I Journey Through Brand Stories

I build partnerships that stand up to scrutiny and scale—and I push them into new territory.

My work sits at the intersection of national civic engagement and strategic partnerships. Across the UK I convene councils, civic societies and faith-led organisations to co-design funds, strengthen governance and turn lived experience into investable programmes. In the INGO space I lead corporate partnerships and sponsor-ready initiatives, bringing the operating discipline—OKRs, impact dashboards, ethics in sponsorship—that gives brands and public bodies the confidence to back bold ideas.

I’m known for policy → delivery → proof: clear compacts, open KPIs and outcomes you can publish. From mosque boards and city forums to brand teams and ministries, I align incentives and get coalitions working in the real world. Internationally, I advise on sport-led social outcomes and build Saudi–UK collaboration across culture,religion and community.

I also work on philanthropy and social good: designing grantmaking frameworks, corporate giving and diaspora-led funds that move money responsibly and transparently—so generosity becomes measurable impact.

Adnan Ali

My Freedom To Thrive

Founder and Chartered Health Psychologist

St. Andrews University

How to make teams work. 

Leadership, context and creativity within Consultant level networks in the Scottish NHS

The University of Dundee

Organization and management of care delivery within community hospitals in NHS Tayside Scotland

Research Fellow

Consultation research on single 'choose and book' appointment system in NHS England

University of St Andrews

Undergraduate and postgraduate series on research philosophy.

Lecturer - Philosophy of Inquiry

Research into inter-professional networks in NHS Tayside

Self employed Consultation

Freelance research and consultations carried out on behalf of Scottish Government, Health Education Board and oil and gas industry

Consultant Researcher

NHS Greater Glasgow and Clyde

Management of audit and network for tertiary level pediatric, clinical service operating across Scotland. 

Psychological research into parents' understanding, coping and needs.

Audit and Network Manager

NHS Ayrshire and Arran Health Council

Area-wide consultation with young people on their health and health service needs.

Senior Researcher

NHS Grampian, NHS Ayrshire and Arran

Clinical assessment and intervention within Adults with Learning Disabilities and Community Mental Health Services

Clinical Psychology Assistant

Chartered Psychologist and Associate Fellow of BPS, creating emotional freedom through psychology. Founder of My Freedom To Thrive, offering specialized psychology services for difficult legal cases. Serving law firms, lawyers, and their clients to help them find their voice and reclaim control. #MyFreedomToThrive

taplio

The Battle

Adnan Ali

Dr Anne Duguid

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