Pennovate

Co-Founder

Unacademy

-Exceeds monthly sales target and activity metrics and stayed among the top 5% BDE.
-Strategised and implemented successful approaches and converted approx. 118 free application users into paid users.
-Collaborated with the sales and marketing department to support and generate revenue.
-Assigned to be the single point interface for all new customers.

Business Development Executive

BYJU'S (Think & Learn Pvt. Ltd.)

-Maximised revenue by delivering the business of more than 70 Lakh as an individual contributor in a year.
-Developed strategies and acquired 100+ free application users into paid users.
-Managed all aspects of inside and outside sales and addressed business development challenges tactfully.

Sabse Sasta Dukaan 

Helping Coaches & Service Providers Book 60-80 High-Ticket “Ready-To-Buy” Appointments Every Single Month Or We Refund Thrice The Money + A Free Trip To Bali 🏖 🚀 | DM For More Details ..

Hey there — I’m Aditya, a serial entrepreneur and co-founder of Pennovate.

Over the years, I’ve worn many hats:
➤ The sales guy hustling in high-pressure rooms
➤ The founder who watched 8 businesses crash and burn
➤ And now, the co-founder of a thriving seven-figure marketing agency

Yeah — I’ve seen the highs, the heartbreaks, and the hustle. And every part of that journey shaped what Pennovate is today.

We’re not your typical agency.
We’ve taken a road less traveled — one paved with late nights, bold bets, and lessons learned the hard way.

➤ That’s why we get our clients.
We’ve been our clients.

We know what it feels like to pour your heart into something that matters.
And that’s exactly what led to the creation of our unique, battle-tested 13-step marketing framework — crafted with grit, built with real-world experience (and yes, fueled by an unhealthy amount of coffee).

At Pennovate:
➤ We don’t do templates.
➤ We don’t do fluff.
➤ We do deep work that moves the needle.

Whether it’s positioning you in the market, crafting an irresistible offer, or building a lean, high-performing funnel — we’re right there with you in the trenches.

But let’s be clear — Pennovate isn’t about us. It’s about you.

➤ The coach or consultant who’s hungry to scale.
➤ The visionary who’s ready to lead with value and make noise in your niche.
➤ The builder who knows there’s something big on the other side of this push.

We’re here to help your brand magnetize high-ticket clients and turn your business into the go-to name in your space.

So if you’re ready to cut through the noise and create something unforgettable —
Let’s talk.
Let’s build.
Let’s scale.

Aditya Singh

Podium

Podium is a competition-based learning platform designed to solve the employability gap faced by millions of Indian graduates. 

By hosting real-world business challenges from startups, Podium allows students to compete for job offers. 

Even if they don't win, they build a portfolio of practical work, making them job-ready with the skills modern employers need. 

Unlike traditional learning platforms, Podium focuses solely on empowering students with hands-on experience and direct pathways to employment, helping bridge the critical skills gap in India.

Founder

Ruffo's World

An e-commerce pet store dedicated to making your dog's life more fun with unique toys and accessories
- Introduced unique pet products like interactive balls and personalized harnesses, enhancing pet parent convenience
- Created a unique brand identity with "Ruffo" as mascot and engaging social media content, achieving 68k+ views
-Wrote compelling website copy emphasising benefits and storytelling, resulting in a 30% increase in online conversions
- Generated ₹3L revenue in 45 days with effective Meta ad campaigns, achieving a ROAS of 179 and a CPC of ₹450

- Helped 10+ small businesses draft brand books, SOPs, content strategies and storytelling methods
making them stand out in competitive markets.

Client Projects:

1. Objects By Soch: Increased 30% engagement for a furniture brand by helping them curate content
through effective storytelling and unique brand identity celebrating artisans.

2. Arumhi Jewels: Integrated Korean themes into content marketing, producing engaging reels and campaigns that boosted audience impressions by 25% for a Korean inspired jewellery brand.

3. Adore Store : Increased 35% sales within 6 months by curated personalised campaigns for women and effective social media plan positioning the company as a luxury handbag brand.

- Generated leads worth ₹15 lakhs for B2B founders by helping them build personal brand on Linkedin, creating thought leadership posts for them and using effective storytelling.
- Worked with high-profile clients, enhancing their personal brand presence and engagement by 50%.

Freelance Brand Strategist

The 1% Club

- Curated brand book and SOPs from ground level to create brand consistency across levels.
- Developed 4 consumer personas to target ideal audience through automated marketing campaigns. - Built an audience of 22k followers across major social media platforms, including LinkedIn and Twitter.
- Achieved a 35% increase in engagement rate and 50% increase in brand visibility through strategic planning and execution of content plans for GTM strategy.
- Grew subscriber base to 45k by consistently sharing insightful content, compelling stories, and valuable resources. 
- Achieved a 35% open rate and 20% click-through rate through targeted campaigns.
- Increased average session duration by 40% by writing compelling copy for the website, highlights key aspects such as unique selling points, customer testimonials, and product benefits.

Content Strategist

Mediaced Agency

- Generated leads worth ₹15lakhs for B2B founders by building their personal brands with thought leadership on LinkedIn
- Worked with high-profile clients and significantly enhanced their personal brand presence and engagement by 50%
- Managed client onboarding, contracts, invoices and payments, ensuring smooth operations in a small team

TEDxMithibaiCollege

- Head of Sponsorship and Finance for TEDx Mithibai, securing sponsorships worth ₹40 lakhs from brands such as Jio Meet, Lexus, Waffle World, and more.
- Spearheaded the setup and end-to-end management of the TEDx fair, including stall sales and sponsor management.
- Led a team of 20+ students, training them in making cold calls, lead generation, and closing sponsorship deals.
- Managed branding and promotional activities for sponsors.
- Gained insights into the marketing processes of TEDx Mithibai.
- Contributed to internal marketing tasks by creating MOUs, deliverable documents, and customized decks.
- Attended meetings with potential sponsors to secure partnerships.
- Managed finances, budgeting and bills for the club.

Head Of Sponsorship & Finance

Mithibai Kshitij

- Successfully raised over ₹1 crore in sponsorships for the Cultural Festival, securing partnerships with prominent brands such as Reliance, Jack & Jones, Godrej, Toothsi Skinnsi, BookMyShow, HDFC Bank, Leverage Edu, and more.
- Led a team of 30+ students, training them in making cold calls, lead generation, and closing sponsorship deals.
- Managed branding and promotional activities for sponsors.
- Gained insights into the marketing processes of Mithibai Kshitij.
- Contributed to internal marketing tasks by creating MOUs, deliverable documents, and customized decks.
- Attended meetings with potential sponsors to secure partnerships.

Head Of Marketing

Josh Talks

- Managed Instagram and Facebook handles, increasing follower count by 30% and engagement rates by 25% over 6 months.
- Created infographical posts using Canva, improving post interactions and shares,
- Edited and repurposed video content, achieving 50% more views and 35% higher engagement.
- Used SEO and hashtags strategically, increasing organic reach by 35%.

Content and Social Media Intern

Hi! Im Janhvi. A passionate marketer with a flair for storytelling and brand building.

I completed my graduation from Mithibai college in 2023. Post that I got an opportunity to work at an early stage startup The 1% club (founded by Sharan Hegde). While my title was a content strategist, I worked as a marketing generalist, working closely with the founder on drafting the GTM strategy, website and social media content, events marketing and brand management. 

I possess strong skills in creativity, design thinking and storytelling.

Having keen interest in marketing, I also create content on Instagram talking about my favourite brand stories an inspiration we can take from them. I was able to build an audience of 4k in just 5 months. 

I am an extremely curious person, which makes an abode reader and I enjoy genres like marketing, psychology and business. 

In my college years, I have also worked as a freelancer helping small businesses stand out by helping them with effective brand strategy and social media plan.

I am always motivated to learn new things and never shy away to sharing my ideas.

taplio

The Battle

Aditya Singh

Janhvi Shukla

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