I Journey Through Brand Stories

I build partnerships that stand up to scrutiny and scale—and I push them into new territory.

My work sits at the intersection of national civic engagement and strategic partnerships. Across the UK I convene councils, civic societies and faith-led organisations to co-design funds, strengthen governance and turn lived experience into investable programmes. In the INGO space I lead corporate partnerships and sponsor-ready initiatives, bringing the operating discipline—OKRs, impact dashboards, ethics in sponsorship—that gives brands and public bodies the confidence to back bold ideas.

I’m known for policy → delivery → proof: clear compacts, open KPIs and outcomes you can publish. From mosque boards and city forums to brand teams and ministries, I align incentives and get coalitions working in the real world. Internationally, I advise on sport-led social outcomes and build Saudi–UK collaboration across culture,religion and community.

I also work on philanthropy and social good: designing grantmaking frameworks, corporate giving and diaspora-led funds that move money responsibly and transparently—so generosity becomes measurable impact.

Adnan Ali

London Borough of Hounslow

Integrated Communications for Council of the Year 2021.

I currently lead on Community related communications including the relationship with Hounslow's VCSE sector, the pioneering Community Solutions service, Children's Services, Fostering and EDI.

Senior Communications Officer

Leonard Cheshire

I led a team of four in creating a comms mix across key policy areas and fundraising priorities in the UK and Africa/Asia.   Working with the Head of Communications, we established a high achieving, results led team, increased media coverage and both protected and promoted the brand.

I worked closely with senior management at the charity on strategy, crisis comms and thought leadership pieces and forged partnerships with other charities to maximise reach.  I also dealt with government departments and built relationships with a wealth of national and regional journalists across all media.

External Communications Manager

Samaritans

At Samaritans, I developed a fully integrated communications plan for the rail industry's suicide prevention programme.  I was also the internal lead for the Network Rail funded 'We Listen' campaign and all activity related to its development.  My role - a year's contract - extended to brand management and the recruitment of suitable 'influencers' across the world of sport and entertainment to increase the reach of the campaign and pioneer the targeting of C2DE men aged 30-55 for the charity.

Integrated Communications Manager

Movember

I was an award winning, creative campaigner for Movember, the pioneering men's health charity,   responsible for a portfolio of relationships that includes large city banks, professional sports clubs and associations, corporates and schools across the UK.   I  also developed a regional network of fund raising communities and have played a part in raising around £100 million for men's health during my time with the charity.

Head of Corporate & Community Engagement

Fulham Football Club

I have an established relationship with Fulham FC where I have been a long standing contributor to the club's publications including Matchday programme and Fultime magazine.  

I have also provided commentary and voice overs for Fulham's DVD products and was the club's matchday commentator for a number of seasons.

Freelance writer/broadcaster

Sky Sports

I was the first point of press contact for the channel’s football coverage during a period of rapid growth into a top ten FTSE organisation.  I proactively promoted high profile on-screen talent and managed numerous multi-million pound press announcements . I also managed a small team of publicists and enjoyed excellent relationships with key decision makers within the organisation. 

I have substantial experience of dealing with governing bodies such as UEFA, the Premier League and the Football League over contract renewals, regularly dealt with talent management, design agencies, PR agencies and managed a budget in excess of 100k. 

I also developed excellent writing skills and have regularly ghost written articles for talent including national newspaper columns, blogs and online pieces.

During my time at Sky Sports, I also conducted live football reports for Soccer Saturday.

Senior Publicist

Benfield Sports International

Management of integrated communications for the FIM Speedway Grand Prix, with particular focus on the inaugural British GP at The Millennium Stadium.

PR Manager FIM World Speedway Grand Prix

I'm a seasoned (ageing) communications professional with a wealth of experience in the commercial/third sector.  I am as adept at integrated marketing strategy as traditional public relations, campaigning and community engagement.

I have a proven track record of leading teams, telling stories effectively and protecting brand reputation.  

After ten years in the Third Sector, I currently work in local government.  Previously, I was External Communications Manager at Leonard Cheshire for nearly five years, leading a team on integrated comms activity related to their work across the world; supporting disabled people to live, learn and work. 

Successes included leading on media campaigns for policy areas involving employment, social care and hate crime that resulted in significant national press coverage.  I also led on crisis management, parliamentary briefings and media training for senior staff.

My previous role was leading integrated comms for Network Rail's railway suicide prevention programme at Samaritans.  I designed a pioneering plan that targeted C2DE men, harnessing sport and celebrity ambassadors, paid advertising, social media and press. This resulted in measured increases in impact, reach and awareness of the award winning We Listen campaign.

In my initial role in the Third Sector, I managed a small team as Head of Community Engagement at Movember UK across five campaigns from 2011 to 2015.

My responsibilities included corporate fundraising, particularly within London's Square Mile,  developing and implementing a regional communities strategy based on increasing participation and retaining fundraisers across targeted corporate sectors.  

I also conducted numerous press interviews on live national television and radio.

In May 2013 I won an internal award for the best global Grassroots Community Activation during the 2012 campaign and was Employee of the Year in 2014.

I learned my trade at Sky Sports, where I worked as a Senior Publicist during the growth years of the mid 1990s up to 2010. During this time I was also a reporter for the Soccer Saturday programme and radio stations including Capital Gold and GLR (now BBC London).

I retain a passion for old school public relations and shy away from over complication, corporate snake oil merchants and talk-a-good-game consultants.  There’s no substitute for good contacts, credible stories and creative ideas that engage, inspire and increase impact.

I specialise in strategy, campaigning, media relations, community engagement, creative writing, broadcasting, fundraising and public speaking.

taplio

The Battle

Adnan Ali

Jonathan Sim

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