Adrian Lea

Growth Outsourced

Co-Founder

Growthlink

Welcome to Growthlink.

You’ve found your way here, so chances are you’re curious about how I can help your business grow. 

Whether you came across one of my LinkedIn posts, a Facebook ad, or were referred by a colleague, I’m glad you’re here.

Let’s skip the fluff and get to the point. 

You’re here because you’re hungry for business growth. 

Here’s what you need to know:

I transitioned from construction to creating three multi six-figure online businesses in under four years.

I started in fitness and have since expanded to help other entrepreneurs grow their brands online. 

Along the way, I co-founded Growth Outsourced to support time-strapped entrepreneurs.

My mission? 

To help you grow your online fitness and health business through LinkedIn.

Now, let’s talk about what might be holding you back:

Audience Fear: Not sure if you’re attracting the right people? 

That uncertainty can make you second-guess your approach.

Lack of Profile Leads: Stuck between slow organic growth and costly ads, your LinkedIn profile might feel more like a resume than a lead generator.

Sales Instability: Inconsistent sign-ups can stall your growth. 

Focusing only on the 3% ready to buy leaves 97% untapped, so nurturing off LinkedIn is key.

If these challenges sound familiar, here’s how you can get started:

Grab your copy of "Zero Cost Leads": Join the waitlist now and get a free copy. 

Launching in August, this book is your roadmap to attracting prospects, signing clients, and scaling your coaching business. 

Plus, receive exclusive insights straight to your inbox.

https://www.growthlink.com.au/3-step-leads-system

Join the Zero Cost Leads Community: Some coaches are generating 3+ warm leads a week and signing 2-4 clients a month—without complex funnels or tech. 

Want to do the same? 

Get your invite here: 

https://www.growthlink.com.au/3-step-leads-system

Co-Founder & Head Of Growth

Fitness Coach

BIZ FITNESS with Holly Smith

Partner

Buildcorp Commercial

I started at BuildCorp Commercial in 2011.

Fresh on-site, taking on the basics.

General labouring.

Traffic control.

Cleaning amenities.

But I wasn’t the type to stay in one role.

I kept growing.

Kept earning new qualifications:

Forklift.

Manitou.

Dogman.

OH&S certification.

Early on, I took on the responsibility of being a safety rep.

It was my first step into leadership ensuring a safe working environment and being a voice for the team during toolbox meetings and site discussions.

From there, I progressed into the role of shop steward, representing the workers on-site and acting as a bridge between the builder and the union (CFMEU).

I held that role for over a year, advocating for workers, mediating issues, and driving fair outcomes.

In time, I transitioned back into OH&S, where I spent over two and a half years managing site safety.

It was a role I enjoyed not just for the leadership but because it kept me active.

Whether I was running toolbox meetings, putting up handrails, or operating the materials hoist, I thrived in a role that required movement and problem-solving.

By my final project, I was working with BuildCorp’s sister company, Arc3, as an OH&S rep on a major apartment project in Balwyn.

It was a rewarding end to my time with BuildCorp a chance to lead, solve problems, and work with teams to ensure both safety and success on-site.

Every step of the way, I’ve focused on growth getting a little better every day.

I’m someone who takes pride in hard work, adapting to challenges, and always moving forward.

Which is probably why I decided to start my online fitness business while still working in construction.

Safety Representative

An unusual take on making money on LinkedIn 👇free growth community

You didn’t start your business to feel like a hamster on a wheel.

But for most coaches and consultants, that’s exactly what it feels like.

You’re working all hours.
Managing your inbox.
Replying to clients.
Posting on social media.

And that’s just the beginning.

You know you need to delegate.

You’ve heard the advice before:
“Focus on your zone of genius.”
“Outsource the low-value tasks.”

But every time you try, it feels harder than it should.

You’re not alone.

Most delegation fails because:

➡️ The people you hire don’t fully understand your goals.
➡️ Communication is unclear, and deadlines are missed.
➡️ You end up spending more time managing than you save.

That’s where we come in.

We help coaches and consultants set up and manage fully trained virtual assistants so they can reclaim 50% of their time.

This isn’t about hiring random freelancers.

It’s about building a system.

A system where:

✔️ Admin tasks are handled without you lifting a finger.
✔️ Client support is seamless and professional.
✔️ Specialised roles like social media, serve-by-chat, and bookkeeping are covered by experts.

The result?

You overcome the overwhelm.
You focus on delivery.
You finally have the time to scale your business.

Because here’s the truth:

Your business can only grow as much as your systems allow.

💡 If you’re ready to stop spinning your wheels and start building a business that runs without you doing it all, let’s talk.

Send me a message, and let’s explore how we can get you 50% of your time back.

Your time is your most valuable resource.
Let’s make sure you’re spending it on what matters most.

Co-Founder & Head Of Customer Success

Want to 2, 3, 4 or 5 x your leads, revenue and influence on LinkedIn & beyond? 🔥🔥🔥

Thing is, you’re probably struggling right now to achieve the above.

Most people are. 

To dominate on LinkedIn, you need to master more than just adding connections. 

It’s about mastering culture, storytelling, strategic content creation, lead generation systems, conversion processes, automations, and exactly what to DO with every connection. 

The full picture, if you will.

That’s where we come in.

Since 2019, we've been creating custom tools, technology and training to help high-ticket entrepreneurs accelerate their growth on Linkedin & beyond.

Specifically: turn-key systems that help coaches, consultants, agencies and creators leverage data, outbound marketing and paid media to generate leads in a way that - previously - only enterprise-level companies could.

The best part? 

We do it all by working 1-on-1 with you and/or your team to duplicate our internal lead generation processes into your business.

All combined to help you turn your Linkedin profile from a crusty resume into a cash-printing machine for your business while building your brand and influence on LinkedIn.

No membership sites or “mastermind” in sight ;) 

So, if you’re looking for help with:

➕Linkedin Business Growth 
➕Outbound Lead Generation 
➕B2B Sales Processes
➕Personal Branding 
➕Linkedin Content

Here’s 3 ways to get in touch when you’re ready to stop spinning your wheels...

😊 𝘽𝙊𝙊𝙆 𝘼 𝙉𝙊-𝙋𝙄𝙏𝘾𝙃 𝙎𝙏𝙍𝘼𝙏𝙀𝙂𝙔 𝘾𝘼𝙇𝙇:

No sales pitch. No scripts. No pressure.

That’s how we roll.

>> https://www.growthlink.com.au/growth-strategy

🎯 𝘿𝙀𝙀𝙋 𝘿𝙄𝙑𝙀 𝙄𝙉𝙁𝙊𝙍𝙈𝘼𝙏𝙄𝙊𝙉 𝙋𝘼𝙂𝙀:

Take a deeper look into how Growthlink works, and how it can work for you. 

>> https://www.growthlink.com.au

🤝𝙋𝙍𝙄𝙑𝘼𝙏𝙀 𝘾𝙊𝙉𝙑𝙀𝙍𝙎𝘼𝙏𝙄𝙊𝙉:

Shoot me a DM saying "Growth" and let’s spark up a conversation about you, your situation, and how we can help.

Lassie Zia

Excellence Above Coaching

Projects: 
* Networking Events around Australia: #Sydney, #Melbourne, #Canberra, #Brisbane, #Perth 
* International Networking Events
* Boss Ladies Summit
* Boss Ladies - Online Marketing 
* Project 5 Star Google Reviews

The Awesome Marketing Vault Program includes access to:
* Ongoing Personal Mentoring, Coaching and Support from Edward and myself 🏆
* An extensive Library of useful tools to help you build a Sustainable Business 🏅
* A Powerful Online Community of like minded Influencers 🏆

We help our clients:
1. Identify your real customers
2. Pinpoint your service and product
3. Build Strength in Marketing Mindset
4. Create a Personal Content Plan
5. Converting Leads and Prospects
6. Market in your Own Unique Way
7. Kick start and Inspire you to Win Fast

https://edwardzia.teachable.com/p/theawesomemarketingvault/

Managing Director & International Business Community Leader 

Lassie Zia's Boss Ladies

Supercharge your Online Presence and Build a strong Professional Personal Brand. Supporting and Empowering Women in Business. I have 90k followers on Linkedin, running a large International Networking Community, with 6 Groups on Linkedin and a new Company Page that has grown 7k+ followers in 1mnth, etc...

Coaching & Mentoring, Marketing & Public Relations 
Linkedin Profile Update = Gold & Platinum AMV Membership 

The Awesome Marketing Vault Program includes access to:
* Ongoing Personal Mentoring, Coaching and Support from Edward and myself 🏆
* An extensive Library of useful tools to help you build a Sustainable Business 🏅
* A Powerful Online Community of like minded Influencers 🏆

We help our clients:
1. Identify your real customers
2. Pinpoint your service and product
3. Build Strength in Marketing Mindset
4. Create a Personal Content Plan
5. Converting Leads and Prospects
6. Market in your Own Unique Way
7. Kick start and Inspire you to Win Fast

https://edwardzia.teachable.com/p/theawesomemarketingvault/

Marketing And Public Relations Specialist

Interior Arc Pty Ltd

2020 - Concord Residence Renovation

HOSPITALITY/HOTEL REFURBISHMENTS: 
*Grace Hotel BOH *Amora Hotel Sydney Function Area *EuroTaste Restaurant Bar, Bankstown *La Republica Balmoral Beach Mosman *Governor Macquarie Motel Acc *Guerrilla Bar *Manly Lodge Cafe Concept *Louise's Novelty Cakes Cafe Concept *Natural Hair & Beauty Day Spa *Holiday Inn Warwick Farm *Camperdown Hotel Space Planning *Court Tavern Space Planning *Southern Cross Hotel space planning Acc & Hotel *Shandar Tandoori Concept *Meeting Point *Forte Cafe *Fish @ the Rocks *Cafe Joy.

RETAIL FRANCHISE ROLL-OUTS: 
*Ichiro's Sushi Restaurant Mascot *Justinian's Cafe MacArthur Square *Espavita Day Spa consultancy, Glebe *Zambrero, Mooloolaba *IGA Express Cafe Kiosk, Pyrmont *Cavendish House, Mosman & Chatswood Westfield 

COMMERCIAL FITOUT: *$800k GP Medical Centre, Sydney Olympic Park *BlueStar Web *Eastwood Medical Centre  *Oliver Woo Optometrist, Eastwood *Simbient Pty Ltd North Sydney 

DESIGN CONSULTANCY: *MindArc Digital Surry Hills *Practice Ignition Pty Ltd Surry Hills, 5Bed Holroyde, Contours Merrylands Gym, 3Bed Beverly Hills, Asquith Apartments, 4Bed 3Lvl Clontarf, Small Bar Darlinghurst, Ultimo Cafe, 5Bed Wahroonga, 3Bed Croydon, 3Bed Lugarno, 3Bed Cremorne, 5Bed Peakhurst Heights, 4Bed Girraween, 5Bed Glenhaven, 4Bed Wahroonga, 4Bed Clontarf

RESIDENTIAL RENOVATIONS, EXTENSIONS & NEW BUILD PROJECTS: 
*5 Bed Reno & Ext. Riverview *4Bed Reno & Ext. Maroubra *3Bed Reno Ext. Lewisham *New 2 Level 4 Bed Chennai, India *3 Level, 5Bed New Build North Curl Curl, 3Bed Reno Belrose, 4Bed North Parramatta Reno & Granny Flat Ext., 6Bed Reno Earlwood, 2Bed Heritage Terrace Reno Ext. Surry Hills, 4Bed Reno Ext. Bexley North, 4 Bed Reno Merrylands, 4Bed Reno RYDE, 3Bed Reno Pymble, 4Bed Reno Connells Point, 4Bed Reno Lane Cove, 4Bed Reno Ext. Lane Cove, 2Bed Reno Burwood, 3Bed Reno Kogorah

Founding Director & Interior Architect

Hotel World Design & Carmody Group

* International & Local Site Meetings & Client Liason
* Hotel Guestroom Project Scope of Works Establishment
* Concept Design & Development 
* Design Presentations & Delivery 
* Modelroom, Guestroom, Suites & Lobby Documentation Packages
* Materials & Finishes Selections & Scheduling 
* Guestroom Joinery & Furniture Design, Liasing with joiner & builder for Detail Documentation & Specifications
* Fixtures & Accessories Selections & Specifications

HOTEL PROJECTS: ($50-$100Mil) 
* Sofitel Fiji
* Rendevouz Auckland 
* Rendevouz Sydney
* Sofitel Wentworth Sydney
* Amora Hotel Jamison, Sydney
* Sunny Brook Hotel, Warwick Farm
* Oaks Hotels QLD & NSW

Contract Senior Hotel Interior Designer to Design Co-ordinator

Woods Bagot

($100mil)
*Concept Design & Development including presentation booklets
*Design Presentations, Client and consultant co-ordination
*FF&E selections, value engineering and some scheduling 
*Applying  BCA and Australian Standards requirements 
*Programming drawing sets for DA & Construction Documentation Packages
*Drawing mark ups for junior designer 
*Joinery detailing package
*Company First Aid Officer

EDUCATION PROJECT:
University of Technology Sydney, Building 5, Block A & B. Common areas and flexible learning spaces with a corporate environment approach.

Contract Interior Designer

HBA Design

*Conceptual Layout Design for Hotel Public Areas (Lobbies, Ballroom, Meeting Rooms, 3 Meal & Chinese Restaurant, Bars, Spa & Pool Areas) & Guestroom, Suites & Corridors to Detail Design & Development
*Creating Guestroom Analysis & Room Chart Development around Operator’s requirements
*Instructing technical support team to co-ordinate Model Room, Suites & Public Areas CAD Documentation to Construction Drawing Packages (plans, elevations & details) through red marking, sketches & AutoCad  
*Assisting FF&E Designers to co-ordinate material, furniture & finishes selections for interior scheduling & specifications
*Co-ordinate with Lighting, Carpet & other Interior Consultants for drawing and specification issues
*Communicating with Architect & operator on the project on structural & operational issues in relation to the design process
*Making at least 50% of overall project design decisions.

HOTEL PROJECTS: ($50- $100Mil) 
*Cache Creek Casino Hotel refurbishment & extension, Brooke, CA USA 
*White Swan Hotel, GuangZhou
*Sofitel/ Binjing Resort Hotel, Qiandaohu, Hangzhou, China
*Hyatt Regency Scottsdale, Tx, USA

Achievements: this position allowed me to look at the overall picture of large scale projects, I learned to focus on tying in main design elements together as a whole, using basic design principles, time management, delegating appropriately and team work.

Senior Hotel Designer

Paul Kelly Design Pty Ltd

*Conceptual Layout & Detail Design & Development
*CAD Documentation and Interior Scheduling 
*Conceptual Design & Finishes Presentation 
*Selection & Co-ordination of Finishes and Furniture Packages
*Office and Trade Library Management
*Assembling Council, Tender & Construction Submission Packages

PROJECTS: ($500k - $3.2mil) 
* Oxford Hotel, Vegas Hotel, Castle Hill Tavern, Surry Hotel, Tonic Bar, Stazione Espresso, Legends Hotel, Romancing the Stone, Kingshead Tavern, PeachTree Hotel, Globe Hotel Concept, Bank Hotel Concept, Surf Rock Hotel, Mad Cow Tavern, Jones the Grocer X 2

Hospitality Interior Architect

Response Design Pty Ltd

*Conceptual & Detail Design & Development
*CAD Documentation and Interior Scheduling
*Conceptual Design & Finishes Presentation
*Furniture and Finishes Selection and Presentation
*Library Management and Product Sourcing 

HOSPITALITY & CORPORATE PROJECTS: ($500k - $3Mil) 
* The Ranch Hotel, Bridgeview Hotel, Asquith Golf Club, ING & ST George Banks: Carnes Hill, Maroubra, Moonee Ponds, Lismore, Bateau Branch, $700K Asquith Golf Club, Top 3 Design Bondi Junction, Paxtons Camera, Allan's Men's Hairdressing.

Hospitality Interior Designer

DesignInc Sydney

*Conceptual & Detail Design & Development
*CAD Documentation and Interior Specifications & Scheduling
*Conceptual Design & Finishes Presentation
*Furniture and Finishes Selection and Presentation
*Library Management and Product Sourcing 

EDUCATION PROJECT: ($100Mil) 
*University of Technology Sydney, Science Faculty Refurbishment

Graduate Interior Designer

🌏🌍🌎 Ignite your Business & PERSONAL BRAND🔥Supercharge your Influence 👑 Attract High Value Connections & Clients🏆International Business Network Leader 👠 BOSS LADIES Community ❤️ #Linkedin Certified Powerhouse

Lassie is passionate about helping Individuals, Entrepreneurs, Coaches and Consultants, C-Suite Leaders and Boss Ladies become Recognised Authorities in your field. ❤ Focusing on helping you Supercharge your Online Presence and Building a Strong Personal and Business Brand. 

Supporting Professionals to Define and Express your Niche areas of Expertise. Showcasing your unique Vision, Knowledge, Skills and Experience to Help support you to become Authorities, Business Community Leaders and ultimately creating a better Image for your Brand.

Helping you create High Performance Linkedin Profiles, Linkedin Sales and Lead Generation, Growing your overall Social Media Presence and Business Network, to help you Attract High Value Clients who aligns with your values. 

Over the years, we have designed and crafted a series of High Quality Linkedin Workshops, Online Conferences as well as our signature In-Person Business Networking Events held monthly, at 5 star Locations around Australian Captial Cities. Establishing highly engaging Public and Private Groups on Social Media to continuously support Growth and High Quality Business Connections within our ever growing International Business Community. 

If you are looking to be part of a Winning International Business Network along with a Master Coach Personal Mentoring Program, sign up to our popular Awesome Influencer Vault TODAY! The Ultimate Online Community with all the useful hands-on tools and ongoing Support from Lassie and Edward, as well as other Aweome Influencers to help you Supercharge, Grow and Scale your Incredible Personal Brand and Business! 🏆https://edwardzia.teachable.com/p/theawesomemarketingvault

🌏🌍🌎 We'd love to welcome you! email me directly: lassie@excellenceabove.com.au

Projects: 
* Networking Events around Australia: #Sydney, #Melbourne, #Canberra, #Perth 
* International Networking Events
* Boss Ladies Summit
* Boss Laides - Online Marketing 
* Project 5 Star Google Reviews

The Awesome Marketing Vault Program includes access to:
* Ongoing Personal Mentoring, Coaching and Support from Edward and myself 🏆
* An extensive Library of useful tools to help you build a Sustainable Business 🏅
* A Powerful Online Community of like minded Influencers 🏆

We help our clients:
1. Identify your real customers
2. Pinpoint your service and product
3. Build Strength in Marketing Mindset
4. Create a Personal Content Plan
5. Converting Leads and Prospects
6. Market in your Own Unique Way
7. Kick start and Inspire you to Win Fast

https://edwardzia.teachable.com/p/theawesomemarketingvault/

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Adrian Lea

Lassie Zia

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