🚀 To the clients who trust me with their growth, I focus on driving innovation-led transformation that delivers real enterprise value. I work with leadership teams to prioritize what matters, scale customer lifetime value, and make smart capability investments that avoid overspend and accelerate competitive advantage. My commitment is to help organizations evolve faster than the market, protect the brand, and build durable growth with clarity and discipline.

🔌 To the teams I lead, we always improve, always learn, and always compete to win. We work with people who want to excel and push for more, and we invest in those who bring that mindset. We are culture builders, not just internally, but across every team and partner ecosystem we support. I believe strong cultures outperform and strong teams scale. We create clarity of direction and enable people to do the best work of their careers.

I operate where commercial strategy, leadership, and technology intersect. I help companies scale, advise executives and boards, shape GTM models that win, and build operating systems that unlock performance.

Areas of Expertise:
• GTM Leadership and Revenue Acceleration
• Applied AI and Agent capabilities
• Global Leading Solution & Eminence 
• Customer Loyalty and CLTV
• Digital and Front Office Transformation
• Board and Executive Advisory
• Partnership Scalability and Ecosystem Growth
• New Market Entry and Expansion

If you’re building growth, tackling change, or scaling something meaningful, reach me at +1.609.516.2056

Adrian Trzaskus

HYCU, Inc.

Leading product marketing at HYCU and supporting the company with a GTM that spans workloads from SaaS, cloud, to on-premises.

Sr. Director, Product Marketing

Responsible for product management and growth of the following business and product lines: Atlassian Cloud, AWS, and Azure. Blessed to work with the best engineers in data protection driving new capabilities to protect and restore data and configurations and helping customers meet compliance requirements.

Director, Product Management 

Joined HYCU to lead Product-Led Growth focused on driving cloud and SaaS adoption. 

Led the launch of R-Cloud, the first data protection development platform. R-Cloud now protects over 70 integrations, from enterprise IT apps like Salesforce to VectorDBs for AI like PineCone. Democratizing data protection and giving customers the means to protect themselves has been a privilege for all of us HYCUers.

Director, Product Marketing

Zerto

- Launched freemium model for disaster recovery - Zerto Free Edition
- Leading HPE GTM worldwide strategy and campaign for ransomware recovery - virtual, SaaS, and Kubernetes applications
- Led seller, technical, channel, and marketing enablement on disaster and ransomware recovery to global sellers

Senior Manager, Product Marketing

Sr. Product Marketing Manager

- Led the product launch and marketing of Zerto for backup and recovery 
- Spearheaded the launch of five versions of Zerto
- Presented >50  live webinars, enablement, and media sessions
- Worked on submission for the Gartner MQ
- Worked on competitive intelligence for backup and recovery solutions

Product Marketing Manager

Veeam Software

- Launched solutions for Microsoft Windows & Linux backup
- Built global business plans and campaigns focused on manufacturing,
retail, financial services, telecommunications, and energy
markets
- Collaborated and helped launch a new licensing and instance-based pricing model
with executives and operations team
- Drove the creation and launch of a freemium model for core backup and
recovery product - Veeam Community Edition
- Created messaging, positioning, and solution presentations for Veeam
Backup & Recovery, DataLabs, and Veeam Agents

Global Product Marketing

Tech Data

-Developed partner messaging for Cisco enterprise architectures
-Created solutions briefing, customer presentations, and call scripts for Cisco networking, collaboration, and data center products
- Crafted a data-driven GTM and product marketing strategy for Tech Data's new Internet of Things business unit

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Adrian Trzaskus

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