the seats here: https://lnkd.in/g3BS6wGr

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📸 Ademola Adelakun, MBET

Tobi Oluwole

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The Battle

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