ViviMae Labs

Work with clients on the data-oriented optimization of their digital communications programs and leveraging social media to reach their larger organizational goals. In addition to social media coaching for executives and employees, I provide clients with detailed social media audits and creative, sustainable social media solutions. I also serve as lead project manager for website redesigns and rebrands. 

Current and former work include AARP, BridgeEdu, Cities of Service, Discovery Education,  Legends of Learning and PSI International, and Vote.org.

Principal | Digital Strategist 

AARP

- Develop integration strategies to incorporate thought leadership and multicultural outreach into digital campaigns
- Foster cross-functional collaboration for seamless campaign development and maximum impact
- Facilitate the production of compelling social content for volunteers and thought leaders
- Train and coach AARP’s spokespeople, leaders, and volunteers on how to cultivate their thought leadership and increase their visibility on LinkedIn
- Provide advisory support to AARP’s Campaign team

Senior Campaign Integration Advisor

Manages the organization’s social measurement framework, drives campaign and program development through social insights. Leads team in gathering and consolidation of data to build compelling performance reports. Reduced reporting times by 50% and increased accuracy through marketing automation. Strategic recommendations led to a 178% increase in on-topic conversation on Twitter in Q2 2021.

Serves as the measurement & analysis and influencer relations lead for the AARP Advocates social media team.

Digital Strategist 

Discovery Education

Drafted Discovery Education’s social media community management playbook, outlined best practices for day-to-day social media management, brand voice, and social media crisis protocols. 
Conducted social media audit and competitive analysis. Designed overall social media strategy for the brand based on audit findings.

Led the social media launch for Teacher Appreciation Week, resulting in increasing campaign engagements by 150% across Instagram, Twitter and Facebook

Social Media Specialist

Accenture Song

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor Social Media Insights (formerly MXM)

MXM (Meredith Xcelerated Marketing)

Created monthly and quarterly social media analytics reports for clients such as Lego Dimensions, Cambria Hotels, and Sony. Analyzed paid and organic social media performance for clients — providing them with strategic recommendations for optimization. Conducted advanced social media audits to determine campaign efficacy and brand sentiment.

Supervisor, Social Media Insights 

DC Area Software Company 

Served as the managing editor for the company, managed social advertising campaigns, and worked as the social media manager for this software startup. I also wrote guides about the latest social media trends and maximizing event ROI. Additionally, I developed my leadership skills through managing SEO and content marketing vendors for key projects.
Key Accomplishments
• Social media ads generated 20% of marketing-qualified leads in Q1 2016.
• Created branded quizzes which increased views to our blog by almost 2,000%.
• Served as project manager for the company's SEO Template, which had a 17% conversion rate and was the most downloaded content piece to date.
• Won the first inaugural employee of the month award.

Content Marketing Manager

Adrienne Sheares Consulting

Work with clients on branding, content creation, paid and organic social media campaigns, campaign measurement, in addition to social media training and coaching.

Some key accomplishments include:

Helped increase the award-winning web series, “Mis-Adventures of Awkward Black Girl,” from 7,000 to 50,000 Facebook fans within six months.

Recruited and managed nearly 1,000 fans for an exclusive, virtual watch party for theaward-winning web show “The Misadventures of Awkward Black Girl” through Facebook, Twitter and blogger outreach within a five-day deadline

Used word-of mouth-marketing, a Twitter hashtag contest and the use of third-party advocates to help the web show receive 100,000 views in less than 24 hours.

Placed fashion stylist Adrienne Simmons of P.S. I Love You, LLC in The Philadelphia Inquirer during Philly's Fashion Week.

Provided strategic social media counsel for the Slate publication, The Root.

Social PR Strategist and Principal

Cision

Served as the public relations manager for Cision, PRWeb, Help A Reporter Out (HARO), Visible Technologies and iContact. I worked as the community manager for Cision and PRWeb and formerly Vocus and iContact, providing followers with branded content and customer service, in addition to transferring leads to the sales department. I also managed native advertising campaigns and budgets of over $100,000 for Cision and PRWeb’s LinkedIn and Twitter accounts and ran our influencer relations campaigns. 

o	Secured 66% less cost per lead via Twitter ads than the average of other marketing tactics for this campaign.
o	Planned and executed Cision’s Future of PR photo contest, securing a partnership with Canva and influencers with over one million followers, leading to over 60 entries.

Social PR Manager (formerly Vocus)

Vocus

At Vocus, I served as the sole manager of a vibrant online community of well over 300,000 public relations professionals across Twitter, Facebook, LinkedIn and Google Plus for both Vocus and its subsidiary brand, PRWeb. 

Some of my responsibilities included conducting weekly social media performance reports, media monitoring, writing press releases, contributing to The Vocus Blog, conducting regular analytic reports, securing speaker engagements and awards for Vocus thought leaders. Using public relations fundamentals, I manage Vocus' native advertising campaigns, garnering above average engagement for a business-to-business brand. 

Some accomplishments include:

•	Secured New York Times contributor Gene Marks to speak at Vocus’ annual public relations conference, Demand Success 2014.

•	Helped recruit 1,000 people for a Demand Success countdown event through guerrilla marketing and securing media placements in Brightest Young Things, Greg’s List DC and The Washington Post’s Going Out Guide.

Social PR Manager (Acquired by Cision)

Social PR Coach: Helping leaders unleash their expertise

Invisibility leaves opportunity on the table.™
In today’s market, invisibility isn’t just a missed opportunity—it’s a business risk.

Clients, prospects, and future hires make decisions based on what they see. Yet many firms still hide their most powerful differentiator: the people clients want to trust, follow, and hear from.

- 73% of decision-makers trust thought leadership more than traditional marketing

- 60% of buyers will pay more to work with leaders who share insights publicly

- Firms with visible experts grow 5x faster (Edelman–LinkedIn, Hinge Research, 2024)

THE OPPORTUNITY 
At ViviMae Labs, we help firms—especially in financial services and regulated industries—turn leadership visibility into a strategic business advantage.

We help firms:
✔️ Drive revenue by attracting and converting next-gen clients
✔️ Retain top talent and strengthen future leadership
✔️ Boost productivity through aligned, visible leadership
✔️ Reduce risk by showing up credibly and compliantly

When visibility is done right, it builds trust, drives growth, and strengthens the business from the inside out.

THE MOMENT WE'RE IN
The financial services industry is under pressure:

- $84T in wealth will transfer by 2045

- 80% of heirs plan to fire their parents’ advisor

- 71% of Millennials won’t hire an advisor without a visible online presence

- A shortage of 90,000+ advisors is expected by 2034
(Cerulli, Accenture, eMoney, McKinsey)

Next-gen clients and talent expect more, and many mid-sized firms haven’t built the visibility to compete for either.

HOW CLIENTS WORK WITH US
Executive coaching + thought leadership

Group training to develop visible leaders

Integration across brand, PR, and employer visibility

Strategic advisory to align voice, reputation, and growth

CLIENT WINS
We’ve helped leaders land features in The New York Times and MSNBC, secure major conference stages, and break down silos to improve cross-team collaboration.

WHY ME
I’ve been the best-kept secret before—delivering high-impact work without the visibility to match. Once I stepped forward strategically, everything changed.

That experience shaped how I lead this work. I’m not just a strategist. I’m an opportunity creator.

With 15+ years of experience, I’ve worked with brands like AARP, Discovery, and Sony Pictures, spoken at industry conferences, and been featured in ABC News, Adweek, Forbes, PRWeek, and more.

If you're ready to make your leaders your differentiator, let’s talk.
📩 adrienne@vivimaelabs.com | www.vivimaelabs.com

Adrienne Sheares, MA

Stacker

Director, Client Strategy & Insights

Stacker is the first content distribution platform built for earned reach. We enable the scalable distribution of vetted, brand stories to a network of news outlets. Brands build trust and authority by reaching new audiences through their editorial content, while publishers unlock a library of original stories to engage readers at no cost.

Head of Client Content Strategy

I am a seasoned professional in content strategy and communications, specializing in overseeing editorial partnerships and ensuring the profitability and growth of client accounts. With a keen eye for detail, I define and implement robust content strategies for Stacker Connect, providing regular financial and team metric updates to senior executives to drive strategic decision-making.


Key Competencies:
✦ Content Strategy Expertise: Defined and implemented a robust content strategy for editorial partnerships.

✦ Financial Acumen: Provided critical financial insights, aiding in strategic decision-making for senior executives.

✦ Digital PR Mastery: Executed effective digital PR tactics, elevating brand awareness and market impact.


Career Achievements:
✦ Newsletter Optimization: Increased newsletter open rate from 22% to an impressive 33%.

✦ Client Satisfaction: Streamlined client account management, resulting in increased profitability, growth, and unparalleled client satisfaction and retention.

✦ Media Campaign Management: Promoted to manage media campaigns for top industry clients, including Lyft, SmartAsset, and The Marshall Project (Nonprofit Newsroom).

✦ Data Reporting Excellence: Enhanced data reporting procedures, delivering key financial and team insights to senior and executive management.

Account Director (Outreach Manager)

Baydian Girl

I channel my expertise into empowering women of color with lifestyle and business insights.


Career Achievements:
✦ Orchestrated content collaboration with globally recognized brands like T.J. Maxx, boosting customer acquisition.

✦ Designed and executed successful email marketing campaigns, generating sales and elevating revenue.


Impact:
✦ Provided resources and support that supplement the gaps in branding and marketing, helping achieve business goals. Developed relevant content based on SEO principles that enhanced search engine rankings and optimized visitor interactions.

Content Creator + Brand Communications Consultant

Postali 

With a passion for strategic communications, I've led the establishment and development of a high-impact public relations department. My expertise lies in crafting innovative processes, impactful training initiatives, and comprehensive social media strategies that drive brand visibility and media exposure to new heights.

Key Competencies:
✦ Strategic Blueprinting: Developed and implemented strategic blueprints for PR departments, driving innovation and excellence.

✦ Media Relations Mastery: Established strong partnerships with leading journalists, resulting in a notable surge in media exposure.

✦ Team Leadership: Led PR teams in streamlining processes and improving deliverables, fostering cohesive and exceptional PR services.


Career Achievements:
✦ Led development of the public relations department, along with a scalable, marketing communications playbook, achieving a 40% increase in media coverage.


Impact: 
✦ Elevated brand visibility through strategic press placements in renowned publications such as Forbes and Newsday, making a tremendous impact on media presence. Deployed innovative content strategies and immersive storytelling to orchestrate successful PR campaigns, resulting in increased media attention and client interest.

Public Relations Manager | Public Relations & Reputation Specialist

Manta

I bring a wealth of experience in creating and managing impactful training programs, monitoring performance statistics, and fostering a supportive team environment. My expertise lies in strengthening customer relationships through astute trend tracking, rigorous performance analysis, and the
implementation of enhanced marketing strategies for superior customer experiences.

Key Competencies:
✦ Training Program Architect: Created and managed training programs, ensuring continuous improvement and skill enhancement.

✦ Team Leadership: Successfully managed a team of nine digital marketing professionals during a company merger, rising from a team lead to supervisor.

✦ Strategic Planning: Served as a subject matter expert, attracting potential clients and developing innovative strategic plans.


Career Highlights:
✦ Promotion Success: Elevated from a team lead to supervisor, overseeing a team of nine digital marketing professionals during a company merger.

✦ Strategic Innovation: As a subject matter expert, crafted and implemented innovative strategic plans to attract potential clients and capitalize on opportunities.

✦Talent Management Advocate: Championed team building and talent management initiatives, fostering an inclusive and cohesive work culture through targeted recruitment strategies.

Marketing Specialist & Supervisor

I help brands tell stories that matter — stories that earn attention, build authority, and drive real impact.

Because brand storytelling isn't just about visibility, it's about alignment: between what a brand stands for, what its audience needs, and what actually moves the needle.

I've worked across SEO, media, and PR, but what sets my approach apart is how I think at the intersection of strategy, storytelling, and reporting.

As Head of Client Content Strategy at Stacker, I lead content direction for dozens of organizations, aligning what they publish with who they are and what they want to achieve. My approach turns insight into action and brand journalism into a scalable system.

I'm passionate about operationalizing content strategy, building workflows that make content more intentional and doable. Whether I'm mapping a data-driven campaign or helping a founder articulate their message, I connect the dots others might miss.

Key Focus Areas:
﹣ Scaling content strategy across industries
﹣ Turning data + expertise into visibility
﹣ Designing repeatable and personalized systems
﹣ Creating high-performing content (from SEO to PR)


LET'S CONNECT
→ For media coverage at scale: Stacker Media | stackermedia.com
→ For my multi-hyphenate world: bio.link/baydiangirl
→ For a deep dive into PR, Marketing, and the evolving Media Landscape: #PRLunchHour | linkedin.com/company/pr-lunch-hour

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Adrienne Sheares, MA

Tamara Sykes

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