ViviMae Labs

Work with clients on the data-oriented optimization of their digital communications programs and leveraging social media to reach their larger organizational goals. In addition to social media coaching for executives and employees, I provide clients with detailed social media audits and creative, sustainable social media solutions. I also serve as lead project manager for website redesigns and rebrands. 

Current and former work include AARP, BridgeEdu, Cities of Service, Discovery Education,  Legends of Learning and PSI International, and Vote.org.

Principal | Digital Strategist 

AARP

- Develop integration strategies to incorporate thought leadership and multicultural outreach into digital campaigns
- Foster cross-functional collaboration for seamless campaign development and maximum impact
- Facilitate the production of compelling social content for volunteers and thought leaders
- Train and coach AARP’s spokespeople, leaders, and volunteers on how to cultivate their thought leadership and increase their visibility on LinkedIn
- Provide advisory support to AARP’s Campaign team

Senior Campaign Integration Advisor

Manages the organization’s social measurement framework, drives campaign and program development through social insights. Leads team in gathering and consolidation of data to build compelling performance reports. Reduced reporting times by 50% and increased accuracy through marketing automation. Strategic recommendations led to a 178% increase in on-topic conversation on Twitter in Q2 2021.

Serves as the measurement & analysis and influencer relations lead for the AARP Advocates social media team.

Digital Strategist 

Discovery Education

Drafted Discovery Education’s social media community management playbook, outlined best practices for day-to-day social media management, brand voice, and social media crisis protocols. 
Conducted social media audit and competitive analysis. Designed overall social media strategy for the brand based on audit findings.

Led the social media launch for Teacher Appreciation Week, resulting in increasing campaign engagements by 150% across Instagram, Twitter and Facebook

Social Media Specialist

Accenture Song

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor Social Media Insights (formerly MXM)

MXM (Meredith Xcelerated Marketing)

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels, and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor, Social Media Insights 

DC Area Software Company 

Served as the managing editor for the company, managed social advertising campaigns, and worked as the social media manager for this software startup. I also wrote guides about the latest social media trends and maximizing event ROI. Additionally, I developed my leadership skills through managing SEO and content marketing vendors for key projects.
Key Accomplishments
• Social media ads generated 20% of marketing-qualified leads in Q1 2016.
• Created branded quizzes which increased views to our blog by almost 2,000%.
• Served as project manager for the company's SEO Template, which had a 17% conversion rate and was the most downloaded content piece to date.
• Won the first inaugural employee of the month award.

Content Marketing Manager

Adrienne Sheares Consulting

Work with clients on branding, content creation, paid and organic social media campaigns, campaign measurement, in addition to social media training and coaching.

Some key accomplishments include:

Helped increase the award-winning web series, “Mis-Adventures of Awkward Black Girl,” from 7,000 to 50,000 Facebook fans within six months.

Recruited and managed nearly 1,000 fans for an exclusive, virtual watch party for theaward-winning web show “The Misadventures of Awkward Black Girl” through Facebook, Twitter and blogger outreach within a five-day deadline

Used word-of mouth-marketing, a Twitter hashtag contest and the use of third-party advocates to help the web show receive 100,000 views in less than 24 hours.

Placed fashion stylist Adrienne Simmons of P.S. I Love You, LLC in The Philadelphia Inquirer during Philly's Fashion Week.

Provided strategic social media counsel for the Slate publication, The Root.

Social PR Strategist and Principal

Cision

Served as the public relations manager for Cision, PRWeb, Help A Reporter Out (HARO), Visible Technologies and iContact. I worked as the community manager for Cision and PRWeb and formerly Vocus and iContact, providing followers with branded content and customer service, in addition to transferring leads to the sales department. I also managed native advertising campaigns and budgets of over $100,000 for Cision and PRWeb’s LinkedIn and Twitter accounts and ran our influencer relations campaigns. 

o	Secured 66% less cost per lead via Twitter ads than the average of other marketing tactics for this campaign.
o	Planned and executed Cision’s Future of PR photo contest, securing a partnership with Canva and influencers with over one million followers, leading to over 60 entries.

Social PR Manager (formerly Vocus)

Vocus

At Vocus, I served as the sole manager of a vibrant online community of well over 300,000 public relations professionals across Twitter, Facebook, LinkedIn and Google Plus for both Vocus and its subsidiary brand, PRWeb. 

Some of my responsibilities included conducting weekly social media performance reports, media monitoring, writing press releases, contributing to The Vocus Blog, conducting regular analytic reports, securing speaker engagements and awards for Vocus thought leaders. Using public relations fundamentals, I manage Vocus' native advertising campaigns, garnering above average engagement for a business-to-business brand. 

Some accomplishments include:

•	Secured New York Times contributor Gene Marks to speak at Vocus’ annual public relations conference, Demand Success 2014.

•	Helped recruit 1,000 people for a Demand Success countdown event through guerrilla marketing and securing media placements in Brightest Young Things, Greg’s List DC and The Washington Post’s Going Out Guide.

Social PR Manager (Acquired by Cision)

Social PR Coach: Helping leaders unleash their expertise

Invisibility leaves opportunity on the table.™
In today’s market, invisibility isn’t just a missed opportunity—it’s a business risk.

Clients, prospects, and future hires make decisions based on what they see. Yet many firms still hide their most powerful differentiator: the people clients want to trust, follow, and hear from.

- 73% of decision-makers trust thought leadership more than traditional marketing

- 60% of buyers will pay more to work with leaders who share insights publicly

- Firms with visible experts grow 5x faster (Edelman–LinkedIn, Hinge Research, 2024)

THE OPPORTUNITY 
At ViviMae Labs, we help firms—especially in financial services and regulated industries—turn leadership visibility into a strategic business advantage.

We help firms:
✔️ Drive revenue by attracting and converting next-gen clients
✔️ Retain top talent and strengthen future leadership
✔️ Boost productivity through aligned, visible leadership
✔️ Reduce risk by showing up credibly and compliantly

When visibility is done right, it builds trust, drives growth, and strengthens the business from the inside out.

THE MOMENT WE'RE IN
The financial services industry is under pressure:

- $84T in wealth will transfer by 2045

- 80% of heirs plan to fire their parents’ advisor

- 71% of Millennials won’t hire an advisor without a visible online presence

- A shortage of 90,000+ advisors is expected by 2034
(Cerulli, Accenture, eMoney, McKinsey)

Next-gen clients and talent expect more, and many mid-sized firms haven’t built the visibility to compete for either.

HOW CLIENTS WORK WITH US
Executive coaching + thought leadership

Group training to develop visible leaders

Integration across brand, PR, and employer visibility

Strategic advisory to align voice, reputation, and growth

CLIENT WINS
We’ve helped leaders land features in The New York Times and MSNBC, secure major conference stages, and break down silos to improve cross-team collaboration.

WHY ME
I’ve been the best-kept secret before—delivering high-impact work without the visibility to match. Once I stepped forward strategically, everything changed.

That experience shaped how I lead this work. I’m not just a strategist. I’m an opportunity creator.

With 15+ years of experience, I’ve worked with brands like AARP, Discovery, and Sony Pictures, spoken at industry conferences, and been featured in ABC News, Adweek, Forbes, PRWeek, and more.

If you're ready to make your leaders your differentiator, let’s talk.
📩 adrienne@vivimaelabs.com | www.vivimaelabs.com

Adrienne Sheares, MA

Giselle Avenue

- Spotlighting influential women leaders across the globe who are driving change and making a positive impact in their communities.
- Curating conversations that inspire, empower, and elevate voices, providing insights into leadership, personal growth, self-love, and global thinking.
- Amplifying stories of resilience, innovation, and legacy building, fostering a platform for women to connect and thrive.

Host & Creator, The Goddess Giselle Podcast 

Established in 2015, Giselle Avenue is Media Company that excels in Digital. 

Culture Blog • Digital Products • Books • eBooks • Brand Collabs • Podcast • Music Playlists • Content… and more content. 


Find Your Voice, Be Heard.

Founder

BLN24

- Consult with executive leadership teams across prominent federal agency to assess and enhance organizational culture, driving initiatives that align with strategic objectives and foster a collaborative environment.
- Develop and implement comprehensive communication plans, executive reporting, and strategic impact assessments, ensuring consistent messaging and alignment with organizational goals across all levels of the division.
- Lead the facilitation of high-impact meetings and deploy innovative business solutions, supporting internal communications and driving the adoption of best practices within the division.
- Serve as a government contractor and subject matter expert, leveraging futurist insights in workforce development to drive innovative strategies and prepare agencies for future workforce demands.

Business Analyst

- Strategic partner at the Centers for Disease Control and Prevention’s (CDC) National Authority for Poliovirus Containment (U.S. NAC) with a focus on strategic health communications, digital transformation, and innovation. 
- Create, manage, and implement internal and external communications efforts and digital strategies such as internal content audits, articles, standard operating procedures, health communications toolkits, annual reports, newsletters, and website strategy.
- Update scientific language across health communications products to reflect the World Health Organization’s Global Action Plan, fourth edition. 
- Collaborate with interdisciplinary teams to refine content strategies and employ advanced analytics for tracking key performance indicators, allowing for agile adjustments and an increased impact on public health outcomes.

Strategic Communications Specialist

Hite Consulting, Inc.

- Retained as federal government contractor with Hite Consulting, Inc., located in Atlanta, GA to support of the Data Modernization Initiative (DMI) for our federal client, the Centers for Disease Control and Prevention (CDC). 
- Develop and maintain project plans, timelines, milestones, and deliverables associated with the data implementation project while managing day-to-day operational aspects of the project, including coordinating and scheduling meetings, communicating project updates and progress, and resolving project issues. 
- Collaborate with key internal stakeholders to define project requirements, identify data sources, and develop data models, monitor, and analyze data quality, accuracy, and timeliness of project deliverables, while playing a key role in the development and implementation processes and procedures for data collection, storage, and analysis.
- Train and coach client staff on the use of data tools and techniques, while ensuring compliance with relevant data privacy and security requirements, and timely preparations of project status reports and communicating project progress to stakeholders.

Sr. Operations Consultant 

Yell-Air 

- Led creative strategic initiatives to position the company at the forefront of the Web 3 technology landscape, fostering innovation and capitalizing on emerging trends.
- Forged strategic partnerships and alliances within the Web 3 ecosystem, expanding the company's reach and influence in the decentralized and blockchain spaces.
- Spearheaded the development of cutting-edge products and services, delivering high-value solutions to clients and contributing to the company's reputation as a Web 3 technology leader.

Managing Partner

Cherokee Nation Businesses

- Retained as federal government contractor in the National Center for Injury Prevention and Control (NCIPC) at the Centers for Disease Control & Prevention (CDC) as a health communications specialist, with a focus on digital and social media.
- Efficiently coordinated various responsibilities, which encompassed overseeing Creative Project Management functions like Success Stories, Technical Writing, and crafting Data Visualization infographics. Proficiency in Microsoft Planner and Teams was a key asset.
- Accomplished the successful organization and management of large-scale content strategy. This involved the handling of over 700+ images and accompanying copy on websites, concurrently optimizing existing content and identifying top-tier practices for social media growth and administration.

Social Media Coordinator

Smart Eye Technology®, Inc.

- Retained as a Digital Marketing Consultant for an early stage startup company, pioneering the use of multi-factor biometric techniques to authenticate users and secure documents; responsible for creating and implementing online marketing strategies to increase sales and revenue for the company while maximizing technical and creative opportunities in order to attract customers to the brand.
- Developed, and deployed B2B marketing plans, social media postings and interacted with potential clients via different internet platforms, such as our website live chat option; represented company during international business trip to Tel Aviv, Israel October 2019.

Product Marketing Manager

Northrop Grumman Corporation

- Retained as a federal government contractor in the Office of the Associate Director of Communication (OADC), at the Centers for Disease Control and Prevention (CDC), as a Sr. Marketing Communications Specialist; leading User Acceptance Testing (UAT) for a website redesign targeting a multicultural millennial audience. 
- Entrusted with spearheading public information releases for the CDC, conveying new policies, research, and recommendations to the general public in a tech-savvy format. Leveraged expertise in millennial culture and translation to make complex public health information accessible.
- Acted as the Project Control Officer for end-to-end development, creation, and execution of a mobile-ready content and website redesign, collaborating closely with UX and web development teams. Applied an extensive background in health communication to drive project success.

Digital Strategist

OPEXUS (formerly AINS)

- Retained as federal government contract in the National Center for Birth Defect and Disabilities (NCBDDD) at the Centers for Disease Control and Prevention (CDC), serving as an on-site Senior Software Analyst and Information Specialist specializing in the Freedom of Information Act (FOIA) for the FOIAXpress License Users and Development team.
- Leverage analytical expertise to apply knowledge of all nine FOIA federal exemptions, safeguarded under the Freedom of Information Act, in the release of an extensive 300,000+ records. Optimized the entire FOIA review procedure through the utilization of FOIAXpress and conducted comprehensive training sessions for 200+ Full-Time Employees (FTEs).
- Act as the go-to software authority for FOIAXpress, a software solution adopted by numerous agencies to enhance the efficiency of the FOIA review process. Demonstrate adeptness in project management, monitoring, and excel as a client-facing consultant.

Information Analyst

I'm Giselle — a Millennial Wife, Cat Mom of Two, and Trailblazing Communicator, on a mission to help people find their voice and be heard. As the Fearless Founder at Giselle Avenue, I embody the entrepreneurial spirit shared by trailblazers in sectors such as Creative Economy, Digital, and Entrepreneurship.

I thrive on turning innovative concepts into reality through my limitless creativity! Your visit is greatly appreciated, and I embrace authentic connections with genuine individuals. 

When I’m not in flow, I enjoy nature walks, exploring quantum physics, following astrology, and teaching Zumba! 

Keep following your heart's desires,

Giselle W. Climpson, MPA, BA
ongiselleave.com
@GoddessGiselle_

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The Battle

Adrienne Sheares, MA

Giselle W. Climpson

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