Adriaan Dekker

Scale companies with Google Ads | Top 50 PPC Expert

My name is Adriaan Dekker and I help companies scale with Google Ads 

How can I help you:

- Google Ads Audits 
- Google Analytics 4 installations
- Google Tag Manager installations
- Google Ads training
- Google Ads campaign management
- Google Ads creating campaigns

Want to know more check my website: www.adriaan-dekker.nl

Freelance

SEO & SEA | Google Ads | LinkedIn marketing

Scale companies with Google Ads | 1 Client spot available

🚨 BREAKING NEWS CHATGPT LAUNCHES ADS 🚨 

OpenAI will start testing ads in the US in the coming weeks, only for:

 – Free tier users
 – ChatGPT Go users
Plus, Pro, Business and Enterprise stay fully ad-free.

How the ads will work:

 – Ads will never change or influence ChatGPT’s answers
 – Organic answers come first; ads appear separately at the bottom
 – Ads will always be clearly labeled as sponsored
 – You can dismiss ads and say why
 – You can turn off ad personalization
 – Your conversations are private and never sold to advertisers

Who won’t see ads:

 – Users under 18
 – Conversations about sensitive topics like health, mental health, or politics

What ads will look like at first:

 – Simple sponsored product or service suggestions
 – Only when relevant to your current conversation
 – Placed after the main answer, not inside it

Why they’re doing it:

Ads help keep ChatGPT free and affordable, so more people can use advanced AI without paying or by paying much less. 

The idea is to grow access without turning ChatGPT into an ad-driven product that sacrifices trust.

NEW LLM Looker Studio

Free Looker Studio dashboard to analyse web traffic from LLMs (ChatGPT, Gemini, etc.). It includes key metrics to understand traffic volume, sources, and trends over time.

Want access to the dashboard? 

Like this post
Comment "dashboard"
Add me and Lucía U.

And I will send it to you!

#PPC #SEA #Ads #Ad

NEVER use GPT for your ads again…

Most founders struggle with running profitable campaigns.

Wasted budget on wrong keywords.
Low converting ad copy.
Complex bidding strategies.

Cem Atik just built a Gemini 3 library based on ad spend over the last 8 years.

The capabilities are insane:

- Writes perfect copy instantly
- Diagnoses campaign issues
- Optimizes bids in real-time

This isn't just theory; he has used this logic across 100+ industries.

He included everything in the library:

- High-converting copy prompts
- Keyword discovery frameworks
- Optimization checklists
- Bidding strategy builders

Want the prompts?

1. Connect with me and Cem Atik
2. Comment "GEM" below

I'll send it straight to your DMs.

Free Ad Performance Guide — Download

Running ads is easy.

Making them actually perform? That’s the hard part.

That’s why I created a free guide for advertisers who want better results without wasting budget.

Inside the guide, you’ll learn how to:

– See what’s really driving results in your ads
– Spot weak performance before it burns money
– Make smarter optimization decisions
– Get more from every dollar you spend

I’m giving it away for free.

Want a copy?

Like this post

Comment “guide”

 I’ll send you the download link straight to your inbox

#PPC #SEA #Ads

🚀 Simplify your Media Planning for pitches, clients, or internal use with this powerful template! 📄 

As advertisers, we know that building an effective media plan can be a complex and time-consuming task. But what if you could streamline the process with a ready-made solution?

Over 5+ years working for e-commerce clients Alex Duma designed the ideal advertising media plan template to allow other PPC specialists to save time and increase accuracy.

🔧 How It Works: Input your:

- Average Order Value
- Total Investment
- Key campaign metrics such as CTR, CPC, Conversion Rate, and the weight % of the investment for each campaign.

And that's it! The template does the rest, automatically calculating everything else!

💡 Why You'll Love It:

- Time-Saving: No more building from scratch. Just input the data, and the template handles the heavy lifting.
- Accuracy: Provides a clear breakdown of campaign performance metrics to guide decision-making.
- Versatility: Applicable for various campaign types—social, search, shopping, and more.

AND ..... :)))
🎁 😎 BONUS: Includes suggested industry benchmarks for retail e-commerce campaigns, making it even easier to set realistic expectations.

Want to try it out? 

- Like the post, 
- Comment "Media Plan"
- Add Alex Duma

#PPC

Create a campaign with this prompt

Need to launch a high-performing Google Ads campaign?

This expert prompt helps you build campaigns like a pro even if you're not one (yet).

It includes:

 - A complete ad group and campaign structure
 - CRO-focused ad copywriting
 - A full checklist for setup, tracking, and smart bidding
 - Based on best practices from top PPC consultants (2025)

Whether you're starting from scratch or improving an existing account.

Like this post and Comment “Ads” and I’ll send it to you.

Keyword Bucketing Script v1

Forget manual keyword analysis...

Timo Adriaansen developed a script that enables full automation of keyword evaluations.

No more endless filtering or exporting, just instant clarity.

The script segments your keywords and search terms into buckets such as:
1. Winners (high converters);
2. Keepers (stable and profitable);
3. Lucky Shots (low volume, high potential);
4. Bleeders (budget drainers, unprofitable);
5. Sleepers (sleeping capital);
6. Ghosts (no clicks, no life).

Your buckets, your rules: define your own CPA/ROAS thresholds.

You can also set: scope (account or campaign level), lookback window (e.g. 30 days), and thresholds for metrics like cost or clicks.

This lets you instantly discover:
→ Which search terms make you money?
→ Which ones burn your budget?
→ Where the missed opportunities live.

👉 Result: a clear roadmap to restructure keywords, isolate winners, and cut out the bleeders.

Want to get the script?
1. Comment “𝗦𝗰𝗿𝗶𝗽𝘁” or "Keywords"
2. Connect with me and Timo Adriaansen , and I'll send you
3. Repost for priority access

This Google Ads Audit checklist builds itself.

No more manual audits.

It analyzes 200+ data points across 40 features, and it runs in under 1 minute.
Imagine how long it would take to audit all that manually.

It checks:
- Account settings
- Conversion tracking
- Targeting & Bidding
- Ads & extensions

And then gives you a final Google Ads score with clear descriptions of what’s happening.

And the best part? It all lives inside Google Sheets.

Want the automated checklist?

Comment “Automated Audit” 

Add me. 

And I’ll send it your way.

#PPC #SEA #Ads

When your ads are top notch but your landing page is shit🤣

After generating $2B+ with performance marketing

Cem Atik turned all of my Ads expertise into a Claude Skill.

And you can use it to audit your Ads in 30 seconds...

Here's what it does:

→ Analyzes account structure in seconds
→ Identifies wasted spend automatically
→ Diagnoses bidding issues instantly
→ Spots feed optimization gaps
→ Generates actionable recommendations

Want access?

1. Connect with me and Cem Atik
2. Comment "SKILL"

I'll send it straight to your DMs.

PS - This works for Google Ads, Meta Ads, and Google Shopping campaigns

Free template to simplify your paid social campaigns

Paid social is chaos.

There are too many files. There are too many versions. There is no clear structure.

Headlines sit in docs. Banners get lost in Drive. URLs hide in sheets. Briefings live in Asana. Discussions disappear in Slack.

Nothing is streamlined.

Carolina Santos✔️ struggled with this too. Then I started using a template.

Carolina Santos✔️ & Carol Lan built it at Usercentrics. In six weeks, they launched 50+ creatives.

It makes everything easier.

It sets up a clear campaign briefing. It aligns CTAs, copy, and creative direction.

It keeps all assets in one place. It tracks performance in one click.

Want it? 

- Like this post
- Comment Demand Gem 
- Repost for priority access

#PPC

Still wasting hours auditing Meta Ads manually?

This automated Meta Ads Audit Checklist checks 100+ data points inside your account automatically:

- Conversion API & pixel firing 
- Campaign structure & objectives 
- Learning-limited ad sets 
- Budget & Bidding - Audience Targeting

All inside Google Sheets. Automatically refreshed, zero manual work.

Comment “Meta Ads” and I’ll send it to you 👇

#Ad

✦ Gemini 3.0 Pro – Landing Page Gem ✦

You can now use Gemini to optimize your landing pages..

Timo Adriaansen just built a GEM which audits your landing pages in no time..

It will audit your landing pages based on 100+ optimisation points

𝗜𝗻𝗽𝘂𝘁:
→ Insert your landing page URL

Let it run for about 1 minute..

𝗢𝘂𝘁𝗽𝘂𝘁:
1. Above-the-fold optimisation points (20+);
2. Social proof optimisation points (25+);
3. UI/UX optimisation points (30+);
4. Customer journey optimisation points (15+);
5. Best practices (10+).

⤷ Don’t just focus on your Google Ads account, use Gemini 3.0 PRO to optimize your landing pages as well.

Free access?
1. Add Timo Adriaansen and me (otherwise I can’t DM you).
2. Comment with “Gem” or "3.0"

Google announced three new Performance Max updates to help advertisers plan ahead for 2026:

Waze inventory integration – Store goal campaigns in the US can now show ads on Waze, giving brands access to a highly engaged, on-the-go audience and expanding local reach.

Channel performance reporting – Now available across all Performance Max campaigns, giving advertisers clearer insight into how each channel contributes to results.

Expanded reporting visibility – Coming soon, channel performance data will also include Search Partners and MCC-level reporting, improving transparency for account managers handling multiple accounts.

pmax

Google Ads will never be the same. There’s now an AI agent that can:

 • Create a full campaign from a single sentence
 • Pick the right bidding strategy
 • Set budget, locations, keywords
 • Create Ads in bulk
 • Ask for approval before launching
 • And deliver clean reports automatically

This isn’t automation.
It’s a full media buyer that runs on AI.

Comment “AI Agent” and I’ll send it.

#PPC #SEA #Ad #Ads

Which direction is Google heading to?

You discover it with this full list of all the updates from GML 2025 shared by Konstantinos Papadopoulos!

Google Merchant Center just got 10x easier

Since the new GPT-5 just increased my clicks by 100%

Most e-commerce brands struggle with Google Merchant Center optimization.

Low click-through rates.
Poor quality scores.
Sky-high CPCs.

Cem Atik spent the last 3 months testing the new GPT-5 to optimize product feeds.

The results shocked him:
→ 35% increase in CTR
→ Quality scores through the roof
→ CPCs dropped significantly

This isn't just theory; he has used this exact process with multiple 7-figure ecom stores.

The best part?

It works across ANY product category.

He has documented his entire process, including:
- The exact prompts he use for product titles
- Feed optimization templates that convert
- Real before/after examples with results

Want the prompts?

1. Connect with me and Cem Atik
2. Comment "GPT" below

I'll send it straight to your DMs.

PS - Repost this for priority access to the guide.

Founder at Unmuted, the only B2B SaaS-oriented marketing agency built primarily by senior and former SaaS marketing professionals. 

We work with companies selling business-critical software. That usually means abstract value propositions, high-ACV deals, long sales cycles, and complex buying committees.

We help teams radically improve how they do marketing, so they can win their home market and scale across Europe. Based in the Netherlands, our team spans 12 nationalities, with our office in Amsterdam.

I spend most of my time studying where B2B marketing is heading before it becomes obvious. That perspective gives our clients an edge. Standing out beats blending in. Every time.

VISION

The way people discover and purchase B2B SaaS products has fundamentally changed over the past 5 years. 

Before, companies could simply trade their knowledge for contact information in order to generate leads for sales. Although this approach worked quite well for some time, we believe it's time to adapt and embrace a new way.

Now, people discover business solutions and services through AI, social media, communities, via their network, on chat apps or by listening to podcasts. Just to name a few ways.

While the evidence of this shift is becoming increasingly more clear, companies are struggling to embrace a new approach that capitalises on this new reality. 

COLLABORATE

Find out more on our website 

➡️ www.unmuted.com ⬅️

--

🔸Won a SAN Accent for best new agency of the year
🔸Featured by TechCrunch, De Ondernemer, Emerce, NU.nl
🔸Nominated as Top Marketing Talent by Adformatie
🔸Named Top 100 Marketer of The Netherlands by Adformatie
🔸3X Jury at Dutch business award shows

Max van den Ingh

Not one, but two people just joined our video team 🔥

And this is a big one.

Anyone who’s worked with us knows we take video seriously.

Not as a nice-to-have. Not as an afterthought. But as one of the most powerful ways to earn attention in B2B.

It's crazy that so many B2B companies still only use video for a corporate movie or a recruitment campaign. Those things are fine, but the way they execute it is always SO boring. 

It doesn’t have to be that way.

So I’m very excited to introduce Noah and N. Asli 👋

Let’s start with Noah.

He joins us as Video Content Creator and brings a rare combination: experience at a large B2B company and working as an editor at one of the leading creative agencies.

He’ll increase our video team's post-production capacity and push our edits way beyond the safe zone (or better boring zone).

Then there’s Asli.

She joins as Motion Designer and has worked with many B2B SaaS and tech companies over the past few years.

Her work does exactly what great motion should do: make things clearer, sharper, more engaging, and impossible to ignore.

Having this level of video editing and motion design talent in-house is a game changer for us. I can't wait to see all the beautiful things we'll ship for our clients.

Please give them a warm welcome on this snowy day 👋 ❄

--

If you’re a marketing/revenue leader at a B2B SaaS company and want to use video as a real growth lever in 2026 (not a checkbox), feel free to reach out.

Founder & CEO @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

It’s time for: Buzzword Bonanza. Who will win?

The B2B SaaS/marketing world is full of acronyms, fancy words and whatnot.

Whenever I see someone outside this game hear us talk, their face goes something like this: 🤨🤨🤨

While you shouldn't take growing revenue lightly, I'd argue that having fun and not taking yourself too seriously will actually help you reach your goal.

--

Shoutout to The Growth Syndicate for getting Nathan Latka and Tom Hunt to Amsterdam. We couldn't resist creating some intense content together. More clips coming soon 🎬

When you ask a marketing agency about their ideal customer profile, their answer typically goes something like this:

“We work with tomorrow’s leading brands.”

Uh, excuse me?

That’s like… every company that’s not Coca Cola?

No wonder I hear so many stories about agencies that are struggling.

Let me tell you this: sales becomes an incredibly difficult process when you don’t have a super clear picture of who you serve and how exactly you will be successful.

And don’t get me started on delivery.

Your team will literally hate sales because of all the random projects they have to pick up simply to pay the bills.

Want a better recipe?

Take a critical look at your best customers. The 30% of brands you absolutely love working with. Then look for patterns.

Are there maybe 2-3 really great companies that share a similar business model? Or serve similar customers? Or use the same CRM?

This is your starting point.

Once you start getting excited about this customer segment, you need to research its potential.

Use a tool to find similar companies in a region that’s serviceable for your business.

Find a couple hundred?

That’s enough.

Go all in.

Start researching common problems. Find topics they care about. Create content. Identify the influencers in the space. Hire people from those companies. Interview their founders on a podcast.

Do anything you can, as long as it’s relevant to that specific customer segment.

How many times have you heard someone say something like:

“This may sound crazy, but it’s actually really common in our industry.”

Everybody thinks they’re special. That their market is hard to understand as an outsider.

So you become the insider.

And watch the magic happen.

They start seeing you as the best partner to solve their problems.

They start believing you understand their needs better than they do themselves.

Which means they’ll likely start reaching out to you. And you no longer have to chase them.

Effectively turning the tables.

--

PS - This doesn’t just apply to marketing agencies. It applies to a lot of businesses. But somehow, companies are afraid to narrow down their audience.

I'm incredibly proud of the launch of Uncut

This is the second podcast we've created at Unmuted. It goes deep on demand generation for B2B SaaS companies that want real growth.

Jasper, Jasper, and Ted speak from real experience.

They don't just oversee GTM strategy for our clients, they actively build the marketing programs too. 

Think all sorts of advertising campaigns, ABM efforts, product launches, AI workflows, attribution challenges, and a lot more.

Together, they’re lifting the curtain on topics like: 

> Demand gen mindset
> Building your ICP
> Market prioritization
> Customer research
> Positioning/messaging
> Advertising channels
> Reporting/attribution

And much, much more.

The first three episodes are live right now.

Having worked on both sides, I can confidently say there’s a real difference between agency vs. in-house output.

So what causes this?

While it’s never just one thing, I do believe there’s a critical difference.

The agency can get fired after a short period of weak performance. Leading to reduced revenue and an immediate risk of not being able to pay bills.

In-house teams on the other hand, are often safe for a longer period of time. Especially in EU where employees are predominantly well protected from being let go (which I value).

I don’t necessarily believe that pressure is always a good motivator, especially in a creative field. Some things need time.

But lack of pressure sure isn’t a great way to innovate fast, create true ownership and work towards impressive business results.

So what’s the answer?

In my biased opinion, companies need both parties to be successful.

In-house experts who understand the product and market, and understand the brand so they know what’s right and wrong. Together with an agency they can get more work done at a high quality level. The right agency can add industry-specific know-how, strategic guidance and skills that are immediately available.

What’s changed recently is that this collaboration can compound when both parties invest in proper context for AI. And create GPTs/Agents/Workflows that get better with each initiative they run.

In any case it should never be an ‘us vs. them’ situation. It should always be an ‘us together’ setup. 

That’s a lethal combo if you ask me.

Curious to hear what others think.

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Strategic + execution skills? That's the combo we look for. 

And we just found it again 🔥

This time we're adding a smart, experienced person to our content marketing team. That now consists of seven (7) people! 

Not everybody knows this, but our content team is heavily involved in positioning and messaging work for our clients. They don't just crank out silly blog posts, they are a strategic partner with execution power. 

So whenever we look for a new content team member, ideally we find someone who understands both. Which is quite rare...

Meet Mihaela Andries 👋

She joins as a Sr. Content Marketing Manager.

Coming from a product marketing background and having worked for multiple B2B SaaS companies, she truly understands what it takes to turn a product into a compelling story that resonates with the market. 

And not only that, she has always been involved in content creation processes to help bring these stories to life. Both sides of the coin!

So yeah, I'm very excited 😁

Please give her a warm welcome.

Mihaela Andries joins Unmuted as Sr. Content Marketing Manager

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The Battle

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Max van den Ingh

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Posts

Engagements

Likes

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