ViviMae Labs

Work with clients on the data-oriented optimization of their digital communications programs and leveraging social media to reach their larger organizational goals. In addition to social media coaching for executives and employees, I provide clients with detailed social media audits and creative, sustainable social media solutions. I also serve as lead project manager for website redesigns and rebrands. 

Current and former work include AARP, BridgeEdu, Cities of Service, Discovery Education,  Legends of Learning and PSI International, and Vote.org.

Principal | Digital Strategist 

AARP

- Develop integration strategies to incorporate thought leadership and multicultural outreach into digital campaigns
- Foster cross-functional collaboration for seamless campaign development and maximum impact
- Facilitate the production of compelling social content for volunteers and thought leaders
- Train and coach AARP’s spokespeople, leaders, and volunteers on how to cultivate their thought leadership and increase their visibility on LinkedIn
- Provide advisory support to AARP’s Campaign team

Senior Campaign Integration Advisor

Manages the organization’s social measurement framework, drives campaign and program development through social insights. Leads team in gathering and consolidation of data to build compelling performance reports. Reduced reporting times by 50% and increased accuracy through marketing automation. Strategic recommendations led to a 178% increase in on-topic conversation on Twitter in Q2 2021.

Serves as the measurement & analysis and influencer relations lead for the AARP Advocates social media team.

Digital Strategist 

Discovery Education

Drafted Discovery Education’s social media community management playbook, outlined best practices for day-to-day social media management, brand voice, and social media crisis protocols. 
Conducted social media audit and competitive analysis. Designed overall social media strategy for the brand based on audit findings.

Led the social media launch for Teacher Appreciation Week, resulting in increasing campaign engagements by 150% across Instagram, Twitter and Facebook

Social Media Specialist

Accenture Song

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor Social Media Insights (formerly MXM)

MXM (Meredith Xcelerated Marketing)

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels, and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor, Social Media Insights 

DC Area Software Company 

Served as the managing editor for the company, managed social advertising campaigns, and worked as the social media manager for this software startup. I also wrote guides about the latest social media trends and maximizing event ROI. Additionally, I developed my leadership skills through managing SEO and content marketing vendors for key projects.
Key Accomplishments
• Social media ads generated 20% of marketing-qualified leads in Q1 2016.
• Created branded quizzes which increased views to our blog by almost 2,000%.
• Served as project manager for the company's SEO Template, which had a 17% conversion rate and was the most downloaded content piece to date.
• Won the first inaugural employee of the month award.

Content Marketing Manager

Adrienne Sheares Consulting

Work with clients on branding, content creation, paid and organic social media campaigns, campaign measurement, in addition to social media training and coaching.

Some key accomplishments include:

Helped increase the award-winning web series, “Mis-Adventures of Awkward Black Girl,” from 7,000 to 50,000 Facebook fans within six months.

Recruited and managed nearly 1,000 fans for an exclusive, virtual watch party for theaward-winning web show “The Misadventures of Awkward Black Girl” through Facebook, Twitter and blogger outreach within a five-day deadline

Used word-of mouth-marketing, a Twitter hashtag contest and the use of third-party advocates to help the web show receive 100,000 views in less than 24 hours.

Placed fashion stylist Adrienne Simmons of P.S. I Love You, LLC in The Philadelphia Inquirer during Philly's Fashion Week.

Provided strategic social media counsel for the Slate publication, The Root.

Social PR Strategist and Principal

Cision

Served as the public relations manager for Cision, PRWeb, Help A Reporter Out (HARO), Visible Technologies and iContact. I worked as the community manager for Cision and PRWeb and formerly Vocus and iContact, providing followers with branded content and customer service, in addition to transferring leads to the sales department. I also managed native advertising campaigns and budgets of over $100,000 for Cision and PRWeb’s LinkedIn and Twitter accounts and ran our influencer relations campaigns. 

o	Secured 66% less cost per lead via Twitter ads than the average of other marketing tactics for this campaign.
o	Planned and executed Cision’s Future of PR photo contest, securing a partnership with Canva and influencers with over one million followers, leading to over 60 entries.

Social PR Manager (formerly Vocus)

Vocus

At Vocus, I served as the sole manager of a vibrant online community of well over 300,000 public relations professionals across Twitter, Facebook, LinkedIn and Google Plus for both Vocus and its subsidiary brand, PRWeb. 

Some of my responsibilities included conducting weekly social media performance reports, media monitoring, writing press releases, contributing to The Vocus Blog, conducting regular analytic reports, securing speaker engagements and awards for Vocus thought leaders. Using public relations fundamentals, I manage Vocus' native advertising campaigns, garnering above average engagement for a business-to-business brand. 

Some accomplishments include:

•	Secured New York Times contributor Gene Marks to speak at Vocus’ annual public relations conference, Demand Success 2014.

•	Helped recruit 1,000 people for a Demand Success countdown event through guerrilla marketing and securing media placements in Brightest Young Things, Greg’s List DC and The Washington Post’s Going Out Guide.

Social PR Manager (Acquired by Cision)

Social PR Coach: Helping leaders unleash their expertise

Invisibility leaves opportunity on the table.™
In today’s market, invisibility isn’t just a missed opportunity—it’s a business risk.

Clients, prospects, and future hires make decisions based on what they see. Yet many firms still hide their most powerful differentiator: the people clients want to trust, follow, and hear from.

- 73% of decision-makers trust thought leadership more than traditional marketing

- 60% of buyers will pay more to work with leaders who share insights publicly

- Firms with visible experts grow 5x faster (Edelman–LinkedIn, Hinge Research, 2024)

THE OPPORTUNITY 
At ViviMae Labs, we help firms—especially in financial services and regulated industries—turn leadership visibility into a strategic business advantage.

We help firms:
✔️ Drive revenue by attracting and converting next-gen clients
✔️ Retain top talent and strengthen future leadership
✔️ Boost productivity through aligned, visible leadership
✔️ Reduce risk by showing up credibly and compliantly

When visibility is done right, it builds trust, drives growth, and strengthens the business from the inside out.

THE MOMENT WE'RE IN
The financial services industry is under pressure:

- $84T in wealth will transfer by 2045

- 80% of heirs plan to fire their parents’ advisor

- 71% of Millennials won’t hire an advisor without a visible online presence

- A shortage of 90,000+ advisors is expected by 2034
(Cerulli, Accenture, eMoney, McKinsey)

Next-gen clients and talent expect more, and many mid-sized firms haven’t built the visibility to compete for either.

HOW CLIENTS WORK WITH US
Executive coaching + thought leadership

Group training to develop visible leaders

Integration across brand, PR, and employer visibility

Strategic advisory to align voice, reputation, and growth

CLIENT WINS
We’ve helped leaders land features in The New York Times and MSNBC, secure major conference stages, and break down silos to improve cross-team collaboration.

WHY ME
I’ve been the best-kept secret before—delivering high-impact work without the visibility to match. Once I stepped forward strategically, everything changed.

That experience shaped how I lead this work. I’m not just a strategist. I’m an opportunity creator.

With 15+ years of experience, I’ve worked with brands like AARP, Discovery, and Sony Pictures, spoken at industry conferences, and been featured in ABC News, Adweek, Forbes, PRWeek, and more.

If you're ready to make your leaders your differentiator, let’s talk.
📩 adrienne@vivimaelabs.com | www.vivimaelabs.com

Adrienne Sheares, MA

Aliada

I partner with purpose-driven leaders and organizations on developing and executing effective internal and external communications that support reputation, sustain stability, and drive impact during times of change. Implementing integrated Communications strategies optimizes your ability to reach the right audiences with the right stories and messages at the right time, to advance your audience engagement goals and business objectives.  

In Spanish, 'aliada' is the feminine form of 'ally.' This describes my approach to the work I do. It also highlights my interest in working with leaders and organizations that support and advocate for Latin American and Latino culture and society in the United States.

Website: www.Aliada.global
X: @Aliada_global
Threads, BlueSky & Instagram: @MargaretNYC

Founder and Chief Strategist

FINN Partners

Partnered with clients on projects based in the United States and abroad to develop and execute effective media relations strategies across a range of projects in the arts, cultural, philanthropic, entrepreneurial, and corporate sectors. Developed strategic Communications plans to support business development, manage reputation, and respond to issues during periods of change.

Senior Vice President, Polskin Arts & Communications Counselors

The Museum of Modern Art

Led the transformation of MoMA Communications throughout a period of significant growth and global engagement by developing and implementing a proactive, forward-thinking executive communications function that spanned the Museum's extensive programming, institutional initiatives, and business development. I oversaw global communications strategies for more than 80 exhibitions, programs, and events per year; worked directly with curators and artists across all artistic disciplines, including painting, sculpture, architecture, design, multi-media/installation, performance, dance, film, and photography; facilitated collaborative relationships with the Museum’s Communications, Digital, Marketing, and Social Media teams to create consistent messaging and identity for exhibitions and news; developed crisis communications plans and managed media relations strategies for urgent and critical issues; and managed the Museum’s relationships with, and provided direction to, three external public relations agencies. The integrity and good judgment I brought in my dealings with senior staff, as well as with the media, distinguished my successful management of a broad range of institutional issues affecting reputation, attendance, and alignment of the Museum’s messaging and mission.

Director of Communications

Associate Director, Communications

Assistant Director, Communications

Christie's

Asst. VP, PR Manager

The Metropolitan Museum of Art

Senior Press Officer

The Atlanta Committee for the Olympic Games (ACOG)

Press Chief for the Olympic Arts Festival

Public Relations Specialist/Cultural Olympiad

The Atlanta Ballet

Public Relations Director

The Alliance Theater Company

Public Relations Intern

Communications Strategist | Helping cultural & philanthropic leaders communicate with impact during times of change

I help purpose-driven leaders and organizations communicate with impact during times of change. 

As the founder and chief strategist of Aliada, I partner with clients in the arts, cultural, philanthropic, entrepreneurial, and corporate sectors, both in the United States and abroad, to develop and execute effective internal and external communications strategies that support reputation, sustain stability, and drive influence. Through my experience both in senior in-house roles and as an adviser,  I bring deep expertise in media relations, crisis communications, multi-stakeholder engagement, and managing complex and sensitive issues. 

As a Fractional Chief Communications Officer, I am available to serve as an interim CCO or Communications Director when there are vacancies or for periods when additional expertise is needed. I also offer a 90-day program for incoming leaders who are stepping into more visible roles, to help them begin building relationships and establishing trust from day one.

taplio

The Battle

Adrienne Sheares, MA

Margaret M. Doyle

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?