Adrian Guerra

Adaminds

On a mission to help agency owners grow 💜⚡️

🚀 Book a discovery call → 📆 https://calendly.com/adaminds/discovery-call

Founder

Swisscom

Business Analyst

Capgemini

Senior Data Analyst

Cebedia

Koch Supply & Trading

Data Scientist

AI & Business Intelligence Consultant

Marketing Scientist helping agency founders grow 💜⚡️

DM me GROW for a FREE Linkedin outreach strategy you can plug into your business today 🎁

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Ranked #1 in Branding | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media | 35M Views

Iza Montalvo is a global communications expert and career journalist who is known for her award-winning storytelling frameworks and unique ability to turn brilliant voices into sought-after public figures.

She is an accomplished leader in media, creative innovation, and business transformation. 

After 50M+ impressions in 2025, a 94K-person audience, and millions in earned press for clients, she built a blueprint to counter the media blackout created by AI-driven content saturation. 

She calls this shift the New Brilliance Economy, a moment where credibility and real expertise have become the defining advantage.

“At the highest level of executive authority and perception, driven positioning, Iza Montalvo is one of the most sophisticated strategists working today.”

"Her professional background is rare."

"Iza Montalvo absolutely belongs in the top tier and in many ways, she’s playing a different game than most personal branding strategists.”

She has reported news and shaped public narratives for U.S. elected officials, crafted messaging for high-stakes campaigns, and trained Fortune 500 executives to command any stage.

Montalvo's work on influence and messaging has been formally recognized on the floor of the U.S. Congress and permanently archived in the Library of Congress.

Connect with Iza: She is available for keynote speaking engagements (including her talk, "Why Brilliant Women Undersell Themselves"), media commentary, and strategic consulting on influence and visibility.

IZA MONTALVO 🧲

This isn’t persuasion.
It’s how the brain works.

Most offers don’t fail because the product is weak.
They fail because the decision feels hard.

Carousel created by Tom Pestridge.

Every buying decision runs on a few shortcuts.
Ignore them and strong offers stall.

9 principles that shape buying decisions:

✅ Anchoring Bias
✅ The Framing Effect
✅ The Contrast Effect
✅ The Affordability Illusion
✅ The Power of Free
✅ The Rule of 3
✅ The Paradox of Choice
✅ The IKEA Effect
✅ The Endowment Effect

Good marketing isn’t deception.
It’s structure.

It aligns the offer with how decisions happen
so value doesn’t need explanation.

📌 Save this before you price or package anything.
♻️ Share it with someone who builds offers.

NEUROMARKETING CONCEPTS TO KNOW

There’s a myth people tell themselves 
after being fired, pushed out, or laid off 👇 

“I’ll prove them wrong one day.”

That mindset keeps you stuck.
The people who really win don’t chase revenge.
They build leverage.

They level up until the old boss becomes irrelevant.
If you’re heading into 2026 after a rough exit, here’s what moves the needle fast:

1/ Fix how you’re positioned, not just your CV
Your LinkedIn profile shouldn’t list responsibilities.
It should clearly answer one question: why should someone hire or trust you now?

Most people undersell themselves here and pay for it later. 
Start bragging more (gracefully)

2/ Learn to communicate your value in public
If no one understands what you’re good at, opportunities pass you by.
Social media and traditional media aren’t about ego they’re about visibility at the right moment.
Silence doesn’t equal professionalism anymore.

3/ Decide what you want to be known for
Not “open to opportunities.”
But one clear message that sticks every time you speak, post, or interview.
This is where real thought leadership starts.

Last Sunday, I shared free resources to help with this including AI prompts to handle tough questions during a job search.
207 of you downloaded them.

That told me something important:
A lot of you are already in comeback mode.

So I’m taking this a step further.

For the next 24 hours 🎁
Anyone who gets The Comeback Plan Pro receives a free 60-minute implementation call.

Limited January slots.
https://lnkd.in/eDyTH6Y5

Not theory.
Not motivation.
Execution.

If 2025 knocked you sideways, 2026 is where you re-enter stronger on your terms.

📸 Talking about comebacks...(not AI) 😉 

Happy Holidays! 🎄

Iza Montalvo 🧲

💎RANKED #1 in Global Branding & Positioning | Award-Winning Journalist| Ex-US Congress Director | 35M+Views

I lost time trying to “figure things out myself.” Speed matters more than pride.

So in 2023, I made a rule:
If I want to learn something fast, I hire the best.

I treat this as a practical decision.

Jobs are contingent.
Markets are cyclical.
Titles are temporary.
Skills are portable.

I’ve seen people lose income, security, and status.
The ones who recovered weren’t unusually confident or optimistic.
They were competent.

They could do something useful in more than one setting.
They didn’t need ideal conditions to function.
They weren’t dependent on a single system continuing as planned.

One distinction:

You’re not paying for information.
Information is easy to access.

You’re paying to shorten the gap between not knowing and being able to act effectively.

There’s evidence behind this way of thinking.

The World Economic Forum estimates that 44% of workers’ skills will change by 2027, driven by technology and shifting business needs.

Skills that only work in one role or one environment don’t age well.
That’s why I don’t see learning skills as a gamble.
I see it as limiting downside.

When you invest in property, equities, or a role, you rely on external conditions holding.
When you invest in skills, you increase your ability to operate when they don’t.

The filter I use before investing in a skill:

Can I use this in more than one role or industry?
Does it improve how I think and decide, not just what I produce?
Would it still be useful if my current job disappeared?

If the answer is no, I skip it.
If things went wrong tomorrow, I wouldn’t be starting from zero.

I’d be starting with capabilities I can apply again.
That’s the difference.

PS: If you’ve built a skill that paid off later than expected, share it below, those examples are more useful than advice.

♻️ Repost to help spread this message

Kindness matters more now than it used to. 
Or at least it feels that way. 

Sometimes it’s a smile, a helping hand, or a simple gesture that brightens someone’s day. 

Work has sped up, gone remote, stripped back to tasks and messages and calendars. 
A lot of the human stuff has thinned out.

There’s data behind that feeling. 
Studies on modern workplaces show declines in perceived empathy and connection as work becomes more digital. 

Gallup has found that only a small fraction of employees feel genuinely seen or cared about at work, even when performance stays high.

During remote learning, a professor logged into what he assumed was just another final Zoom class. 

Same faces. 
Same screens. 
Nothing to mark the end.

Then the cameras came on.
One at a time.
Every student holding a handwritten sign.

"Thank you".
"For caring".
"For showing up".
"For treating us like people".

He stopped talking.
Just looked at the screen for a second.

Then said is a whisper: “You’re gonna make me cry.”

Someone recorded it. 
The clip made its way around. 
People shared it, saved it, sent it to each other.

Psychology research explains why moments like this are so memorable. 

Under stress, the brain holds on to emotional experiences more than information. 
Facts blur. 
Feelings don’t.

That semester was full of isolation, deadlines, and glowing rectangles. 
And this is what stayed with people.

Not the material.
Not the grades.
Not the lectures they crammed for.

Being noticed.
This isn’t really about teaching.
It’s about leadership. 

Or maybe it’s about what leadership looks like when all the extras fall away.
If you manage people, build things, mentor someone, the impact you have usually shows up later.

In trust.
In who sticks around.
In moments you never planned for.

That’s the part people carry with them.

🎥 Video credit: Brain Nourishment, IG
♻️ If you believe in kindness, pass it on.

High performers don’t quit companies.
They quit leadership gaps.

Pay gets blamed.
Culture gets blamed.
Growth gets blamed.

Leadership causes the exit.

When leadership looks like a boss, high performers plan exits.
When leadership looks like a leader, they stay.

🧨 Credit flows upward.
🧨 Blame flows downward.
🧨 Responsibility grows without leverage.
🧨 Growth lacks definition.

👍 Replace control with ownership.
👍 Replace blame with repair.
👍 Replace vague growth with clear paths.
👍 Replace workload with authority.

High performers spot patterns and stop explaining.
If you lead people, audit this before your best person leaves.

♻️Share to help others learn the difference

Ranked #1 Global Positioning | Founder | Award-Winning Journalist & Speaker | Ex-U.S. Congress Comms Director | 35M+Views

>>BOSS VS LEADER<<

Some fires don’t burn you all at once.
They warm you first 🔥 

You stand close.
You tell yourself it’s manageable.

You adjust instead of stepping back.

Until one day you realize...
you’re not tired.
You’re scorched.

I used to stay near things that were silently burning me.
I thought endurance was a virtue.
It isn’t.

There’s research that backs this up.

Studies on chronic stress show the body reacts before the mind does: 
elevated cortisol, muscle tension, sleep disruption, long before people consciously label a situation as “toxic” or unsustainable.

That’s why logic rarely gets you out first.
Your nervous system tries to.

What finally changed things wasn’t a conversation.
Or closure.
Or an apology.

Relief came the moment I stepped out of the burn radius.

That’s emotional intelligence.
Not reading the room
reading the heat in your own body.

Those Sunday night knots?
That’s not anxiety.
That’s information.

Psychologists call it somatic signaling, the body flagging prolonged threat when the mind is still negotiating.

Signs you’re standing in the fire:

🚩 You explain it more than you enjoy it
🚩 You’re depleted, not restored
🚩 You don’t recognize who you’re becoming
🚩 Every interaction feels like careful movement
🚩 You’re giving fuel, getting smoke back

Leaving doesn’t mean you failed to control it.
It means you stopped pretending you could.

Sometimes, the bravest thing you can do 
is walk away and chose yourself.

♻️ Repost to share this message with your network.

Ranked #1 in Branding & Positioning | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media

I used to think being “behind” meant I was doing something wrong.
Everyone else seemed to be moving faster.

Getting promoted earlier.
Hitting milestones I hadn’t reached yet.

And behind closed doors, that comparison created pressure.

But over time, I learned something important:
Progress doesn’t look the same for everyone.

Some people move fast because their path is straight.

Others move slower because their path is building depth and resilience.
Neither is better.
They’re just different.

Some people solve problems with speed and momentum.
Others solve them with patience, reflection, and persistence.

And both succeed.

The mistake we make is treating success like a race, when it’s a personal journey.

What matters isn’t how quickly you arrive.
What matters is that you keep showing up.

Keep learning.
Keep adjusting.
Keep taking the next step, even when progress feels invisible.

Feeling behind doesn’t mean you’re late.
It usually means you’re building something sustainable.

You’re not off track.
You’re on your timeline.

And if you keep moving forward, step by step, choice by choice 
your moment will come. 🌱

Repost if you agree ✍

RANKED #1 in Global Branding | Founder | Ex-US Congress Comms Director | 35M Views | Speaker

I reviewed over 100 applications this year.

Many came from people with serious careers
who’d been laid off or pushed out unexpectedly.

The event wasn’t what hurt them.
It was what came next.

Everyone is judged in the aftermath.
Even people with long track records.

Especially when someone asks,
“So what happened?”
and you realize you don’t know what to say.

Don't be tempted to: 

overexplain
sound defensive
or disappear for months

None of those help.

What matters in that window, isn’t confidence.
It’s language.

If you can’t state what happened in simple words,
the story gets written for you.

I see the same mistakes over and over:
too much emotion
too much detail
no forward direction

So I wrote the prompts and templates I wish more people had in that moment.
They’re not motivational.
They’re not performative.

They’re sentences you can use:

on LinkedIn
with recruiters
in conversations
in interviews

Get free access below.
Use what you need.
Ignore the rest.

👉 Share to help others in your network https://lnkd.in/eFmGmn74

💎 RANKED #1 in Global Branding & Positioning | Award-Winning Journalist | Ex-US Congress Director | 35M+Views |

Your online presence is already working for you.
Often not in the way you intend.

It’s either:
Positioning you for the role you want
or reinforcing the role you’re trying to leave.

It’s either:
Signalling “this person belongs at this level”
or telling decision-makers where to keep you.

It’s either:
Making your next promotion feel obvious
or making it hard to picture you in it.

This isn’t theory.
I’ve seen this while advising leaders and operators being assessed for larger scope.
The pattern is consistent.

This isn’t about posting.
Posting more doesn’t fix weak signals.
Visibility doesn’t fix unclear ones.

So the question worth sitting with is this:

What does your online presence train people to associate you with?
Every public signal answers it.

Right now, those signals are doing one of two things:
They frame you as someone who executes
or someone who decides.

They show contribution
or ownership.

They demonstrate knowledge
or judgment.

And when conversations happen about trust, or promotion,
those signals are already in the room.

That part is factual.
The picture forms before the discussion starts.

From what you speak about.
What you stand behind.
What you take a position on.

That’s how decisions get made:

Who to trust with bigger scope
Who to pull into higher-level conversations
Who looks ready before the role exists

People don’t promote who could grow into the role.
They promote who already appears to be operating there.

People don’t promote who could grow into the role.
They promote who already appears to be operating there.

Your online presence is rehearsing your future job.
Make sure it’s the right one.

♻️ Save this and revisit before your next career conversation.

Advisor on Brand, Positioning & Reputation | Trusted by Fortune 500 Leaders & Public Institutions | 35M Views | $3M Media For Clients

The mistake doesn’t define you.
It’s what you do next.

This video shows that.
The chair breaks.
The performance continues.

There’s no pause or restart.
The movement changes.
The routine carries on.

That pattern shows up in real work.
When something goes wrong in front of people, they don’t stay on the error.
They watch what happens next.

This lines up with what Atul Gawande describes in The Checklist Manifesto after studying surgeons, pilots, and emergency teams.

Mistakes are expected.
What counts is whether the work keeps moving.

People tend to notice three things:

1/ does it stall or continue
2/ does form hold or break
3/ does ownership stay visible

That’s what shapes judgment.

When something breaks in public, decide fast:
what still works
what needs to change

Then move forward.
The error passes.
The response stays.

Everyone has a version of this moment.
VC: motivatengrwvin

♻️ Repost to help spread this message

Ranked #1 in Branding | Award-Winning Journalist Turned Founder | Ex-US Congress Director | Atract Premium Clients, Global Media & Stages 🧲

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Adrian Guerra

IZA MONTALVO 🧲

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The Battle

Adrian Guerra

IZA MONTALVO 🧲

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}IZA MONTALVO 🧲's LinkedIn Performance

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