ViviMae Labs

Work with clients on the data-oriented optimization of their digital communications programs and leveraging social media to reach their larger organizational goals. In addition to social media coaching for executives and employees, I provide clients with detailed social media audits and creative, sustainable social media solutions. I also serve as lead project manager for website redesigns and rebrands. 

Current and former work include AARP, BridgeEdu, Cities of Service, Discovery Education,  Legends of Learning and PSI International, and Vote.org.

Principal | Digital Strategist 

AARP

- Develop integration strategies to incorporate thought leadership and multicultural outreach into digital campaigns
- Foster cross-functional collaboration for seamless campaign development and maximum impact
- Facilitate the production of compelling social content for volunteers and thought leaders
- Train and coach AARP’s spokespeople, leaders, and volunteers on how to cultivate their thought leadership and increase their visibility on LinkedIn
- Provide advisory support to AARP’s Campaign team

Senior Campaign Integration Advisor

Manages the organization’s social measurement framework, drives campaign and program development through social insights. Leads team in gathering and consolidation of data to build compelling performance reports. Reduced reporting times by 50% and increased accuracy through marketing automation. Strategic recommendations led to a 178% increase in on-topic conversation on Twitter in Q2 2021.

Serves as the measurement & analysis and influencer relations lead for the AARP Advocates social media team.

Digital Strategist 

Discovery Education

Drafted Discovery Education’s social media community management playbook, outlined best practices for day-to-day social media management, brand voice, and social media crisis protocols. 
Conducted social media audit and competitive analysis. Designed overall social media strategy for the brand based on audit findings.

Led the social media launch for Teacher Appreciation Week, resulting in increasing campaign engagements by 150% across Instagram, Twitter and Facebook

Social Media Specialist

Accenture Song

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor Social Media Insights (formerly MXM)

MXM (Meredith Xcelerated Marketing)

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels, and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor, Social Media Insights 

DC Area Software Company 

Served as the managing editor for the company, managed social advertising campaigns, and worked as the social media manager for this software startup. I also wrote guides about the latest social media trends and maximizing event ROI. Additionally, I developed my leadership skills through managing SEO and content marketing vendors for key projects.
Key Accomplishments
• Social media ads generated 20% of marketing-qualified leads in Q1 2016.
• Created branded quizzes which increased views to our blog by almost 2,000%.
• Served as project manager for the company's SEO Template, which had a 17% conversion rate and was the most downloaded content piece to date.
• Won the first inaugural employee of the month award.

Content Marketing Manager

Adrienne Sheares Consulting

Work with clients on branding, content creation, paid and organic social media campaigns, campaign measurement, in addition to social media training and coaching.

Some key accomplishments include:

Helped increase the award-winning web series, “Mis-Adventures of Awkward Black Girl,” from 7,000 to 50,000 Facebook fans within six months.

Recruited and managed nearly 1,000 fans for an exclusive, virtual watch party for theaward-winning web show “The Misadventures of Awkward Black Girl” through Facebook, Twitter and blogger outreach within a five-day deadline

Used word-of mouth-marketing, a Twitter hashtag contest and the use of third-party advocates to help the web show receive 100,000 views in less than 24 hours.

Placed fashion stylist Adrienne Simmons of P.S. I Love You, LLC in The Philadelphia Inquirer during Philly's Fashion Week.

Provided strategic social media counsel for the Slate publication, The Root.

Social PR Strategist and Principal

Cision

Served as the public relations manager for Cision, PRWeb, Help A Reporter Out (HARO), Visible Technologies and iContact. I worked as the community manager for Cision and PRWeb and formerly Vocus and iContact, providing followers with branded content and customer service, in addition to transferring leads to the sales department. I also managed native advertising campaigns and budgets of over $100,000 for Cision and PRWeb’s LinkedIn and Twitter accounts and ran our influencer relations campaigns. 

o	Secured 66% less cost per lead via Twitter ads than the average of other marketing tactics for this campaign.
o	Planned and executed Cision’s Future of PR photo contest, securing a partnership with Canva and influencers with over one million followers, leading to over 60 entries.

Social PR Manager (formerly Vocus)

Vocus

At Vocus, I served as the sole manager of a vibrant online community of well over 300,000 public relations professionals across Twitter, Facebook, LinkedIn and Google Plus for both Vocus and its subsidiary brand, PRWeb. 

Some of my responsibilities included conducting weekly social media performance reports, media monitoring, writing press releases, contributing to The Vocus Blog, conducting regular analytic reports, securing speaker engagements and awards for Vocus thought leaders. Using public relations fundamentals, I manage Vocus' native advertising campaigns, garnering above average engagement for a business-to-business brand. 

Some accomplishments include:

•	Secured New York Times contributor Gene Marks to speak at Vocus’ annual public relations conference, Demand Success 2014.

•	Helped recruit 1,000 people for a Demand Success countdown event through guerrilla marketing and securing media placements in Brightest Young Things, Greg’s List DC and The Washington Post’s Going Out Guide.

Social PR Manager (Acquired by Cision)

Social PR Coach: Helping leaders unleash their expertise

Invisibility leaves opportunity on the table.™
In today’s market, invisibility isn’t just a missed opportunity—it’s a business risk.

Clients, prospects, and future hires make decisions based on what they see. Yet many firms still hide their most powerful differentiator: the people clients want to trust, follow, and hear from.

- 73% of decision-makers trust thought leadership more than traditional marketing

- 60% of buyers will pay more to work with leaders who share insights publicly

- Firms with visible experts grow 5x faster (Edelman–LinkedIn, Hinge Research, 2024)

THE OPPORTUNITY 
At ViviMae Labs, we help firms—especially in financial services and regulated industries—turn leadership visibility into a strategic business advantage.

We help firms:
✔️ Drive revenue by attracting and converting next-gen clients
✔️ Retain top talent and strengthen future leadership
✔️ Boost productivity through aligned, visible leadership
✔️ Reduce risk by showing up credibly and compliantly

When visibility is done right, it builds trust, drives growth, and strengthens the business from the inside out.

THE MOMENT WE'RE IN
The financial services industry is under pressure:

- $84T in wealth will transfer by 2045

- 80% of heirs plan to fire their parents’ advisor

- 71% of Millennials won’t hire an advisor without a visible online presence

- A shortage of 90,000+ advisors is expected by 2034
(Cerulli, Accenture, eMoney, McKinsey)

Next-gen clients and talent expect more, and many mid-sized firms haven’t built the visibility to compete for either.

HOW CLIENTS WORK WITH US
Executive coaching + thought leadership

Group training to develop visible leaders

Integration across brand, PR, and employer visibility

Strategic advisory to align voice, reputation, and growth

CLIENT WINS
We’ve helped leaders land features in The New York Times and MSNBC, secure major conference stages, and break down silos to improve cross-team collaboration.

WHY ME
I’ve been the best-kept secret before—delivering high-impact work without the visibility to match. Once I stepped forward strategically, everything changed.

That experience shaped how I lead this work. I’m not just a strategist. I’m an opportunity creator.

With 15+ years of experience, I’ve worked with brands like AARP, Discovery, and Sony Pictures, spoken at industry conferences, and been featured in ABC News, Adweek, Forbes, PRWeek, and more.

If you're ready to make your leaders your differentiator, let’s talk.
📩 adrienne@vivimaelabs.com | www.vivimaelabs.com

Adrienne Sheares, MA

Three Beacon Marketing

Co-Founder & Email Marketing Specialist

Pearson Copy, LLC

I’m an Email List Manager who helps brands make more sales with email. 

If you’re generating less than 15% of your total revenue from email, then I may be able to help. 

Brands come to me when they want to: 

- Increase email revenue and ROI. 
- Hand off email marketing to a pro (and not have to micromanage).
- Send emails their customer’s LOVE to open, read, and buy from. 

There’s more to email marketing than sending out promos, discounts, and coupon codes. 

I believe building long term relationships with the people on your email list as the linchpin to making more sales. 

I help you do just that without burning out your list.

Message me and let's talk email :)
PearsonCopy.com

Owner - Email List Manager & Strategist

Stellar Construction, LLC

Partner

Madwire®

I helped small businesses grow by leading a department of Content Marketing Specialists to execute on long term Content Marketing & SEO strategies. 

Here are some notable achievements since earning the position: 
- Helped grow the department book 23% over 6 months. 
- Helped increase individual production 22% over 6 months.
- Lead a team of 80+ to manage upwards of $1.6M in account spend per month.

Director of Content Marketing & SEO

I helped small businesses grow by leading a team of Content Marketing Specialists

Here are some notable achievements:  
- Continued to individually manage $25,000+ of account spend per month.
- Lead the team in growing the team book 45% over 6 months.
- Grew the team from 3 people to 6 people, managing upwards of $150,000 per month. 
- Managed more than $750,000 of account spend over 6 months.

Lead Content Marketing Specialist

I helped small businesses grow by executing on long term content marketing and SEO strategies. 

Some day-to-day responsibilities included: 
- Managing $25,000+ per month across 40-50 accounts
- Lead my teammates to grow their clients' businesses
- Managed $300,000+ account spend from February 2018 - February 2019.

Content Marketing & SEO Specialist

Chris Pearson

2018
Quora - https://goo.gl/mr5Lgg
-Top Writer 2018
-150,000+ views per month
-10x Quora Digest

2017
Copywriter for Stellar Construction, LLC (http://stellarconstruction.org) 
-website, contracts, emails, miscellaneous

2016
Copywriter for MDPM Consulting
-SEO technical content curator (organic, local, and on-site)

2015
Copywriter for MDPM Consulting
-Technical SEO content curator (organic, local, and on-site)
-Dental blogger translating medical terminology into entertaining, engaging content for target audiences

Creative
-Self published two short stories
-Wrote copy for a professional photographer's "look-book"

2014
Copywriter for MDPM Consulting
-Dental blogger translating medical terminology into entertaining, engaging content for target audience

Creative
-Traditionally published two poems

2013
Recipient of the Helton Campbell Wynn Award for Writing
-Scholarly writing award across all departments

Content Writer

MDPM Consulting

Team Lead & Project Management: 
Team Lead for front end developers
Technical Support & Client Services
Client Email Management and Technical Support
Domain Name management, acquisition, and transfers
Google Analytics, WordPress, and Adobe Software proficient

SEO (Organic):
Developed and implemented Organic SEO strategies via design, content, and technical

SEO (Local):
Processed on-site audits and updates to ensure local 
Managed NAP and Schema implementation and optimization
Managed client local citation listings and directory submission campaigns using Bright Local
Managed third party review and reputation management implementation & strategies

Technical:
WordPress proficient
Google Analytics Proficient

Writing (Technical):
Curated Technical SEO articles on the use, importance, and impact of organic, local, and technical optimization for websites

Technical Director & Copywriter

Curated blog posts for dental clients to share knowledge and engage their clients via their website.
Curated and shared social media posts, including: copy, image, and statuses.
Posted curated content directly to clients' custom WordPress websites

Copywriter

Spartan Chemicals (D.B.A A1-Rotomold)

Managed employees per supervisor’s instructions
Assembled and disassembled pneumatic pumps, pump control panels and ball-valve assemblies
Organized and supervised company trips via tractor-trailer nationally.
Organized and conducted research pertaining to the advancement of natural gas extraction
Collected and organized data for study and documentation of natural gas extraction 
Reviewed technical documents related to pneumatic pump mechanics
Proofread  technical documents pertaining to pneumatic pumps

Manager/Field Technician

Texas Wesleyan University

Proofread and edited undergraduate level scholarly and creative papers. 
Taught my peers the syntax of the English language. 
Taught native English speaking students how to plan, write, and submit undergraduate research papers
Taught ESL students how to plan, write, and submit undergraduate research papers
Taught research methods and strategies to undergraduate students.

Writing Tutor

Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris. 

Athlete turned blue-collar worker turned digital marketer.

What I Do:
I help DTC eCommerce brands scale profitably with Email & SMS while staying true to their mission and values.

Who I Help:
Brands in Health & Wellness, Pet Supplies, and Sports & Outdoors:
✅ $50k+/month in revenue
✅ $12k+ ad spend
✅ AOV > $50
✅ Want to delegate paid, email, and SMS marketing

Challenges I Solve:
❌ High CPA/CAC
❌ Low ROAS, traffic, or conversions
❌ Low AOV or LTV

Why It Matters:
I’m passionate about growing brands that positively impact people and pets—profitably and purposefully.

My Philosophy:
I prioritize purpose, people, and profit. I focus on the full customer journey, not just revenue-driven touchpoints.

Why I'm Different: 
Specializing in Email & SMS for Health, Pet, and Sports brands, I combine heart-centered marketing with direct response strategies to create offers customers feel good about buying.

Ready to Grow?
I’m partnering with 3 more brands this month to scale without sacrificing values.

Book a call via the link in my bio and follow me for more marketing insights.

taplio

The Battle

Adrienne Sheares, MA

Chris Pearson

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