Adrian Guerra

Adaminds

On a mission to help agency owners grow 💜⚡️

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Founder

Swisscom

Business Analyst

Capgemini

Senior Data Analyst

Cebedia

Koch Supply & Trading

Data Scientist

AI & Business Intelligence Consultant

Marketing Scientist helping agency founders grow 💜⚡️

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Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Phygital Brands

Marketing Communications Consultant

Women In Digital Switzerland

Volunteer, Speaker, Moderator - Community Events

Merkle DACH

Consultant & Client Partner:  CX Creative Experiences - Marketing & Activation practice. Partnering and integrating with individuals and teams to help define, create and activate engaging brand experiences for clients and customers. Key areas: Holistic and integrated approach, Brand building, Storytelling, Creative & Content, eCommerce/eMedia.

Market Lead - Marketing & Activation 

Partnered with clients to create and deliver unique brand and customer experiences. Focusing on holistic and connected journeys, I'm fortunate to have worked with diverse teams and cover a range of areas: Strategy (CX, Brand, Content), Creative, Content, Communications, eCommerce.

Merkle is a full-service and data-driven customer experience transformation business that partners with Top 500 companies in the DACH region and in Eastern Europe. Originating in Switzerland, we have been created via the partnership of Namics and Isobar, two leading full-service digital agencies. 

As part of the global Merkle brand, the largest brand within the dentsu group, this network includes more than 66,000 passionate people in 146 countries who are innovating the way brands are brought to life.

Website: https://merkleinc.ch/en

Lead Consultant - Experience Strategy - CXM

Isobar Switzerland

As a member of the Experience Practice Studio team we cover a diverse range of areas:
Brand & Digital Strategy, Creative design, UX, brand identity, content development

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. We deliver experience-led transformation, solving complex business challenges through our digital marketing & communications, ecosystems & commerce, products & services and transformation consulting offering.

Brand Marketing Lead -                                                   Digital Experience Practice

Transforming brands

Brand & eCommerce Consultant

Lingaro

eBusiness Institute is now part of the Lingaro Group. eBI worked on Digital Transformation with Nestlé eBusiness Team on Global brands for eCommerce platforms

Brand & Content Strategy, Qualitative Landscape & eRetailer Analysis, Playbooks/Toolkits with visual Guidelines and assets, Trainings, Workshops

Led process and support Brand Teams with the development of Product eContent for implementation with markets and eRetailers / eCommerce platforms on a Global level.

Clients: Nestlé, CPW, working with eBusiness, brand teams & partner agencies on a portfolio of brands:
Nestlé Breakfast Cereals, Purina, Nestlé Waters, San Pellegrino, Perrier, Nesquik, Special.T, Nescafé, Movenpick ice-cream, Buitoni, Les Recettes de L’Atelier, Baci, YES! Wholesome snack bars

Senior Digital Marketing & eCommerce Consultant Nestlé

Shiseido

Marketing Manager, Switzerland:  Brands Shiseido, NARS, Serge Lutens perfumes

Marketing Strategy and Planning: Develop plans and Budget process for all brands 
Product Launches, Promotions (Gifting, animations), in-store animations, driving visibility, customer experience, POS communication, Trade Marketing
Department Store Counters: new Shiseido counters for Globus
Collaboration with teams, support of Sales Representatives, Beauty Consultants and Key Customers

Marketing Manager, Shiseido Switzerland (maternity cover contract)

OWIT Lake Geneva

OWIT Organisation of Women in International Trade, voluntary role to raise awareness of OWIT
Communication of events (setting up on website, sending invitations, newsletters)

VP Marketing Communications (volunteer)

CREA | Learn from experience

Professional Development to build Digital expertise with objective of leveraging this moving forward.
Digital Marketing Strategy, Web fundamentals, Web Project management, Web Analytics, Mobile communications, Social Media, Community Management, Referencing, Email marketing, On-line Media planning, E-advertising

Digital Marketing & Communications 

Viroblock SA

Start-up: responsible for developing the new brand identity, packaging, digital strategy, content 

Viroblock is a Swiss based research and development company. It has developed a unique anti-microbial fabric based on its proprietary cholesterol sequestration technology. 
Capable of inactivating H5N1 and other enveloped viruses on pass through air, the fabric opens a new chapter in air filtration.  

Key achievements:
- Umbrella brand platform: designed, developed new Viroblock brand identity
- Communications: led overall brand marketing communications from creative concept to launch
- Toolkit: developed all elements, key visual to launch toolkit (launch of new respiratory mask)
- Brand identity: designed and delivered differentiated, impactful brand and corporate identity 
- Packaging: designed packaging, claims development, usage instructions (concept to artwork)
- Digital: designed and developed new website leveraging new brand identity and social media
- Product demo: designed and developed product demo to educate and explain technology
- Events: led pre-launch at Medica & ICPIC (Intl Conference Prevention & Infection Control)
- Partnership: built collaboration with the Swiss Red Cross
Social Media: Introduced and integrated Viroblock to Facebook, Linkedin, Twitter

Marketing Director (Swiss start-up)

𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Passionate about bringing brands to life as truly holistic and connected customer experiences, working together to drive positive Digital Transformation.

𝗗𝗡𝗔: Connecting with people and sharing for common good across the community and industry.

𝗩𝗔𝗟𝗨𝗘𝗦: Authentic, collaborative, team-player, customer-centric.

𝗥𝗘𝗔𝗦𝗢𝗡 𝗧𝗢 𝗕𝗘𝗟𝗜𝗘𝗩𝗘:
Jeannette has held business, marketing and digital roles in Top 50 ranked Fortune 500 companies:
GILLETTE, P&G, JOHNSON & JOHNSON, KRAFT/MONDELEZ, HP and with clients NESTLE and CPW as a partner consultant in Digital Transformation. Most recently, with MERKLE in CXM, customer experience management, continuing to build brand and customer experience with clients in the consumer goods and luxury space. The combination of building brands and having always loved working with agency partners allows Jeannette to have a solid understanding of the client and agency partner relationship as 'one team'

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘:
- Strategy: Brand, UX, Content, Communications, Digital, Commercial GTM, PR, Social media
- Marketing: segmentation, positioning, product launch, Performance Marketing
- Digital Transformation (strategy, process, content, capability building)
- Retailer and eCommerce Content Strategy, CRM, Guidelines and assets
- Holistic integrated Brand communications 
- Storytelling: identify and create engaging and memorable stories
- Customer Experience Transformation
- Creative: brand & visual identity, idea generation, brief to concept and launch touchpoints
- Content: Guidelines, SEO, SEA, copywriting
- Brand, Digital & Product eContent (guidance, creative, digital assets, CGI, copy, video, mobile)
- Consumer Research & leveraging insights
- Agency and supplier partnerships
- Multicultural cross-functional management
- Startups, Consultancy, Agency

𝗜𝗡𝗧𝗘𝗥𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟:
Team Leader & Player, broad experience of working in diverse multicultural & multifunctional teams across regions (Global, Europe, EMEA)

𝗛𝗘𝗥𝗜𝗧𝗔𝗚𝗘:
Born in Dublin, Jeannette has lived in Ireland, England, Germany, France & Switzerland.
Graduate of Trinity College Dublin (BBS Bachelor of Business Studies), ESCP European School of Management: Paris, Oxford, Berlin (European Masters in Management), Marketing Institute of Ireland, CREA Geneva.
Trlingual: Native English speaker, fluent French, fluent German, beginner Spanish

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Adrian Guerra

Jeannette Potts

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