Are you worried about buying the wrong property?

Not sure which market is best? Or if you're overpaying?

Worse yet…ever feel like every so-called "expert" is just trying to flog you some nonsense?

If you’ve been nodding along, then I'm glad we're on the same page.

Hey, I’m Adi.

I run Alaya Property, a buyer’s agency that helps investors make data-backed property purchases - without getting railroaded.

You see, I learned long ago that the property market is stacked against everyday investors in Australia.

→ Sales agents work for the seller, not you.

→ Shiny new builds often come with hidden kickbacks.

→ Many investors buy based on hype, not fundamentals, and then it becomes "property doesn't work".

That doesn't make any sense, considering most of the wealthy have gotten that way through property. Don’t you wonder how they did it?

The usual result? Overpriced, underperforming properties that set you back instead of setting you up.

That’s where Alaya Property comes in.

What we do:

We help investors buy smart - so they won’t be relying on the pension later.

→ We deep-dive into market trends, numbers, and long-term fundamentals, because really this is what drives prices.

→ We find underpriced properties with serious potential (not just what’s easy to sell).

→ We negotiate for you so you walk away with equity from day one

And we don’t do it alone.

We’ve got an economist on the team tracking macro trends, spotting suburb shifts before the rest of the industry catches on.

My team is also growing so we have more people on the ground.

This is the exact approach I used to build a $5M portfolio for myself - one that lets my partner & me live a life where we no longer have to worry about money.

We can help you get there too.

Want to find out if we can help you specifically? Here you go.

https://tidycal.com/3e8n2l3/30mins-discovery-call

Adi Chanda

My grams passed, terrified of not having enough money.

And it’s likely the story for a lot of people too.

She was one of my favourite people.

I visited her every year for a decade straight until she left us in 2019.

The tail end of her life was full of grief, pain and a lot of fear over not having enough money.

I could never fully understand it because between my parents, me, her other kids - money was never limited.

Her bills were always covered and anything she wanted, she had.

But the fear - nay terror - always seemed to persist.

I remember one year I surprised her with a new microwave and she flipped out asking how I could spend so much (she had no idea how much it even was)?

And that she didn’t need / deserve one 😔 

There was no amount of positive talk that could’ve undone 7 decades of living in scarcity and treating herself unkindly.

I think a lot of the financial insecurities came from the fact that she never had her “own” money.

It was always what my grandpa earned or what we provided.

So I think she perpetually lived with the fear that it would just…stop one day.

I don’t really have any profound lessons to share here.

But I do think we should all have something of our own at some point so we know what it feels like.

Maybe then we can live free of this fear that one day it all goes away.

I still miss you every day, Thamma.

If there is a heaven, I hope you’re having fun making your yummy fish curry for gramps.

I'll help you build the kind of property portfolio that keeps the pension out of your retirement plans.

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“Buy a property in your Super to turbocharge your wealth.”

I’ve seen 4 versions of this line in the past week, all posted confidently by buyer’s agents.

And because I’m apparently a sensitive fella, I sit there with a mix of anger and disbelief thinking… what the actual fuck are we doing here?

Not because property in Super is always bad.

But because it’s somehow become a marketing hook.

My first thought every time I see this is the same.

“Where do you get the balls to comment on something this complex, this heavily regulated, and this far outside your expertise?”

Super is tax law, contribution caps and a million other things that make the whole thing a no-go for 90% of the population.

But you’re just like “hey, got $X in Super? Ever thought about buying a property with it?”

What.

This is why licensed financial planners exist.

A buyer’s agent isn’t qualified to tell someone whether they should hold property in Super, just like a financial planner shouldn’t be telling you which suburb to buy in.

The confidence is what gets me every time.

The way “turbocharge your wealth” gets thrown around like there’s no risk, no trade-offs, no scenario where this goes unbelievably wrong and traps someone for decades.

The worst part is someone reading that post will believe it.

They’ll think they’re being smart.

They’ll think they’re doing the “advanced” thing.

And get royally screwed in the process.

How this shit is allowed to be marketed so casually honestly blows my mind.

I feel like I’m taking crazy pills here.

Can someone please explain to me wtf is going on here?

Took a while, but I have my list of wishes for LI for ‘26.

My top 5.

1 - More posts from fellow buyer’s agents telling people to buy property in their Super.

It’s the LinkedIn version of being randyyy. Rawr. 

2 - More DMs asking me about bitcoin mining because I volunteer at a dog rescue.

It’s the same as asking me my thoughts on the Venezuela conflict because I like apples.

3 - More notifications telling me “someone viewed your profile”.

Nothing gets me randier than knowing there’s someone out there viewing my profile.

4 - More posts with those fantastic 2 word sentences.

Nothing screams expertise & writing chops to me than knowing someone used a prompt that said “Make this snappy and make me sound like I’m a profound thinker”.

5 - More people in my industry reminding us why everyone sucks and they’re the saviour we all need.

I left my favourite for last. I absolutely love seeing posts berating others to highlight how their course or service is the differentiator.

Nothing screams expertise & authority more than poorly articulated insecurity.

I just can’t wait 🥰

graphical user interface, text, application

A sexy reminder from someone who buys property for a living.

Property is NOT the thing. It’s what gets you the thing.

I see people getting weirdly obsessed with stacking properties like they’re underwear.

But whether you’ve got 3 properties, 30, or 300, it genuinely means nothing if it’s not actually moving you closer to the life YOU want.

This is where it all gets weird and non-sexy.

We’ve got an industry screaming at you about their 100+ properties and billion dollar portfolios like that’s the goal, or even remotely attainable for the average person.

It’s not - on both fronts.

These folks aren’t just “good investors”.

They run behemoth businesses that give them access to money, deals, and opportunities that most normal humans will never touch.

That is the cheat code, not whatever strategy is being propped up in their ads.

So if you’re sitting there thinking, “If I just do what they do, I’ll end up like them”, - my guy 🥹 

That outcome was never built for you.

Build a portfolio that fits your life, your stress tolerance, and your actual goals, not looks impressive in an ad or a podcast.

Please friend, don’t get roped into an result that will never be yours.

I’ve spent the last few days filming content.

I might look Bollywood, but I’m apparently no Shahrukh Khan.

For my non-Indian friends - Shahrukh Khan is an actor who treats acting like it’s an extreme sport. I didn’t know faces had that many expressions.

Anyways, what I’m saying is - I wish I could just grow Alaya with writing only.

But alas getting my ugly mug out there is apparently important.

If you happen to come across a ledge of some sort, please find it in your heart to push me off it.

My man Ricky joined us the 1st week of Oct.

He’s now doing at least 2 incredible deals weekly - in just 3 months, FRIENDS.

For some reason - that I can’t fully fathom - this brother was practically sidelined and given busy work in a previous role.

When I spoke to him, what stood out wasn’t confidence or ego, it was hunger. 

A very real desire to be the absolute best at what he does.

So, we both took a leap of faith on each other.

And just 3 months later, here we are.

If you’re a founder, here’s the biggest piece of advice I can give you:

→ Give people the opportunity to thrive, instead of projecting your own biases & insecurities onto them.

→ When you do that, something genuinely powerful happens.

They become unstoppable.

I’ve got no doubt my guy is well on his way to becoming a force of nature in this industry, and the rest of us get the privilege of having front-row seats to the show.

Man, I farkn loveeeee my job.

One of my favourite things about content creation?

I don’t fear death anymore - having died so many times watching the depths of cringe I’m apparently capable of.

I hope cameras become illegal one day and we can all go back to growing our business the old-fashioned way.

Paying the mafia to bully people to give us their money.

If anyone needs me, I’ll be drinking alcohol and looking directly into the sun.

The somewhat sad reality of our existence?

There’s always going to be someone annoyed at something you’re pursuing.

The only answer I’ve ever found to this is to keep your head down and do the thing anyway.

As soon as you let other people’s opinions shape the direction of your life, you get closer to a life you never wanted in the first place.

Hey, come here so I can sexily whisper an unsexy truth.

“Earning more money doesn’t automatically make you wealthier.”

In my gig, I now get to meet plenty of doctors and lawyers who are doing a mighty shit job with their money.

Massive income but absolutely fuck all breathing room for anything else.

Still a paycheck to paycheck lifestyle but the only real difference being the kids are in nicer private schools and dinner comes with a $200 bottle of wine.

Same bullshit, but you look better doing it.

That’s why I had to rethink what “wealth” actually meant to me, because income alone clearly wasn’t it.

Wealth, as I see it, comes down to 2 unsexy questions.

→ How much of what you earn do you actually keep?

→ And how much of that kept money is working for you when you’re not?

If my active income is quietly and consistently building my asset base, I know I’m moving forward, even if it doesn’t look impressive from the outside.

And once you see wealth this way, it sneaks into other parts of your life too.

Wealth in health isn’t about being shredded for summer photos - it’s about having the energy and mobility to live your life without your body fighting you.

Wealth in relationships isn’t about collecting people, it’s about having a small circle you can call when things go sideways.

Redefining wealth like this forced me to revisit some uncomfortable areas of my life and make changes.

If nothing else, I hope this helps you pause and ask whether the version of “wealth” you’re chasing is genuinely buying you freedom, or just nicer versions of the same shitty pressure.

Thought for food, innit.

7 months ago, I got to say yes to my friend, Dineth.

Since then, PropVault has become the backbone of Alaya Property

I have a personal philosophy that I live and die by.

If there’s ever an opportunity where I get to back my friends, and I genuinely believe in their vision - I will back them.

There’s something absolutely magical about building with your friends by your side.

I’ve learned a lot filming myself over the past 7 weeks.

Here are my top 3.

1 - I’m not good at it.

2 - Good at it, I’m not.

3 - At it, I’m not good.

I hope this helps anyone looking to build their social media presence using video.

If you need tips, then I suggest you go to a barber.

PS - this is a screenshot of my face during one of my videos. It tells the story far better than I ever could.

Last week, I had one of my hardest days in a while.

Here’s how I dealt with it this time vs. how I would’ve done so 6 months ago.

Background:

→ In classic when it rains it does so torrentially style, this day was a cocktail of shitness.

→ I had to have to hard conversations with my team, a couple of client complaints, about 500 things to do, all while my internet was being an asshole.

Nothing earth shattering, but in the moment it feels like you’re ready to punch a wall.

(I didn’t because I have dainty little hands and of course…ouchy!)

6 months ago I would’ve:

→ skipped the gym because my brain would’ve convinced me I had to keep grinding, even though I was in no mental state to do anything useful.

→ been very unkind to myself saying versions of “I’m not cut out for this” and “everything is my fault” and “why can’t you just do one leg session?”

→ I would’ve also retreated into myself, asking my partner to just “give me the day” to get my head sorted - which is another way of saying “leave me alone so I can be a dick to myself and I know you won’t let me” lol

This time, I did it differently:

→ Went to the gym. Not the best workout by any means, but doing legs out of guilt has a way of making you forget about your problems.

→ I spent the day with my partner. I was quiet, a bit wah-wah, but her energy did more for me than sooking solo ever has.

→ I also repeatedly said “tomorrow will be better” even though I, in the moment, I don’t think meant it once.

Building a business has this way of stripping you down to your core, and rebuilding you in the most painful way.

While I would love to avoid a day like that again, man am I grateful I have far more resilience to deal with it than I did a year ago.

I know I have a lot of biz owners here reading my drivel so if you’re feeling rough today, I hope you can take something out of it.

Least of which is to be nicer to yourself.

Last week, I sat down with my amigo, Terry.

A cute little reminder of why low-stakes conversations matter more than we think.

I kind of went in thinking we’d talk about Alaya Property.

But instead big T dragged me back through the last 20-odd years.

→ Life in my security guard days.

(I forgot I used to be an extremely tough little brown kid that definitely intimidated many a drunk)

→ All the many fuck-ups along the way.

→ Decisions that felt so normal and logical at the time but yet make me cringe into my soul today.

If he hadn’t kept steering the conversation, I’d still be there talking about my old security job like I was somehow interesting.

(I’m not.)

I’d honestly forgotten the value of conversations that aren’t just property.

Talking shit (at one point we talked smack about 9 year old kids) and reflecting on a life that’s written more stories than I realised.

And the big reminder Terry kept circling back to was simple, but uncomfortable in a culture that’s obsessed with “going all in”.

Most meaningful things don’t start with some absurd, grand gesture.

Most start low-stakes.

Where you try something without needing it to justify your entire existence.

Looking back, almost nothing that mattered in my career started with me going balls out.

It started small enough that fear didn’t get to run the entire show (given I’m a natural chicken, this was a big deal).

Thanks for having me, Terry.

To say “I love your work”, would be like saying “I like dogs”.

Both are just silly understatements.

Why won’t someone think of chunky 23 year old Adi? 😭

If you were let go tomorrow - would you be okay or royally screwed?

Something most of us avoid thinking about.

No one - absolutely no one - cares about your future as much as you do. 

And your mum. But she also thinks “you’re her smart, handsome boy” - so you know she’s got a vested interest.

Which means letting someone else dictate our future is a bigger gamble than we tend to admit, no matter how good you are at your job or how essential you think you’ve made yourself.

The shitty reality is that you could be let go tomorrow and, after a short very tiny wobble, everything would keep moving.

Meetings would still run, emails would still be sent, and the business would carry on like nothing really happened.

That isn’t personal, it’s just how organisations work. 

BAU, if you like sexy corporate jargon.

So it’s worth asking why you’d leave your entire future in the hands of systems that are designed to keep going without you.

I’m not asking you to panic, burn bridges, punch your manager (unless they deserve it), or pretending you’re too good to have a job.

I’m asking you to build something of your own alongside whatever you’re doing now.

Brick by brick. Dollar by dollar. Skill by skill.

Not because you hate where you are, but because future-you deserves more than 1 option.

5 years from now, you won’t be grateful you trusted everything would work out. 

You’ll be grateful you took responsibility for your own freedom, even when it felt slow and wildly unsexy at the time.

Something to think about innit, hombre.

Not only am I not a natural leader.

I’m actually an unnatural leader.

What does that even mean?

No idea - leave me alone ok.

For most of my life, I had a $-figure attached to my time.

Because for most of it, I would do the work, get paid for the hours worked and off I went to my humble abode.

That’s how my corporate career trained me to think, and by the time I left, I had a specific number - $75 an hour, after tax.

What I didn’t realise at the time was how deeply that number had attached itself to my sense of worth.

So even after I left to start my biz, I kept judging myself the same way. 

If I couldn’t point to something tangible I’d produced that day, it felt like I hadn’t earned my keep.

Really sad, no? NO?!

Eventually I learned to ask better questions - especially when I had people around me.

Questions like:

→ How do I price 20 hours of 1 on 1’s with my team to get to know them better so I can help them achieve their goals?

→ Is there an hourly rate for solving problems on the fly every single day?

→ Or this - 1 hour spent on a podcast can quietly turn into 10 new clients over time. So a single hour could be worth quite a few dineros.

My value - I think - in this world isn’t in the minutes and hours.

It is in decisions, relationships, and the compounding effects of work that’s hard to quantify using sexy excel formulas.

These days, I don’t ask myself “what did I do today?” nearly as much as “what did I allow for my people?” or “What pressure did I remove for them to help them be their best selves?”

Once you see work that way, it’s impossible to unsee it.

I love this stuff man 🥹

Well well well, look who's written his very first article.

Thought I'd start with something a little saucy.

Perth vs. Melbourne - what my team and I at Alaya Property are seeing.

The preamble before we get into it This is my very first article on here. I figured it'd be a cool way to start showcasing some of the very cool resea

Open article: Perth vs Melbourne - what 2 very different cities are telling us about Australia’s housing market in 2026 by Adi Chanda • 6 min read

Perth vs Melbourne - what 2 very different cities are telling us about Australia’s housing market in 2026

I’m having 1-1’s with every team member in Jan.

Here’s why it was the best ~20 hours of time spent as a founder.

(Almost each one of them went over the allotted 30mins and I loved it.)

First thing’s first, a little background:

➝ I love seeing people win - it lights me up in a way that’s hard to describe.

➝ So while my goals for Alaya Property are big, my goals to help each of my team members achieve their goals is just as, if not, bigger.

➝ I also know - selfishly - that I won’t get actually achieve even a small modicum of my vision for Alaya if I don’t have a team who’s deeply invested in the mission.

➝ And why would you be invested in a company if the person leading it doesn’t give a shit about you?

My learnings after the catch-ups:

➝ I now know everyone’s personal goals & ambitions and the responsibility is on me to help them get there.

➝ Each one gets to hear from me directly about what my vision is for Alaya and what my behavioral & performance expectations are.

If you’re building a company with a team, take them on every step of the journey with you.

You win, if they win.

Simples.

Want to know something shocking?

We bought a property for a client in their SMSF and THEY asked US for it.

*Gasps in staying within his lane of expertise*

I’ll preface this by saying that every single SMSF property we’ve bought has come directly from people looking to do that.

We don’t make a habit of going out and trying to convince people to do so - because farkkkkk thatttt shitttttt.

Anywhos.

So this client was adamant in purchasing in their SMSF despite their low budget of $400,000.

They’d lost a bit in their Super during COVID (wasn’t that a fun time?) so wanted to put a lot of it into something reliable and long term.

Enter a sexually attractive unit in Frankston.

(Oh, it also took us 5 months of searching to find this bad boy. Probably the lowest ROI deal of the entire year LOL)

We ended up buying it off-market for $400,000 in August.

It recently came back at $492,000.

My guy Tal is always doing stuff like this - where he does his job really well and I have to question whether I just give him my job.

Now, while the val was great news, the real win was this client now has a genuine “blue chip” asset in a high demand suburb, which will carry him through to retirement noicely.

Man, I love this job so much I could marry it.

But my fiance won’t let me because “that’s weird” and “have you ever been tested for your -ism?”

Teaching you how to grow a personal brand that results in more sales | Founder of BeKnown

Ready to break free from the “Golden Handcuffs”?

Or maybe you already have an established business but are a ghost online…

Hi! I’m Kateesha but my friends and clients call me Teesh.

I have had the honour of coaching hundreds of business owners and thought leaders across 40 different industries on how to grow their personal brand to;

1. Generate more leads and opportunities.
2. Grow their revenue.
3. Create more impact.
4. Become a person they are really bloody proud of.
5. Get more time back with their kids (which makes me feel all warm and fuzzy).

If you know that your personal brand needs some love, or maybe you are putting in the work and not getting the results; you have come to the right place...

I use my signature BeKnown framework to help you;
> Become a confident human being by identifying your self sabotaging behaviours so you actually take action.
> Get clear on your unique selling points that attract dream clients (not the ones who pay you pennies and expect the world).
> Help you to optimise your LinkedIn profile so when someone lands on it, it will sell you while you sleep.
> Create content that generates not only higher engagement but inbound leads.
> Show you how to message people on LinkedIn without feeling like a weirdo or feel like you are pitch slapping them.
> Communicate your value better so you sign more clients with ease.

If you like the sound of the above and are the sort of person who could handle a 5’6’ sassy queen who is going to call you out on your shit to help you not only grow a phenomenal online presence but become a person you are really proud of.

You only really have two options then.

1. Message me BEKNOWN and we can chat about my academy where you will gain access to all of my training, a kick ass community, in person events and weekly group coaching calls.

2. Stay exactly where you are, unhappy with your results and waiting for ‘the right moment’ to move ya ass. (Told you I was sassy 😉)

Kateesha Hembrow

The embarrassing truth on how I fixed my health…

This one thing could also be holding you back too…

I have battled with my health ever since I was 16 years old.

Sickness, pain, endometriosis, burnout and fatigue.

You name it, I had it.

Somewhere along the way I got sick of it all (no pun intended).

I had an extremely uncomfortable conversation with myself as to why I was always unwell.

I came to the realisation it was because I loved to play victim and my body was unconsciously keeping me sick.

So I started to take action and things moved crazy fast.

> Dermatitis I had for 2 years on my right hand completely vanished 4 months ago. 

> I have my energy back and am training regularly.

> My stress levels are much lower.

> I haven’t been getting sick and I have massively reduced inflammation in my body (check out a crazy photo in the comments of the changes in my face alone).

It is easy for people to tell someone who is unwell to;
“Just rest more.”
“Stop working so much.”
“Maybe try this juice cleanse?”

What people actually need instead is for them to say;

“Hey you are sick all the time because you let your emotions get in the way of your daily health habits.”

“Hey you are unwell because you are a lazy mofo.”

“Hey it makes total sense why you are sick because you love the attention it gets you.”

There are few people brave enough to have this conversation with themselves but to also have it with others.

But it’s one I refuse to not let go of, because I have seen the impact it has had on my life.

Personal branding for business owners and those done with the golden handcuffs | 5’6” Sassy PB Coach who has supported clients in over 40 industries | WILL tell you how it is xx

I have woken up today and decided to choose violence.

So comment “spicy” and I will roast your LinkedIn profile in the comments.

**disclaimer**

If you get butt hurt with my review you can lodge a complaint to my HR department.

Ps. I am the HR department 😈

90% of my friends are between the ages 40-65 years old.

I am an old soul and have always struggled to connect with people my age.

At times I find myself feeling like I should have been living life through a different time/ generation.

Could just be because the dating scene is absolutely fried in 2026 and not what it use to be 😅... 

But I wanted to share some things I have noticed from these friendships;

> Pretty well of my friends are really successful business owners that have been in the game for a while, seeing how they treat their clients, team and network has been inspiring to watch.

> They are more "boring" by society's standards (not mine haha) but they are sensible people doing good things. 

> They aren't living a life full of drama and they are leaders in so many ways not just in their businesses but in their family and personal lives.

> I never question where I stand with them, I don't necessarily see them or speak to them every day, but at any given moment in time I need them, they pick up the phone and have always had my back.

> They are generous but protective of their time which I respect.

> They give me hope that there are good men/ women out there and their marriages inspire me.

After recently turning 27, I reflected on the people in my world and who I want to spend more time with moving forward.

I have to admit, it is these friends because of all the reasons I listed above and more!

Have I got any other old souls in my network reading this?

Pic of me with all my imaginary friends! 
(What happens when you get dinner times wrong whoops).

I didn't realise how selfish I had been last year.

Until my team interviewed my clients in September.

I'd told myself I'd be happy scaling to $500k a year.

Keep it small. Keep it manageable.

Then the feedback came in.

95% of my clients are parents.

And every single one talked about the same thing.

> The flexibility to pick their kids up from school.

> The time to be present at dinner.

> The freedom to not miss the moments that matter.

After a lot of reflection about marriage and life, I feel scared to admit that I do want to have children.

And the gravity of helping my clients to be present parents has finally landed.

So now I only have one option but to play bigger!

And to invite you to do the same...

Because I've realised only 3 things truly matter in life:

1. Precious time with our kids.

2. Being a good human.

3. Creating a positive impact.

Would you agree?

As it stands, I currently invest over $5,000 p/m on my health.

You might read that and think, “Kateesha are you crazy?”

But here is how I look at it.

I am my business.

My clients are relying on me to be sharp and provide them with the best support.

I can’t do that feeling ‘meh’.

So I decided to go all in on my health.

That looks like;
> Working with a functional medicine doctor.
> Working with a coach around movement and healing back pain.
> Buying organic food.
> Buying supplements.
> Training at a gym and going to recovery centres.
> Buying good quality water (yes I am a water snob).

I was reflecting on a quote I heard the other day that said;

“Show me where you spend money and I will show you where your priorities are.”

You can talk a big game.

But if your health is shit and you are spending more money trying to look cool than actually feeling well.

That says everything about you, your ego and your priorities.

Anyone else really value their health?

And actually place their money and actions to match it?

2.2 million impressions in 12 months.

Funny to think 5 years ago I started with just 30 connections.

I wish I could share a magic formula on how to hack the algorithm.

But I just showed up and shared what I believed in.

505,966 people saw my content the last year.

That's half a million humans who might've taken one brave action because of something I posted.

And that's what kept me going.

I don’t post and stress about the algorithm. 

I post because I'm madly passionate about seeing people bet on themselves.

Every time someone DMs me saying they finally made that career move, started that business, or just hit publish on their first post...

That's the real metric that matters.

Here's what actually worked:

1. I stopped waiting to feel ready.

2. I shared my real journey, not a highlight reel.

3. I stayed consistent even when posts flopped.

4. I focused on providing value first before asking for business. 

When I first posted (some probably very cringe photo) I didn't imagine it would land me to where I am today.

But that's the thing about taking brave action.

You don't need to see the whole staircase.

You just need to take the first step.

Growing a personal brand becomes 1000 x easier.

When you become someone you are really friggin proud of.

I could give you all the strategy in the world.

> How to master copywriting.
> How to optimise your profile.
> How to message and communicate better.

But if aren’t proud of who you are as a person.

You will show up feeling like a fraud.

When you finally own the shitty parts of yourself and take radical self responsibility. 

It becomes easier to post and interact on here.

Because you are becoming a good person, doing good work and you will want to share that.

I made a decision this year to not only teach strategy but to also introduce a coaching call dedicated to call you forward on your;

> Self sabotaging behaviours.
> Annoying patterns and habits.
> Triggers and projections.

Because once you start to clock these.

Your personal brand.
Your business.
Your life.

Rapidly change.

If reading this has you nervous and excited at the same time.

Good.

Send me a message or comment the word “Proud”, and let’s chat about how we can build a life and personal brand that you are proud of!

How serious do you actually take your health?

Well this week I went and got a Vo2 test done TWICE!

Because the person facilitating the first test didn’t feel my results were accurate because it came back in the 90% range💀😂

Not sure whether to be proud or judged haha.

So I went back again today (dare I say feeling extra nervous that I was about to be massively humbled). 💀

Luckily todays test came back very similar.

My ego still in tact.

I live to tell another story.

Have you ever had this test done? 

Was incredibly challenging to push myself to my max with the mask on my face.

I was just shy of hitting 14 k/m.

If you have done this test how fast did you get to? 

(Not that speed was the whole point of the test haha)

Are you 1 of the 100 business leaders joining me over 2 days to;

> Learn how to scale your impact and revenue through your personal brand.

> Learn my BeKnown framework showing you A to Z on how to show up boldly and attract dream clients and opportunities.

> Network with other hungry go getters who are making their mark on the world. 

> Wanting to escape to the Gold Coast and spend 2 days at the Mondrian (the hottest venue on the GC).

And hey! If you go VIP… Indulge in a couple of cheeky drinks at the networking drinks 🍺 

If you are serious about growing your personal brand this is the event you do not want to miss out on! 

Early bird tickets available but get in quick before they go up in the investment next week! 

https://lnkd.in/gQtcpqrD

Do you actually have high standards?

Or do you only have high standards when it is convenient for you too...

It is easy to share that you hold yourself to a high place when life is sunshine and rainbows.

But when shit hits the fan and you don't feel great emotionally, do those standards quickly disappear?

I had a personally challenging week last week.

Going through some friendship breakdowns which has been incredibly sad.

I cried a lot and was also incredibly angry.

All though I was challenged I left the week feeling very proud of how I held myself through it.

> I maintained all my health habits (10k steps, ate incredibly well, trained 4 times, got enough sleep).

> Rejected an invitation to go on a date from someone who was putting in a piss poor effort, despite feeling lonely and really wanting company.

> Showed up in my business, signed and onboarded new clients and had beautiful coaching calls all week.

These weeks really show you how committed you are.

To keep showing up despite not feeling like it.

What is one thing you absolutely commit to no matter if it is rain, hail or shine?

“Are you going to keep fucking around or do you want to get the ball rolling and start seeing results?”

Something I said to a prospect yesterday who had been dancing around growing their personal brand for a while now. 

Despite knowing for a long time they need to do something about it.

Sometimes you just need to call people out.

I will place a disclaimer this is not a bullet proof closing line 😂

Choose your prospects carefully on who you use this one on. 😂

Ps. The prospect signed and we start next week 🔥

"Is it worth my time growing a personal brand?"

If you give me 60 seconds, I will detail the good and ugly side of growing a personal brand.

**I want to acknowledge this has been my own personal experience of going from 30 connections to 16,356 followers.**

GOOD:
+ My confidence grew not only in business but in my personal life.

+ Growing my personal brand allowed me to scale my business 100% remotely.

+ I have been able to travel without needing to 'ask' for time off and also not feeling like I need to take holidays because I genuinely love what I do.
 
+ I didn't need to go out and network in person anymore which gave me time back to re invest into my clients and the business.

+ If I do go to an event I can walk into a room and there is a good chance people will know me from seeing me online, which makes it easier for me to connect with people because we don't feel like strangers.

+ I help clients all over Australia which is pretty epic in my eyes.

+ I have attracted very down to earth clients that are doing good things in this world.

+ I have made life long friends from LinkedIn.

+ I have generated $650K in revenue on my own with no staff.

+ I receive if not weekly, daily messages from kind humans who have been impacted by my work.

+ Bit of a random one but important to me... I stopped dating losers because my brand gave me the confidence that I could build something without relying on a man who treated me like garbage.


BAD:

- The bigger you grow the more haters and weirdoes you experience, this was a massive shock for me the last 12 months. I doubled my following and the hate that came with it was a surprise.

-  People start to do weird stuff when you grow, your haters slam you in the comments but end up in your DMs 2 months later asking for your help.

- You personally have to work through a lot of insecurities and uncomfortable stuff because when you broadcast your life it challenges you to up level in real life. (I don't see this as a 'bad' thing but more challenging).

- It is a commitment, you can't dip your toes in. If you want results you have to be consistent, to see real results you need to commit 30-60 mins a day.

Like anything, there is always a trade off.

But growing my personal brand changed my life and the benefits have far outweighed the negatives.

How has growing a personal brand on here helped you?

Would love to see more positive talk about this!

Have you recently launched a business and are in the;

“What the fuck have I done phase?”

The business honeymoon period has worn off.

All the hype is gone and now you are staring at your calendar with no appointments booked.

If this is you, I am going to shoot straight with you.

You don’t have time to dick around.

You need a clear game plan on exactly what to do next.

Because chances are, you are also juggling a car full of kids while maintaining your sanity.

So stop;
> Tweaking your website.
> Playing around in Canva designing a crappy logo.
> Printing off more business cards that are going to just end up in the bin.

Your business branding isn’t going to save you right now.

Your personal brand is.

It is how I went from being in $50,000 of bad debt to generating $650,000 in revenue.

You have to get down and dirty with the uncomfortable and sometimes boring things.

3 areas in particular you need to lock in on are;

1. Optimising your LinkedIn profile to turn it into a landing page that sells you.

2. Content that starts as a way to build trust but results in inbound leads.

3. A classy outreach strategy that doesn’t involve pitch slapping people.

Take my free quiz below and it will give you a customised game plan on exactly what you need to do in order to generate consistent income.

https://lnkd.in/g_7BxKaj

This work ain’t sexy at times but it sure does work!

Viral content VS thought leadership content.

After generating $650,000 in revenue off the back of my brand, this is what I have come to learn.

You should not be choosing one or the other when it comes to 'viral content' and the perhaps maybe more 'boring thought leadership content'.

You should aim to have both and let me break this down for you to explain why.

> Viral content will grow your following, bring new people into your world and generally builds a likability factor to your brand.

> Thought leadership content is what will convert those followers into people that will buy or invest in you.

What this type of content can look like is;

V- You sharing a new years resolution.
V- You sharing a moment with your family.
V- You sharing a hard time you overcame in business.

L- You sharing about a communication challenge you overcame.
L- You sharing an opinion about something in your industry.
L- You sharing advice or a framework to your network. 

When you have both of these types of content, you grow your followers but also attract inbound opportunities.

What sucks is typically, your thought leadership content will rarely 'perform' better than your viral personal story telling content.

But both are important.

So if the post of you with the kids pops off, but your well thought out leadership one doesn't perform as well.

Just know that this is normal.

But also know, my lowest performing posts are the ones that make me the most $$$$$.

Was this helpful? Let me know below.

This is a juicy one...

Revealing the biggest mistakes I made in 2025 so you don't make the same...

View newsletter: It's Time For You To BeKnown

A comment I made to a business mentor towards the end of last year. What a ride 2025 was... I decided today to take you through the last 12 months to 

Open article: "I feel like I am prostituting myself out." by Kateesha Hembrow • 4 min read

"I feel like I am prostituting myself out."

If you have just started to grow your personal brand...

Here are my 2 cents on whether you should do it across multiple channels.

If you are a newbie to posting, I would NOT recommend trying to be on all the platforms to begin with.

Why? 

Because you are going to suck at 1 channel so why suck across all 10?

Kidding but also not really...

The brutal truth is, it takes time to get the swing of;
> Each of the platforms,
> Creating content, 
> Copywriting and 
> Messaging strategies.

One platform can be overwhelming enough and if you try and do 5 others at the same time, you will quit in 3 weeks tops.

Instead this is what I recommend.

> Focus on 1 platform.

> The platform your ideal client is most likely hanging out on.

> Double down on that one platform and once you feel more confident.

THAN you move on to the others.

Please don't overwhelm yourself trying to be everywhere in the early days.

What platform are you putting focus on this year?

Love receiving messages like this from my clients 🥰

Helping my clients with their content so it actually has more likes and comments aside from just their mum supporting it 😉

If your content is getting poor engagement slide into my DMs and let’s chat about getting you support.

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The Battle

Adi Chanda

Kateesha Hembrow

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adi Chanda's LinkedIn Performance

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