Decked Media

- Launched company with 10+ viral Twitter accounts, largest @OMGFacts with 20M+ followers
- Building and leading all teams + operations to support multi-platform syndication & monetization strategies for the most popular digital creators in the world
- Developed original IP for social media entertainment brands, DTC e-commerce, and more
- 1B+ views per month

Founder & CEO

YouTube

-0 to 1 million followers in first 45 days on Tik Tok (2021)
-1000s of videos created since 2006 (Age 13)
-5M+ today across YouTube, Tik Tok, Facebook, Snap, Instagram

Content Creator

Rise9

-Lead digital efforts for all creator and brand partnerships
-Lead operations for in-house viral entertainment IP
-Coordinated VidCon “Golden Ticket” VIP Mansion Party

Co-Founder & Chief Digital Officer

@OMGFacts

-0 to 1 million followers in one year on Twitter in 2009
-#OMGFacts the #1 trending hashtag worldwide for 1+ month
-Brand and IP acquired in 2011

Founder

Adorian Deck

BENlabs

Associate Director, Influencer Marketing

Senior Campaign Manager, Influencer Marketing

Campaign Manager, Influencer Marketing

Crypt TV

Managed content marketing and distribution across all platforms (13M+ followers, 85M+ monthly impressions).
•	Managed channel optimization and growth initiatives, resulting in a 38% increase in Facebook video views (YoY), a 32% increase in YouTube subscribers (YoY), and growth on TikTok from 0 to 388K followers
•	Collaborated with Facebook Watch Originals team to ensure successful episode distribution & execution of marketing campaigns across our 5-series slate (44M+ impressions on our first series, The Birch)
•	Oversaw content licensing, working closely with legal to negotiate and execute over 40 agreements
•	Managed data tracking and analysis, presented weekly insights to the marketing team and CEO
•	Implemented project management tool (Monday) to track team tasks & utilize agile to improve workflow
•	Negotiated and executed over 30 influencer partnerships to promote Crypt TV, generating 21M+ views 
•	Collaborated with business development team to execute over a dozen high-end branded campaigns with studios and television networks, as well as execute content syndication deals to meet revenue goals 
•	Managed budget tracking and execution of several large-scale live event activations, bringing in over 10K newsletter sign-ups and over 4K physical product sales 
•	Managed third party editors, graphic designers, and product vendors to deliver assets and merchandise

Senior Manager, Marketing & Distribution Operations

Fullscreen

Collaborated with a team to manage video optimization, distribution strategy, data reporting, and the day to day relationship for an entertainment client’s YouTube presence (55M+ subscribers, 30B+ lifetime views, 40+ channels).

Social Video Strategist

Turner (Turner Broadcasting System, Inc)

Managed business development, programming, marketing, and delivery of Super Deluxe’s syndicated library to significantly increase revenue and viewership targets. 
•	Executed over a dozen partnership agreements with OTT, AVOD, and SVOD platforms
•	Managed syndicated content inventory and delivery via MRSS (Brightcove), including metadata, thumbnails, SRT captions, and marketing assets
•	Managed development of Super Deluxe’s Roku video app
•	Increased YoY syndication revenue by over 200% 
•	Created business models using revenue and data projections
•	Analyzed watch time and engagement to optimize channel performance 

Co-managed Super Deluxe's content programming and distribution across Facebook & YouTube to an audience of over 8M social followers.
•	Implemented CMS workflow to increase efficiency across Super Deluxe’s social programming strategy and data reporting (Sprinklr)
•	Implemented repost strategy I managed from ideation to execution through Facebook Watch, which resulted in a 30% increase in MoM mid-roll ad revenue and a 20% increase in daily reach
•	Maintained relationship with partnership contacts at Facebook and YouTube to ensure best practices and platform optimization
•	Maintained mastery of Facebook Business Manager and YouTube Studio
•	Maintained programming and promotional calendars through task management platform (Asana)
•	Utilized 3rd party data tools to measure video performance and optimize 
•	Acted as marketing liaison with Turner Social; attended monthly partnership meetings with other Turner and Warner Brothers properties to share best practices and present Super Deluxe’s social strategy

Project manager across marketing, data, merchandise, and public relations. 
•	Implemented and ran bi-weekly sprint syncs to ensure team goal alignment 
•	Managed PM tool (Asana) to track tasks and measure MoM improvement
•	Performed cross-team ad hoc requests pertaining to company-wide goals

Promoted from Business Development Associate in Feb 2017

Marketing & Distribution Manager, Super Deluxe

Hollywood Close-Ups, Inc.

Produced digital series for well-known entertainment reporter. Managed development, marketing, distribution, and sales for the series. Accumulated over 1M views on social, syndicated through various networks, and executed several 5-figure sponsorships from major brands.

Producer

Alpha Epsilon Pi

I created and ran the website, Facebook page, Google Drive, and Instagram account for the chapter.

Webmaster/ Social Media Chair

Marketing professional with a passion for the influential power of the creator economy. I have lived and breathed in the digital entertainment space for the past 13 years, working with entertainment studios and marketing agencies to reach hundreds of millions of engaged viewers across social and OTT platforms. I am currently an Associate Director at BENlabs, where I oversee content strategy and execution for influencer marketing campaigns with notable brands across various industries, including fitness, toy, entertainment, gaming, health, beauty, fashion, and more. At BENlabs, I have the privilege to leverage our proprietary AI tools and platform to connect brands with the right audiences.

I have given myself a competitive edge in the influencer marketing space by being personally immersed in the world of YouTube Shorts, TikTok, and Instagram Reels. I have amassed over 500,000 followers on my own channels across these platforms, which has given me first-hand expertise in platform strategies & optimization, as well as a better understanding of the creator perspective.

taplio

The Battle

Adorian Deck

Derek Bloom

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