The Runway Ventures

Get the weekly newsletter to help you learn from startup mistakes and become a better founder.

Every Sunday, we analyse and share:

• 1 failed startup ☠️
• 2 costly mistakes made ⚠️
• 3 lessons learned for founders 🧠

90% of startups fail because founders made mistakes. Don't be one of them.

Subscribe for free here 👉🏻 www.therunway.ventures

Founder

beehiiv

beehiiv empowers you to create, monetize, and grow your newsletter with an all-in-one publishing suite.

(right team, great product, crazy execution)

Angel Investor

Fathom - AI Meeting Assistant

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.

(proud user of Fathom)

X10 Media

X10 Media, a regional influencer agency established over 7 years ago before Influencer Marketing became part of the mainstay, holds a network of over 3,000 Influencers with a combined 30 million network reach in Singapore, Malaysia & Indonesia.

The agency has served over 1,000 brands including Pepsi, Singtel, Capitaland, LVMH, Warner Music, Owndays, Casetify among others.

With its proprietary Leadgram technology and data-driven insights, X10 Media empowers brands to achieve exceptional results through influencer campaigns.

X10 media currently owns 3 business units — Faves, X10 Ventures & TheSpokenTribe, that span regionally across 3 countries in Singapore, Malaysia & Indonesia.

🌏 Faves (micro-influencer marketing arm) runs a combined network of 10 million reach in Singapore, Malaysia & Indonesia.

🌏 X10 Ventures (technology arm) empowers brands with our proprietary technology.

• Leadgram was launched as a first-of-its-kind software in Asia to deepen social media campaign ROI & sales/traffic conversions for brands & companies.
• We retarget consumers that engages on influencers/brand content to create conversations leading to higher call to actions.

🌏 The Spoken Tribe (LinkedIn marketing arm) brings professional voices to endorse companies and brands through the word-of-mouth recommendations.

👉🏻 With a commitment to excellence and innovation, X10 Media continues to drive impactful influencer marketing solutions for brands. Visit www.x10.media to learn more.

CTO (Acquired by TSL Media Group)

Admond Lee

On a mission to make data science accessible to everyone through consulting & corporate training.

Data science consulting and analytics services for startups, SMEs, and marketing agencies.

✅ Previous projects include:

• AI & marketing consulting
• Web analytics & data visualisation
• Web scraping & marketing analytics
• Crypto price prediction model using deep learning with millions of sentiment data points


✅ Corporate & Institutional Training (Data Science / Analytics):

• SPH, DBS, MINDEF, Singtel, NTU, NUS, UTAR, Decoded


▶️ Learn more at www.admondlee.com

Consulting Data Scientist | Corporate Trainer

chatted.ai

Get AI insights from data in seconds and make informed decisions 10x faster.

1. Upload your data
2. Ask questions
3. Get actionable insights

That's it.

❌ No more formulas
❌ No more pivot table
❌ No more learning how to code
❌ No more waiting for your reports

✅ Just ask.

Sign up for free here 👉🏻 chatted.ai

... and start chatting today 🧠

YouTube

Making videos focusing on data science, programming, and tech stuff in general.

👉🏻 Link to channel: youtube.com/@admond1994

Content Creator

Staq

At Staq, we are building the universal API to help fintech companies securely access financial data from SMEs in a quick and easy way across Southeast Asia.

We are reimagining the technical infrastructure to drive financial inclusion for businesses in Southeast Asia.

Our mission is to empower you to build amazing financial products for businesses with more visibility and informed decisions. 

With Staq:
• You can easily and securely access financial data from businesses for SME lending, user identity verification, compliance and KYC etc. 
• Businesses can instantly share their data instead of sifting through tedious UX from multiple banks to extract bank statements. 

Headquartered in Singapore, Staq is backed by Entrepreneur First, the leading startup incubator in the world.

Co-Founder / CTO

Entrepreneur First

Entrepreneur First is the place where the ambitious come together to build globally important technology companies.

Founder in Residence (EFSG10)

Medium

Contributing Writer | Towards Data Science

Co-Founder & CTO @ Staq | Data Scientist

I’m a physicist turned data scientist, now a founder building The Runway Ventures — a weekly newsletter to help people learn from startup failures to become the top 1% founders.

I spent the first 3 years of my career helping companies solve business problems as a data scientist. Meantime, I was also a corporate trainer, speaker, and writer in data science. Then, I spent the next 3 years building startups. 1 failed, 1 acquired.

🧗🏻 This is how I got here:

• Got my degree in Physics from Nanyang Technological University.

• Started as a data scientist at SME (Titansoft), then MNC (Micron) before joining a startup (Hackwagon).

• Quit my job during COVID (wild timing), joined an incubator, found a co-founder, and built my 1st startup (Staq). Spent 1.5 years building Staq but we failed. Despite our mistakes, we learned a lot.

• Was very lost after my 1st startup’s failure. Spent the next 2 months doing self-reflection and exploring my curiosity.

• Started my 2nd startup building Leadgram at an influencer marketing agency (X10 Media). 8 months later, we got acquired by The Smart Local (TSL) Media Group.

***

After 3 years of building startups, I'm convinced that mistakes are the best teachers to become a better founder. For any startup, there are many ways to succeed, but only a few ways to die.

That’s why I started The Runway Ventures. 

Every Sunday, I analyse and share 1 failed startup story, 2 mistakes made, and 3 lessons learned with actionable tips to help you learn from startup failures.

Real life case studies, with key takeaways you can apply in your business.

No theories or BS.

99% of startups failed because founders made mistakes.

You’ll learn why and how startups failed to become the top 1% founder.

🤝🏻 Join us here (it’s free!): www.therunway.ventures

🔗 FB: @admond1994
🔗 Twitter: @admond1994
🔗 Instagram: @admond1994

Admond Lee Kin Lim

$60M run rate. 5M+ downloads. #2 in Indonesia. Dead overnight.

Perfect metrics couldn't save Sorabel when they only had 6 months of runway.

Picture this: Indonesian husband-wife duo starts selling clothes from their garage in 2014. By 2019, they're sitting on 800 employees, 58% gross margins, and investors lining up for Series C.

But here's what should've terrified everyone:

They NEVER had more than 6 months runway. Even after raising $27M from Gobi Partners and Alpha JWC.

Every month was a race to raise more cash before the music stopped.

They even cracked the trust problem that kills most e-commerce in Southeast Asia. "Try First, Pay Later" — couriers wait 15 minutes while customers try on clothes at home. Only pay for what you keep.

Like a fitting room at your doorstep. Genius, right?

The numbers backed it up — $5M monthly revenue, 2.4x growth after rebrand, and they'd captured 9% of Indonesia's women's fashion e-commerce market.

CEO Jeffrey Yuwono was talking about becoming the Zara of Southeast Asia. Everything looked unstoppable.

March 2020: COVID hits. Investors can't fly to Jakarta. Term sheets pulled overnight. Fashion demand drops 50-70%. Their middle-class customers — the ones buying trendy clothes — all getting laid off.

July 2020: Game over. 800 jobs gone. Dreams dead.

Did COVID kill them, or were they already dying?

Tonight at 8pm, I'm publishing the full Sorabel autopsy. The 2 critical mistakes. The warning signs. Every lesson you need to know.

Subscribe now to get it when it drops → https://lnkd.in/gdDrhgtq

P.S. Innovation without unit economics is just expensive suicide.

li_at

JSESSIONID

Helping you become the top 1% founder by learning from startup failures | 2x founder | 1 exit | Founder @ The Runway Ventures 🚀

3 Malaysian founders. 2 weeks. 4 all-nighters. 100,000+ users.

The LinkedIn Unwrapped story nobody's talking about.

Ashvin Praveen and his co-founders (Lizzie Tan, Muhammad Fathy Rashad) at Cleve.ai were behind on growth targets. Desperate. Running out of runway. They had this wild idea — build a "Year in Review" for LinkedIn creators.

Everyone thought they were crazy. Including themselves.

They shipped it anyway. In 14 days flat.

Week 1: 30,000 users (they expected 3,000)
Week 3: 100,000+ users
Countries reached: 100+

Even the CEO of PepsiCo Latin America posted their LinkedIn year-in-review. Alex Hormozi commented on their posts.

But here's what you don't know:

The early Cleve was "absolutely unusable." Users couldn't figure out the UX. 70% were on mobile but the product was built for desktop. Growth was dead.

So they did what most founders won't — burned the whole codebase and rebuilt from scratch.

Their 2 biggest fxckups:
1. Built a product that was "too clever" to use (tried to reinvent UX instead of following patterns people already know)
2. Spent hours in Mixpanel trying to "find the answer" in data instead of talking to users and trusting their gut

From 0 to 20,000 users grinding.
From 20,000 to 100,000+ in weeks.

All because they stopped patching problems and made the hard call.

Tonight 8pm: Why rebuilding from scratch saved them. The UX disasters that nearly killed them. How LinkedIn Unwrapped changed everything.

Subscribe now to get it when it drops → https://lnkd.in/gdDrhgtq

P.S. They rewrote their entire codebase on their one-year anniversary. Most startups die before making that call.

20,000 users → 100,000 users in 2 weeks.

Cleve.ai's founders pulled 4 all-nighters to ship LinkedIn Unwrapped. Even Alex Hormozi commented on their posts.

They almost didn't make it this far.

Ashvin Praveen admitted their early product was "absolutely unusable". Most people couldn't figure out how to use it. They tried to be too clever with design. Users dropped off instantly.

By late 2024, they'd crawled to 20k users but were missing growth targets. Then they discovered 70% of users were on mobile — and everything was broken.

The turning point: deleting everything and starting over.

Most founders patch problems. Cleve's team torched their codebase and rewrote it mobile-first. Scary? Yes. Necessary? Absolutely.

LinkedIn Unwrapped went viral because they'd finally built something that actually worked.

From university students running a personal branding agency to 100k+ users across 100 countries. All because they chose to rebuild instead of quit.

How they went from "absolutely unusable" to 100k users (and the 2 UX mistakes that nearly killed them):
https://lnkd.in/gzx2wQtP

P.S. Sometimes the best product decision is admitting your product sucks and starting over.

$53 million in customer funds. Vanished. Coinbase was about to drop $40M at a $400M valuation.

Then Zipmex collapsed overnight.

Marcus Lim had already exited OneFlare. Akalarp Yimwilai was Thailand's regulatory heavyweight — Georgetown master's, public admin doctorate, plugged into the Ministry of Finance.

Perfect split. Marcus raised money. Akalarp got licenses.

By August 2021, they'd pulled in $41M from Krungsri Finnovate (Bank of Ayudhya/MUFG), B Capital, Plan B Media. The "Coinbase of Southeast Asia" was crushing it.

Users loved the 10-14% yields on ZipUp+. Move your crypto from Thailand to Singapore entity. Zipmex lends it to Babel Finance and Celsius. You get fat returns.

Except nobody told users their money was actually sitting with leveraged crypto funds.

June 2022: Celsius freezes withdrawals.
Five days later: Babel halts redemptions.
Zipmex exposure: $48M with Babel, $5M with Celsius.

July 20: Zipmex freezes all withdrawals.

The rescue attempt was even worse. V Ventures promised $100M to buy 90% of Zipmex. They missed the first payment. Then the second. Then the third. Then they walked.

Court recovery plan: 5.1% back to creditors.
Straight liquidation: 1.6%.

February 2025: Akalarp gets 5 years in prison for fraud. Thai SEC reported that he moved customer funds offshore before updating terms & conditions.

The entire "regulated, licensed, safe" crypto exchange was just a funnel to risky lenders. When Terra blew up and took down 3AC, the dominoes fell fast.

Tonight 8pm: The full Zipmex autopsy drops. Every red flag. Every warning sign. The exact playbook of how "regulated" platforms blow up customer money.

Subscribe now → https://lnkd.in/gdDrhgtq

P.S. 14% yields in crypto? That money wasn't sitting in a vault. It was funding degens trading 10x leverage. You were the exit liquidity.

Last week, 35+ founders gathered to share their biggest fxckups. No BS. No sugarcoating. Just raw startup failures served with dinner and drinks.

We called it Startup Fxckups: Media Edition.

Willis Wee sold Tech in Asia for 8 figures. Joel Wong built Social Jet to 7 figures with 1,500+ creators. Both stood on stage and admitted: "We fxcked up. A lot."

Willis's confession hit hard:

"I ignored users for too long. Built features nobody wanted. Nearly killed the company."

His survival playbook:
• Ask users obsessively — stop assuming, start listening
• Watch your runway like a hawk — tough times always come
• When looking for best hires, ask HOW questions to know their thought process, review their case studies and do role play.
• Fire fast — 3 months max if they're not the right fit
• Test different ideas, remove what doesn't work, and double down on what works.

Joel doubled down on his biggest lesson.

His hiring revelation:
• The best hires with zero experience outperformed the "expert" every time
• Proactive beats qualified
• They fail fast, learn faster, grow fastest

50 founders. 2 hours. Zero pretense.

This is why we host these events. Not for the LinkedIn posts. Not for the networking cards. But because 90% of startups die from preventable mistakes.

And the only cure? Learning from founders who survived theirs.

Every founder left with at least one mistake they won't make now.

Massive thanks to Wong Wei Jer for co-hosting and making this happen. And to SUNRATE for hosting us and believing in honest founder conversations.

Want to join our next Startup Fxckups event? The only way to know it firsthand is through our newsletter → https://lnkd.in/gdDrhgtq

P.S. Best quote of the night: "If you're not embarrassed by your fxckups, they weren't big enough to learn from."

10 investors. 10 rejections. $10k left. 2 months to live.

I almost became a paper millionaire at 28. Instead, I burned my startup to the ground.

We had everything lined up for Staq. $100k pre-seed in the bank. Singapore's largest digital lenders ready to pilot. Term sheets being drafted for a $1M seed round.

I thought we were unstoppable.

Then reality hit.

The rejections came fast:
• 5 straight "NO"
• 3 investors pulled out: "This space is too tough"
• 2 wanted "more traction" (translation: you're not there yet)

We were burning $5k monthly. Bank balance: $10k.

Do the math. That's 2 months of runway.

Game over.

Here's the brutal truth nobody tells you about raising money:

Investors sense desperation. The moment you NEED their money, you've already lost. We were begging, not negotiating. They knew it. We knew it. Everyone knew it.

The 3 mistakes that killed us:

1. We built a solution looking for a problem. Not the other way around. No amount of VC money can fix that core problem.

2. I wanted to get rich more than I wanted to solve problems. Wrong motivation leads to wrong decisions, always.

3. We tried to raise money from a position of weakness. Never fundraise when you're desperate. Raise from a position of strength.

The shutdown was brutal. Telling customers we're done. Watching 2 years of work disappear.

But here's what failure taught me:

Building a startup isn't about the money. It's about caring so deeply about a problem that you'd solve it for free. Everything else — funding, growth, success — follows.

That's why I built The Runway Ventures. Every week, I dissect a startup failure so you don't have to make the same expensive mistakes.

My first startup cost me $100k to learn these lessons.

You can learn them for free.

Join 20,000+ founders getting the autopsy reports → https://lnkd.in/gdDrhgtq

P.S. The best time to raise money? When you don't need it. The worst time? When you're 2 months from death.

What's the most expensive lesson your startup taught you?

I've written ~100 failed startup stories.

My goal? Run out of them.

Sounds backwards, right? Most creators want endless content. I want to exhaust my supply.

Every Sunday, I dissect another collapse. Style Theory's $25M implosion. eFishery's $1.4B collapse. Bluelearn returning 70% to investors.

Each story means another founder learned what not to do.

When I run out of failures to write about, it means founders stopped making the same preventable mistakes. No more burning through SoftBank millions on broken unit economics. No more chasing vanity metrics while burning cash.

The graveyard is already full. 90% of startups die from self-inflicted wounds.

But if just 100 founders avoid one critical mistake from reading these autopsies, that's 100 companies that survive their first crisis. 100 teams that keep their jobs. Millions in investor capital preserved.

Running out of content means winning.

Until then, I'll keep writing. Every collapse. Every scandal. Every preventable death.

Because the best education costs someone else $25 million, not yours.

Join 20,000+ founders getting these stories before they make the mistakes → https://lnkd.in/gdDrhgtq

P.S. The goal is making this newsletter obsolete. Until then, every Sunday at 8pm.

$400M valuation. Coinbase circling. Thai bank backing.

Then 95% of customer funds vanished overnight.

Zipmex promised 14% returns. They delivered Southeast Asia's most catastrophic crypto collapse.

Thai users moved funds to "Z Wallet" for higher yields. They thought they were using a regulated platform. Reality? Their money crossed to Singapore, then straight to Babel Finance and Celsius.

$53 million. Gone.

The Thai co-founder just got 5 years in prison. He allegedly moved customer assets offshore before updating the terms & conditions.

I just published the complete Zipmex autopsy. The 2 fatal mistakes. The offshore deception. Why "regulated" meant nothing when $53M disappeared.

Read the full story → https://lnkd.in/gv8AbzRz

P.S. If someone promises you 14% guaranteed returns in crypto, ask yourself: where's that money actually coming from? Zipmex users found out too late.

Profitable cloud kitchen. Major hotel contracts. Big-name clients like Lazada and Maybank.

Still had to sell. Still burned out.

Mojos Kitchen's founders were waking up at 2am to prep breakfast boxes. By 6am, hundreds of meals were out the door. Nasi lemak, chicken curry, Western omelettes — all from one kitchen.

They'd survived COVID. Pivoted from physical kiosks to cloud delivery. Built up to 1,000+ app users. Finally hit profitability in early 2022.

Then sold the whole thing.

Not because the business failed. Because the founders were done.

Shrayas Saranathan told me something that stuck: "We wanted to prove the model first — turn profitable, then pitch. The only thing that happened was that we got burnt out first before we could go for funding."

The F&B grind is brutal. You're competing on razor-thin margins while managing:
• Multiple cuisines simultaneously
• 2am wake-ups for hotel contracts
• Staff turnover that never stops
• Equipment breaking at the worst times
• Compliance costs eating profits

They bootstrapped with over RM 1 million of personal money. Every ringgit reinvested. Zero networking. Zero investor meetings. Just heads down, grinding.

By the time they needed help, they had no one to call.

My parents run a hawker stall. I've watched them work 14-hour days for a decade. F&B isn't just hard — it's relentless.

Mojos Kitchen proved their model worked. They just couldn't survive long enough to scale it.

Full founder interview and autopsy here → https://lnkd.in/gR_Ui2_p

P.S. If you're running F&B and still standing, you have my respect 🫡

I tried Replit to build an MVP. I'm still processing what just happened.

20 minutes. Plain English. Working app. On my phone.

I've been skeptical of no-code tools for years. They promise the world, deliver toys. So when someone said "just try Replit", I rolled my eyes.

Then I had a problem that pissed me off.

We have 20,000 founders in our TRV community. When someone emails me asking for help, I spend hours trying to find the right founder with relevant experience. Manual search. Memory gymnastics. Usually give up.

Yesterday, I opened Replit.

Typed: "Build an app where founders can ask questions and get matched with the right founder based on their profiles, company stages, and experience."

I expected errors. Setup hell. "Please configure your API keys."

Instead? 20 minutes later, it was live.

The app:
• Analyzes 20,000 founder profiles automatically
• Matches questions to expertise in seconds
• Connects founders instantly

Zero code written. Zero.

I just described what I wanted. In plain English. Like texting a friend.

It connected to our Notion. No OAuth dance. No API documentation. Just logged in and it worked.

Deployment handled. Security built in.

The old way: Find developer. Negotiate price ($5K-10K). Write 20-page specs. Wait 6 weeks. Debug for another month. Still doesn't work right.

The new way: Get pissed. Type what you want. Ship it.

I'm still skeptical of most no-code tools.

But Replit? I don't even know what to call this.

Can it build the next Uber? No. Can it solve 80% of your operational headaches? Absolutely.

Every founder has that one operational nightmare that drives them insane. You know the one. The thing you've been "meaning to fix" for months.

Stop living with it.

Build your first app today → https://replit.com

I invested in beehiiv in 2024. Best decision I've made.

$32M annual revenue. 3 billion emails monthly. Creators earning $3M monthly on platform. All in 4 years.

Love the investor updates from Tyler Denk 🐝. Real numbers. Real progress. No bullshit.

I'm not just an investor — I'm a power user. The Runway Ventures runs on Beehiiv. Every newsletter. Every subscriber. Every dollar we make flows through their platform.

Tyler says they're building the operating system for the content economy.

Watch what he shipped last month:
• Digital products
• AI website builder
• Native podcasts
• Link-in-bio
• Full analytics suite

10 features. One day.

Most founders would call that their 2026 roadmap.

The playbook is simple:
• Watch creators juggle 7 different platforms
• Build everything native in one place
• Ship faster than anyone thinks possible

Half their team runs newsletters on Beehiiv. Tyler himself grew Big Desk Energy to 125,000 subscribers. They don't build for creators. They ARE creators.

TIME runs on Beehiiv. TechCrunch runs on Beehiiv. Arnold Schwarzenegger runs on Beehiiv.

While competitors debate features in product meetings, Beehiiv ships them before lunch.

The content economy needs its operating system. Someone's going to own it.

My money's on the founder who ships 10 features while others write one roadmap.

I love you beehiiv.

Willis Wee sold Tech in Asia for 8 figures. Now he's spilling his biggest media startup fxckups.

November 27. Our FINAL Startup Fxckups event in 2025. And we're going out with a bang.

Willis built Tech in Asia from a university project into Southeast Asia's most influential tech media platform.

Joel Wong? Scaled from dropshipping streetwear to running 250+ influencer campaigns. Generated 7-figure revenue. 

The media/agency space is brutal. One wrong hire, one bad client, one misread metric — you're dead.

These founders survived. Most don't.

Forget polished panels. This is founders telling you exactly how they fxcked up so you don't have to.

Free dinner. Free drinks. Unfiltered truth about building in media.

26 founders are joining. Only 4 spots left. When they're gone, they're gone.

This is it. Our last one. Don't miss it.

Register now → https://luma.com/0774rm7j

P.S. If you're building anything content-related or in media space, you need to hear these stories. The graveyard is full of media startups that looked unstoppable.

P.P.S Oh, and don't forget to use "TRV20" for 20% off

Make something people want.

Tech in Asia

Helping Brands Scale With A Full-Funnel Influencer Strategy | Ex E-Commerce Brand Builder

Just read ALL LinkedIn influencer's predictions for 2026, so you don't have to:

OpenAI is dead.

AGI is dead. 

Em-dash? Em-dead

Economy? dead (tomorrow)

Employees? Automated

9 to 5 - somehow also dead?

996? Kills you 

Remote work is dead.

The office is however also dead.

SEO...dead, again. 

AIO start-ups... dead upon arrival

AI Wrappers in general ... oof dead

Seat-based pricing? dead

Pricing in general. Dead - Free is the new MOAT

ARR. Dead

Sales? Replaced by AI SDRs (who are also dead)

The EU? Dead (consent collected) 

Germany? Dead even before the EU 

Stay positive 🫶

They achieved profitability. Landed major hotel contracts. Then sold the company.

Because the founders were done.

Mojos Kitchen just proved that even profitable startups can fail when founders burn out.

Picture this: You're finally profitable after 3 years of grinding. Your Kuala Lumpur cloud kitchen serves thousands of meals daily. Lazada, Maybank, and a major international hotel chain are your clients.

You should be celebrating. Instead, you're waking up at 2am to pack breakfast boxes.

Gaurav Joshi and Shrayas Saranathan put in RM 1 million of their own money. Not investor cash. Their savings.

COVID killed their 8 kiosks across KL overnight. Revenue went to $0. Meat rotting in refrigerators for months.

They pivoted. Built a cloud kitchen. Climbed back to profitability.

But profitability came with a price:
• 2am starts for 6am hotel deliveries
• Producing Malay nasi lemak, Chinese noodles, Indian curry simultaneously
• Managing B2C app orders, corporate boxes, hospital catering all at once
• No time for their kids anymore

The brutal truth about bootstrapping in F&B:

They waited to raise after proving the model. Smart, right?

Wrong. By the time they proved it, they were too exhausted to pitch.

"We wanted to prove the model first — turn profitable, then pitch. The only thing that happened was that we got burnt out first before we could go for funding."

That's what Shrayas told me when I interviewed him.

Two critical mistakes killed them:
1. Zero networking while building (no investor relationships when they needed them)
2. Bootstrapping a capex-heavy business too long (RM 1 million hole they never climbed out of)

They had 4 interested buyers. 3 ghosted. 1 lowball offer they took just to escape.

Tonight at 8pm, I'm publishing my full interview with Shrayas and the Mojos Kitchen story. The hidden cost of bootstrapping RM 1 million in Malaysia's F&B scene that nobody talks about.

The business was winning. The founders were dying.

Get the complete breakdown when it drops → https://lnkd.in/gdDrhgtq

P.S. If you're bootstrapping in F&B, you already have my respect. But please, build your network before you need it.

74% of enterprise deals go to whoever responds first. Not the best product. Not the lowest price. The fastest.

I just ran a B2B enterprise sales masterclass with Ned Phillips for my private founder community. 10 tactical plays that actually close deals:

1. 𝗦𝘁𝗼𝗽 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀
Spend 80% of calls listening. Only mention your product in the last 10 minutes — after they ask.

2. 𝗩𝗼𝗹𝘂𝗺𝗲 × 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 = 𝗥𝗲𝘃𝗲𝗻𝘂𝗲
Target: 3 sales meetings/day. That's 30 warm outreaches + 100 cold actions daily. Manual, personal, thoughtful. Not spam.

3. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗶𝗻𝗱𝘀 𝗱𝗲𝗮𝗹𝘀, 𝗲𝗺𝗮𝗶𝗹 𝗰𝗹𝗼𝘀𝗲𝘀 𝘁𝗵𝗲𝗺
Post daily about problems you solve (not your product). Comment on prospects' posts. Follow up within 5 minutes of any inbound lead.

4. 𝗨𝘀𝗲 𝗮 𝗖𝗥𝗠 𝗼𝗿 𝗱𝗶𝗲 𝘁𝗿𝘆𝗶𝗻𝗴
HubSpot. Every deal needs a next action assigned. No next action = dead deal.

5. 𝗞𝗶𝗹𝗹 "𝗺𝗮𝘆𝗯𝗲" 𝗳𝗮𝘀𝘁
"No" gives you clarity. "Maybe" wastes months. Walk away if their pain isn't painful enough.

6. 𝗬𝗼𝘂𝗿 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝗰𝗮𝗻'𝘁 𝘀𝗲𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆
Write their email to their boss. Draft their internal deck. Remove 100% of friction. They just forward and click send.

7. 𝗥𝗲𝗰𝗼𝗿𝗱 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝘁𝗰𝗵
Watch yourself for 10 minutes daily. Track: % time talking, questions asked, objections fumbled.

8. 𝗗𝗮𝗶𝗹𝘆 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲𝘀:
• Find 1 new lead
• Engage 1 warm prospect 
• Follow up 1 existing deal
• Post once on LinkedIn
• 10 total sales actions minimum

9. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗯𝗲𝗮𝘁𝘀 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱
Ned's example: Someone sent him 5 curated running videos → instant meeting. Research manually. Send something personal.

10. 𝗦𝗽𝗲𝗲𝗱 𝘄𝗶𝗻𝘀 74% 𝗼𝗳 𝗱𝗲𝗮𝗹𝘀
Submit RFPs early. Respond same-day to emails. First to follow up usually wins.

The brutal truth? Most founders don't have enough pipeline. They're doing 10 outreaches when they need 100.

Enterprise buyers buy trust, speed, and likability. Not PowerPoints.

My private founder community gets you:
• Private WhatsApp community of vetted founders
• Quarterly private dinners with our members
• Concierge intros + 1-1 founder matching
• Monthly live masterclasses with top founders

Ready to level up? Apply to join:
https://tally.so/r/gDDeyN

P.S. Massive thanks to Ned Phillips for dropping these bombs. You're the GOAT in B2B enterprise sales 🐐

Willis Wee sold Tech in Asia for 8 figures. Joel Wong scaled to 7 figures, then built 250+ influencer campaigns. And they're about to spill their biggest media startup fxckups.

These aren't just any founders. They're the ones who actually survived the media bloodbath.

27 November. SUNRATE Singapore. We're hosting Startup Fxckups: Media Edition — where successful founders share the disasters that almost killed them.

This isn't your polished TED talk. No scripted success stories. Just raw, unfiltered truth about what it really takes to survive in media.

Willis built Tech in Asia from a university project into Southeast Asia's most influential tech media platform. Then sold it to SPH Media for an 8-figure exit.

Joel dropped out to build a streetwear brand. Scaled to 7 figures. Then started Social Jet Singapore - Influencer Marketing Agency — now running campaigns for the region's biggest brands with 1,500+ creators.

The media/agency space is brutal if you get it wrong. One bad pivot, one wrong hire, one missed trend — game over.

And right now, with AI eating content jobs and ad costs through the roof, the margin for error is zero.

That's why we're bringing them together. To share the expensive mistakes they made so you don't have to.

What you'll get:
• Their biggest fxckups + learnings
• The exact pivots that saved their companies
• The hiring disasters that almost ended everything
• How they scaled from $0 to 7-figure revenue (and finally got acquired)

Plus open mic session — share your own fxckups and learn from others in the trenches.

Dinner and drinks included. Capped at 50 people — serious operators only.

Use code TRV20 for 20% off → https://luma.com/0774rm7j

P.S. The last Startup Fxckups sold out in 3 days. 50 seats only. Once it's gone, it's gone.

SUNRATE

Social Jet Singapore - Influencer Marketing Agency

Which T-shirt would you wear? Design A or Design B.

I need your help.

After 2 years of building The Runway Ventures, we're finally making merch for our community. The designs are ready. But I'm stuck.

Both tested well internally. Both cost the same to produce. Both represent what we stand for — learning from mistakes to become better founders.

But I can only pick ONE.

You've been with me through ~100 startup failures. You get to decide what we wear.

Here's the deal:

Comment "A" or "B" below. Most votes wins. Takes 2 seconds. Seriously.

✌🏻

$27M raised. $5M monthly revenue. 58% gross margins.

Then Sorabel just... died.

Indonesia's #2 fashion e-commerce site. 5 million app downloads. 800 employees. Series C almost closed.

March 2020: COVID hits Jakarta.

Investors couldn't fly in for due diligence. All talks stopped overnight. Fashion demand crashed 70%.

But COVID didn't kill Sorabel.

This did: Since 2016, they never had more than 6 months of runway. Ever.

$60M GMV run rate. Warehouses in multiple cities. Philippines expansion. "Try First, Pay Later" service that customers loved.

All while living paycheck to paycheck.

When the music stopped, they had no chair.

I just published the full Sorabel autopsy. The exact moment they could've saved themselves. Why their rebrand to shed the "cheap" image actually accelerated their death.

Read what really killed Indonesia's fashion unicorn → https://lnkd.in/gMxzsWM3

P.S. They grew revenue 2.4x after rebranding. Still died 18 months later. Sometimes growth is the problem.

1️⃣ BYJU'S: $22 billion
2️⃣ eFishery: $1.4 billion
3️⃣ Builder AI: $1.5 billion
4️⃣ Terraform Labs: $60 billion
5️⃣ FashionValet.: $104.5 million
6️⃣ GoMechanic: $285 million
7️⃣ Investree: $254.5 million
8️⃣ BluSmart: $335 milion

What do these all have in common?

18,000 listings. $34M raised. Founder jailed for a month.

StayZilla was crushing it as the Airbnb of India — until they weren't.

Picture this: 2005, three passionate travellers bootstrap a homestay platform. By 2016, they're hitting 500 bookings daily across 1,200 Indian cities. Matrix Partners and Nexus Ventures write big checks.

February 2017: Operations shut down overnight.
March 2017: CEO arrested, put in jail for a month, bailed out for INR 14 lakhs.

From GodZilla to DeadZilla in 12 months.

The founder himself admitted what killed them:

"I started treasuring GMV, room-nights, and other 'vanity' metrics instead of the fundamentals of cash flow and working capital."

They burned cash educating Tier II and III cities about the internet. They launched discount campaigns that hoteliers gamed through fake bookings. They hemorrhaged money on both supply and demand.

The kicker? 60% of their "growth" during discount periods was hotels booking themselves to pocket the spread.

When they tried raising another $20M with 5 months runway left, investors walked away.

Want the full autopsy of how India's homestay pioneer became its most dramatic startup failure?

Read the complete StayZilla story → https://lnkd.in/g2KNBXVi

P.S. Their balance sheet was so bad, they laid off 210 employees and closed all branches trying to survive. Still died.

Seconds Media

Over here, I handle day to day business growth as well as double-up to systemise internal operations within the marketing & service delivery aspect. 

Clients we have served directly or through our partners during my tenure includes: Liebherr Appliances, Ferrari Singapore, Cuckoo International, Reckitt Benckiser, Enterprise Singapore, Goldbell, Infiniti Singapore & many more. 

Seconds Media provides full-service integrated marketing solutions for brands with a cross border presence to English & Chinese speaking audiences. With a presence in Singapore and ShenZhen, China, we are the preferred partner for Tencent solutions. 

Reach out for engagements on key platforms such as WeChat, Baidu, Douyin, XiaoHongShu & custom campaigns. https://secondsmedia.org

Partnership & Performance Director

Alto Global (Asia)

Alto Marketing is committed to becoming a leading marketing agency for F&B, beauty, and lifestyle brands. With tested methods of targeting combined with a fresh spark of creative content, Alto Marketing is a key partner for businesses seeking the next step in marketing strategy and execution.

I support and advise the business development team with effective strategies to achieve monthly and quarterly sales performance KPIs. I also advise on the key campaign execution metrics as well as media deployment processes.

https://alto.sg/

Business Development Advisor

I advise on the strategic use of UGCs and to develop + attract viable opportunities on the deployment of UGCs in business.

Group Advisor

SKFreelancers

Past & Present Freelancing Projects Include:

1. Website (Blog Microsite) Development & Sales (Year 2009 - 2010)

2. Systemizing Sales Call Script for Rainbow Vacuum Cleaner (Year 2011)

3. Freelance Balloonist for events such as Changi City Point Mall Opening (Year 2011)

4. Developing & Systemize Linkedin Recruitment Methodologies for Financial & Property Firms (Year 2013 - Year 2014)

5. Coaching & Training for Non-Profit Organizations for Leadership & Organizational Growth (Year 2014 - Year 2016)

6. Systemizing Customer Retention Approaches & Processes for Meritus Hotel Group Loyalty Program (Life and Style) - (Year 2016)

7. Freelance Designer for SME Marketing Projects - (Year 2017)

8. Sales & Marketing Consultant (Freelance) - (Year 2019 - Now)

Freelance Consultant

Identify & develop internal team capabilities to better service client projects, as well as grow overall client retention.

Operations Director 

I advise the business execution, overall growth plan and management team, across three markets: Singapore, Malaysia & Indonesia,

During my tenure as a group advisor, I see the gradual predictable scaling up of the organisation revenue via the Group CEO & team's collective efforts, and we have executed 500 over social media campaigns till date for SMEs & MNCs such as, Capitaland, Singtel, OPPO, Swatch, Pandora, Rayban, Carlsberg, Yeos Singapore, Frieslandcampina, Beautex & many more. 

X10 media presently owns 3 business units, Faves, Leadgram & TheSpokenTribe, that span regionally across 3 countries in Singapore, Malaysia & Indonesia.

Reach out to us if you are looking at a forward looking influencer marketing agency that have an extensive Instagram & LinkedIn influencer community, as well as an in-house proprietary Instagram Re-marketing technology (Leadgram). 

www.x10.media

Member Of The Board Of Advisors

ABC KOREA

Talent & Host For 1x ABC Korea YouTube Channel

Talent

ABC Korea is the go-to publication for lovers of Korean culture across SouthEast Asia. With a follower community of over 30,000 K-lovers, ABC Korea provides edu-tainment and the insider’s scoop on Korean food, beauty & lifestyle to fuel the global passion for all things Korea.

I lead the regional team in driving digital performance as well as develop strategic partnerships to bridge exciting Korean brands & products in the beauty, food & lifestyle space into the Southeast Asian market. For enquiries, please reach out to editorial@abckorea.co.

Partnership & Relations Director

WeMediaTech

I served in a regional capacity over at WeMediaTech, handling clients within the South East Asian region, and helped to oversee team revenue acquisition.

Key clients managed during my tenure over here includes: Sephora Digital S.E.A, Amway Singapore, All Major Property Agencies (Propnex, Huttons, Savills, Orange Tee etc), Major Developers (Bukit Sembawang, GDL) & many more etc. 

Though my tenure was brief here, I helped to establish the company's credibility and set it on track to book a predictable 7-Figures on an annual basis.

Regional Sales Director

QuickDesk

Pear Comms is the go-to-company for enterprises in Asia seeking for sales solutions to increase their sales. We started with our flagship Sales CRM solution, Quickdesk, and our passion to help companies grow sales, helped us to work with over 500+ companies within a span of 3 years. 

Apart from CRM, we also specialise in B2B  outbound sales appointment generation to help businesses, enabling clients to focus on closing deals to expand their respective companies.

In my brief tenure, I helped to build and stabilise the B2B outbound sales generation unit called RevGen, as well as exceeded personal sales targets.

Senior Business Development Manager

J2 Media Solutions Pte Ltd

Digital Marketing Consultation: A huge major part of my job as a sales specialist is to provide consultation to our client in areas such as Google Marketing in areas such as maximizing ROI for Adwords campaign as well as getting the top ranking in the organic search results via Search Engine Optimization (SEO) campaigns.

Sales Training and Coordination: I helped to develop, systemize high-conversion call-scripts not just for J2 Media, but also for  sister companies like Crystal Net (Crystal Voice) & Dyna Tech  to help the sales people to reduce call attrition and make more effective appointments with fewer calls.

HR Recruitment: Talent Sourcing for Telemarketing and Sales Team, such as running effective Job Ad campaigns to recruit the right candidates for the business team. 

Sales Management: Making sure the Sales Team grow and achieve sales KPI. 

Business Development: Generated over 200K worth of Annual Recurring Revenue (ARR) in less than 8 months.

Sales Team Lead

Global Entrepreneur Network

I was involved for founding activities and ad-hoc consultation for GEN sales and marketing initiatives.

Formerly known as LSK Worldwide, rebranded to GEN to represent a business that did Business Demand Generation & Lead Generation for Entrepreneurs. 

Developed more than 245k worth of Annual Recurring Revenue (ARR) collectively as a team.

Professionally, this is my 12th year in Integrated Marketing (digital branding + performance, offline events & PR communication), which is a specialisation that I am still highly passionate about.

Presently I lead and advise multiple high performing marketing agencies (Seconds Media, Socialjet & Alto Global) as well as angel invest in strategic business projects aligned to my marketing expertise.

I enjoy growing businesses in markets across countries in the APAC region as well as to assist numerous clients on how marketing & technology can scale businesses. 

Some of the notable portfolio of work that I have managed ranges from from SMEs to big conglomerates like Oki Data, Liebherr Appliances, Sephora, CUCKOO, Ferrari & Reckitt Benckiser (RB) etc.

In my leisure time, I also enjoy catching up with the latest entrepreneurship trends, my friends, loved ones as well as strive to work out more regularly to lead a healthier life.

If the above piqued your interest and you are looking to grow your business further with concrete sales, digital and/or brand marketing strategy - feel free to drop me a LinkedIn message or email me. 

Work Collaborations: stanleykan.8@gmail.com
All of my social media links: https://stanleykan.com/link-tree

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Admond Lee Kin Lim

Stanley Kan

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