Adrien DONOT

Designing interfaces that make sense • lempire • XXII • Apple

Greetings! 

I am a Senior product designer at lempire and an avid design enthusiast, particularly in the fields of interface and interaction design.

Many entrepreneurs underestimate the tremendous impact of design, in all its forms, and this is a huge mistake. Design has an incredible influence on life, society, and product development, making it the most important aspect. Without design, without interface, without ergonomics, without user analysis, there is nothing but a bad product.

My journey reflects this sentiment, and today I stand alongside lempire to make design a strategic lever to help as many people as possible in their business development through the likes of @lemlist, @lemwarm, @taplio, @tweethunter, and so much more soon...

Head Of Design

UI, UX, visual and brand design of all products and brands of the company.

Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

There's a big difference between going viral and getting clients on LinkedIn.

Most people think more views mean more business. 
But here's the hard truth: you can rack up thousands of likes and still have an empty pipeline.

The goal isn't to impress your peers. 
It's to attract buyers. 

So what actually moves the needle?

Start by speaking directly to the problems your target audience is facing. Share stories, insights, and solutions they haven't heard before. 

Make it clear how you can solve their specific challenges.

Then, invite real conversations. 
Not with a sales pitch, but with genuine questions that show you understand their world.

Viral reach feels great. But targeted engagement with the right people is what fills your calendar with calls.

Focus less on likes. 
Focus more on conversations that could turn into your next closed deal.

That's how you turn LinkedIn from a popularity contest into a real growth engine.

I wrote this post 100% using taplio.com, asking it for my audience pain points, then hooks for one of these, then a post expanding that hook.
It took me less than 1 minute.

If I can do it, you can do it.

Comment "hook" to get an exclusive content creation method, for free !

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General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most people comment wrong on LinkedIn.

They drop a few words, some praise, maybe a generic take.

Then wonder why nothing happens.

But commenting is one of the easiest ways to grow here—if you do it right.

Here are 5 tactics that actually move the needle:
→ Who to comment on
→ What to say
→ How to get remembered
→ Why to reuse your best lines
→ And how to make it stick

Swipe the carousel to fix your commenting game.

5 commenting tactics that grow your LinkedIn

Exec personal branding is dead.

In 2026, nobody cares what the founder thinks.

They want to hear from the people doing the work.
The ones in the trenches.
The ones who actually use the product.
Who talk to customers.
Who build the features.

Execs still post shiny thoughts and high-level strategy.
But buyers, candidates, and even investors are bored of it.

They want the real stuff.
They want proof.

An engineer sharing how they fixed a critical bug.
A marketer breaking down what actually worked in a campaign.
A sales rep showing how they closed a deal.

That’s the new influence.

And companies who still rely on their CEO’s thought leadership to build brand are going to fall behind.

The new play?
Turn your team into your loudest, most trusted channel.

Empower them to build in public.
Back them when they speak up.
Give them space to post without approval chains.

The best marketing in 2026 is done by employees.
Not execs.

P.S.: That's the taplio.com team - I'm trying to have them post more.

Most people quit LinkedIn before anyone remembers their name.

Not because the platform is broken.

Because they build a system that’s impossible to sustain.

Everyone starts off sprinting.
Daily posts.
Chasing "best" formats.
Obsessing over timing and metrics.
Trying to outsmart the algo.

Then real life lands.
Work ramps up.
You run out of ideas.
Posting becomes another task you can't justify.

Motivation cracks first. Then consistency dies.

Discipline isn’t the problem. Overengineering is.

If you have to reinvent the wheel every time you show up, you won’t last.

Here’s what actually survives Monday mornings and busy seasons:

1. Pick a few repeatable post types.
2. Lock in a simple schedule.
3. Batch your ideas in one session.
4. Do a five-minute check-in daily.

No fancy frameworks. No hacks.
Just a process you can run on autopilot, even on your worst weeks.

If your system feels complex, it’s wrong.
If it feels borderline lazy, you’re close.

Consistency is what compounds.
Not creativity. Not effort.

Simple wins. Every time.

Check the comments for a free guide that will save you time and frustration.

I speak with +20 people a week that post everyday, but don't get the reach they want. 
Here is why : 

Most of your reach doesn’t come from your own posts.

It comes from where you show up in someone else’s world.

Scroll LinkedIn for 10 minutes. 
Watch who’s getting noticed. 
It's rarely the person spamming the feed with "thought leadership." 
It's the one dropping sharp comments on posts everyone’s watching.

That's how you sidestep the algorithm. 
You show up in feeds you didn’t earn, just by adding something useful. 
No budget, no hashtags, no luck needed.

But here’s what nobody tells you:
Most people have zero system for it.
It’s all random.
They comment when they "feel inspired."
Then wonder why nothing happens.

The pros treat engagement like prospecting.
They know what conversations matter.
They know which people drive the right eyeballs.
They track, follow up, and double down when something lands.

You can post every day and still be invisible.
Or you can engage for 15 minutes and get noticed by the right people.

Posting is easy.
Getting seen is a different game.

Most people who start growing their LinkedIn this week will stop in a month.

Here's why, and what they should do instead. 👇

It's not that LinkedIn doesn't work.

It's that they make it too complicated.

They try to:
-> Post every single day
-> Learn all about hooks
-> Crack the algorithm
-> Build a content strategy
-> Track every metric
-> Engage like it's a full-time job

That works at first because motivation is high.

But then work gets busy.
Ideas dry up.
Posting feels like a chore.

That's when they quit.

The real issue isn't discipline.

It's lack of structure.

If every post means deciding:
What to write
When to post
What format to use

You're already setting yourself up for burnout.

What actually works is simple:
-> Three types of posts, max
-> A fixed weekly rhythm
-> One short writing session
-> A quick daily engagement habit

No hacks.
No overthinking.
No pressure.

Just something you can do even in your busiest weeks.

If you're just starting with LinkedIn, keep it so simple it almost feels silly.

That's how you'll still be here six months from now.

If you want the complete method directly in your DMs, follow me and comment "grow", and I'll send it to you.

For free.

Most tools want to impress you with features.

We want you to feel unstoppable.

When I joined lemlist to lead Taplio and Tweet Hunter, my mission wasn't to ship more bells and whistles.

I was thinking about real people.
Not just "users."
People trying to grow an audience.
Share ideas.
Build something that matters.
And, honestly, people who need more than another dashboard.
They need energy.
Momentum.
Community.

That's why we don't just launch features and disappear.

We bring creators together.

Case in point, January 28th.
We're going live with Holly Joyner, one of the sharpest LinkedIn voices around.
She's helped hundreds of people go from "I know I should post..." to "I actually enjoy posting now."

She's sharing:
→ 3 LinkedIn posts that always perform
→ The psychology behind why they work (and how to avoid falling flat)
→ How to use Taplio to actually stick to a posting habit (no more guilt trips)

No fluff.
No hacks.
No recycled advice.
Just real systems that work for real people.

If you keep telling yourself, "I'll post soon..." , this is your invitation.
Because building something meaningful on LinkedIn is easier when you're not doing it alone.

Drop a comment if you're ready to finally hit publish.
Tag someone who needs this nudge.
Let's make "I'll post soon" a thing of the past.

And check my first comment for the session link.

lemlist

I write your LinkedIn™ posts + your books || Top 20 LinkedIn™ Expert [Favikon, 2025] || New York Times + USA Today Bestseller

I finally know the real secret behind lemlist growth on LinkedIn.

And it's not what I expected.

It's not about content.

It’s not founders.
It’s not ads.
It’s not “personal branding”.

It’s turning LinkedIn into a team sport.

lemlist doesn't rely on one loud voice.

The entire team posts.
Consistently.
About what they actually work on.

Sales talked about sales.
Product talked about product.
Leaders shared decisions.
Operators shared learnings.

No one had to become a writer.

The rule was simple:
Show your work.

This did three things:
Trust was built before the first call.
The brand felt everywhere.
Inbound became normal.

That’s it.
No hack.
Just a system.

And if you want to do the same in your own company, taplio.com is built for this.

Coordination across the team.
Ghostwriting for high-profile people who don’t like writing.
Clear performance tracking.
Likes to leads automation.
ABM engagement lists.

Same playbook.
Now available to everyone.

Do you want the same playbook for your company ?
Comment "taplio" and let's start the discussion

taplio.com

Taplio: Your LinkedIn Growth Solution

I used to chase likes like a dog after a tennis ball. 
It felt like winning. 
But here is the ugly truth: 

Likes do not pay the bills. 
Leads do.

For years, I thought a popular post meant I was doing something right. 
I was wrong. 

The dopamine hit of a hundred likes is nothing compared to the satisfaction of a single qualified lead.

If your content is only getting likes, you are missing the point. 
Your audience is not a fan club. 
They are potential customers. 

They do not care about your popularity. 
They care about what you can do for them.

Here is what I learned the hard way:
Start with your value proposition. 
Make it painfully clear. 
If someone cannot tell what you offer in five seconds, you have lost them.

Speak to their pain points. 
Likes come from agreement. Leads come from relevance.

End every post with a reason to reach out. 
Not a generic DM me. 
A real, specific invitation. 

For example: Want to see how we doubled inbound leads in 30 days? Let me know.

Stop measuring your content by applause. Measure it by action.

If you want to turn likes into leads, focus on value, not vanity.

You want to write posts like this one in minutes rather than hours?
Comment "leads" and I'll reach out to you

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

We've analyzed +10k recent top performing posts from sub 10k followers accounts.

LinkedIn in 2026 is nothing like it was 1 year ago.

If you still believe in:
-> Post every day and you'll win.
-> End with a question, magic engagement.
-> Recycle another leadership quote, watch the likes roll in.

Let's be honest, it's not working anymore.

The platform grew up. So did your audience.

Remember those "contrarian" hooks?
🥱
We've all met the "leadership is hard" storytellers.
They sound the same because they are the same.

Virality by volume? Fading.
The playing field changed.
So what's actually working now?

1️⃣ Niche beats noise.
Trying to please everyone? Watch your relevance drop to zero.
The sharpest voices today are laser-focused.
You know what they're about, and you know if you fit.

2️⃣ Proof over puff.
Hooks that smell like templates get an instant scroll.
Show me the work, the results, the real behind the post.

-> Screenshots, numbers, quick wins, even a failed experiment. <-
That's what sticks.

3️⃣ Comments from people who matter.
Ten "thanks for sharing" won't move your business.
One reply from a C-suite exec or respected founder?
That's your traction.

4️⃣ Carousels are still alive.
But only if there's a twist or a story.
If your slides look like digital wallpaper, skip the upload.

5️⃣ Emojis?
Go ahead. Break up your text.
Just don't let them do the talking.

6️⃣ Lead magnets are evolving.
Nobody wants another PDF checklist.
Real tools, GPT prompts, clever workflows... these get saved and shared.

7️⃣ Hashtags?
Just stop.

There's no more secret hack.
Adapt or get left behind.

Most will keep recycling the same tired playbooks, hoping for a lucky break.

A handful will get ruthless about relevance, focus, and proof.

Question is, which side are you on?

Tag the one person on your feed who needs to hear this today.

You: "I'll post next week."
Also you: scrolling LinkedIn for 45 minutes every day. 🤳

We built something for people who never hit publish.

Free LinkedIn live session.
For everyone stuck in the draft zone.

157 signed up in 12 hours.

No growth hacks. No AI tricks. No fake engagement.

Just Holly Joyner , showing her exact system:
- How to find your angle.
- How to build a rhythm.
- How to keep showing up, no matter what.

Holly's not another coach. She's done this for real.
Audience of 55k, all built by being consistent and clear.

She'll break it down, step by step.
Zero fluff.

If you're tired of lurking and wondering what actually works, stop waiting.

Info in comments.

Tag someone who needs the push.

This might make our growth explode.
Or sink the company in infra costs.

Virgile DONADIEU wanted to build a WhatsApp bot.
I wasn’t sure where it would go.
And that made me uncomfortable.

So I said yes.

You open WhatsApp.
You chat like you would with a friend.
It helps you write a LinkedIn post. 
It shows one of Taplio’s value in minutes.
You can schedule the post in 2 clicks.
Done.

On paper, it’s simple.

In reality, it’s scary.

If it works,
it could be a huge growth lever.

If it really works,
it could also get very expensive, very fast.

And that’s exactly why we allowed it.

One of our values is letting people push ideas even when the outcome is unclear.
Even when the risk is real.
Even when the CFO part of your brain is screaming.

Not everything should feel safe.
Some ideas are only interesting because they aren’t.

No clue yet if this becomes a real product feature.

But I’m glad we didn’t kill it with fear first.

P.S.: As I'm still concerned about the costs, if you want to get access to the tool, reply "money" and I'll give you the link !

Lead Growth for Taplio & TweetHunter @Lemlist

Being the market leader looks easy from the outside.

It’s not.

When you lead a market, you don’t get to copy anyone.

There’s no playbook.
No proven path.
No “just do what they did”.

Every move you make becomes the reference.
Every mistake becomes public.
Every delay gets noticed.

Challengers can experiment quietly.
You can’t.

They can take shots.
You have to protect what you built.

They can niche down.
You have to serve everyone.

They can promise the future.
You have to deliver today.

As a leader, you spend more time saying no than yes.
No to shiny ideas.
No to shortcuts.
No to things that could hurt trust, even if they grow revenue fast.

You move slower on purpose.
You overthink things on purpose.
You choose boring reliability over exciting chaos.

And the irony?

If you do your job well, people think it’s easy.
If you do it badly, everyone sees it.

That’s the cost of being first.

What most people don’t see is that leadership isn’t about moving faster.

It’s about staying right.

Still logging into five different accounts and copy-pasting posts for every client?

That's why you're stuck at five figures. Here is the trick:

It's not a writing problem. It's an ops problem.

Let's be real. You're wasting time on:
- Manual logins
- Copy-pasting drafts
- Commenting one by one
- Tracking everything in a chaotic spreadsheet

You don't scale by burning hours on admin garbage.

If you spend five hours a day on busywork, that's five hours you're not growing your roster, creating killer content, or closing deals.

Want to hit $20k a month? Stop acting like it's 2018.

Here's what actually works:
- Queue posts in advance, then forget about them
- Route all comments and DMs to one dashboard
- Track performance in a single place
- Build templates once and reuse for every client

Automate. Delegate. Focus on writing.

Because writing is what gets results.

Not tab switching.

Comment "scale" and I'll offer you a free session to grow your business faster.

You can't just tell employees to "share more on LinkedIn" and call it a strategy.

That's busywork, not advocacy.

Most employee advocacy fails because engagement is left to chance. 
No alignment, no repetition, no system. 
Just a few LinkedIn diehards carrying the weight for everyone else.

The result? Zero momentum. 
Scattershot reach. 
Lots of noise, no impact.

If daily engagement isn't designed, mapped, and reinforced, adoption dies fast. People forget, get pulled into other priorities, and the company feed goes quiet again.

Companies still think advocacy is about motivation. 
It isn't. 
It's a coordination problem.

If you're not putting structure around who engages, what gets amplified, and how feedback loops work, you'll keep getting random acts of content. 

And then, when nothing changes, you'll wonder why you bothered.

Systems drive results. 

Hope doesn't.

taplio

The Battle

Adrien DONOT

Patrice Orenes-Lerma

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Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

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taplio

The Battle

Adrien DONOT

Patrice Orenes-Lerma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance